Revels (confectionery)

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Revels chocolates
Associated national cuisineUnited Kingdom
Created byMars, Inc.
Invented1967; 53 years ago (1967)
Main ingredientsChocolate

Revels are a chocolate coated confectionery with assorted centres made by Mars, Inc.[1] They were first introduced into the United Kingdom in 1967.[2]

Originally, Revels had orange creme, coconut, toffee, or peanut centres, along with Galaxy Counters (Minstrels minus exterior shell) and Maltesers.[3] However, the coconut centres were later replaced with coffee creme, and the peanuts with raisins.[4]

Original revels flavours also included "Turkish Delight" which was withdrawn after 5 years.[citation needed]

Galaxy Counters[edit]

Galaxy Counters were initially available as a product in their own right, but since their discontinuation they were only sold as part of the Revels selection. In 2010, however, Galaxy Counters were relaunched under the Galaxy brand.[citation needed]

2008 'eviction'[edit]

In July 2008 Revels started a Big Brother-style eviction campaign where one flavour from the bag would be replaced by a special limited edition flavour. Consumers were asked to nominate on the website[5] Voting closed on 9 September 2008. The flavour attracting the most votes was coffee, which received nearly half the votes cast. Raisin received around 25%, with the remaining votes spread fairly evenly among the other flavours. The coffee flavour was briefly replaced with strawberry, but returned in early 2009.[citation needed]

See also[edit]


  1. ^ "Birthplace of the iconic MARS bar". Mars History.
  2. ^ "Home". Revels.
  3. ^ "Home". Revrls.
  4. ^ "h2g2 - Revels - Chocolates That Surprise". BBC.
  5. ^ "Revels to 'evict' least-loved flavour with Big-Brother style ad campaign". Guardian. UK. July 9, 2008.

External links[edit]