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Type of businessPrivate
Type of site
Available inHindi, English
Founded2010; 10 years ago (2010) [1]
HeadquartersNew Delhi, India
Area servedIndia
Key peopleKunal Bahl
ServicesOnline shopping
RevenueIncrease 925 crore (US$130 million) (2019)[2]
Alexa rankIncrease 2,340 (July 2020)[3]
Current statusActive
Native client(s) oniOS, Android, Windows

Snapdeal, is an Indian e-commerce company based in New Delhi, India. The company was founded by Kunal Bahl and Rohit Bansal in February 2010.[4].


Snapdeal was founded on 4 February 2010 as a daily deals platform, but expanded in September 2011 to become an online marketplace.[5] Snapdeal has grown to become one of the largest online marketplace in India.[6] In March 2015, Snapdeal brought actor Aamir Khan for the promotion of its website in India.[7] In October 2017, Snapdeal's CFO Anup Vikal resigned.[8][9][10]

20 November 2019 Snapdeal joined International Trademark Association (INTA) as part of its efforts to support protection of intellectual property on online marketplaces. [11]


Snapdeal has received several rounds of funding. It received its first funding worth US$12 million from Nexus Venture Partners and Indo-US Venture Partners in January 2011. This was followed by another round in July 2011 worth US$45 million from Bessemer Venture Partners and existing investors. The third round of funding was worth US$50 million and came from eBay and other pre-existing investors.[12]

Three years later, in February 2014, Snapdeal raised funding of US$133 million. This round was led by eBay with participation from then-current institutional investors: Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama Capital.[13] In May of the same year, funding worth US$105 million was raised. This was backed by investors BlackRock, Temasek Holdings, PremjiInvest and others.[14] Softbank invested US$647 million in October 2014, making it the largest investor in Snapdeal so far.[15]

In August 2015, Alibaba Group, Foxconn and SoftBank invested US$500 million as fresh capital.[16] In February of the following year, one of the world's largest pension funds, Ontario Teachers' Pension Plan, and Singapore-based investment entity Brother Fortune Apparel, led an investment worth US$200 million in the Jasper Infotech-owned company.[17]

In May 2017, Snapdeal raised funding worth 113 crore funding from Nexus Venture Partners.[18][19]


Snapdeal has acquired several business enterprises. In June 2010, Snapdeal owners Jasper Infotech Pvt Ltd acquired Bengaluru-based group buying website for an undisclosed amount.[20] In April 2012, Delhi-based online sports goods retailer was acquired.[21][22] This was followed in 2013 by the acquisition of, an online marketplace for Indian handicraft products.[23] In 2014, SnapDeal acquired, a fashion product discovery technology platform,[24] and, a tech platform that uses machine learning to deliver recommendations for gift purchases. Both deals were for undisclosed amounts.[25][26]

Snapdeal made majority of its acquisitions in the year 2015. In January, it acquired a stake in product comparison website,[27] followed by the acquisition of luxury fashion products discovery site,[28] In March, the firm acquired 20% stake in logistics service company[29] Two more acquisitions in the same month were eCommerce management software and fulfilment solution[buzzword] provider,[30] and RupeePower, a digital platform for financial transactions.[31][32][33] In April 2015, mobile-payments company was acquired.[34] Programmatic display advertising platform, Reduce Data was acquired in September of the same year.[35]

In August 2016, logistics firm Pigeon Express acquired a 51% stake in GoJavas with Snapdeal holding 49% stake in the firm.[36]


In August 2016, rumors surfaced through a VCCircle exclusive article that Snapdeal was considering possibilities[37] of mergers with its bigger rivals Flipkart and Amazon. The speculations about a possible merger became more concrete in April 2017 when a number of media houses reported that Softbank, one of the major investors in Snapdeal, wanted the company to merge with Flipkart.[38] The discussions on merger with Flipkart went on for a number of months and ended in July 2017 when the deal failed to get approved by 100% of investors as required by the terms put forth by Flipkart.[39] Founders' opposition to the deal,[40] several indemnity clauses related to Snapdeal's financials and minority stakeholders' discontentment over special payouts to Kalaari Capital and Nexus Venture Partners, Snapdeal's early investors, were among the many reasons that lead to the breakdown of the deal.[41] This was followed by Snapdeal's founders taking a decision to continue operating Snapdeal as an independent company with Snapdeal 2.0 as their new vision.[42]

However, amid the merger discussions, Freecharge, a mobile payments company bought by Snapdeal in April 2015, was sold to Axis Bank for $60 million.[43] Freecharge was originally acquired by Snapdeal for $400 million.[44]

Business results[edit]

