Tokopedia

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PT Tokopedia
TypeSubsidiary
IndustryInternet
Founded6 February 2009; 13 years ago (2009-02-06)
FounderWilliam Tanuwijaya
Leontinus Alpha Edison
HeadquartersJakarta, Indonesia
Area served
Indonesia
Key people
William Tanuwijaya
(Co-founder and CEO)
Leontinus Alpha Edison
(Co-founder and COO)
ProductsElectronic commerce
Services
Number of employees
4,700 (2019)[1]
ParentGoTo (2021–present)
Websitetokopedia.com

PT Tokopedia is an Indonesian e-commerce company.[2] Tokopedia is a subsidiary of a new holding company called GoTo, following a merger with Gojek on 17 May 2021.[3][4] It is one of the most visited e-commerce platforms in Indonesia.[5]

Tokopedia is one of Indonesia's unicorn companies, alongside Bukalapak, Gojek, OVO, and Traveloka.

As of December 2020, Tokopedia claims to have more than 350 million product listings and 42 digital products, and serves over 100 million monthly active users as well as over 9.7 million merchants on its platform.[6]

History[edit]

William Tanuwijaya and Leontinus Alpha Edison came up with the idea for Tokopedia in 2007. While reflecting on his childhood experience, Tanuwijaya realized that access to products such as books differed between small towns and big cities, and that technology could provide better access to products. The duo launched Tokopedia two years later with starting capital from an acquaintance.[7]

Toko is Indonesian for "shop", and is the first half of the portmanteau of the company's name, concatenated with "encyclopedia".[8] The choice of this designation is to reflect their objective of becoming an all-encompassing marketplace for Indonesians.[7] Tokopedia has since expanded its business to cover the fintech, payments, logistics, and retail sectors.

Since 2017, Tokopedia's office resides in a 53-floor building called the Tokopedia Tower, located in the central business district of Jakarta.[citation needed]

As of 2018, it is claimed that Tokopedia's products and services are accessible in 93% of sub-districts across Indonesia.[9]

Finance[edit]

In 2009, Tokopedia received seed funding from PT Indonusa Dwitama of IDR 2.5 billion. Tokopedia later attracted capital injections from venture capitalists including East Ventures (in 2010), CyberAgent Ventures (in 2011), NetPrice (in 2012), and SoftBank Ventures Korea (in 2013).[citation needed]

In October 2014, Tokopedia became the first technology company in Southeast Asia to receive a US$100 million investment, led by Sequoia Capital and SoftBank Internet and Media Inc (SIMI).[citation needed]

In April 2016, Tokopedia raised another US$147 million.[10] A year later, it received US$1.1 billion in a new round of investment, led by Chinese e-commerce giant Alibaba Group.[11] In 2018, an additional US$1.1 billion was injected into the company, in a round led by existing investors Alibaba and SoftBank, raising the company's valuation to approximately US$7 billion.[12]

Products and services[edit]

Tokopedia's official mascot, named "Toped".

Tokopedia provides a customer-to-customer (C2C) platform that is free to use for merchants and buyers. Brands operating on a business-to-customer (B2C) basis have the option to set up verified, official stores on the platform too. Products listed on Tokopedia vary widely across at least 25 categories, ranging from food and beverages to beauty and fashion products, and more.[citation needed]

Tokopedia also offers digital products such as credit, bill payments, voucher and ticket purchases, and others.[citation needed]

In 2018, Tokopedia launched Mitra Tokopedia to offer fintech solutions such as digital wallets (e-wallets), virtual credit cards, insurance, and more. Mitra is targeted at small business owners such as grocery stores and family-owned warungs.[13]

In 2019, Tokopedia launched a smart fulfilment service called TokoCabang, which helps sellers to expand their business across Indonesia. Tokopedia Salam was launched not long after—a service that supports Sharia market needs in Indonesia by providing Umrah services.[14] Users can also purchase a variety of Muslim-friendly products and services through Salam. Sharia-compliant payment methods and investment products are also available on Tokopedia's platform.[15]

Controversies[edit]

Tokopedia suffered a data breach on 2 May 2020, when the personal information of 15 million users were hacked, including their gender, locations, usernames, full names, email addresses, phone numbers, and hashed passwords. The hacker, under the pseudonym ShinyHunters, put up the entire database purported to have 91 million records for sale at a price of US$5,000.[16][17][18]

Marketing[edit]

Brand ambassadors[edit]

Since 2020, Tokopedia has engaged renowned artists and celebrities to be its brand ambassadors, such as K-pop idol groups BTS, Blackpink, and Twice, among others.[19][20]

