InMobi: Difference between revisions
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'''InMobi''' is a mobile advertising and discovery platform backed by [[Soft Bank]] and [[Kleiner Perkins Caufield & Byers]] |
'''InMobi''' is a mobile advertising and discovery platform backed by [[Soft Bank]] and [[Kleiner Perkins Caufield & Byers|Kleiner Perkins Caufield & Byers.]] InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. The company was founded in 2007 in India with 17 offices across the globe.<ref>http://www.inmobi.com/company/</ref> InMobi won a spot in MIT Technology Review's 50 most disruptive companies of 2013<ref>http://www2.technologyreview.com/tr50/2013/</ref> and also featured in 'India's Top 100 Companies to Work For 2016' list by the Great Place to Work Institute.<ref>{{Cite web|url=http://www.greatplacetowork.in/about-us|title=About Us - Great Place to Work® India|last=Administrator|website=www.greatplacetowork.in|access-date=2016-07-12}}</ref> |
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==History== |
==History== |
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Revision as of 16:49, 12 July 2016
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| Company type | Private |
|---|---|
| Industry | Mobile advertising |
| Headquarters | |
Area served | World Wide |
Key people | Naveen Tewari (Founder, CEO) |
Number of employees | 1000+ (2016) |
| Website | inmobi.com |
InMobi is a mobile advertising and discovery platform backed by Soft Bank and Kleiner Perkins Caufield & Byers. InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. The company was founded in 2007 in India with 17 offices across the globe.[1] InMobi won a spot in MIT Technology Review's 50 most disruptive companies of 2013[2] and also featured in 'India's Top 100 Companies to Work For 2016' list by the Great Place to Work Institute.[3]
History
InMobi, earlier known as mKhoj,[4] started as an SMS-based search platform with initial funding from Mumbai Angels. In 2007, the company switched to a more scalable business model: mobile advertising. After the business model change, mKhoj rebranded itself to InMobi[4] and received two rounds of funding from Kleiner Perkins Caufield & Byers and Sherpalo Ventures. After venturing into mobile advertisement, the company initially banked upon mobile web published to generate revenue through Mobile Value Added Services via Mobile Phone Networks billing.
Funding
InMobi had received $220.6 Million via Angel, Series A, Series B, and Series C funding. In September 2011, it received a $200 million funding from Softbank which would come in two Tranches - one of $100 million in September 2011 and the other $100 million in April 2012.[5] In 2014, it secured an additional $5 Mn in funding from its existing investor Softbank. Softbank has further committed additional $25 Mn in InMobi if new investors come on board.[6] In 2015, InMobi has now put a name to its culture, 'YaWiO' and given it a formal structure, which includes making it one of several festivals InMobi hosts every year. The first 'YaWiO' event - to which it invited three startups to engage with its workforce for two days - began in Bengaluru on Monday. InMobi will also open its offices for other startups to observe its culture, how it treats and works with employees, which it expects will benefit new businesses for whom personnel-management is often a struggle.
| Funding Round | Investors | Date | Amount |
|---|---|---|---|
| Angel Funding | Mumbai Angels | August 2006 | $500,000 |
| Series A | Kleiner Perkins Caufield & Byers and Sherpalo Ventures | May 2007 | $7,100,000 |
| Series B | Kleiner Perkins Caufield & Byers and Sherpalo Ventures | July 2010 | $8,000,000 |
| Series C | Softbank | September 2011 | $200,000,000 |
| Unknown | Softbank | August–November 2014 | $5,000,000 |
Acquisitions and product announcements
On August 2, 2011, InMobi announced the acquisition of HTML5 rich media platform Sprout which was later renamed to InMobi Studio.[7]
On July 18, 2012, InMobi announced the acquisition of MMTG Labs makers of AppBistro And AppGalleries.[8]
On July 31, 2012, InMobi announced the acquisition of UK-based firm Metaflow Solutions.[9][10]
On May 2, 2012, InMobi announced the launch of InMobi Ad Tracker (IAT), its mobile conversion tracking platform that provides real-time analytics, to allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi AdTracker platform is separate from the InMobi ad network, not reliant on UDIDs.[11]
On October 2, 2012, InMobi announced the release of InMobi Ad Tracker version 2.0, incorporating global device recognition from AdTruth.[12]
On November 27, 2012, InMobi announced the release of InMobi Lifetime Value Platform for publishers and app developers to track metrics and send targeted messaging based on user behavior and profile.[13]
In July 2015, Naveen Tewari, Mohit Saxena, and Amit Gupta, the co-founders of InMobi invested $400,000 in Zimmber, an emerging player in the still niche Home Service Industry in India.[14]
Competition
In the global Mobile Advertising market, InMobi primarily competes against Google’s AdMob[15] Millennial media and Apple's iAd.