In the year 2012–13, Snapdeal had said that it expected revenues of about 600 crore (US$84 million). Betting big on the growth of mobile commerce, Kunal Bahl, the CEO, said at the time that 15-20 per cent of the sales on Snapdeal came through m-commerce. expected the total sale of products traded on its platform to cross 2,000 crore (US$280 million) in the fiscal year 2013-14 helped by its robust growth in the past two years and the growing popularity of e-commerce in India.[45] In June 2014, Snapdeal announced that it had achieved the milestone of 1000 sellers its platform getting sales of over ₹1 crore.[46] Jasper Infotech Pvt. Ltd led Snapdeal registered a revenue growth of 56% to ₹1,457 crore from ₹933 crore, but incurred 150% increase in loss from ₹1,328 crore in the year ended 31 March 2016[47] The year-to-March 2016 numbers includes the financials of digital payments platform Freecharge, which was acquired by Snapdeal in April 2015[48] There was a 40% drop in revenue to ₹903 crore in the fiscal year ending in 2017.[49]

Labour issues[edit]

Snapdeal employees approached the Labour Department in February 2016, claiming that the company was firing them and had forced 600 employees to resign in the last one year.[50]

After protests from Snapdeal employees, Delhi Government ordered the Labour Department to probe the allegations.[51]

Aamir Khan controversy[edit]

Snapdeal was criticized for Aamir Khan's statement[52] during a conversation with Anant Goenka, Wholetime Director & Head — New Media, The Indian Express, at the eighth edition of the Ramnath Goenka Excellence in Journalism Awards.[53] Snapdeal terminated Aamir Khan as a brand ambassador in February 2016[54] after an official statement released in response to the controversy.[55] Aamir Khan had been hired as Snapdeal's brand ambassador in February 2015 for its "Diwali Dil Ki Deal-wali" campaign.[56]

See also[edit]


