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PT Tokopedia
Type of business Private
Type of site
Available in Multilingual
Founded February 6, 2009; 9 years ago (2009-02-06)
Headquarters Jakarta, Indonesia
Area served Indonesia
Founder(s) William Tanuwijaya
Leontinus Alpha Edison
Key people William Tanuwijaya
(Co-founder, CEO)
Leontinus Alpha Edison
(Co-founder, COO)
Industry Internet
Products Electronic commerce
Services Online shopping
Employees 1500 (2017)[2]
Alexa rank Increase 165 (Global, April 2018)[3]
Registration Registration required to sell

Tokopedia (est. in 2009) is considered a unicorn company, and is one of Indonesia’s biggest online marketplaces.


PT Tokopedia was founded by William Tanuwijaya and Leontinus Alpha Edison on February 6, 2009. The company manages, which was publicly launched on August 17.


PT Tokopedia received initial seed funding from PT Indonusa Dwitama in 2009 of IDR 2.5 billion. In the following years, Tokopedia attracted capital injections from global venture capitals including East Ventures (2010), CyberAgent Ventures (2011), NetPrice (2012), and SoftBank Ventures Korea (2013). In October 2014, Tokopedia managed to make history as the first technology company in Southeast Asia to receive a US$100 million investment (around IDR 1.2 trillion) from Sequoia Capital and SoftBank Internet and Media Inc (SIMI). In April 2016, Tokopedia raised another $147 million.[4] In 2017, Tokopedia raised yet another $1.1 billion from Chinese e-commerce giant Alibaba.


As of April 2015, claims to have more than 4.9 million active product listings, facilitating sales of more than 5 million products every month.[5]

Brand ambassador[edit]

On November 12, 2014, officially announced Chelsea Islan as its brand ambassador.[6]


  1. ^ Russell, Jon. "Alibaba leads $1.1B investment in Indonesia-based e-commerce firm Tokopedia". TechCrunch. TechCrunch. Retrieved 2 July 2018. 
  2. ^ Anisa Menur A. Maulani (August 17, 2017). "Tokopedia confirms US$1.1B investment led by Alibaba". Archived from the original on March 19, 2018. Retrieved March 19, 2018. 
  3. ^ " Site Info". Alexa Internet. Retrieved April 4, 2018. 
  4. ^ Wee, Willis (2016-04-08). "Indonesian marketplace Tokopedia raises $147m". TechInAsia. Retrieved 2016-04-08. 
  5. ^ Cosseboom, Leighton (2015-04-04). "Indonesia's 15 best-funded tech ventures". Tech In Asia. Retrieved 2015-04-08. 
  6. ^ "Tokopedia wants to initiate RI version of Silicon Valley". Jakarta Post. 2014-11-12. Retrieved 2016-02-21. 

External links[edit]