The Moonshine Jungle Tour: Difference between revisions
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In April 2013, Bruno Mars announced that the tour would include Australia in February and March 2014. |
In April 2013, Bruno Mars announced that the tour would include Australia in February and March 2014. |
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A promotional trailer and behind-the-scenes footage of the tour were released through Mars' official YouTube channel and website. As of September 10, 2013, the tour has grossed $40.5 million from the first 42 shows and dragged more than 565,000 fans, according to John Marx when interview by Billboard.<ref name=Tour>{{cite web|url=http://www.billboard.com/biz/articles/news/5687294/wmes-john-marx-on-bruno-mars-super-bowl-gig-sold-out-arena-tour-strategy|title=WME's John Marx on Bruno Mars' Super Bowl Gig, Sold-Out Arena Tour Strategy, Not Having Presales (Q&A)|author= Mitchell Peters|publisher=[[Prometheus Global Media]]|date=September 10, 2013|accessdate=September 10, 2013}}</ref> |
A promotional trailer and behind-the-scenes footage of the tour were released through Mars' official YouTube channel and website. As of September 10, 2013, the tour has grossed $40.5 million from the first 42 shows and dragged more than 565,000 fans, according to John Marx when interview by Billboard.<ref name=Tour>{{cite web|url=http://www.billboard.com/biz/articles/news/5687294/wmes-john-marx-on-bruno-mars-super-bowl-gig-sold-out-arena-tour-strategy|title=WME's John Marx on Bruno Mars' Super Bowl Gig, Sold-Out Arena Tour Strategy, Not Having Presales (Q&A)|author= Mitchell Peters|publisher=[[Prometheus Global Media]]|date=September 10, 2013|accessdate=September 10, 2013}}</ref> The tour was ranked 23 among the ''Top 25 Tours of 2013'' being able to sellout 44 shows in 48, with a gross of $46,417,795 only in US.<ref name=Top 25 Tours of 2013>{{cite web|url=http://www.billboard.com/articles/list/5820092/top-25-tours-of-2013?list_page=1|title=|publisher=[[Prometheus Global Media]]|accessdate=December 13, 2013}}</ref> |
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Revision as of 20:45, 13 December 2013
World tour by Bruno Mars | |
Location | North America, Europe, Oceania, Asia |
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Associated album | Unorthodox Jukebox |
Start date | June 22, 2013 |
End date | September 5, 2014 |
Legs | 3 |
No. of shows | 47 in North America 35 in Europe 10 in Oceania 11 in Asia 101 in Total |
Bruno Mars concert chronology |
The Moonshine Jungle Tour is the ongoing second concert tour by American singer-songwriter Bruno Mars in support of his second studio album, Unorthodox Jukebox.[1] The tour is set to begin on June 22, 2013 and will continue through March 16, 2014. A promotional trailer and behind-the-scenes footage of the tour were released through Mars' official YouTube channel and website.
In April 2013, Bruno Mars announced that the tour would include Australia in February and March 2014.
A promotional trailer and behind-the-scenes footage of the tour were released through Mars' official YouTube channel and website. As of September 10, 2013, the tour has grossed $40.5 million from the first 42 shows and dragged more than 565,000 fans, according to John Marx when interview by Billboard.[2] The tour was ranked 23 among the Top 25 Tours of 2013 being able to sellout 44 shows in 48, with a gross of $46,417,795 only in US.Cite error: The <ref>
tag has too many names (see the help page).
