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{{otheruses4|the British politician|his father, the Very Rev Dr David Steel|David Steel (Church of Scotland minister)}}
{{otheruses4|David Steel is one of the nation’s leading experts on the topic of Sales Motivation.| David is author of The Care and Feeding of Highly Aggressive Sales People }}
{{Infobox Politician
{{Infobox Politician
| honorific-prefix = <small> David is author of The Care and Feeding of Highly Aggressive Sales People </small><br>
| honorific-prefix = <small>[[The Right Honourable]]</small><br>
| name = David Steel<br>
| name = David Steel<br>
| honorific-suffix = <small>[[Baron Steel of Aikwood]], [[Order of the Thistle|KT]], [[Order of the British Empire|KBE]], [[Her Majesty's Most Honourable Privy Council|PC]]</small>
| image = David Steel, http://www.thesteelmethod.com/img/Picture-007-tajpg.jpg
| image = David Steel, October 2007.jpg
| Author = The Care and Feeding of Highly Aggressive Sales People [http://www.www.feedyoursales.com]
| imagesize = 200px
| birth_date = {{birth date and age|1938|03|31}}
| birth_place = [[Linwood]], [[Fife]], [[Scotland]]
| office = 1st [[Presiding Officer of the Scottish Parliament]]
| term_start = [[12 May]] [[1999]]
| term_end = [[7 May]] [[2003]]
| predecessor = ''office created''
| successor = [[George Reid (Scottish politician)|George Reid]]
| office2 = [[List of United Kingdom Liberal Democrat leaders|Leader of Social and Liberal Democrats]]
| term_start2 = [[3 March]] [[1988]]
| term_end2 = [[16 July]] [[1988]]
| predecessor2 = ''Party Created'' <Small>(With [[Robert Maclennan]]</Small>
| successor2 = [[Paddy Ashdown]]
| office3 = [[List of United Kingdom Liberal Party Leaders|Leader of Liberal Party]]
| term_start3 = [[7 July]] [[1976]]
| term_end3 = [[16 July]] [[1988]]
| predecessor3 = [[Jo Grimond]]
| successor3 = [[Paddy Ashdown]]
| constituency_MP4 = [[Tweeddale, Ettrick and Lauderdale (UK Parliament constituency)|Tweeddale, Ettrick and Lauderdale]]
| term_start4 = [[11 June]] [[1983]]
| term_end4 = [[2 May]] [[1997]]
| predecessor4 = ''new constituency''
| successor4 = [[Michael Moore (UK politician)|Michael Moore]]
| constituency_MP5 = [[Roxburgh, Selkirk and Peebles (UK Parliament constituency)|Roxburgh, Selkirk and Peebles]]
| term_start5 = [[24 March]] [[1965]]
| term_end5 = [[11 June]] [[1983]]
| predecessor5 = [[Charles Donaldson]]
| successor5 = ''Constituency Abolished''
| party = (1) [[Liberal Party (UK)|Liberal Party]]<Br>(2) [[Liberal Democrats (UK)|Liberal Democrats]]
| religion = [[Church of Scotland]] [http://www.independent.co.uk/news/people/david-steel-liberal-conscience-398042.html]
}}
}}
'''David Martin Scott Steel, Baron Steel of Aikwood''', [[Order of the Thistle|KT]], [[Order of the British Empire|KBE]], [[Privy Council of the United Kingdom|PC]] (born [[31 March]] [[1938]]) is a [[United Kingdom politics|British]] and [[Scotland|Scottish]] [[politician]] and a [[Liberal Democrats (UK)|Liberal Democrat]] member of the [[United Kingdom|UK]] [[House of Lords]]. He was leader of the [[Liberal Party (UK)|Liberal Party]] from [[1976]] until its [[1988]] merger with the [[Social Democratic Party (UK)|Social Democratic Party]] that formed the Liberal Democrats, and was briefly joint interim leader of the new party, then known as the Social and Liberal Democrats. He was also the first [[Presiding Officer]] of the [[Scottish Parliament]], holding that post between [[1999]] and [[2003]].
David Steel is one of the nation’s leading experts on the topic of Sales Motivation. He’s a popular and widely recognized author and motivational speaker who works with businesses and individuals as a sales management consultant, offering insights into hiring, compensation, goals and strategies, and teaching the use of sales management skills to build and maintain highly aggressive sales teams.


