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{{Main|History of Sesame Street}}
{{Main|History of Sesame Street}}


''Sesame Street'' was conceived in 1966 during discussions between television producer Joan Ganz Cooney and [[Carnegie Corporation of New York|Carnegie Foundation]] vice president Lloyd Morrisett. Their goal was to create a children's television show that would "master the [[addictive]] qualities of television and do something good with them",<ref name="davis-8"/> such as helping young children prepare for school. After two years of research, the newly formed [[Sesame Workshop|Children's Television Workshop]] (CTW) received a combined [[grant (money)|grant]] of $8 million (${{formatnum:{{Inflation|US|8|1969}}}} million in {{CURRENTYEAR}} dollars{{inflation-fn|US}}) from the Carnegie Foundation, the [[Ford Foundation]], and the [[US federal government]] to create and produce a new children's television show.<ref name="Finch, p. 53"/> The program premiered on [[public broadcasting]] television stations on November 10, 1969.<ref name="brooke"/> It was the first preschool educational television program to base its contents and production values on laboratory and formative research.<ref name="palmer"/> Initial responses to the show included adulatory [[reviews]], some controversy, and high [[Nielsen ratings|ratings]]. By its 40th anniversary in 2009, ''Sesame Street'' was broadcast in over 120 countries, and 20 [[International co-productions of Sesame Street|international versions]] had been produced.<ref name="friedman"/>
''Sesame Street'' was conceived in 1966 during discussions between television producer Joan Ganz Cooney and [[Carnegie Corporation of New York|Carnegie Foundation]] vice president Lloyd Morrisett. Their goal was to create a children's television show that would "master the addictive qualities of television and do something good with them",<ref name="davis-8"/> such as helping young children prepare for school. After two years of research, the newly formed [[Sesame Workshop|Children's Television Workshop]] (CTW) received a combined grant of $8 million (${{formatnum:{{Inflation|US|8|1969}}}} million in {{CURRENTYEAR}} dollars{{inflation-fn|US}}) from the Carnegie Foundation, the [[Ford Foundation]], and the [[US federal government]] to create and produce a new children's television show.<ref name="Finch, p. 53"/> The program premiered on [[public broadcasting]] television stations on November 10, 1969.<ref name="brooke"/> It was the first preschool educational television program to base its contents and production values on laboratory and formative research.<ref name="palmer"/> Initial responses to the show included adulatory [[reviews]], some controversy, and high [[Nielsen ratings|ratings]]. By its 40th anniversary in 2009, ''Sesame Street'' was broadcast in over 120 countries, and 20 [[International co-productions of Sesame Street|international versions]] had been produced.<ref name="friedman"/>{{Quote box|width = 30em|border = 1px|align = right|bgcolor = #c6dbf7|fontsize = 85%|title_bg = |title_fnt = |title = |quote = I've always said of our original team that developed and produced ''Sesame Street'': Collectively, we were a genius.|salign = right|source = ''Sesame Street'' creator [[Joan Ganz Cooney]]<ref name="gikow-26"/>}}''Sesame Street'' has undergone significant changes in its history. According to writer Michael Davis, by the mid-1970s the show had become "an American institution".<ref name="davis-220"/> The cast and crew expanded during this time, including the hiring of women in the crew and additional minorities in the cast. The show's success continued into the 1980s. In 1981, the federal government withdrew its funding, so CTW turned to other sources, including its magazine division, book [[royalties]], product [[licensing]], and foreign income.<ref name="odell"/> ''Sesame Street'''s curriculum has expanded to include more [[affective]] topics such as relationships, ethics, and emotions. Many of the show's [[plot (narrative)|storylines]] were taken from the experiences of its writing staff, cast, and crew. Most notable of these are the 1982 death of [[Will Lee]]—who played [[Mr. Hooper]]<ref name="hellman-52"/>—and the marriage of Luis and Maria in 1988.<ref name="Borgenicht, p. 80"/>In recent decades, ''Sesame Street'' has faced societal and economic challenges, including changes in viewing habits of young children, more competition from other shows, the development of cable television, and a drop in ratings.<ref name="davis-320"/> After the turn of the 21st century, ''Sesame Street'' made major structural changes; for example, starting in 2002, its format became more narrative and included storylines. Due to the popularity of the Muppet [[Elmo]], the show also incorporated a popular segment after its thirtieth anniversary in 1999 known as "[[Elmo's World]]".<ref name="goodman"/> With the 40th anniversary in [[36th Daytime Emmy Awards|2009]], the show received a Lifetime Achievement Emmy.<ref name="emmys"/>==Format=={{Main|Format of Sesame Street}}''Sesame Street'', from its first episode, has structured its format by using "a strong visual style, fast-moving action, humor, and music"<ref name="odell-70"/> as well as animation and live-action short films.<ref name="odell-70"/> When ''Sesame Street'' premiered, most researchers assumed that young children did not have long [[attention span]]s, so the new show's producers were concerned that an hour-long show would not hold their audience's attention. At first, the show's "street scenes", which referred to the action taking place on its set, consisted of a typical inner-city street and were not story-based. Instead, they consisted of individual segments connected to the curriculum and interrupted by "inserts", or puppet skits, short films, and animations; this structure allowed the producers to use a mixture of styles, paces, and characters. By season 20, research had shown that children were able to follow a story, so the street scenes, interspersed with shorter segments, were changed to depict storylines.<ref name="magazine"/><ref name="gikow-179"/>{{Quote box|width = 30em|border = 1px|align = right|bgcolor = #c6dbf7|fontsize = 85%|title_bg = |title_fnt = |title = |quote = We basically deconstructed the show. It's not a magazine format anymore. It's more like the 'Sesame' hour. Children will be able to navigate through it easier.|salign = right|source = Executive producer Arlene Sherman, speaking of the show's restructuring in 2002.<ref name="timgoodman"/>}}The producers decided, by recommendation of [[developmental psychology|child psychologists]], that the show's human actors and Muppets would not interact because they were concerned it would confuse and mislead young children.<ref name="fisch-39"/> When the CTW tested the appeal of the new show, they found that although children paid attention to the shows during the Muppet segments, their interest was lost during the "Street" segments.<ref name="gladwell-105"/> The producers went back and re-shot the Street segments; Henson and his team created Muppets such as [[Big Bird]] and [[Oscar the Grouch]] that could interact with the human actors.<ref name="Gladwell, p. 106"/><ref name="fisch3940"/> ''Sesame Street'''s format remained intact until the show's later decades, when their audience changed. Its producers responded to these changes by moving to a more narrative format, beginning in 1998 with the creation of the popular segment, "Elmo's World", a fifteen-minute long segment hosted by the Muppet Elmo.<ref name="clash-75"/>==Educational goals=={{Main|Educational goals of Sesame Street}}As author [[Malcolm Gladwell]] has stated, "''Sesame Street'' was built around a single, breakthrough insight: that if you can hold the attention of children, you can educate them".<ref name="gladwell-100"/> [[Gerald S. Lesser]], the CTW's first advisory board chair, went even further and stated that the effective use of television as an educational tool needed to capture, focus, and sustain children's attention.<ref name="Lesser, p. 116"/> ''Sesame Street'' was the first children's show that structured each episode and made, as Gladwell put it, "small but critical adjustments"<ref name="gladwell-91"/> to each segment to capture children's attention. According to CTW researchers Rosemarie Truglio and Shalom Fisch, ''Sesame Street'' was one of the few children's television programs that utilized a detailed and comprehensive educational curriculum, garnered from [[formative assessment|formative]] and [[summative]] research, in its content.<ref name="truglio-234"/>''Sesame Street'' had both [[cognition|cognitive]] and [[affect (psychology)|affective]] goals. Initially, its producers and researchers focused on cognitive goals, while addressing affective goals indirectly, because they believed that focusing on cognitive goals would increase children's [[self-esteem]] and feelings of [[skill|competency]].<ref name="morrow-76"/><ref name="morrow-106"/> One of their initial and primary goals was preparing young children for school, especially children from [[poverty|low-income]] families.<ref name="lesser-46"/> The show's producers used [[modeling (psychology)|modeling]],<ref name="lesser8687"/> repetition,<ref name="lesser-107"/> and humor<ref name="Lesser, p. 116"/> to fulfill their goals. They made changes in the show's content to increase their viewers' attention and to increase its appeal.<ref name="lesser-87"/> They encouraged "co-viewing" to entice older children and parents to watch the show by including humor, cultural references, and celebrities.<ref name="allshow"/>After ''Sesame Street's'' first season, its critics forced its producers and researchers to address affective goals more overtly. The affective goals they addressed were social competence, tolerance of [[cultural diversity|diversity]], and nonaggressive ways of [[conflict resolution|resolving conflict]], which was depicted through interpersonal disputes among its residents.<ref name="huston"/> In the 1980s, the show used the real-life experiences of the show's cast and crew, such as the death of [[Will Lee]] ([[Mr. Hooper]]) and the pregnancy of [[Sonia Manzano]] (Maria) to address affective concerns.<ref name="hellman-52"/> In later seasons, ''Sesame Street'' addressed real-life disasters such as the [[September 11 terrorist attacks]] and [[Hurricane Katrina]].<ref name="gikow-165"/>The show's goals for outreach were addressed through a series of programs that first focused on promotion, and then after the first season, on the development of educational materials used in preschool settings. Innovative programs were developed because their target audience, children and their families in low-income, inner-city homes, did not traditionally watch educational programs on television and because traditional methods of promotion and advertising were not effective with these groups.