Background
After Matt Galle from Paradigm put "The Doo-Wops & Hooligans Tour" Marx was hired. Mars' team at WME includes, besides John Marx, Sara Newkirk Simon, Tony Goldring (international booking), Michele Bernstein and Ben Totis. Mars is managed by Brandon Creed, and a team at Creed company that includes Kevin Beisler and Rob Bonstein.[2]
On January 2012 it was decided that Bruno Mars would not play in any theaters or ballrooms like on the previous tour. This decision came from the success that Mars was expriencing not only for the sold out arenas but also due to the dynamic performances. John Marx, in an interview to Billboard confessed that the decision of making the "leap from smaller venues to arenas, it's never an easy one" and added "you take precautions to make sure that you don't leave any empty seats." since "Analytics only give you so much."[2]
At Billboard's Backstage, Mars manager, Brandon Creed said that Mars was more focused and excited than nervous. "He spends a lot of time rehearsing and preparing, and directing and doing choreography, everything," he said. "It's all him... He takes it from the past and brings it to today. Wait 'til you see the tour." He was really excited "We're going into rehearsals now, so I don't have much to share, but it's going to be... incredible," he said. "It's hectic, but it's amazing... It's a thrill to work with an artist so talented."[3]
The tour was first scheduled to take of in Feruary, however the record was late in coming even thought they had booked the tour in a year advance. Nevertheless, most artists decided to tour in the first quarter, instead of waitiong for summer. As a result, the tour was pushed to summertime.[2]
Since they didn't want to take risks or leaven emprty seats they started by looking at different types of Venus. John Marx shares that "We had, generally, three different configurations going before we even sold past the 180-degrees". Using five cities as "test" to see "how good it was selling" and if the prices of the tickets were too expensive.[2]
Marx expressed his opinion towards the mistake of schedulling tour cities by saying "Generally, the mistake people make is picking too many cities. Artists can generally play 24 dates and when you get beyond that sales start dropping off, and that’s when it gets a little bit dangerous." He added "We picked 44 dates, which is ambitious." There was a lot of work towards "how [they] opened up the venues", since they were "bullish" on what they tought they could sell. John explains:" We did go pretty deep into the markets. We could’ve easily done a second Chicago date, but we decided to go with Minneapolis instead, which sold out on the on sale"[2]
Accoding to Marx, tickets sales didn't spike after "Locked Out of Heaven" was a huge success, "It’s the type of song that really motivates people to purchase a ticket. It has that live element to it; it was a very active track." or even after the Grammy performance, since in Bruno case "everything was very consistent". Although the team tought it would spike sales, "In the pop world, they say, “Hit records cure cancer.” So they can do just about anything", concluded Marx.[2]
James Berry, monitor engineer for Bruno Mars, said the first time he took Bruno Mars gig over two/one year and half ago, Mars and the background singers were using a competitor's model as microphone. "I just knew there was a better microphone and capsule combination for him". Recalls, Berry. He also added" I began transitioning the background singers first, then worked with the front-of-house guy to get Bruno to try a Sennheiser microphone."
For wireless audio in the tour, the Bruno Mars production team has relied on Sennheiser. Wireless Touring Rig Derek Brener, front-of-house engineer, for three/one year and half ago, remembers a point where Mars' audio infrastructure took a huge step forward: "One of the main turning points was when James came in and said he would not use anything else but the Sennheiser wireless that’s when everything changed." Brener respects and trustes Berry's opinion since he has worked with Beyoncé, Weezer and lots of other great bands. Mars is very involved with Brener and Berry "on the way things sound and has very clear ideas on what he wants and what he expects". Nowadays, there is no discussion Mars wants Sennheiser and that what he gets wherever he is playing.[4]
Promotion
John Marx said that "We solicited all of the agencies and asked for everybody’s suggestions." towards who should be the opening act for Bruno's tour. Eventually, Bruno decided to pick Ellie Goulding, making everything easier since she is represented by WME. She was "seen" as some sales garanties for Bruno's tour.[2]
WME decided to announce the tour after the Grammys' performance. Although no details were given about the tour, then they fed it daily or weekly with new information regarding the tour. Two days after the performance they announced the cities and a few days later the dates and venues were announced. This made the tour different from the usual, since everything is announced together and at the very least "you go on sale later that week." and it was very unlikely to go on sales "two-and-a-half weeks later with the first round of dates."[2]
Following a performance at the iHeartRadio Music Festival in Las Vegas on Sept. 21, Mars will travel to the United Kingdom and Europe for a two-month arena tour. Mars also has a handful of Australian/New Zealand concerts scheduled for early 2014, and will play another 40 dates in North America beginning next June and ending up around mid-August (2014), as the fourth leg, according to Marx.[2]
Development
Even though WME schedules tour for acts like Lady Gaga, Usher, Peter Gabriel, Sheryl Crow and Justin Timberlake, John Marx confessed "that booking the Moonshine Jungle Tour was one of the most exciting experiences in his 37-year career in the touring space." and that was the reason behind him giving this interview he as he claims "I stopped giving interviews years ago, but I had to do this for Bruno, because he's that special". He finished his ideia by saying "This whole project has been exciting, unique and special."[2]
They decided to price each market differently. They had two markets P1 ($62 each ticket) and P2 ($130 or $140 each ticket). In the end, they had "four different price points" and "secondary cities where we had a less expensive ticket, we had maybe two or three different price points".[2] Although, John Marx claims that "when you go on sale is if it's selling front to back. If it isn't, you've obviously priced your tickets in the front too high", he finalized by saying "We didn't experience any of that."[2]
"Pretty much every local buyer called me after it went on sale and told us they thought the absence of any presale was a very strong contributing factor toward the overall success of this tour."