==Early life==
* David teaches that incredible sales management is available to all of us; an invisible force that guides and motivates sales teams.
David Steel was born in [[Kirkcaldy]], [[Fife]], [[Scotland]], the son of a [[Church of Scotland]] minister also called [[David Steel (Church of Scotland minister)|David Steel]], who would later serve as [[Moderator of the General Assembly of the Church of Scotland|Moderator of the General Assembly]] of the [[Church of Scotland]]. He was brought up in Scotland and [[Kenya]], and educated at the [http://www.oldcambrians.com/ Prince of Wales School, Nairobi] and [[George Watson's College]] in [[Edinburgh]].


==Member of Parliament==
* When we follow his proven strategies, we are led to sharp increases in sales, less employee turn-over and a sales force focused on selling.
He first took an active part in Liberal politics at the [[University of Edinburgh]], and after graduating in Law worked for the Scottish Liberal Party and then the [[BBC]] before being elected to the [[British House of Commons|House of Commons]] at the [[Roxburghshire (UK Parliament constituency)|Roxburgh, Selkirk and Peebles]] by-election of [[1965]], becoming the "[[Baby of the House]]". He represented this seat until 1983, when he became [[Member of Parliament]] for [[Tweeddale, Ettrick and Lauderdale (UK Parliament constituency)|Tweedale, Ettrick and Lauderdale]], a new constituency covering much of the same territory.


As an MP he was responsible for introducing, as a [[Private Member's Bill]], the [[Abortion Act 1967]] (see [[Abortion in the United Kingdom]]). He also became the Liberal Party's spokesman on employment, and in [[1970]] its [[Chief Whip]].
* He believes we all have the ability to access and develop great talent and achieve long-term goals.


===Leader of Liberal Party===
David is author of The Care and Feeding of Highly Aggressive Sales People that have been bestseller and changed the way people think about Their Sales Team. His ebooks are among the most popular ever published. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.
In 1976, after the downfall of [[Jeremy Thorpe]] and a short period in which [[Jo Grimond]] acted as caretaker leader, he won the Liberal leadership by a wide margin over fellow MP [[John Pardoe]]. At only 38 years old, he was one of the youngest party leaders in British history. In [[1977]], he led the Liberals into the "[[Lib-Lab pact]]" by which they agreed to keep the Labour government in power in return for a degree of prior consultation on policy.Steel has been criticised both then and since for not driving a harder bargain; the opposing case is that the ongoing scandal surrounding Thorpe left the party in a very weak state to face an early general election and Steel was wise to buy himself some time from Callaghan.The unpopularity of the Labour government impaired the Liberals' performance, and Steel's first election as leader, the [[United Kingdom general election, 1979|1979 general election]], saw a decline in Liberal fortunes.