<ref name="gikow-181"/>==Funding==As a result of Cooney's initial proposal in 1968, the Carnegie Institute awarded her an $8 million (${{formatnum:{{Inflation|US|8|1969}}}} million in {{CURRENTYEAR}} dollars{{inflation-fn|US}}) grant to create a new children's television program and establish the CTW,<ref name="Finch, p. 53"/><ref name="palmer-3"/> renamed in 2000 to the [[Sesame Workshop]] (SW). Cooney and Morrisett procured additional multi-million-dollar grants from the US federal government, [[The Arthur Vining Davis Foundations]] [[Corporation for Public Broadcasting|CPB]] and the [[Ford Foundation]].<ref name="davis-8"/> Davis reported that Cooney and Morrisett decided that if they did not procure full funding from the beginning, they would drop the idea of producing the show.<ref name="davis-105"/> As Lesser reported, funds gained from a combination of government agencies and private foundations protected them from the economic pressures experienced by commercial broadcast [[television networks]], but caused challenges in procuring future funding.<ref name="lesser-17"/>After ''Sesame Street's'' initial success, its producers began to think about its survival beyond its development and first season and decided to explore other funding sources. From the first season, they understood that the source of their funding, which they considered "seed" money, would need to be replaced.<ref name="davis-203"/> The 1970s were marked by conflicts between the CTW and the federal government; in 1978, the [[United States Department of Education|U.S. Department of Education]] refused to deliver a $2 million check until the last day of CTW's fiscal year. As a result, the CTW decided to depend upon licensing arrangements with toy companies and other manufacturers, publishing, and international sales for their funding.<ref name="odell"/>In 1998, the CTW accepted [[sponsor (commercial)|corporate sponsorship]] to raise funds for ''Sesame Street'' and other projects. For the first time, they aired short ads of indoor playground manufacturer [[Discovery Zone]], their first corporate sponsor, to air before and after each episode. Consumer advocate [[Ralph Nader]], who had previously appeared on ''Sesame Street'', called for a boycott of the show, saying that the CTW was "exploiting impressionable children".<ref name="brooke"/>==Production=====Research==={{Main|Sesame Street research}}As Cooney has stated, "Without research, there would be no ''Sesame Street''".<ref name="cooney-xi"/> In 1967, when Cooney and her team began to plan the show's development, combining research with television production was, as she put it, "positively heretical".<ref name="cooney-xi"/> Shortly after creating ''Sesame Street'', its producers began to develop what came to be called "the CTW model", a system of planning, production, and evaluation that did not fully emerge until the end of the show's first season.<ref name="morrow-68"/><ref group=note>See Gikow, p. 155, for a visual representation of the CTW model.</ref> According to Morrow, the CTW model consisted of four parts: "the interaction of receptive television producers and [[child development|child science]] experts, the creation of a specific and age-appropriate curriculum, research to shape the program directly, and independent measurement of viewers' learning".<ref name="morrow-68"/>[[File:Educational Testing Service welcome sign.jpg|thumb|right|alt=Large wooden sign with "Educational Testing Service" in white letters, in the middle of a field overlooking several trees and a blue sky.|Welcome sign at entrance to ETS headquarters. The ETS conducted the early summative studies about ''Sesame Street''.]]Cooney credited the show's high standard in research procedures to Harvard [[professors]] Gerald Lesser, whom the CTW hired to design the show's educational objectives, and Edward Palmer, who was responsible for conducting the show's formative research and for bridging the gap between the show's producers and researchers.<ref name="cooney-xii"/> The CTW conducted research in two ways: in-house formative research that informed and improved production,<ref name="mielke-8485"/> and independent summative evaluations, conducted by the [[Educational Testing Service]] (ETS) during the show's first two seasons, which measuring its educational effectiveness.<ref name="palmer"/> Cooney stated, "From the beginning, we—the planners of the project—designed the show as an experimental research project with educational advisers, researchers, and television producers collaborating as equal partners".<ref name="Borgenicht, p. 9"/> Cooney also described the collaboration as an "arranged marriage".<ref name="cooney-xi"/>===Writing===''Sesame Street'' has used many writers in its long history. As Dave Connell, one of ''Sesame Street's'' original producers, has stated, it was difficult to find adults who could identify a preschooler's interest level. Fifteen writers a year worked on the show's scripts, but very few lasted longer than one season. [[Norman Stiles]], head writer in 1987, reported that most writers would "burn out" after writing about a dozen scripts.<ref name="hellman-52"/> According to Gikow, ''Sesame Street'' went against the convention of hiring teachers to write for the show, as most [[educational television]] programs did at the time. Instead, Cooney and the producers felt that it would be easier to teach writers how to interpret curriculum than to teach educators how to write comedy.<ref name="gikow-178"/> As Stone stated, "Writing for children is not so easy".<ref name="gikow-178"/> Long-time writer Tony Geiss agreed, stating in 2009, "It's not an easy show to write. You have to know the characters and the format and how to teach and be funny at the same time, which is a big, ambidextrous stunt".<ref name="gikow-174"/>[[File:Kaufman Univ Studio LIC jeh.JPG|right|200px|thumb|alt=Facade of a large white building, the left having large pillars beneath a strip with dozens of windows and the right three stories of large windows.|The [[Kaufman Astoria Studios]], where ''Sesame Street'' is taped.]]The show's research team developed an annotated document, or "Writer's Notebook", which served as a bridge between the show's curriculum goals and [[script development]].<ref name="lesser-101"/> The notebook was a compilation of programming ideas designed to teach specific curriculum points,<ref name="morrow-82"/> provided extended definitions of curriculum goals, and assisted the writers and producers in translating the goals into televised material.<ref name="palmer-10"/> Suggestions in the notebook were free of references to specific characters and contexts on the show so that they could be implemented as openly and flexibly as possible.<ref name="Palmer & Fisch, p. 11"/>The research team, in a series of meetings with the writers, also developed "a curriculum sheet" that described the show's goals and priorities for each season. After receiving the curriculum focus and goals for the season, the writers met to discuss ideas and [[story arcs]] for the characters, and an "assignment sheet" was created that suggested how much time was allotted for each goal and topic.<ref name="lesser-101"/><ref name="lesser2-28"/> When a script was completed, the show's research team analyzed it to ensure that the goals were met. Then each production department met to determine what each episode needed in terms of [[costumes]], lights, and [[Theatrical scenery|sets]]. The writers were present during the show's taping, which for the first twenty-four years of the show took place in [[Manhattan]], and after 1992, at the [[Kaufman Astoria Studios]] in [[Queens, New York]], to make last-minute revisions when necessary.<ref name="MURPHY2009"/><ref name="apollo"/><ref name="spinney"/><ref group=note>Most of the first season was filmed at a studio near [[Broadway theatre|Broadway]], but a strike forced their move to [[Teletape Studios]]. In the early days, the set was simple, consisting of four structures (Gikow, pp. 66–67). In 1982, ''Sesame Street'' began filming at [[Unitel Studios]] on 57th Street, but relocated to Kaufman Astoria Studios in 1993, when the producers decided they needed more space (Gikow, pp. 206–207).</ref>===Media==={{Main|Sesame Street media|Music of Sesame Street|International co-productions of Sesame Street}}''Sesame Street'' and the CTW, early in their history, began to look for alternative funding sources and turned to creating products and licensing agreements. They became, as Cooney put it, "a multiple-media institution".<ref name="cherow-197"/> In 1970, the CTW created a "non-broadcast" division responsible for creating and publishing books and ''[[Sesame Street Magazine]]''.<ref name="cherow19798"/> They decided that all materials their licensing program created would "underscore and amplify"<ref name="davis-195"/> the show's curriculum. In 2004, over 68% of ''Sesame Street's'' revenue came from licenses and products such as toys and clothing.<ref name="carvajal"/><ref>See Gikow, pp. 280–285 for a list of many of the show's products.</ref> By 2008, the ''Sesame Street'' Muppets accounted for between $15 million and $17 million per year in licensing and merchandising fees, split between the Sesame Workshop and [[Henson Associates]].<ref name="davis-5"/>[[Jim Henson]], as their creators, owned the [[trademarks]] to the Muppet characters, and he was reluctant to market them at first. He agreed when the CTW promised that the profits from toys, books, [[Sesame Street video games|computer games]], and other products were to be used exclusively to fund the CTW and its outreach efforts.<ref name="davis-203"/><ref name="gikow-268"/> Even though Cooney and the CTW had very little experience with marketing, they demanded complete control over all products and product decisions.<ref name="davis-205"/> Any product line associated with the show had to be educational, inexpensive, and not advertised during the show's airings.<ref name="davis-204"/> As Davis reported, "Cooney stressed restraint, prudence, and caution" in their marketing and licensing efforts.<ref name="davis-204"/>Director Jon Stone stated about the music of ''Sesame Street'': "There was no other sound like it on television".<ref name="gikow-220"/> For the first time in children's television, the show's songs fulfilled a specific purpose and supported its curriculum.<ref name="gikow-227"/> In order to attract the best [[composers]] and [[lyricists]], the CTW allowed [[songwriters]] like ''Sesame Street's'' first musical director [[Joe Raposo]] to retain the rights to the songs they wrote. For the first time in children's television, the writers earned lucrative profits, which helped the show sustain public interest.<ref name="davis-256"/> By 1991, ''Sesame Street'' had received eight [[Grammys]].<ref name="kohn"/>''Sesame Street'' used animations and short films, interspersed throughout each episode, to help teach their viewers basic concepts like numbers and letters.<ref name="morrow-89"/> The CTW commissioned outside studios to create and produce them.