—John Marx.[2]
WME after reading the American Express and Citibank proposals decided not to do a presale. After talking with Mars' management it was set that there was not going to be a presale. This decision received negative views because "some people tought it was a good ideia but generally in the beginning everyone thought it was a terrible idea." He thinks all the buyers find this as a "very key element"[2]
When Marx was asked if could go back in the past and change anything what would he change, he answered "I hope this doesn't sound boastful, but everything came together perfectly on this tour" he added special thanks to The Smeezingtons for their writing, to the label Atlantic Records for "bringing the song home" since it worked well thanks to everyone's efforts.[2]
Marx believes that Mars came here to stay for the next years as an arena-headlining act "He is a certifiable, global phenomena that will find arenas a small venue in the years ahead. You’ll see this guy play wherever he wants to play." [2]
Critical response
Chris Richards' review for The Washington Post was glowing in its praise, "Sprawling video screens. Blasts of smoke, fire and confetti. A disco ball the size of a Toyota Prius." The performance of the singer who sold out Washington’s Verizon Center was "one of those rare, thrilling, upside-down pop concerts where instead of rigidly trying to recreate the high sheen of various hit singles, the singer takes complete control of the songbook, reshaping it at will. Which is to say, it was fantastic." The reviewer also metioned the wide ranges that Mars aprochs "hopscotched through Motown, new wave, late-’70s funk, mid-’90s R&B, flaunting a pop fluency that’s earned him a vast and diverse horde of admirers. You could see it in Saturday night’s audience — there were baby boomers, babies of boomers, babies of babies of boomers, and in Section 100, an actual baby." However he criticised the fact "he still needs to learn how to assert his personality through all of his genre-jumping time travel." and "Put the Hooligans, the name of the backing band, on that ticket stub, too."[5]
Writing for Billboard magazine, Jason Lipshutz felt that Bruno Mars' most impressive thing was the list of songs that was left out of the set list" during his performance. He wrote that "Mars' biggest asset as a performer has always been his ambidextrousness, and in his current stage show, the singer holds high notes, leads choreographed dances, plays electric guitar, plays acoustic guitar, plays drums, engages the crowd and even flirts with some ladies in the front row. He's a convincing "whole package" kind of pop artist, and like an ace Pixar movie with "in" jokes for parents, he expertly caters to his older and younger demographics at his live shows". He concluded his review with, "His pop tracks may not possess enriching messages, but his tirelessness and dedication must be appreciated when seen in person. And appreciate it they did: when all was said and done, the Wells Fargo Center in Philadelphia roared with a collective dizziness usually reserved for the all-too-occasional Flyers playoff win."[6]
Sarah Rodman of The Boston Globe gave the show, especially the overall performance of Bruno Mars and his band, a critically positive review, opening her article with "14,785 fans in attendance left with more than a few beads of perspiration on their brow hanks to the indefatigable singer-songwriter’s ecstatic approach to performing." His show in Boston was so energetic that "The energy never flagged as Mars displayed his flair for dramatics and classic showmanship, twisting, thrusting, and shimmying through retro soul jams". She adds "Mars has chosen his band wisely as they not only bring his music to life but match his enthusiasm and hit every step alongside the boss." She concluded the review by saying "Clearly, much work, planning, and rehearsal went in to the show, but Mars made it look easy."[7]
