Eukanuba: Difference between revisions
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== Origin of the Eukanuba brand == |
== Origin of the Eukanuba brand == |
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In order to differentiate Eukanuba as a "super premium" product from other [[Iams]] brands and create a "memorable" name, [[Paul Iams]] chose the word "eukanuba".<ref>[http://www.eukanuba.com/eukanuba/en_US/jsp/Euk_Page.jsp?pageID=EH Eukanuba History]</ref> |
In order to differentiate Eukanuba as a "super premium" product from other [[Iams]] brands and create a "memorable" name, [[Paul Iams]] chose the word "eukanuba".<ref>[http://www.eukanuba.com/eukanuba/en_US/jsp/Euk_Page.jsp?pageID=EH Eukanuba History]{{Dead link}}</ref> |
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[[Hoagy Carmichael]] is thought to be the originator of the term by Eukanuba, as an interjection meaning "something supreme".<ref>[http://media.eukanuba.com/EukGlobal/AU/en/jsp/askAnExpert/FAQDetail.jsp?id=3000068 Eukanuba FAQ Answers]</ref> |
[[Hoagy Carmichael]] is thought to be the originator of the term by Eukanuba, as an interjection meaning "something supreme".<ref>[http://media.eukanuba.com/EukGlobal/AU/en/jsp/askAnExpert/FAQDetail.jsp?id=3000068 Eukanuba FAQ Answers]{{Dead link}}</ref> |
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==Sponsoring== |
==Sponsoring== |
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Revision as of 20:51, 21 April 2011
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| Product type | Pet food |
|---|---|
| Owner | Procter & Gamble |
| Introduced | 1969 |
| Markets | Worldwide |
| Website | http://www.eukanuba.com/ |
Eukanuba is a brand name of cat and dog foods sold by the Iams company since 1969, owned by Procter & Gamble. Dry pet food products sold by Eukanuba are manufactured in-house, and are not subcontracted. Some of the Eukanuba-brand wet foods sold in North America are manufactured by Menu Foods Income Fund of Ontario, Canada, though analysts speculate whether that relationship will continue after a June 11, 2007, press release from Menu Foods stated a significant customer discontinued purchases for cuts and gravy products. [1] [2] [3]
Under the Eukanuba label, Iams sells a wide variety of dietary choices for pets, including soft and hard foods, as well as an array of treat products. They also provide specialized veterinarian prescription diets for treatment of various ailments, including allergies and digestion problems.
Ingredients
Eukanuba states on its website that only high quality ingredients,[4] are used in the food. However, some of the Eukanuba foods contain ingredients such as chicken by-product meal, brewers rice, and fish meal which are not high-quality in nature. [5]
Origin of the Eukanuba brand
In order to differentiate Eukanuba as a "super premium" product from other Iams brands and create a "memorable" name, Paul Iams chose the word "eukanuba".[6]
Hoagy Carmichael is thought to be the originator of the term by Eukanuba, as an interjection meaning "something supreme".[7]
Sponsoring
Eukanuba is the primary sponsor of the AKC/Eukanuba National Championship, one of the three most prestigious dog shows in the United States.
It is also the Premier pet Food Supporter of Cruft's. It has a huge stand at the centre of the show.
References
- ^ Verrinder, Matthew. "Animal Owners Frantic on Pet Food Recall", Associated Press, March 17, 2007.
- ^ Menu Foods 11-June Press Release, Menu Foods Income Fund, June 11, 2007.
- ^ "Menu Foods Could Lose Proct(e)r & Gamble", June 29, 2007.
- ^ Eukanuba ingrededients
- ^ Iams Corporation - Ingredients
- ^ Eukanuba History[dead link]
- ^ Eukanuba FAQ Answers[dead link]
External links
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