<ref name="gikow-236"/> Jim Henson was one of the many producers who created short films for the show.<ref name="Gikow, p. 246"/> Shortly after ''Sesame Street'' debuted in the US, the CTW was approached independently by producers from several countries to produce versions of the show in their countries. These versions came be called "co-productions".<ref name="cole-148"/> By 2006, there were twenty co-productions.<ref name="world"/> In 2001 there were over 120 million viewers of all international versions of ''Sesame Street'',<ref name="cole-147"/> and by the show's 40th anniversary in 2009, they were seen in more than 140 countries.<ref name="gikow-263"/> In 2005, Doreen Carvajal of ''[[The New York Times]]'' reported that income from the co-productions and international licensing accounted for US$96 million.<ref name="carvajal"/>==Cast, crew, and characters=={{Main|Sesame Street Muppets|Animated characters in Sesame Street|List of human characters in Sesame Street}}Shortly after the CTW was created in 1968, Joan Ganz Cooney was named its first executive director. She was one of the first female executives in American television; her appointment was called "one of the most important television developments of the decade".<ref name="davis12829"/> She assembled a team of producers, all of whom had previously worked on ''[[Captain Kangaroo]]''. [[Jon Stone]] was responsible for writing, casting, and format; [[Dave Connell]] took over animation; and Sam Gibbon served as the show's chief liaison between the production staff and the research team.<ref name="davis-147"/> Cameraman Frankie Biondo started working on ''Sesame Street'' from its first episode.<ref name="gikow-15"/>[[Image:Jim Henson (1989).jpg|right|thumb|upright|alt=A tall, thin man in his early fifties, with salty-gray hair and a full beard, and wearing a tuxedo.|[[Jim Henson]], creator of the [[Muppets]], in 1989.]]Jim Henson and the Muppets' involvement in ''Sesame Street'' began when he and Cooney met at one of the curriculum planning seminars in Boston. Author Christopher Finch reported that Stone, who had worked with Henson previously, felt that if they could not bring him on board, they should "make do without puppets".<ref name="Finch, p. 53"/> Henson was initially reluctant, but he agreed to join ''Sesame Street'' for social goals. He also agreed to waive his performance fee for full ownership of the ''Sesame Street'' Muppets and to split any revenue they generated with the CTW.<ref name="davis-5"/> As Morrow stated, Henson's puppets were a crucial part of the show's popularity and it brought Henson national attention.<ref name="morrow-93"/> Davis reported that Henson was able to take "arcane academic goals" and translate them to "effective and pleasurable viewing".<ref name="davis-163"/> In early research, the Muppet segments of the show scored high, and more Muppets were added during the first few seasons. Morrow reported that the Muppets were effective teaching tools because children easily recognized them, they were stereotypical and predictable, and they appealed to adults and older siblings.<ref name="morrow-9495"/>{{Quote box|width = 30em|border = 1px|align = right|bgcolor = #c6dbf7|fontsize = 85%|title_bg = |title_fnt = |title = |quote = ''Sesame Street'' is best known for the creative geniuses it attracted, people like [[Jim Henson]] and [[Joe Raposo]] and [[Frank Oz]], who intuitively grasped what it takes to get through to children. They were television's answer to [[Beatrix Potter]] or [[L. Frank Baum]] or [[Dr. Seuss]].|salign = right|source = Author [[Malcolm Gladwell]], ''[[The Tipping Point]]''<ref name="gladwell-99"/>}}Although the producers decided against depending upon a single host for ''Sesame Street'' and to cast a group of ethnically diverse actors,<ref name="lesser-99"/> they realized that a children's television program needed to have, as Lesser put it, "a variety of distinctive and reliable personalities",<ref name="lesser-125"/> both human and Muppet. Jon Stone, whose goal was to cast white actors in the minority,<ref name="hellman-52"/> was responsible for hiring the show's first cast. He did not audition actors until Spring 1969, a few weeks before the five test shows were due to be filmed. Stone videotaped the auditions, and Ed Palmer took them out into the field to test children's reactions. The actors who received the "most enthusiastic thumbs up" were cast.<ref name="Borgenicht, p. 15"/> For example, [[Loretta Long]] was chosen to play [[The Robinson family (Sesame Street)|Susan]] when the children who saw her audition stood up and sang along with her rendition of "[[I'm a Little Teapot]]".<ref name="Borgenicht, p. 15"/><ref name="davis-172"/> As Stone said, casting was the only aspect of the show that was "just completely haphazard".<ref name="davis-195" /> Most of the cast and crew found jobs on ''Sesame Street'' through personal relationships with Stone and the other producers.<ref name="davis-195" />According to the CTW's research, children preferred watching and listening to other children more than puppets and adults, so they included children in many scenes.<ref name="lesser-127"/> Dave Connell insisted that no child actors were used,<ref name="morrow-84"/> so these children were nonprofessionals, unscripted, and spontaneous. Many of their reactions were unpredictable and difficult to control, but the adult cast learned to handle the children cast's spontaneity with their own spontaneity, even when it resulted in departure from the planned script or from the planned lesson.<ref name="lesser-12728"/> CTW research also revealed that the children's hesitations and on-air mistakes served as models for viewers.<ref name="gikow-123"/> According to Morrow, this resulted in the show having a "fresh quality", especially in its early years.<ref name="morrow-84"/> Children were also used in the voice-over commentaries of most of live-actions films the CTW produced.<ref name="morrow-102"/>==Reception=={{Main|Influence of Sesame Street}}===Ratings===When ''Sesame Street'' premiered in 1969, it aired on only 67.6% of American televisions, but it earned a 3.3 [[Nielsen ratings|Nielsen]] rating, which totaled 1.9 million households.<ref name="Seligsohn"/> By the show's tenth anniversary in 1979, 9 million American children under the age of six were watching ''Sesame Street'' daily. According to a 1993 survey conducted by the U.S. Department of Education, out of the show's 6.6 million viewers, 2.4 million kindergartners regularly watched it. 77% of preschoolers watched it once a week, and 86% of kindergartners and first- and second-grade students had watched it once a week before starting school. The show reached most young children in almost all demographic groups.<ref name="zill-117"/>The show's ratings significantly decreased in the early 1990s, resulting from changes in children's viewing habits and in the television marketplace. The producers responded to by making large-scale structural changes to the show.<ref name="weiss"/> By 2006, ''Sesame Street'' had become "the most widely viewed children's television show in the world", with 20 international independent versions and broadcasts in over 120 countries.<ref name="friedman"/> A 1996 survey found that 95% of all American preschoolers had watched the show by the time they were three years old.<ref name="growing"/> In 2008, it was estimated that 77 million Americans had watched the series as children.<ref name="friedman"/> By the show's 40th anniversary in 2009, it was ranked the fifteenth most popular children's show on television.<ref name="counts"/>===Influence==={{Main|Sesame Street research#Summative research}}As of 2001, there were over 1,000 [[research]] studies regarding ''Sesame Street'''s efficacy, impact, and effect on American culture.<ref name="cooney-xii" /> The CTW solicited the Educational Testing Service (ETS) to conduct summative research on the show.<ref name="mielke-85"/> ETS's two "landmark"<ref name="mielke-88"/> summative evaluations, conducted in 1970 and 1971, demonstrated that the show had a significant educational impact on its viewers.<ref name="palmer-20"/> These studies have been cited in other studies of the effects of television on young children.<ref name="mielke-88"/>{{#tag:ref|According to Edward Palmer and his colleague Shalom M. Fisch, these studies were responsible for securing funding for the show over the next several years.<ref name="palmer-20"/>|group=note}} Additional studies conducted throughout ''Sesame Street's'' history demonstrated that the show continued to have a positive effect on its young viewers.{{#tag:ref|See Gikow, pp. 284–285; ''"G" is For Growing: Thirty Years of Research on Children and Sesame Street'', pp. 147–230.|group=note}}{{Quote box|width = 30em|border = 1px|align = right|bgcolor = #c6dbf7|fontsize = 85%|title_bg = |title_fnt = |title = |quote = ''Sesame Street'' [is] perhaps the most vigorously researched, vetted, and fretted-over program on the planet. It would take a fork-lift to now to haul away the load of scholarly paper devoted to the series...|salign = right|source = Author Michael Davis<ref name="davis-357"/>}}Lesser believed that ''Sesame Street'' research "may have conferred a new respectability upon the studies of the effects of visual media upon children".<ref name="lesser-235"/> He also believed that the show had the same effect on the prestige in the television industry of producing shows for children.<ref name="lesser-235"/> Historian Robert Morrow, in his book ''Sesame Street and the Reform of Children's Television'', which chronicled the show's influence on children's television and on the television industry as a whole, reported that many critics of commercial television saw ''Sesame Street'' as a "straightforward illustration for reform".<ref name="morrow-122"/> Les Brown, a writer for ''[[Variety (magazine)|Variety]]'', saw in ''Sesame Street'' "a hope for a more substantial future" for television.<ref name="morrow-122"/>Morrow reported that the networks responded by creating more high-quality television programs, but that many critics saw them as "appeasement gestures".<ref name="morrow-127"/> According to Morrow, in spite of the CTW Model's effectiveness in creating a popular show, commercial television "made only a limited effort to emulate CTW's methods", and did not use a curriculum or evaluate what children learned from them.<ref name="morrow-130"/> By the mid-1970s, commercial television abandoned their experiments with creating better children's programming.<ref name="morrow-132"/> Other critics hoped that ''Sesame Street'', with its depiction of a functioning, multicultural community, would nurture racial tolerance in its young viewers.<ref name="morrow-124"/> It was not until the mid-1990s when a children's television educational program, ''[[Blue's Clues]]'', used the CTW's methods to create and modify their content. The creators of ''Blue's Clues'' were influenced by ''Sesame Street'', but wanted to use research conducted in the 30 years since its debut. Angela Santomero, one of its producers, said, "We wanted to learn from ''Sesame Street'' and take it one step further".