Sheba (cat food): Difference between revisions

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Sheba is a brand of canned cat food produced by Mars, Incorporated.

In January 2011, Mars Petcare US announced that Sheba would be discontinued and thus will no longer be available for purchase in the United States.^[1] A special webpage^[2] explained that the decision was based on economic factors:

Although the SHEBA® PREMIUM CUTS® Dinners product line enjoyed a loyal following of consumers, in the current economic environment, and given Sheba Dinners high price point, we do not anticipate the U.S. customer base growing enough to compensate for import challenges that make production prohibitively expensive.

Sheba is still marketed and sold in Europe.

^ "Thank You for your Interest". Mars, Inc. Retrieved 4 January 2011.
^ "Questions and Answers regarding Sheba Premium Cuts Dinners". Mars, Inc. Retrieved 18 January 2011.

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[1] "Thank You for your Interest". Mars, Inc. Retrieved 4 January 2011.

[2] "Questions and Answers regarding Sheba Premium Cuts Dinners". Mars, Inc. Retrieved 18 January 2011.

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-'''Sheba''' was a brand of canned [[cat food]] produced by [[Mars, Incorporated]].
+'''Sheba''' is a brand of canned [[cat food]] produced by [[Mars, Incorporated]].
-In January 2011, Mars Petcare US has announced that Sheba would be discontinued and thus will no longer be available for purchase in the United States.<ref>{{cite web |url=http://www.sheba.com/decommission/index.html |title=Thank You for your Interest |publisher=Mars, Inc. |accessdate=4 January 2011}}</ref> A special webpage<ref>{{cite web |url=http://www.sheba.com/decommission/questions.html |title=Questions and Answers regarding Sheba Premium Cuts Dinners |publisher=Mars, Inc. |accessdate=18 January 2011}}</ref> explained that the decision was based on economic factors: {{quote|Although the SHEBA® PREMIUM CUTS® Dinners product line enjoyed a loyal following of consumers, in the current economic environment, and given Sheba Dinners high price point, we do not anticipate the U.S. customer base growing enough to compensate for import challenges that make production prohibitively expensive.}}
+In January 2011, Mars Petcare US announced that Sheba would be discontinued and thus will no longer be available for purchase in the United States.<ref>{{cite web |url=http://www.sheba.com/decommission/index.html |title=Thank You for your Interest |publisher=Mars, Inc. |accessdate=4 January 2011}}</ref> A special webpage<ref>{{cite web |url=http://www.sheba.com/decommission/questions.html |title=Questions and Answers regarding Sheba Premium Cuts Dinners |publisher=Mars, Inc. |accessdate=18 January 2011}}</ref> explained that the decision was based on economic factors: {{quote|Although the SHEBA® PREMIUM CUTS® Dinners product line enjoyed a loyal following of consumers, in the current economic environment, and given Sheba Dinners high price point, we do not anticipate the U.S. customer base growing enough to compensate for import challenges that make production prohibitively expensive.}}
 Sheba is still marketed and sold in Europe.