Jim Farber of New York Daily News praised the "show aimed to recreate a bygone era of flashy entertainment, a disco-age, tip-of-the-fedora to natty, '70s acts like The Jacksons, The Tramps and The Bee Gees." He described the music as "Befitting his Pacific rearing, Mars' music has an Island ease and warmth." Although he ended up by criticising the "inhabited the glad-handing part so winningly, it hardly seemed to matter that the show wasn’t big on risk or depth."[8]
Commercial performance
Due to high sales and consequently sold out of the concert at the Rose Bowl on July 28 of the Jay Z/Justin Timberlake, AEG was concerned about what that could affect Mars' show since July 28 was they oprion day (the second day at Staples), because he was going to perform at 27 and 28 July 2013. Furthermore, the Mars' show only went available to sell a week after the Jay Z/Justin Timberlake show.[2]
However, due to the high demands of tickets, virtually, it was decided to open a second date and put it immediately on sale. After the first show sould out in real time, the second was lit up and also "cleaned out". John Marx says "We left 20,000 people in the virtual waiting room that would’ve potentially bought other tickets. This could’ve easily gone, we believe, to three or maybe four days (at Staples Center). At the end of the day, we sold out 30,000 tickets and we were happy with that. We decided to close it at that." Marx confessed they had hold a second date in Toronto but they ended up by re-launching and putting on sale. They were able to sell 30,000 tickets in that city. They also added a second show in Denver at Red Rocks Amphitheatre (chosen by them), since the Pepsi Center didn't make justice to the singer. Both shows were sold out in that day (18,000 tickets purchased). All the dates on the American leg have been sold out, except in St. Louis (Scottrade Center), since it's capacity was increased to 16,000 and sold 14,000. Besides selling every date, "the stage was built so that we could have great sight lines with the hoped-for success we could open up into 240-degrees and maybe beyond." However, they ended up by opening and selling 270-degrees and consequently setting records in a lot of venues. "Painstaking care was given to making sure that all the seats we opened in those areas could have a good experience with the show." All the success of the opened seats was givin to their production manager, Joel Forman.[2]
Marx described the tickets sales as "When we went up, we generally went up and out. And on some of those dates that were a little bit slower, I don’t think anything went up with less than 7,000 tickets."[2]
The Australian leg, is very ambitious, and is now 80% sold out. "Most of the conts are in the 14,000 to 15,000 range and the grosses are all above $1 million per night." Adding that the dates only start in late February 2014. This represents "two Sydney dates, two Melbourne dates sold out". Besides this dates they will be adding more, right now, they have a total of nine dates on sale there.[2]
Opening acts
- Fitz and The Tantrums (June 22–29, August 2–3, August 17–30, 2013)[9]
- Ellie Goulding (July 1–31, August 5–15, 2013)[9]
- Mayer Hawthorne (UK/Europe September 2-November 25)[10]
- Miguel (Australia/New Zealand February 28–March 16, 2014)[11]
Setlist
- North America Setlist
- "Moonshine"
- "Natalie"
- "Treasure"
- "Money (That's What I Want) / Billionaire"
- "Bam Bam" / "Show Me" /"Our First Time" / "Candy Rain" (cover) / "Pony" / "Ignition"
- "Marry You"
- "If I Knew"
- "Runaway Baby"
- "Nothin' on You"
- "When I Was Your Man"
- "Grenade"
- "Just the Way You Are"
Encore
- Europe Setlist
- "Moonshine"
- "Natalie"
- "Treasure"
- "Money (That's What I Want) / Billionaire / I Need a Dollar"
- "Bam Bam" / "Show Me" / "Our First Time" / "Pony" / "Ignition"
- "Marry You"
- "If I Knew" / "It Will Rain"
- "Runaway Baby"
- "The Lazy Song" or "Nothin' on You"
- "When I Was Your Man"
- "Grenade"
- "Just the Way You Are"
Encore
Notes
- "Young Girls" was performed in Washington, DC on June 22, 2013 and Vancouver, BC on July 20, 2013. The song has also been played in several European cities.