<ref name="gladwell-111"/>As critic [[Richard Roeper]] has stated, perhaps one of the strongest indicators of the influence of ''Sesame Street'' have been the enduring [[Rumors and urban legends regarding Sesame Street|rumors and urban legends surrounding the show and its characters]], especially about [[Bert and Ernie]].<ref name="roeper"/>===Critical reception===''Sesame Street'' was praised from its debut in 1969. ''Newsday'' reported that several newspapers and magazines had written "glowing" reports about the CTW and Cooney.<ref name="Seligsohn"/> The press overwhelmingly praised the new show; several popular magazines and niche magazines lauded it.<ref name="morrow119120"/> In 1970, ''Sesame Street'' won twenty awards, including a [[Peabody Award]], three [[Emmy]]s, an award from the [[Public Relations Society of America]], a [[Clio]], and a Prix Jeunesse.<ref name="morrow-119"/> By 1995, the show had won two [[Peabody Awards]] and four [[Parents' Choice Award]]s. In addition, it was the subject of retrospectives at the [[Smithsonian Institution]] and the [[Museum of Modern Art]].<ref name="allshow"/>{{Quote box|width = 30em|border = 1px|align = right|bgcolor = #c6dbf7|fontsize = 85%|title_bg = |title_fnt = |title = |quote = ''Sesame Street'' is...with lapses, the most intelligent and important program in television. That is not anything much yet.|salign = right|source = [[Renata Adler]], ''[[The New Yorker]]'', 1972<ref name="lesser-165"/>}}''Sesame Street'' was not without its detractors, however. In May 1970, a state commission in [[Mississippi Public Broadcasting|Mississippi]] voted to ban ''Sesame Street'' because of its "highly integrated cast of children" which "the commission members felt ... Mississippi was not yet ready for".<ref name="missban"/> According to ''[[Children and Television]]'', Lesser's account of the development and early years of ''Sesame Street'', there was little criticism of the show in the months following its premiere, but it increased at the end of its first season and beginning of the second season.<ref name="lesser17475"/>{{#tag:ref|See Lesser, pp. 175–201 for his response to the early critics of ''Sesame Street.|group=note}} Historian Robert W. Morrow speculated that much of the early criticism, which he called "surprisingly intense",<ref name="morrow-3"/> stemmed from cultural and historical reasons in regards to, as he put it, "the place of children in American society and the controversies about television's effects on them".<ref name="morrow-3"/>According to Morrow, the "most important" studies finding negative effects of ''Sesame Street'' were conducted by educator Herbert A. Sprigle and psychologist Thomas D. Cook during its first two seasons.<ref name="morrow14647"/> Social scientist and [[Head Start Program]] founder [[Urie Bronfenbrenner]] criticized the show for being too wholesome.<ref name="bigbadtv"/> Psychologist [[Leon Eisenberg]] saw ''Sesame Street's'' urban setting as "superficial" and having little to do with the problems confronted by the inner-city child.<ref name="Morrow, p. 98"/> Head Start director Edward Zigler was probably ''Sesame Street's'' most vocal critic in the show's early years.<ref name="morrow-147"/>Morrow credited the CTW's commitment to multiculturalism as the source for many of their conflicts with the leadership of minority groups, especially Latino groups and feminists, who objected to ''Sesame Street's'' depiction of Latinos and women.<ref name="morrow15758"/> The CTW took steps to address their objections. By 1971, the CTW hired [[Hispanic]] actors, production staff, and researchers, and by the mid-70s, Morrow reported that "the show included Chicano and Puerto Rican cast members, films about [[Mexican holidays]] and [[Mexican cuisine|foods]], and cartoons that taught Spanish words".<ref name="morrow-155"/> As ''[[The New York Times]]'' has stated, creating strong female characters "that make kids laugh, but not...as female stereotypes"<ref name="gikow-142"/> has been a challenge for the producers of ''Sesame Street''. According to Morrow, change regarding how women and girls were depicted on ''Sesame Street'' occurred slowly.<ref name="morrow-156"/> As more female Muppets performers like [[Fran Brill]], [[Stephanie D'Abruzzo]], and [[Leslie Carrara-Rudolph]] were hired and trained, stronger female characters like [[Abby Cadabby]] were created.<ref name="gikow-143"/>In 2002, ''Sesame Street'' was ranked #27 on [[TV Guide's 50 Greatest TV Shows of All Time]].<ref name="tvguide"/> As of 2009, ''Sesame Street'' has received 118 [[Emmy Awards]], more than any other television series.<ref name="emmys"/>{{#tag:ref|In 2010, ''Sesame Street'' won an additional eight Emmys.<ref name="awards"/>|group=note}}==See also=={{portalbox|television}}*[[Avenue Q]]*[[List of Sesame Street video releases]]*[[Pop culture influenced by Sesame Street]]==Footnotes=={{reflist|colwidth=30em|group=note}}==Citations=={{Reflist|colwidth=20em|refs=<ref name="allshow">{{cite news | last = Hymowitz | first = Kay S. | title = On Sesame Street, It's All Show | work = City Journal | location = New York | date = Autumn 1995 | url = http://www.city-journal.org/html/5_4_on_sesame_street.html | accessdate = 2008-12-18}}</ref><ref name="apollo">{{cite web | title = How to Get to 'Sesame Street' at the Apollo Theater | publisher = New York City Mayor's Office | date = 2008-11-19 | url = http://www.nyc.gov/html/film/html/news/110108_sesame_panel_recap.shtml | accessdate = 2009-08-07}}</ref><ref name="awards">{{Cite press release | title = Awards: PBS | publisher = PBS | date = February 2011 | url = http://www.pbs.org/about/corporate-information/awards/ | accessdate = 2011-02-26}}</ref><ref name="bigbadtv">{{cite news | last = Kanfer | first = Stefan | title = Who's Afraid of Big, Bad TV? | work = Time | date = 1970-11-23 | url = http://www.time.com/time/magazine/article/0,9171,943327,00.html?iid=digg_share | accessdate = 2009-03-06}}</ref><ref name="Borgenicht, p. 9">Borgenicht, p. 9</ref><ref name="Borgenicht, p. 15">Borgenicht, p. 15</ref><ref name="Borgenicht, p. 80">Borgenicht, p. 80</ref><ref name="brooke">{{cite news | last = Brooke| first = Jill | title = 'Sesame Street' Takes a Bow to 30 Animated Years | work = The New York Times | date = 1998-11-13 | url = http://www.cnn.com/SHOWBIZ/TV/9811/13/sesame.street/ | accessdate = 2010-10-09}}</ref><ref name="carvajal">{{cite news | last = Carvajal | first = Doreen | title = Sesame Street Goes Global: Let's All Count the Revenue | work = The New York Times | date = 2005-12-12 | url = http://www.nytimes.com/2005/12/12/business/media/12sesame.html?_r=1&pagewanted=print | accessdate = 2009-06-10}}</ref><ref name="cherow19798">Cherow-O'Leary in Fisch & Truglio, pp. 197–198</ref><ref name="cherow-197">Cherow-O'Leary in Fisch & Truglio, p. 197</ref><ref name="clash-75">Clash, p. 75</ref><ref name="cole-147">Cole et al. in Fisch & Truglio, p. 147</ref><ref name="cole-148">Cole et al. in Fisch & Truglio, p. 148</ref><ref name="cooney-xi">Cooney in Fisch & Truglio, p. xi</ref><ref name="cooney-xii">Cooney in Fisch & Truglio, p. xii</ref><ref name="counts">{{cite news | last = Guernsey | first = Lisa | title = 'Sesame Street': The Show That Counts | work = Newsweek | date = 2009-05-23 | url = http://www.newsweek.com/2009/05/22/sesame-street.html | accessdate = 2009-08-18}}</ref><ref name="davis12829">Davis, pp. 128–129</ref><ref name="davis-5">Davis, p. 5</ref><ref name="davis-8">Davis, p. 8</ref><ref name="davis-105">Davis, p. 105</ref><ref name="davis-147">Davis, p. 147</ref><ref name="davis-163">Davis, p. 163</ref><ref name="davis-195">Davis, p. 167</ref><ref name="davis-172">Davis, p. 172</ref><ref name="davis-203">Davis, p. 203</ref><ref name="davis-204">Davis, p. 204</ref><ref name="davis-205">Davis, p. 205</ref><ref name="davis-220">Davis, p. 220</ref><ref name="davis-256">Davis, p. 256</ref><ref name="davis-320">Davis, p. 320</ref><ref name="davis-357">Davis, p. 357</ref><ref name="emmys">{{cite episode | title = 36th Daytime Emmy Awards | url = http://www.youtube.com/watch?v=FYF1dQFo-cY | network = The CW | airdate = 2009-08-30}}</ref><ref name="Finch, p. 53">Finch, p. 53</ref><ref name="fisch3940">Fisch & Bernstein in Fisch & Truglio, pp. 39–40</ref><ref name="fisch-39">Fisch & Bernstein in Fisch & Truglio, p. 39</ref><ref name="friedman">{{cite news | first = Michael Jay | last = Friedman | title = Sesame Street Educates and Entertains Internationally | url = http://www.america.gov/st/washfile-english/2006/April/20060405165756jmnamdeirf0.4207117.html | work = America.gov | publisher = U.S. Department of State Bureau of International Information Programs | location = | date = 2006-04-08 | accessdate = 2008-10-09}}</ref><ref name="Gikow, p. 246">Gikow, p. 246</ref><ref name="gikow-15">Gikow, p. 15</ref><ref name="gikow-26">Gikow, p. 26</ref><ref name="gikow-123">Gikow, p. 123</ref><ref name="gikow-142">Gikow, p. 142</ref><ref name="gikow-143">Gikow, p. 143</ref><ref name="gikow-165">Gikow, p. 165</ref><ref name="gikow-174">Gikow, p. 174</ref><ref name="gikow-178">Gikow, p. 178</ref><ref name="gikow-179">Gikow, p. 179</ref><ref name="gikow-181">Gikow, p. 181</ref><ref name="gikow-220">Gikow, p. 220</ref><ref name="gikow-227">Gikow, p. 227</ref><ref name="gikow-236">Gikow, p. 236</ref><ref name="gikow-263">Gikow, p. 263</ref><ref name="gikow-268">Gikow, p. 268</ref><ref name="gladwell-91">Gladwell, p. 91</ref><ref name="gladwell-99">Gladwell, p. 99</ref><ref name="gladwell-100">Gladwell, p. 100</ref><ref name="gladwell-105">Gladwell, p. 105</ref><ref name="gladwell-111">Gladwell, p. 111</ref><ref name="Gladwell, p. 106">Gladwell, p. 106</ref><ref name="goodman">{{cite news | first = Tim | last = Goodman | title = Word on the 'Street' | url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2002/02/04/DD9808.DTL | work = San Francisco Chronicle | date = 2002-02-04 | accessdate = 2008-10-09 }}</ref><ref name="growing">{{cite book | last = Truglio | first = Rosemarie T | coauthor = Shalom M. Fisch | editors = Shalom M. Fisch & Rosemarie T. Truglio | title = "G" is for Growing: Thirty Years of Research on Children and Sesame Street | publisher = Lawrence Erlbaum Publishers | year = 2001 | location = Mahweh, New Jersey | page = xvi | isbn = 0-8058-3395-1 | chapter = Introduction}}</ref><ref name="hellman-52">{{cite journal | last = Hellman | first = Peter | title = Street Smart: How Big Bird & Company Do It | journal = New York Magazine | volume = 20 | issue = 46 | page = 52 | date = 1987-11-23 | url = http://books.google.com/?id=KOUCAAAAMBAJ&pg=PA48&vq=sesame+street&q=sesame%20street | issn = 0028-7369 | accessdate = 2009-08-11}}</ref><ref name="huston">{{cite book | last = Huston | first = Aletha C | coauthors = Daniel R. Anderson, John C. Wright, Deborah