Bubble Tape

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Packaging and contents for Hubba Bubba Bubble Tape, Triple Mix flavour, 2015 Australian/New Zealand packaging

Bubble Tape is a brand of bubble gum produced by Wm. Wrigley Jr. Company, introduced in the late 1980s.[1][2] It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general). Today, it is still a common find in most supermarkets, although advertising campaigns for it have subsided significantly.[3]

Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed.

The white powdery substance on the gum is ground granite, which is used to prevent drying and sticking to itself.[citation needed] It is safe for human consumption.

Current flavors[edit]

Most are from Hubba Bubba

Also available in[edit]

  • Mega Roll – 10 feet (3.0 m) of Bubble Tape gum
  • King Size – 9 feet (2.7 m) of Bubble Tape gum


  1. ^ "Trade registration information for "Bubble Tape"". Retrieved 6 Apr 2011. 
  2. ^ "Article describing the creation of the packaging of Bubble Tape". Retrieved 6 Apr 2011. 
  3. ^ Winn, John. "Bubble Tape – Six Feet of Fun". Racket Magazine. Retrieved 26 Jan 2009. 

External links[edit]