- During his L.A. show at the Staples Center, Mars performed "Money Make Her Smile" for the first time, also covering Prince's "Sexy MF", James Brown's "Sex Machine", Rick James' "Super Freak" and Trinidad James’ "All Gold Everything".
- During his St. Louis show at the Scottrade Center, Mars brought Ed Sheeran on stage to sing "A Team" and "Nothin' On You."
- During his Paris show, Mars was joined by Lenny Kravitz and together they performed Kravitz's famous hit "Are You Gonna Go My Way".
- During his show at Vienna, Mars sang an acoustic version of Prince's "The Most Beautiful Girl in the World"
- During his show in Copenhagen on October 31, Mars and the band made a special Halloween performance as "legendary R&B group Liquid Lavender". Dressed up in denim overalls and caps, Mars performed the following R&B hits from the '90s: "This Is How We Do It" by Montell Jordan, "Every Little Step" by Bobby Brown, "I Wanna Sex You Up" by Color Me Badd, and "End Of The Road" by Boys II Men.
- During his Budapest show, Mars sang Michael Jackson's Billie Jean and Dirty Diana.
Tour dates
- Cancellations and rescheduled shows
July 7, 2013 | Calgary, Alberta | Scotiabank Saddledome | Cancelled due to the 2013 Alberta floods. |
- Festivals and other miscellaneous performances
- A This concert was part of "Quebec City Summer Festival"[13]
Box office score data
Venue | City | Tickets Sold / Available | Gross Revenue |
---|---|---|---|
Verizon Center | Washington, D.C. | 15,404 / 15,404 (100%) | $1,015,034 |
Wells Fargo Center | Philadelphia | 14,675 / 14,675 (100%) | $1,116,984[14] |
TD Garden | Boston | 14 ,267 /14,267 (100%) | $1,030,157[14] |
Mohegan Sun Arena | Uncasville | 5,390 / 5,390 (100%) | $434,410 |
Barclays Center Brooklyn | New York | 15,204 / 15,204 (100%) | $1,252,521[14] |
Prudential Center Newark | New Jersey | 14,320 / 14,320 (100%) | $1,247,263 [14] |
United Center | Chicago | 16,278 / 16,278 (100%) | $1,326,517[14] |
Bell Centre | Montreal | 15,451 / 15,451 (100%) | $881,513 |
Xcel Energy Center | St. Paul | 17,244 / 17,244(100%) | $1,086,275 |
Schottenstein Center | Columbus | 13,497 / 13,497 (100%) | $915,670[14] |
Rexall Place | Edmonton | 14,240 / 14,240 (100%) | $903,412[14] |
Rogers Arena | Vancouver | 15,533 / 15,533 (100%) | $1,106,306[14] |
KeyArena | Seattle | 13,234 / 13,234 (100%) | $923,591[14] |
Rose Garden | Portland | 12,639 / 12,639 (100%) | $819,834[14] |
Staples Center | Los Angeles | 30,360 / 30,360 (100%) | $2,734,649 [14] |
MGM Grand Garden | Las Vegas | 13,850 / 13,850 (100%) | $1,559,042 [14] |
Valley View Casino Center | San Diego | 12,263 / 12,263 (100%) | $800,820 [14] |
CONSOL Energy Center | Pittsburgh | 12,582 / 12,582 (100%) | $758,991 [14] |
Maverik Center | West Valley City | 10,263 / 10,263 (100%) | $702,566 [14] |
Red Rocks | Morrison | 18,836 / 18,836 (100%) | $1,164,434 [14] |
Sprint Center | Kansas City | 14,492 / 14,492 (100%) | $1,069,533 [14] |