Linebarger, & Kelly L. Schmidt | editors = Shalom M. Fisch & Rosemarie T. Truglio | title = "G" is for Growing: Thirty Years of Research on Children and Sesame Street | publisher = Lawrence Erlbaum Publishers | year = 2001 | location = Mahweh, New Jersey | page = 133 | isbn = 0-8058-3395-1 | chapter = "''Sesame Street'' Viewers as Adolescents: The Recontact Study}}</ref><ref name="kohn">{{cite journal | last = Kohn | first = Martin F | title = Grammy's Greatest (Children's) Hits | journal = Entertainment Weekly | issue = 56 | page = 18 | date = 1991-03-08 | url = http://www.ew.com/ew/article/0,,313527,00.html | accessdate = 2009-07-08}}</ref><ref name="lesser8687">Lesser, pp. 86–87</ref><ref name="lesser-12728">Lesser, pp. 127–128</ref><ref name="lesser17475">Lesser, pp. 174–175</ref><ref name="Lesser, p. 116">Lesser, p. 116</ref><ref name="lesser-17">Lesser, p. 17</ref><ref name="lesser-46">Lesser, p. 46</ref><ref name="lesser-87">Lesser, p. 87</ref><ref name="lesser-99">Lesser, p. 99</ref><ref name="lesser-101">Lesser, p. 101</ref><ref name="lesser-107">Lesser, p. 107</ref><ref name="lesser-125">Lesser, p. 125</ref><ref name="lesser-127">Lesser, p. 127</ref><ref name="lesser-165">Lesser, p. 165</ref><ref name="lesser-235">Lesser, p. 235</ref><ref name="lesser2-28">{{cite book | last = Lesser | first = Gerald S. | coauthor = Joel Schneider | editors = Shalom M. Fisch & Rosemarie T. Truglio | title = "G" is for Growing: Thirty Years of Research on Children and Sesame Street | publisher = Lawrence Erlbaum Publishers | year = 2001 | location = Mahweh, New Jersey | page = 28 | isbn = 0-8058-3395-1 | chapter = Creation and Evolution of the ''Sesame Street'' Curriculum}}</ref><ref name="magazine">Morrow, p. 87</ref><ref name="mielke-8485">Mielke in Fisch & Truglio, pp. 84–85</ref><ref name="mielke-85">Mielke in Fisch & Truglio, p. 85</ref><ref name="mielke-88">Mielke in Fisch & Truglio, p. 88</ref><ref name="missban">"Mississippi Agency Votes for a TV Ban on 'Sesame Street'". (1970-05-03). ''The New York Times''. Quoted in Davis, p. 202</ref><ref name="morrow-9495">Morrow, pp. 94–95</ref><ref name="morrow119120">Morrow, pp. 119–120</ref><ref name="morrow14647">Morrow, pp. 146–147</ref><ref name="morrow15758">Morrow, pp. 157–158</ref><ref name="Morrow, p. 98">Morrow, p. 98</ref><ref name="morrow-3">Morrow, p. 3</ref><ref name="morrow-68">Morrow, p. 68</ref><ref name="morrow-76">Morrow, p. 76</ref><ref name="morrow-82">Morrow, p. 82</ref><ref name="morrow-84">Morrow, p. 84</ref><ref name="morrow-89">Morrow, p. 89</ref><ref name="morrow-93">Morrow, p. 93</ref><ref name="morrow-102">Morrow, p. 102</ref><ref name="morrow-106">Morrow, p. 106</ref><ref name="morrow-119">Morrow, p. 119</ref><ref name="morrow-124">Morrow, p. 124</ref><ref name="morrow-127">Morrow, p. 127</ref><ref name="morrow-122">Morrow, p. 122</ref><ref name="morrow-130">Morrow, p. 130</ref><ref name="morrow-132">Morrow, p. 132</ref><ref name="morrow-147">Morrow, p. 147</ref><ref name="morrow-155">Morrow, p. 155</ref><ref name="morrow-156">Morrow, p. 156</ref><ref name="MURPHY2009">{{cite news | last = Murphy | first = Tim | title = How We Got to 'Sesame Street' | work = New York Magazine | url = http://nymag.com/news/intelligencer/topic/61744/ | date = 2009-11-01 | accessdate = 2011-08-23}}</ref><ref name="odell">O'Dell, pp. 73–74</ref><ref name="odell-70">O'Dell, p. 70</ref><ref name="palmer">Palmer & Fisch in Fisch & Truglio, p. 9</ref><ref name="Palmer & Fisch, p. 11">Palmer & Fisch in Fisch & Truglio, p. 11</ref><ref name="palmer-3">Palmer & Fisch in Fisch & Truglio, p. 3</ref><ref name="palmer-10">Palmer & Fisch in Fisch & Truglio, p. 10</ref><ref name="palmer-20">Palmer & Fisch in Fisch & Truglio, p. 20</ref><ref name="roeper">{{cite book | last = Roeper | first = Richard | title = Hollywood Urban Legends: The Truth Behind All Those Delightfully Persistent Myths of Film, Television and Music | year = 2001 | publisher = Career Press | location = Franklin Lakes, New Jersey | isbn = 1-56414-554-9 | pages = 48–53}}</ref><ref name="Seligsohn">Seligsohn, Leo. (1970-02-09). "Backstage at Sesame Street". ''New York Newsday''. Quoted in Davis, p. 197.</ref><ref name="spinney">{{cite book | last = Spinney | first = Caroll | coauthor = Jason Milligan | title = The Wisdom of Big Bird (and the Dark Genius of Oscar the Grouch): Lessons from a Life in Feathers | publisher = Random House | year = 2003 | location = New York | page = 3 | isbn = 0-3755-0781-7}}</ref><ref name="timgoodman">{{cite news | last = Goodman | first = Tim | title = Word on the 'Street': Classic Children's Show to Undergo Structural Changes This Season | work = San Francisco Chronicle | date = 2002-02-04 | url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2002/02/04/DD9808.DTL | accessdate = 2011-05-25}}</ref><ref name="truglio-234">{{cite book | last = Fisch | first = Shalom M. | coauthor = Rosemarie T. Truglio | editors = Shalom M. Fisch & Rosemarie T. Truglio | title = "G" is for Growing: Thirty Years of Research on Children and Sesame Street | publisher = Lawrence Erlbaum Publishers | year = 2001 | location = Mahweh, New Jersey | page = 234 | isbn = 0-8058-3395-1 | chapter = Why Children Learn from Sesame Street}}</ref><ref name="tvguide">{{cite news | title = TV Guide Names Top 50 Shows | work = CBS News | date = 2009-02-11 | publisher = Associated Press | url = http://www.cbsnews.com/stories/2002/04/26/entertainment/main507388.shtml | accessdate = 2011-06-19}}</ref><ref name="weiss">{{cite news | last = Weiss | first = Joanna | title = New Character Joins PBS | work = The Boston Globe | date = 2005-10-19 | url = http://www.azcentral.com/families/articles/1018pbscharacter1019.html | accessdate = 2009-07-06}}</ref><ref name="world">{{Cite video | people = Knowlton, Linda Goldstein and Linda Hawkins Costigan (producers) | date = 2006 | title = The World According to Sesame Street | medium = documentary | publisher = Participant Productions}}</ref><ref name="zill-117">{{cite book | last = Zill | first = Nicholas | title = "G" is for Growing: Thirty Years of Research on Children and Sesame Street | publisher = Lawrence Erlbaum Publishers | year = 2001 | location = Mahweh, New Jersey | pages = 117–120 | isbn = 0-8058-3395-1 | chapter = Does ''Sesame Street'' Enhance School Readiness? Evidence from a National Survey of Children}}</ref>}}==References==* Borgenicht, David (1998). ''Sesame Street Unpaved''. New York: Hyperion Publishing. ISBN 0-7868-6460-5* Clash, Kevin, Gary Brozek, and Louis Henry Mitchell (2006). ''My Life as a Furry Red Monster: What Being Elmo has Taught Me About Life, Love and Laughing Out Loud.'' New York: Random House. ISBN 0-7679-2375-8* Davis, Michael (2008). [http://books.google.com/books?id=i3ilsEuFUkAC&printsec=frontcover ''Street Gang: The Complete History of Sesame Street'']. New York: Viking Penguin. ISBN 978-0-670-01996-0* Finch, Christopher (1993). ''Jim Henson: The Works: the Art, the Magic, the Imagination''. New York: Random House. ISBN 0-6794-1203* Fisch, Shalom M. and Rosemarie T. Truglio, Eds. (2001). ''"G" is for Growing: Thirty Years of Research on Children and Sesame Street''. Mahweh, New Jersey: Lawrence Erlbaum Publishers. ISBN 0-8058-3395-1** Cooney, Joan Ganz, "Foreword", pp. xi–xiv.** Palmer, Edward and Shalom M. Fisch, "The Beginnings of ''Sesame Street'' Research", pp.&nbsp;3–24.** Fisch, Shalom M. and Lewis Bernstein, "Formative Research Revealed: Methodological and Process Issues in Formative Research", pp.&nbsp;39–60.** Mielke, Keith W., "A Review of Research on the Educational and Social Impact of Sesame Street", pp.&nbsp;83–97.** Cole, Charlotte F., Beth A. Richman, and Susan A. McCann Brown, "The World of Sesame Street Research", pp.&nbsp;147–180.** Cherow-O'Leary, Renee, "Carrying ''Sesame Street'' Into Print: ''Sesame Street Magazine'', ''Sesame Street Parents'', and ''Sesame Street'' Books" pp.&nbsp;197–214.* Gikow, Louise A. (2009). ''Sesame Street: A Celebration— Forty Years of Life on the Street''. New York: Black Dog & Leventhal Publishers. ISBN 978-1-57912-638-4.* Gladwell, Malcolm (2000). ''The Tipping Point: How Little Things Can Make a Big Difference''. New York: Little, Brown, and Company. ISBN 0-316-31696-2* Lesser, Gerald S. (1974). ''Children and Television: Lessons From Sesame Street''. New York: Vintage Books. ISBN 0-3947-1448-2* Morrow, Robert W. (2006). ''Sesame Street and the Reform of Children's Television.'' Baltimore, Maryland: Johns Hopkins University Press. ISBN 0-8018-8230-3* O'Dell, Cary (1997). ''Women Pioneers in Television: Biographies of Fifteen Industry Leaders.'' Jefferson, North Carolina: McFarland & Company. ISBN 0-7864-0167-2.==External links=={{Sister project links|v=no|s=no}}* [http://www.sesameworkshop.org/ Sesame Workshop]* [http://www.sesamestreet.org/ SesameStreet.org]* [http://pbs.org/sesame/ PBS Kids: Official Site]* [http://muppet.wikia.com/wiki/Sesame_Street Muppet Wiki]** [http://muppet.wikia.com/wiki/Category:Sesame_Street_Episode_Guide Sesame Street Episode Guide] at Muppet Wiki* {{tv.com|887|Sesame Street}}* {{IMDb title|0063951|Sesame Street}}{{Sesame Street}}{{Muppet films}}{{Clark Gesner}}{{PBSKids shows}} {{Chuck Jones}}{{good article}}[[Category:1969 television series debuts]][[Category:1960s American television series]][[Category:1970s American television series]][[Category:1980s American television series]][[Category:1990s American television series]][[Category:2000s American television series]][[Category:2010s American television series]][[Category:American children's television series]][[Category:Early childhood education]][[Category:Early childhood education in the United States]][[Category:Emmy Award winning programs]][[Category:English-language television series]][[Category:Fictional neighborhoods]][[Category:Fictional streets and roads]][[Category:Peabody Award winning television programs]][[Category:PBS network shows]][[Category:Preschool education television series]][[Category:Sesame Street| ]][[Category:Sesame Workshop]][[Category:Television programs featuring anthropomorphic characters]][[Category:Television programs featuring puppetry]][[Category:Television series by Sesame Workshop]][[Category:Television shows set in New York City]][[ar:شارع السمسم]][[be-x-old:Вуліца Сэзам]][[bg:Улица Сезам]][[ca:Barri Sèsam]][[cy:Sesame Street]][[da:Sesame Street]][[de:Sesamstraße]][[es:Sesame Street]][[eo:Sesame Street]][[eu:Sesame Street]][[fr:1, rue Sésame]][[gl:Sesame Street]][[haw:Sesame Street]][[hr:Ulica Sezam]][[id:Sesame Street]][[it:Sesame Street]][[he:Sesame Street]][[ka:სეზამის ქუჩა]][[la:Sesame Street]][[lt:Sesame Street]][[ml:സെസമി സ്ട്രീറ്റ്]][[ms:Sesame Street]][[nl:Sesame Street]][[ja:セサミストリート]][[no:Sesame Street]][[pl:Ulica Sezamkowa]][[pt:Sesame Street]][[ru:Улица Сезам]][[simple:Sesame Street]][[sh:Sesame Street]][[fi:Seesamtie]][[sv:Sesam (TV-program)]][[tl:Sesame Street]][[te:సెసేమ్ స్ట్రీట్]][[th:เซซามี สตรีท]][[tr:Susam Sokağı]][[ur:سمسم گلی]][[vi:Sesame Street]][[zh:芝麻街]]