===SDP-Liberal Alliance===
David is a renowned speaker as well and is consistently rated among the very best speakers by the audiences he addresses.
In 1981, a group of Labour moderates left their party to form the Social Democratic Party.They were joined by the former Labour deputy leader [[Roy Jenkins]] who had previously had discussions with Steel about joining the Liberals. Under Jenkins's leadership, the SDP joined the Liberals in the [[SDP-Liberal Alliance]], an electoral alliance that was so promising in its early days that Steel felt able to tell delegates at the Liberal Assembly that year to
<blockquote>
"go back to your constituencies and prepare for government."
</blockquote> However, the beginning of the [[Falklands War]] radically shifted the attitude of the electorate, and the Conservatives regained the lead in polls from the Alliance. Though the Alliance still secured more than 26% of the popular vote at the [[United Kingdom general election, 1983|1983 general election]] - only just behind Labour - its reward in terms of seats was derisory and Steel's hopes of a big political breakthrough were dashed. Shortly afterwards [[David Owen]] replaced [[Roy Jenkins]] as leader of the SDP and the troubled leadership of the "Two Davids" was inaugurated. It was never an easy relationship - Steel's political sympathies were well to the left of Owen's. Owen had a marked antipathy towards the Liberals though he respected Steel's prior loyalty to his own party contrasting it with Jenkins' lack of interest in preserving the SDP's independence. The relationship was also mercilessly satirised by ''[[Spitting Image]]'' which portrayed Steel as a squeaky voiced midget, literally in the pocket of Owen. Steel has often stated that he feels this portrayal seriously damaged his image. [http://news.independent.co.uk/uk/politics/article346544.ece] This portrayal of Steel as weaker than Owen was also present in other satires, such as ''[[Private Eye]]'''s ''[[Battle for Britain (Private Eye)|Battle for Britain]]'' strip. The relationship finally fell apart during the [[United Kingdom general election, 1987|1987 general election]] when the two contradicted each other both on defence policy and on which party they would do a deal with in the event of a hung Parliament.


===Two parties merger===
David was founder of OneLead.com, the industry's leading on line sales prospecting tool.
Steel was convinced the answer to these difficulties was a single party with a single leader, and was the chief proponent of the 1988 merger between the Liberals and the SDP. Steel emerged victorious in persuading both parties to accept merger in the teeth of opposition from Owen and radical Liberals such as [[Michael Meadowcroft]] but badly mishandled the issuing of a joint policy document. Steel had often been criticised for a lack of interest in policy and it appeared he had agreed to the document – drawn up by politically naive SDP advisers – without reading it. Steel's colleagues rejected it immediately and demanded a re-draft, fatally wounding his authority.


Steel was briefly joint interim leader of the Social and Liberal Democrats (as the new party was at first called) before elections in which he did not stand, before becoming the party's Foreign Affairs spokesman. In 1994 he accepted an invitation from Italian liberals to stand for the [[European Parliament]] in that year's elections as a Pan-European gesture. Although not elected he polled very well. He was knighted and received the [[Order of the British Empire|KBE]]) in 1990.

===Retirement and Life Peer===
He retired from the House of Commons at the [[United Kingdom general election, 1997|1997 general election]] and was made a life peer as '''Baron Steel of Aikwood''', of Ettrick Forest in The [[Scottish Borders]] in the same year. He campaigned for Scottish devolution, and in 1999 was elected to the Scottish Parliament as a Liberal Democrat [[Member of Scottish Parliament]] for [[Lothians (Scottish Parliament electoral region)|Lothians]]. He became the first Presiding Officer (speaker) of the Scottish Parliament on [[12 May]] [[1999]]. In this role, he used the style "Sir David Steel", despite his peerage, and had no party allegiance. He stepped down as an MSP when the parliament was dissolved for the 2003 election, but remained as Presiding Officer until he had supervised the election of his successor [[George Reid (Scottish politician)|George Reid]] on [[7 May]] of that year. He was appointed [[Lord High Commissioner to the General Assembly of the Church of Scotland]] in both 2003 and 2004.

On [[30 November]] [[2004]], the [[Elizabeth II of the United Kingdom|Queen]] created Lord Steel of Aikwood a Knight of the [[Order of the Thistle]] – the highest honour in [[Scotland]].

==Attributes==
Lord Steel is a patron of the [[Burma Campaign UK]], the London based group campaigning for human rights and democracy in [[Burma]].

==Further reading==
*Peter Bartram, ''David Steel: His Life and Politics'' (W.H. Allen, [[1981]])
*David Steel, ''A House Divided'' (Weidenfeld & Nicolson, [[1980]])
*David Steel, ''Against Goliath: David Steel's Story'' (Weidenfeld & Nicolson, [[1989]])

== See also ==

*[[General Mediterranean Holdings]] owned by Anglo-Iraqi billionaire [[Nadhmi Auchi]]. Lord Steel was a director of it, and was pressured to quit it.