Scottrade Center | St. Louis | 13,947 / 13,947 (100%) | $950,707 [14] |
U.S. Airways Center | Phoenix | 14,654 / 14,654 (100%) | $802,562 [14] |
Chesapeake | Oklahoma | 13,179 / 13,179 (100%) | $784,452 [14] |
American Airlines Center | Dallas | 15,489 / 15,489 (100%) | $1,016,202[14] |
Toyota Center | Houston | 13,425 /13,425 (100%) | $964,969[14] |
Bridgestone Arena | Nashville | 14,828 / 14,828 (100%) | $824,838 |
KFC Yum! Center | Louisville | 14,282 / 14,282 (100%) | $951,382 |
Time Warner Cable Arena | Charlotte | 11,612 / 11,612 (100%) | $671,936 |
Phillips Arena | Atlanta | 13,080 / 13,080 (100%) | $906,482 |
Tampa Bay Times Forum | Tampa | 12,292 / 12,292 (100%) | $797,952[14] |
O2 World Berlin | Berlin | 14,146 / 14,146 (100%) | $839,274[14] |
O2 World Hamburg | Hamburg | 13,091 / 13,542 (96%) | $741,753[14] |
O2 Arena London | London | 34,777 / 35,242 (98%) | $2,206,080[14] |
Hallenstadion Zurich | Zurich | 13,490 / 13,490 (100%) | $1,119,810[14] |
TOTAL | 742,430 / 744,530 (99%) | $46,417,795<ref name=Top 25 Tours of 2013> |
References
- ^ "Bruno Mars Unveils Massive 'Moonshine Jungle' World Tour". Billboard. February 20, 2013. Retrieved May 10, 2013.
- ^ a b c d e f g h i j k l m n o p q r s t u Mitchell Peters (September 10, 2013). "WME's John Marx on Bruno Mars' Super Bowl Gig, Sold-Out Arena Tour Strategy, Not Having Presales (Q&A)". Prometheus Global Media. Retrieved September 10, 2013.
- ^ "Bruno Mars Manager Brandon Creed on Mars' 'Incredible' Upcoming Tour". Billboard Staff. Prometheus Global Media. May 20, 2013. Retrieved September 14, 2013.
- ^ "Bruno Mars Tours With Sennheiser". 4rfv.co.uk. October 11, 2013. Retrieved November 2, 2013.
- ^ Chris Richards (June 23, 2013). "Bruno Mars is otherworldly in a genre-jumping show". The Washington Post. Retrieved June 28, 2013.
- ^ "Bruno Mars Romps Through 'Moonshine Jungle' Tour in Philadelphia: Live Review". Billboard. June 25, 2013. Retrieved June 25, 2013.
- ^ Sarah Rodman (June 27, 2013). "Bruno Mars exudes energy". The Boston Globe. Retrieved June 28, 2013.
- ^ Jim Farber (June 30, 2013). "Bruno's shining '70s show just Mars-velous during NYC stop". New York Daily News. Retrieved June 30, 2013.
- ^ a b "Bruno Mars announces tour with Ellie Goulding, Fitz & the Tantrums". MSN Entertainment. February 12, 2013. Retrieved May 10, 2013.
- ^ Mars, Bruno (August 2, 2013). "Mayer Hawthorne To Support Bruno Mars On His European Tour". Twitter. Retrieved August 2, 2013.
- ^ "Miguel To Support Bruno Mars On His Australian Tour". ARIA Charts. April 19, 2013. Retrieved May 10, 2013.
- ^ http://timable.com/event/196502
- ^ "POP BYTES: BRUNO MARS + WIZ KHALIFA TO PERFORM AT QUEBEC CITY SUMMER FESTIVAL 2013 + MORE". Pop Crush. April 24, 2013. Retrieved May 10, 2013.
- ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa http://www.billboard.com/biz/current-boxscore