{{Quote box
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|quote = "I've always said of our original team that developed and produced ''Sesame Street'': Collectively, we were a genius".
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|source = ''Sesame Street'' creator [[Joan Ganz Cooney]]<ref name="gikow-26"/>
}}

''Sesame Street'' has undergone significant changes in its history. According to writer Michael Davis, by the mid-1970s the show had become "an American institution".<ref name="davis-220"/> The cast and crew expanded during this time, including the hiring of women in the crew and additional minorities in the cast. The show's success continued into the 1980s. In 1981, the federal government withdrew its funding, so CTW turned to other sources, including its magazine division, book [[royalties]], product [[licensing]], and foreign income.<ref name="odell"/> ''Sesame Street'''s curriculum has expanded to include more [[affective]] topics such as relationships, ethics, and emotions. Many of the show's [[plot (narrative)|storylines]] were taken from the experiences of its writing staff, cast, and crew. Most notable of these are the 1982 death of [[Will Lee]]—who played [[Mr. Hooper]]<ref name="hellman-52"/>—and the marriage of Luis and Maria in 1988.<ref name="Borgenicht, p. 80"/>

In recent decades, ''Sesame Street'' has faced societal and economic challenges, including changes in viewing habits of young children, more competition from other shows, the development of cable television, and a drop in ratings.<ref name="davis-320"/> After the turn of the twenty-first century, ''Sesame Street'' made major structural changes; for example, starting in 2002, its format became more narrative and included storylines. Due to the popularity of the Muppet [[Elmo]], the show also incorporated a popular segment after its thirtieth anniversary in 1999 known as "[[Elmo's World]]".<ref name="goodman"/> With the fortieth anniversary in [[36th Daytime Emmy Awards|2009]], the show received a Lifetime Achievement Emmy.<ref name="emmys"/>