  1. ^ Chakraborty, Alokananda (18 July 2014). "Lunch with BS: Sachin Bansal". Business Standard Ltd. Retrieved 16 November 2014.
  2. ^ "Snapdeal's revenue grows 73%, losses drop by 71% in FY19". Economic Times. ET Bureau. 17 July 2019. Retrieved 30 May 2020.
  3. ^ " Competitive Analysis, Marketing Mix and Traffic - Alexa". Retrieved 9 July 2020.
  4. ^ Gooptu, Biswarup (28 February 2014). "Snapdeal co-founder Kunal Bahl: A rising star of India's e-commerce space". The Economic Times. Archived from the original on 18 December 2014. Retrieved 16 November 2014.
  5. ^ Agrawal, Shrija; Rai, Anand. "We should do a billion dollar in gross merchandise value by 2015: Snapdeal's Shyam Bahl". Retrieved 16 November 2014.
  6. ^ Bhattacharjee, Nivedita; PM, Indulal. "Japan's SoftBank kicks off $10 billion India online spree, buys stake in Snapdeal". Reuters. Retrieved 16 November 2014.
  7. ^ "Aamir Khan roped in as brand ambassador for Snapdeal". India Today. Retrieved 18 March 2015.
  8. ^ Gooptu, Biswarup (17 October 2017). "Snapdeal's CFO Anup Vikal puts in his papers". The Economic Times. Retrieved 18 October 2017.
  9. ^ "Snapdeal CFO resigns two months after company called off Flipkart merger". Moneycontrol. Retrieved 18 October 2017.
  10. ^ "Snapdeal CFO Anup Vikal quits". Zee Business. 17 October 2017. Retrieved 18 October 2017.
  11. ^
  12. ^ "Exclusive: Snapdeal raises $50 million from eBay and existing investors". 1 April 2013.
  13. ^ "eBay increases stake in Snapdeal, invests $134 million". The Times Of India. 27 February 2014.
  14. ^ "Snapdeal raises $100M in fresh funding from BlackRock, Temasek, PremjiInvest, others".
  15. ^ "SoftBank becomes largest investor in Snapdeal" Archived 28 October 2014 at, Affairscloud, 28 October 2014.
  16. ^ "Snapdeal secures USD 500 Million in an investment round led by Alibaba, Foxconn and SoftBank to power its digital commerce ecosystem - Snapdeal Blog". 18 August 2015. Archived from the original on 22 August 2015.
  17. ^ "Ontario Teachers' Pension Plan and others lead $200 million funding round in Snapdeal". The Economic Times. 15 February 2016. Retrieved 19 August 2017.
  18. ^ "Snapdeal gets Rs113 crore from Nexus, founders in surprise funding". Livemint. 29 May 2017.
  19. ^ "Struggling Snapdeal gets Rs 113 cr funding". The Economic Times. 29 May 2017.
  20. ^ Shrija Argawal, "SnapDeal owners acquire Grabbon; to expand & differentiate," Reuters, 29 June 2010.
  21. ^ "Snapdeal acquires". Economic Times. 4 April 2012.
  22. ^ "Snapdeal buys". The Hindu Business Line. 4 April 2012.
  23. ^ "Snapdeal acquires". The Times of India. 1 June 2013.
  24. ^ Priyanka Pani, " buys fashion products discovery platform," The Hindu Business Line, 16 April 2014.
  25. ^ "Snapdeal acquires gifting recommendation tech firm Wishpicker," The Economic Times, 11 December 2014.
  26. ^ "Snapdeal, One Of India’s Leading E-commerce Sites, Acquires Wishpicker To Deliver Better Product Recommendations," TechCrunch, 11 December 2014.
  27. ^ "Snapdeal buys stake in product comparison site". VC Circle. Retrieved 6 January 2014.
  28. ^ ", Business-standard", 18 February 2015.
  29. ^ "Snapdeal acquired 20% stake in". LiveMint. Retrieved 18 March 2015.
  30. ^ "Snapdeal buys e-commerce management firm Unicommerce". LiveMint. Retrieved 31 March 2015.
  31. ^ "Snapdeal acquires majority stake of RupeePower". Retrieved 1 April 2015.
  32. ^ "Snapdeal acquires majority stake of RupeePower". MoneyControl. Retrieved 31 March 2015.
  33. ^ "Snapdeal acquires majority stake of RupeePower". The Times Of India. Retrieved 31 March 2015.
  34. ^ "India's Snapdeal Buys FreeCharge". The Wall Street Journal. Retrieved 8 April 2015.
  35. ^ "Snapdeal acquires Silicon Valley startup Reduce Data - The Economic Times". Retrieved 2 September 2015.
  36. ^ "Pigeon Express in talks to buy out Snapdeal's GoJavas stake - Live Mint". Retrieved 4 May 2017.
  37. ^ "The backstory of how Snapdeal pivoted and pivoted — and then lost the plot". FactorDaily. 6 April 2017. Retrieved 5 May 2017.
  38. ^ "SoftBank Aiming for Flipkart-Snapdeal Merger, Rest of the Investors in a Disagreement - TechStory". TechStory. 5 April 2017. Retrieved 1 August 2017.
  39. ^ "How Kunal Bahl sold the idea of Snapdeal 2.0 and what's in store". The Economic Times. 1 August 2017.
  40. ^ "Snapdeal 2.0 has little hope: 5 reasons why the deal with Flipkart snapped". Business Standard. 9 August 2017.
  41. ^ "How Kunal Bahl sold the idea of Snapdeal 2.0 and what's in store". The Economic Times. 1 August 2017.
  42. ^ "Full text: Let's make Snapdeal 2.0 a success, says Bahl and Bansal's letter". Business Standard. 1 August 2017.
  43. ^ "After Flipkart-Snapdeal Merger, Axis Bank Acquires Freecharge - TechStory". TechStory. 27 July 2017. Retrieved 1 August 2017.
  44. ^ "Snapdeal buys Freecharge for $400m - The Times of India". The Times of India. Retrieved 19 November 2015.
  45. ^ "Snapdeal expects its online sales to cross Rs 2,000 cr in FY14". The Times Of India. 31 March 2013.
  46. ^ "Snapdeal crosses milestone of 1,000 sellers getting sales of over Rs 1 crore". IndianWeb2. 16 June 2014.
  47. ^ "Snapdeal loss more than doubles to Rs3,316 cr in FY16". LiveMint. 18 January 2016.
  48. ^ "Snapdeal acquires Freecharge to expand e-commerce ecosystem". LiveMint. 10 April 2015.
  49. ^ "Snapdeal's revenue down almost 40% at Rs 903 crore in FY 17 - Times of India". The Times of India. Retrieved 11 July 2018.
  50. ^ "Protesting Snapdeal employees approach labour department - The Economic Times". The Economic Times. Retrieved 28 February 2016.
  51. ^ "Snapdeal is Indirectly Firing 200 Employees? Ugly Truths Emerge." - Indian Business of Tech, Mobile & Startups. Retrieved 28 February 2016.
  52. ^ "E-commerce marketplace snapdeal faces flak over aamir khans statement on intolerance".
  53. ^ "Aamir Khan joins intolerance debate".
  54. ^ "Snapdeal not to renew Aamir Khans contract as brand ambassador".
  55. ^ "Snapdeal releases official statement on Aamir Khan controversy".
  56. ^ "Snapdeal launches Diwali-dil-ki-deal-wali campaign".

External links[edit]