Slogans[edit]

  • 2009–2014 : Belanja Online Aman dan Nyaman (Safe and Convenient Online Shopping)[citation needed]
  • 2014–2015 : Lebih Lengkap, Lebih Murah, Lebih Aman (More Complete, Cheaper, Safer)[citation needed]
  • 2014–2017 : Sudah Cek Tokopedia Belum? (Have You Checked Tokopedia Yet?)[citation needed]
  • 2015–2017 : Ciptakan Peluangmu (Create Your Opportunities)[citation needed]
  • 2017–2019 : Semua Dimulai Dari Tokopedia (Everything Starts with Tokopedia)[citation needed]
  • 2018–2020 : Mulai Aja Dulu (Just Start)[citation needed]
  • 2020–present : Selalu Ada, Selalu Bisa (Always Available, Always Possible)[citation needed]

Television shows[edit]

  • Tokopedia Untuk Indonesia #MulaiAjaDulu (English: For Indonesia, Just Start, Broadcast together with 15 Indonesian National TV Stations)[citation needed]
  • Tokopedia Semarak Ramadhan Extra (RCTI, MNCTV, SCTV, NET & Trans7)[citation needed]
  • Tokopedia WIB TV Show (RCTI, SCTV, Indosiar, NET & Trans7)[citation needed]

See also[edit]

References[edit]

  1. ^ "Tokopedia Rangkul Difabel untuk Wujudkan Pemerataan Ekonomi Digital". akurat.co. 7 December 2019.
  2. ^ "About Tokopedia".
  3. ^ Daga, Anshuman; Potkin, Fanny (17 May 2021). "Indonesia's Gojek, Tokopedia to create biggest local tech group". Reuters.
  4. ^ "Gojek to Merge With Tokopedia to Create Indonesia Tech Giant". Bloomberg.com. 17 May 2021. Retrieved 10 September 2021.
  5. ^ "Tokopedia reigns as most visited local e-commerce site on desktops". The Jakarta Post. 20 October 2019.
  6. ^ Afifa, Laila (8 September 2020). "Tokopedia Sees Exponential Growth in Merchants amid Pandemic". Tempo. Retrieved 14 December 2020.
  7. ^ a b "Inside Tokopedia, the Indonesian e-commerce company offering almost everything". KrASIA. 22 March 2021. Retrieved 29 July 2022.
  8. ^ "S2 Episode 6: William and Patrick of Tokopedia: from Selling T-Shirts to Driving 1.5% of Indonesia's GDP". Evolving for The Next Billion. 7 November 2019.
  9. ^ Mulia, Khamila (22 November 2018). "Tokopedia surges to most valuable unicorn in Indonesia after $1b funding from SoftBank". KrASIA. Retrieved 12 July 2022.
  10. ^ Wee, Willis (8 April 2016). "Indonesian marketplace Tokopedia raises $147m". Tech in Asia. Retrieved 8 April 2016.
  11. ^ Russell, Jon. "Alibaba leads $1.1B investment in Indonesia-based e-commerce firm Tokopedia". TechCrunch. TechCrunch. Retrieved 2 July 2018.
  12. ^ "Tokopedia raises $1.1b from SoftBank, Alibaba to evolve into infrastructure-as-a-service". TechinAsia. Retrieved 12 December 2018.
  13. ^ "Indonesian Tokopedia launches service to bridge online and offline retailing". KrASIA. 16 November 2018. Retrieved 13 November 2020.
  14. ^ "Tokopedia Dips Toes Into $1.8b Umrah Market". Jakarta Globe. Retrieved 13 November 2020.
  15. ^ "Tokopedia launches sharia-compliant service with more than 21 million Muslim-friendly products". KrASIA. 4 November 2019. Retrieved 13 November 2020.
  16. ^ Cimpanu, Catalin. "Hacker leaks 15 million records from Tokopedia, Indonesia's largest online store". ZDNet.
  17. ^ "Indonesia's Tokopedia Probes Alleged Data Leak of 91 Million Users". NDTV Gadgets 360.
  18. ^ "Hacker sells 91 million Tokopedia accounts, cracked passwords shared". BleepingComputer.
  19. ^ "K-pop superstar BTS to perform at Tokopedia event". The Jakarta Post. Retrieved 13 November 2020.
  20. ^ Khoirunnisaa, Jihaan. "Tokopedia Sukses Gaet BLACKPINK dan BTS, Ini Sosok di Balik Layarnya". detikinet (in Indonesian). Retrieved 4 March 2021.

External links[edit]