==Format==

{{Main|Format of Sesame Street}}

''Sesame Street'', from its first episode, has structured its format by using "a strong visual style, fast-moving action, humor, and music"<ref name="odell-70"/> as well as animation and live-action short films.<ref name="odell-70"/> When ''Sesame Street'' premiered, most researchers assumed that young children did not have long [[attention span]]s, so the new show's producers were concerned that an hour-long show would not hold their audience's attention. At first, the show's "street scenes", which referred to the action taking place on its set, consisted of a typical inner-city street and were not story-based. Instead, they consisted of individual segments connected to the curriculum and interrupted by "inserts", or puppet skits, short films, and animations; this structure allowed the producers to use a mixture of styles, paces, and characters. By season 20, research had shown that children were able to follow a story, so the street scenes, interspersed with shorter segments, were changed to depict storylines.<ref name="magazine"/><ref name="gikow-179"/>

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|quote = "We basically deconstructed the show. It's not a magazine format anymore. It's more like the 'Sesame' hour. Children will be able to navigate through it easier."
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|source = Executive producer Arlene Sherman, speaking of the show's restructuring in 2002.<ref name="timgoodman"/>
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The producers decided, by recommendation of [[developmental psychology|child psychologists]], that the show's human actors and Muppets would not interact because they were concerned it would confuse and mislead young children.<ref name="fisch-39"/> When the CTW tested the appeal of the new show, they found that although children paid attention to the shows during the Muppet segments, their interest was lost during the "Street" segments.<ref name="gladwell-105"/> The producers went back and re-shot the Street segments; Henson and his team created Muppets such as [[Big Bird]] and [[Oscar the Grouch]] that could interact with the human actors.<ref name="Gladwell, p. 106"/><ref name="fisch3940"/> ''Sesame Street'''s format remained intact until the show's later decades, when their audience changed. Its producers responded to these changes by moving to a more narrative format, beginning in 1998 with the creation of the popular segment, "Elmo's World", a fifteen-minute long segment hosted by the Muppet Elmo.<ref name="clash-75"/>

==Educational goals==
{{Main|Educational goals of Sesame Street}}

As author [[Malcolm Gladwell]] has stated, "''Sesame Street'' was built around a single, breakthrough insight: that if you can hold the attention of children, you can educate them".<ref name="gladwell-100"/> [[Gerald S. Lesser]], the CTW's first advisory board chair, went even further and stated that the effective use of television as an educational tool needed to capture, focus, and sustain children's attention.<ref name="Lesser, p. 116"/> ''Sesame Street'' was the first children's show that structured each episode and made, as Gladwell put it, "small but critical adjustments"<ref name="gladwell-91"/> to each segment to capture children's attention. According to CTW researchers Rosemarie Truglio and Shalom Fisch, ''Sesame Street'' was one of the few children's television programs that utilized a detailed and comprehensive educational curriculum, garnered from [[formative assessment|formative]] and [[summative]] research, in its content.<ref name="truglio-234"/>

''Sesame Street'' had both [[cognition|cognitive]] and [[affect (psychology)|affective]] goals. Initially, its producers and researchers focused on cognitive goals, while addressing affective goals indirectly, because they believed that focusing on cognitive goals would increase children's [[self-esteem]] and feelings of [[skill|competency]].<ref name="morrow-76"/><ref name="morrow-106"/> One of their initial and primary goals was preparing young children for school, especially children from [[poverty|low-income]] families.<ref name="lesser-46"/> The show's producers used [[modeling (psychology)|modeling]],<ref name="lesser8687"/> repetition,<ref name="lesser-107"/> and humor<ref name="Lesser, p. 116"/> to fulfill their goals. They made changes in the show's content to increase their viewers' attention and to increase its appeal.<ref name="lesser-87"/> They encouraged "co-viewing" to entice older children and parents to watch the show by including humor, cultural references, and celebrities.<ref name="allshow"/>

After ''Sesame Street's'' first season, its critics forced its producers and researchers to address affective goals more overtly. The affective goals they addressed were social competence, tolerance of [[cultural diversity|diversity]], and nonaggressive ways of [[conflict resolution|resolving conflict]], which was depicted through interpersonal disputes among its residents.<ref name="huston"/> In the 1980s, the show used the real-life experiences of the show's cast and crew, such as the death of [[Will Lee]] ([[Mr. Hooper]]) and the pregnancy of [[Sonia Manzano]] (Maria) to address affective concerns.<ref name="hellman-52"/> In later seasons, ''Sesame Street'' addressed real-life disasters such as the [[September 11 terrorist attacks]] and [[Hurricane Katrina]].<ref name="gikow-165"/>

The show's goals for outreach were addressed through a series of programs that first focused on promotion, and then after the first season, on the development of educational materials used in preschool settings. Innovative programs were developed because their target audience, children and their families in low-income, inner-city homes, did not traditionally watch educational programs on television and because traditional methods of promotion and advertising were not effective with these groups.<ref name="gikow-181"/>