==External links==
==External links==
* [http://archives.lse.ac.uk/dserve.exe?dsqServer=lib-4.lse.ac.uk&dsqIni=Dserve.ini&dsqApp=Archive&dsqDb=Catalog&dsqCmd=Overview.tcl&dsqSearch=(RefNo='steel') Catalogue of the Steel papers] at the [http://www.lse.ac.uk/library/archive/Default.htm Archives Division] of the [[London School of Economics]].
*[http://www.davidsteellive.com) Book David Steel for Speaking Engagements]
*[http://www.libdems.org.uk/party/people/lord-lord-steel-of-aikwood.html Lord Steel of Aikwood] profile at the site of Liberal Democrats
*[http://www.thesteelmethod] David Steel's Methodology
*[http://www.feedyoursales.com] Download a free copy of The Care and Feeding of Highly Aggressive Sales People.
*[http://www.oldcambrians.com/ Prince of Wales School:Old Cambrians Society, Nairobi]
*[http://www.guardian.co.uk/comment/story/0,3604,1254767,00.html We need to rethink my abortion law] Steel's thoughts on the abortion debate today.
*[http://www.amazon.com/Feeding-Highly-Aggressive-Sales-People/dp/160585994X/ref=sr_1_1?ie=UTF8&s=books&qid=1216171309&sr=8-1] Purchase The Care and Feeding of Highly Aggressive Sales People from Amazon.

*[http://davidsteel.typepad.com] David Steel's Blog.
{{start box}}
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| title = [[Member of Parliament]] for [[Roxburgh, Selkirk and Peebles (UK Parliament constituency)|Roxburgh, Selkirk and Peebles]]
| years = [[Roxburgh, Selkirk and Peebles by-election, 1965|1965]]&ndash;[[United Kingdom general election, 1983|1983]]
| before = [[Charles Edward McArthur Donaldson]]
| after = Constituency Abolished
}}
{{succession box
| title = [[Member of Parliament]] for [[Tweeddale, Ettrick and Lauderdale (UK Parliament constituency)|Tweeddale, Ettrick and Lauderdale]]
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| before = Constituency Created
| after = [[Michael Moore (UK politician)|Michael Moore]]
}}
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{{succession box
| title=[[Liberal Democrats (UK)|Leader of the British<br>Liberal Democrats]]<br /><small>(with [[Robert Maclennan]])</small>
| years=1988
| before=Himself ([[The Liberal Party (UK)|Liberal Party]])<br> and [[Robert Maclennan]] ([[Social Democratic Party (UK)|SDP]])
| after=[[Paddy Ashdown]]
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{{s-aca}}
{{succession box|title=[[Rector of the University of Edinburgh]]|before=[[Anthony Ross (rector)|Anthony Ross]]|after=[[Archie Macpherson]]|years=1982 – 1985}}
{{end box}}

{{UKLiberalLeaders}}
{{Leaders of the Liberal Democrats}}

{{DEFAULTSORT:Steel, David}}
[[Category:1938 births]]
[[Category:People from Kirkcaldy]]
[[Category:Members of the United Kingdom Parliament for Scottish constituencies]]
[[Category:Liberal MPs (UK)]]
[[Category:Liberal Democrat MPs (UK)]]
[[Category:Liberal Democrat politicians (UK)]]
[[Category:Knights of the Thistle]]
[[Category:Knights Commander of the Order of the British Empire]]
[[Category:Leaders of the British Liberal Party]]
[[Category:Life peers|Steel of Aikwood]]
[[Category:Living people]]
[[Category:Members of the Privy Council of the United Kingdom]]
[[Category:Presiding Officers of the Scottish Parliament]]
[[Category:Leaders of the UK Liberal Democrats]]
[[Category:People associated with George Watson's College]]
[[Category:UK MPs 1964-1966]]
[[Category:UK MPs 1966-1970]]
[[Category:UK MPs 1970-1974]]
[[Category:UK MPs 1974]]
[[Category:UK MPs 1974-1979]]
[[Category:UK MPs 1979-1983]]
[[Category:UK MPs 1983-1987]]
[[Category:UK MPs 1987-1992]]
[[Category:UK MPs 1992-1997]]
[[Category:Rectors of the University of Edinburgh]]


