Bubble Tape

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Packaging and contents for Hubba Bubba Bubble Tape, Triple Mix flavour, 2015 Australian/New Zealand packaging

Bubble Tape is a type of Hubba Bubba bubble gum produced by Wm. Wrigley Jr. Company, and introduced in 1988.[1][2] It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general).[3] At the peak of its popularity, over 1 million containers for Bubble Tape were being manufactured a week.[4] Today, it is still a common find in most supermarkets, although advertising campaigns for it have subsided significantly.[3]

Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed or broken off.

Flavors[edit]

Most flavors are those available from the regular Hubba Bubba chewing gum line:

Purple Tape Grape flavour

Also available in[edit]

  • Mega Roll – 10 feet (3.0 m) of Bubble Tape gum
  • King Size – 9 feet (2.7 m) of Bubble Tape gum

References[edit]

  1. ^ Savan, Leslie (2010). Temple University Press. Temple University Press. p. 256. ISBN 978-1439904909.
  2. ^ "Trade registration information for "Bubble Tape"". Trademarkia. Archived from the original on September 13, 2012.
  3. ^ a b Winn, John. "Bubble Tape – Six Feet of Fun". Racket Magazine. Archived from the original on July 15, 2012.
  4. ^ "Bubble Tape". NewPhase Development. Archived from the original on September 4, 2012.

External links[edit]