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Region or stateNorth America
Created byEagle Snacks
Invented1970s; 49 years ago (1970s)

Combos, officially called Combos Stuffed Snacks, are cylindrical tubes of cracker, pretzel, or tortilla, available with various fillings.


Combos Snacks, created in the mid-1970s, are a snack food distributed by Mars, Incorporated, and sold throughout North America.[1] The product was originally created by the Anheuser-Busch brewery's snack food arm, Eagle Snacks, before Mars purchased the assets in the 1990s when Eagle Snacks was dissolved in 1996. Though the pretzel form was produced first, Combos were first released in cracker form. They are also available with tortilla shells.

In mid-June 2016, some varieties of Combos were affected by an undeclared nut-related recall.[2]


Combos are produced by forming a soft bread-like dough, which is hollowed out into a tube-shaped form. A cutter slices the dough into bite-sized lengths. The snacks are then baked, cooled, and filled with the appropriate filling.


Combos are available in seven flavors[3]:

  • Honey Sriracha Pretzel
  • Cheddar Cheese Pretzel
  • Pizzeria Pretzel
  • Buffalo Blue Cheese Pretzel
  • Cheddar Cheese Cracker
  • Pepperoni Pizza Cracker
  • 7 Layer Bean Dip Tortilla
  • Spicy Honey Mustard (New)
  • Sweet& salty Caramel (2019)

In 2019, Jalapeño Cheddar Combos will be released nationwide. They were also available previously in the early 2010s. [4]

Discontinued flavors include:

  • Mustard Pretzel
  • Bacon Egg and Cheese Cracker
  • Cheeseburger Cracker
  • Nacho Cheese Pretzel


In 2006, Combos worked with TBWA and to create the Man Mom campaign,[5][6] and in 2008, Combos worked with to create the Combos Nation campaign. Combos is an official sponsor of Kyle Busch, NASCAR driver of the number 18 Toyota Camry, whose car features other Mars, Incorporated products as well. Busch won the 2008 Best Buy 400 benefiting Student Clubs for Autism Speaks with Combos as the primary sponsor of his car. [7] It is the official cheese-filled snack of NASCAR.[8]

In popular culture[edit]

  • The 2000 Morphine song "Top Floor Bottom Buzzer" on the album The Night contains the lines, "... There's a muchacha, teachin' me to mambo. There's my buddy Pete eyein' a bowl of Combos."
  • Rodney Rush played the character of Christian "Combo" Ortega on the show Breaking Bad, named after the snack.
  • Comedian and actor Aziz Ansari references the snack in his 2015 book Modern Romance: An Investigation, saying, "Should I go out with this girl even though she listed Combos as one of her favorite snack foods? Combos!!?"[9]


  1. ^ Pederson, Jay P. (1998). International directory of company histories. St. James Press. p. 528. ISBN 1-55862-363-9.
  2. ^ "Combos snack recall: What you need to know". 2016-06-17. Retrieved 2016-07-01.
  3. ^ "COMBOS® Stuffed Snacks - Mars Chocolate North America Press Kit". Mars Chocolate North America Press Kit. Retrieved 2018-11-04.
  4. ^ "Combos Jalapeño Cheddar". Convenience Store News. Retrieved 2018-11-04.
  5. ^ "2007 Creativity Award Winner: Combos "Man Mom" Campaign - The Creativity Awards". Creativity Online. 2007-05-14. Archived from the original on 2012-10-14. Retrieved 2011-04-11.
  6. ^ "Combo Snacks: What Your Mom Would Feed You If Your Mom Were A Man". Adpunch. 2007-05-25. Archived from the original on 2011-03-07. Retrieved 2011-04-11.
  7. ^ "NASCAR Daily News Headlines * June 3, 2008". 2008-06-03. Archived from the original on July 19, 2011. Retrieved 2011-04-11.
  8. ^ Official Release (2008-12-22). "Mars' multiyear contract extends NASCAR brand - Dec 22, 2008". Nascar.Com. Retrieved 2011-04-11.
  9. ^ Ansari, Aziz. "Modern Romance". Retrieved 8 April 2015.

External links[edit]