[[fi:David Steel]]
[[fi:David Steel]]

Revision as of 21:01, 17 August 2008

David Steel
1st Presiding Officer of the Scottish Parliament
In office
12 May 1999 – 7 May 2003
Preceded byoffice created
Succeeded byGeorge Reid
Leader of Social and Liberal Democrats
In office
3 March 1988 – 16 July 1988
Preceded byParty Created (With Robert Maclennan
Succeeded byPaddy Ashdown
Leader of Liberal Party
In office
7 July 1976 – 16 July 1988
Preceded byJo Grimond
Succeeded byPaddy Ashdown
Member of Parliament
for Tweeddale, Ettrick and Lauderdale
In office
11 June 1983 – 2 May 1997
Preceded bynew constituency
Succeeded byMichael Moore
Member of Parliament
for Roxburgh, Selkirk and Peebles
In office
24 March 1965 – 11 June 1983
Preceded byCharles Donaldson
Succeeded byConstituency Abolished
Personal details
Born (1938-03-31) March 31, 1938 (age 86)
Linwood, Fife, Scotland
Political party(1) Liberal Party
(2) Liberal Democrats

David Martin Scott Steel, Baron Steel of Aikwood, KT, KBE, PC (born 31 March 1938) is a British and Scottish politician and a Liberal Democrat member of the UK House of Lords. He was leader of the Liberal Party from 1976 until its 1988 merger with the Social Democratic Party that formed the Liberal Democrats, and was briefly joint interim leader of the new party, then known as the Social and Liberal Democrats. He was also the first Presiding Officer of the Scottish Parliament, holding that post between 1999 and 2003.

Early life

David Steel was born in Kirkcaldy, Fife, Scotland, the son of a Church of Scotland minister also called David Steel, who would later serve as Moderator of the General Assembly of the Church of Scotland. He was brought up in Scotland and Kenya, and educated at the Prince of Wales School, Nairobi and George Watson's College in Edinburgh.

Member of Parliament

He first took an active part in Liberal politics at the University of Edinburgh, and after graduating in Law worked for the Scottish Liberal Party and then the BBC before being elected to the House of Commons at the Roxburgh, Selkirk and Peebles by-election of 1965, becoming the "Baby of the House". He represented this seat until 1983, when he became Member of Parliament for Tweedale, Ettrick and Lauderdale, a new constituency covering much of the same territory.

As an MP he was responsible for introducing, as a Private Member's Bill, the Abortion Act 1967 (see Abortion in the United Kingdom). He also became the Liberal Party's spokesman on employment, and in 1970 its Chief Whip.

Leader of Liberal Party

In 1976, after the downfall of Jeremy Thorpe and a short period in which Jo Grimond acted as caretaker leader, he won the Liberal leadership by a wide margin over fellow MP John Pardoe. At only 38 years old, he was one of the youngest party leaders in British history. In 1977, he led the Liberals into the "Lib-Lab pact" by which they agreed to keep the Labour government in power in return for a degree of prior consultation on policy.Steel has been criticised both then and since for not driving a harder bargain; the opposing case is that the ongoing scandal surrounding Thorpe left the party in a very weak state to face an early general election and Steel was wise to buy himself some time from Callaghan.The unpopularity of the Labour government impaired the Liberals' performance, and Steel's first election as leader, the 1979 general election, saw a decline in Liberal fortunes.

SDP-Liberal Alliance

In 1981, a group of Labour moderates left their party to form the Social Democratic Party.They were joined by the former Labour deputy leader Roy Jenkins who had previously had discussions with Steel about joining the Liberals. Under Jenkins's leadership, the SDP joined the Liberals in the SDP-Liberal Alliance, an electoral alliance that was so promising in its early days that Steel felt able to tell delegates at the Liberal Assembly that year to

"go back to your constituencies and prepare for government."