Law suit by Federal Trade Commission
The FTC alleged that InMobi mispresented that its advertising software would only track consumers’ locations when they opted in and in a manner consistent with their device’s privacy settings. According to the complaint, InMobi was actually tracking consumers’ locations whether or not the apps using InMobi’s software asked for consumers’ permission to do so, and even when consumers had denied permission to access their location information.
Settlement of 22 June 2016 stated that Singapore-based mobile advertising company InMobi will pay $950,000 in civil penalties and implement a comprehensive privacy program to settle Federal Trade Commission charges it deceptively tracked the locations of hundreds of millions of consumers – including children – without their knowledge or consent to serve them geo-targeted advertising.
“InMobi tracked the locations of hundreds of millions of consumers, including children, without their consent, in many cases totally ignoring consumers’ express privacy preferences,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “This settlement ensures that InMobi will honor consumers’ privacy choices in the future, and will be held accountable for keeping their privacy promises.”
News
- InMobi signs “multi-million dollar” mobile ad partnership with Amobee[16]
- InMobi's CEO Naveen Tewari was awarded the Young Achiever of the Year Award at the World Brand Congress 2011 in Mumbai, India.[17]
- InMobi’s Naveen Tewari is Best Mobile Person of Year at the India Digital Awards in January 2013[18]
- Mobile Adtech company;Inmobi raises $100 million[19]
- Mobile Advertising Network InMobi Settles FTC Charges It Tracked Hundreds of Millions of Consumers’ Locations Without Permission Company Will Pay $950,000 For Tracking Children Without Parental Consent[20]
References
- ^ http://www.inmobi.com/company/
- ^ http://www2.technologyreview.com/tr50/2013/
- ^ Administrator. "About Us - Great Place to Work® India". www.greatplacetowork.in. Retrieved 2016-07-12.
- ^ a b Wauters, Robin (5 August 2009). "Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe". TechCrunch. Retrieved 2011-06-10.
- ^ Wauters, Robin (15 September 2011). "Softbank Pumps $200 Million Into Mobile Ad Network Company InMobi". TechCrunch. Retrieved 2011-09-15.
- ^ http://inc42.com/buzz/softbank-invests-5-mn-mobile-advertising-company-inmobi/
- ^ http://venturebeat.com/2011/08/02/inmobi-acquires-sprout/
- ^ http://techcrunch.com/2012/07/12/inmobi-buys-appbistro-appgalleries-mmtg-labs/
- ^ http://techcrunch.com/2012/07/31/mobile-ad-network-inmobi-continues-app-buying-spree-with-metaflow-solutions/
- ^ http://www.mobile-ent.biz/news/read/inmobi-buys-metaflow-solutions/018831
- ^ http://www.inmobi.com/press-releases/2012/05/02/inmobi-launches-inmobi-adtracker/
- ^ http://www.inmobi.com/press-releases/2012/10/02/inmobi-announces-enhanced-conversion-tracking-capabilities-for-inmobi-ad-tracker-powered-by-advanced-device-recognition-technology-from-adtruth/
- ^ http://techcrunch.com/2012/11/27/inmobi-lifetime-value-platform/
- ^ http://techcrunch.com/2015/07/29/with-a-slew-of-us-investors-zimmber-launches-home-service-marketplace-for-india/
- ^ Fannin, Rebecca (24 March 2011). "Indian Startup Takes Turf From Google – Next Act?". Forbes. Retrieved 2011-06-10.
- ^ O'Hear, Steve (11 May 2011). "InMobi signs "multi-million dollar" mobile ad partnership with Amobee". TechCrunch. Retrieved 2011-06-10.
- ^ Chowdhury, Bikash. "InMobi's Naveen Tewari wins the Young Achiever of the Year Award". InMobi.
- ^ "3rd India Digital Awards: InMobi's Naveen Tewari is Best Mobile Person of Year". Best Media Info.
- ^ "Mobile Adtech company;Inmobi raises $100 million". Vasopedia India.
- ^ "Mobile Advertising Network InMobi Settles FTC Charges It Tracked Hundreds of Millions of Consumers' Locations Without Permission | Federal Trade Commission". www.ftc.gov. Retrieved 2016-06-22.
External links