However, the beginning of the Falklands War radically shifted the attitude of the electorate, and the Conservatives regained the lead in polls from the Alliance. Though the Alliance still secured more than 26% of the popular vote at the 1983 general election - only just behind Labour - its reward in terms of seats was derisory and Steel's hopes of a big political breakthrough were dashed. Shortly afterwards David Owen replaced Roy Jenkins as leader of the SDP and the troubled leadership of the "Two Davids" was inaugurated. It was never an easy relationship - Steel's political sympathies were well to the left of Owen's. Owen had a marked antipathy towards the Liberals though he respected Steel's prior loyalty to his own party contrasting it with Jenkins' lack of interest in preserving the SDP's independence. The relationship was also mercilessly satirised by Spitting Image which portrayed Steel as a squeaky voiced midget, literally in the pocket of Owen. Steel has often stated that he feels this portrayal seriously damaged his image. [1] This portrayal of Steel as weaker than Owen was also present in other satires, such as Private Eye's Battle for Britain strip. The relationship finally fell apart during the 1987 general election when the two contradicted each other both on defence policy and on which party they would do a deal with in the event of a hung Parliament.

Two parties merger

Steel was convinced the answer to these difficulties was a single party with a single leader, and was the chief proponent of the 1988 merger between the Liberals and the SDP. Steel emerged victorious in persuading both parties to accept merger in the teeth of opposition from Owen and radical Liberals such as Michael Meadowcroft but badly mishandled the issuing of a joint policy document. Steel had often been criticised for a lack of interest in policy and it appeared he had agreed to the document – drawn up by politically naive SDP advisers – without reading it. Steel's colleagues rejected it immediately and demanded a re-draft, fatally wounding his authority.

Steel was briefly joint interim leader of the Social and Liberal Democrats (as the new party was at first called) before elections in which he did not stand, before becoming the party's Foreign Affairs spokesman. In 1994 he accepted an invitation from Italian liberals to stand for the European Parliament in that year's elections as a Pan-European gesture. Although not elected he polled very well. He was knighted and received the KBE) in 1990.

Retirement and Life Peer

He retired from the House of Commons at the 1997 general election and was made a life peer as Baron Steel of Aikwood, of Ettrick Forest in The Scottish Borders in the same year. He campaigned for Scottish devolution, and in 1999 was elected to the Scottish Parliament as a Liberal Democrat Member of Scottish Parliament for Lothians. He became the first Presiding Officer (speaker) of the Scottish Parliament on 12 May 1999. In this role, he used the style "Sir David Steel", despite his peerage, and had no party allegiance. He stepped down as an MSP when the parliament was dissolved for the 2003 election, but remained as Presiding Officer until he had supervised the election of his successor George Reid on 7 May of that year. He was appointed Lord High Commissioner to the General Assembly of the Church of Scotland in both 2003 and 2004.

On 30 November 2004, the Queen created Lord Steel of Aikwood a Knight of the Order of the Thistle – the highest honour in Scotland.

Attributes

Lord Steel is a patron of the Burma Campaign UK, the London based group campaigning for human rights and democracy in Burma.

Further reading

  • Peter Bartram, David Steel: His Life and Politics (W.H. Allen, 1981)
  • David Steel, A House Divided (Weidenfeld & Nicolson, 1980)
  • David Steel, Against Goliath: David Steel's Story (Weidenfeld & Nicolson, 1989)

See also

Parliament of the United Kingdom
Preceded by Member of Parliament for Roxburgh, Selkirk and Peebles
19651983
Succeeded by
Constituency Abolished
Preceded by
Constituency Created
Member of Parliament for Tweeddale, Ettrick and Lauderdale
19831997
Succeeded by
Political offices
Preceded by Leader of the British Liberal Party
1976–1988
Succeeded by
merger with SDP
Preceded by Leader of the British
Liberal Democrats

(with Robert Maclennan)

1988
Succeeded by
Preceded by
Office Created
Presiding Officer of the Scottish Parliament
1999–2003
Succeeded by
Preceded by Baby of the House
1965–1966
Succeeded by
Academic offices
Preceded by Rector of the University of Edinburgh
1982 – 1985
Succeeded by