==Funding==
As a result of Cooney's initial proposal in 1968, the Carnegie Institute awarded her an $8 million (${{formatnum:{{Inflation|US|8|1969}}}} million in {{CURRENTYEAR}} dollars{{inflation-fn|US}}) grant to create a new children's television program and establish the [[Children’s Television Workshop|CTW]],<ref name="Finch, p. 53"/><ref name="palmer-3"/> renamed in 2000 to the [[Sesame Workshop]] (SW). Cooney and Morrisett procured additional multi-million-dollar grants from the US federal government, [[The Arthur Vining Davis Foundations]] [[Corporation for Public Broadcasting|CPB]] and the [[Ford Foundation]].<ref name="davis-8"/> Davis reported that Cooney and Morrisett decided that if they did not procure full funding from the beginning, they would drop the idea of producing the show.<ref name="davis-105"/> As Lesser reported, funds gained from a combination of government agencies and private foundations protected them from the economic pressures experienced by commercial broadcast [[television networks]], but caused challenges in procuring future funding.<ref name="lesser-17"/>

After ''Sesame Street's'' initial success, its producers began to think about its survival beyond its development and first season and decided to explore other funding sources. From the first season, they understood that the source of their funding, which they considered "seed" money, would need to be replaced.<ref name="davis-203"/> The 1970s were marked by conflicts between the CTW and the federal government; in 1978, the [[United States Department of Education|U.S. Department of Education]] refused to deliver a $2 million check until the last day of CTW's fiscal year. As a result, the CTW decided to depend upon licensing arrangements with toy companies and other manufacturers, publishing, and international sales for their funding.<ref name="odell"/>

In 1998, the CTW accepted [[sponsor (commercial)|corporate sponsorship]] to raise funds for ''Sesame Street'' and other projects. For the first time, they aired short ads of indoor playground manufacturer [[Discovery Zone]], their first corporate sponsor, to air before and after each episode. Consumer advocate [[Ralph Nader]], who had previously appeared on ''Sesame Street'', called for a boycott of the show, saying that the CTW was "exploiting impressionable children".<ref name="brooke"/>

==Production==
===Research===
{{Main|Sesame Street research}}

As Cooney has stated, "Without research, there would be no ''Sesame Street''".<ref name="cooney-xi"/> In 1967, when Cooney and her team began to plan the show's development, combining research with television production was, as she put it, "positively heretical".<ref name="cooney-xi"/> Shortly after creating ''Sesame Street'', its producers began to develop what came to be called "the CTW model", a system of planning, production, and evaluation that did not fully emerge until the end of the show's first season.<ref name="morrow-68"/><ref group=note>See Gikow, p. 155, for a visual representation of the CTW model.</ref> According to Morrow, the CTW model consisted of four parts: "the interaction of receptive television producers and [[child development|child science]] experts, the creation of a specific and age-appropriate curriculum, research to shape the program directly, and independent measurement of viewers' learning".<ref name="morrow-68"/>

[[File:Educational Testing Service welcome sign.jpg|thumb|right|alt=Large wooden sign with "Educational Testing Service" in white letters, in the middle of a field overlooking several trees and a blue sky.|Welcome sign at entrance to ETS headquarters. The ETS conducted the early summative studies about ''Sesame Street''.]]

Cooney credited the show's high standard in research procedures to Harvard [[professors]] Gerald Lesser, whom the CTW hired to design the show's educational objectives, and Edward Palmer, who was responsible for conducting the show's formative research and for bridging the gap between the show's producers and researchers.<ref name="cooney-xii"/> The CTW conducted research in two ways: in-house formative research that informed and improved production,<ref name="mielke-8485"/> and independent summative evaluations, conducted by the [[Educational Testing Service]] (ETS) during the show's first two seasons, which measuring its educational effectiveness.<ref name="palmer"/> Cooney stated, "From the beginning, we—the planners of the project—designed the show as an experimental research project with educational advisers, researchers, and television producers collaborating as equal partners".<ref name="Borgenicht, p. 9"/> Cooney also described the collaboration as an "arranged marriage".<ref name="cooney-xi"/>

===Writing===
''Sesame Street'' has used many writers in its long history. As Dave Connell, one of ''Sesame Street's'' original producers, has stated, it was difficult to find adults who could identify a preschooler's interest level. Fifteen writers a year worked on the show's scripts, but very few lasted longer than one season. [[Norman Stiles]], head writer in 1987, reported that most writers would "burn out" after writing about a dozen scripts.<ref name="hellman-52"/> According to Gikow, ''Sesame Street'' went against the convention of hiring teachers to write for the show, as most [[educational television]] programs did at the time. Instead, Cooney and the producers felt that it would be easier to teach writers how to interpret curriculum than to teach educators how to write comedy.<ref name="gikow-178"/> As Stone stated, "Writing for children is not so easy".<ref name="gikow-178"/> Long-time writer Tony Geiss agreed, stating in 2009, "It's not an easy show to write. You have to know the characters and the format and how to teach and be funny at the same time, which is a big, ambidextrous stunt".<ref name="gikow-174"/>

[[File:Kaufman Univ Studio LIC jeh.JPG|right|200px|thumb|alt=Facade of a large white building, the left having large pillars beneath a strip with dozens of windows and the right three stories of large windows.|The [[Kaufman Astoria Studios]], where ''Sesame Street'' is taped.]]

The show's research team developed an annotated document, or "Writer's Notebook", which served as a bridge between the show's curriculum goals and [[script development]].<ref name="lesser-101"/> The notebook was a compilation of programming ideas designed to teach specific curriculum points,<ref name="morrow-82"/> provided extended definitions of curriculum goals, and assisted the writers and producers in translating the goals into televised material.<ref name="palmer-10"/> Suggestions in the notebook were free of references to specific characters and contexts on the show so that they could be implemented as openly and flexibly as possible.<ref name="Palmer & Fisch, p. 11"/>

The research team, in a series of meetings with the writers, also developed "a curriculum sheet" that described the show's goals and priorities for each season. After receiving the curriculum focus and goals for the season, the writers met to discuss ideas and [[story arcs]] for the characters, and an "assignment sheet" was created that suggested how much time was allotted for each goal and topic.<ref name="lesser-101"/><ref name="lesser2-28"/> When a script was completed, the show's research team analyzed it to ensure that the goals were met. Then each production department met to determine what each episode needed in terms of [[costumes]], lights, and [[Theatrical scenery|sets]]. The writers were present during the show's taping, which for the first twenty-four years of the show took place in [[Manhattan]], and after 1992, at the [[Kaufman Astoria Studios]] in [[Queens, New York]], to make last-minute revisions when necessary.<ref name="MURPHY2009"/><ref name="apollo"/><ref name="spinney"/><ref group=note>Most of the first season was filmed at a studio near [[Broadway theatre|Broadway]], but a strike forced their move to [[Teletape Studios]]. In the early days, the set was simple, consisting of four structures (Gikow, pp. 66–67). In 1982, ''Sesame Street'' began filming at [[Unitel Studios]] on 57th Street, but relocated to Kaufman Astoria Studios in 1993, when the producers decided they needed more space (Gikow, pp. 206–207).</ref>

===Media===
{{Main|Sesame Street media|Music of Sesame Street|International co-productions of Sesame Street}}

''Sesame Street'' and the CTW, early in their history, began to look for alternative funding sources and turned to creating products and licensing agreements. They became, as Cooney put it, "a multiple-media institution".<ref name="cherow-197"/> In 1970, the CTW created a "non-broadcast" division responsible for creating and publishing books and ''[[Sesame Street Magazine]]''.<ref name="cherow19798"/> They decided that all materials their licensing program created would "underscore and amplify"<ref name="davis-195"/> the show's curriculum. In 2004, over 68% of ''Sesame Street's'' revenue came from licenses and products such as toys and clothing.<ref name="carvajal"/><ref>See Gikow, pp. 280–285 for a list of many of the show's products.</ref> By 2008, the ''Sesame Street'' Muppets accounted for between $15 million and $17 million per year in licensing and merchandising fees, split between the Sesame Workshop and [[Henson Associates]].<ref name="davis-5"/>

[[Jim Henson]], as their creators, owned the [[trademarks]] to the Muppet characters, and he was reluctant to market them at first. He agreed when the CTW promised that the profits from toys, books, [[Sesame Street video games|computer games]], and other products were to be used exclusively to fund the CTW and its outreach efforts.<ref name="davis-203"/><ref name="gikow-268"/> Even though Cooney and the CTW had very little experience with marketing, they demanded complete control over all products and product decisions.<ref name="davis-205"/> Any product line associated with the show had to be educational, inexpensive, and not advertised during the show's airings.<ref name="davis-204"/> As Davis reported, "Cooney stressed restraint, prudence, and caution" in their marketing and licensing efforts.<ref name="davis-204"/>

Director Jon Stone stated about the music of ''Sesame Street'': "There was no other sound like it on television".<ref name="gikow-220"/> For the first time in children's television, the show's songs fulfilled a specific purpose and supported its curriculum.<ref name="gikow-227"/> In order to attract the best [[composers]] and [[lyricists]], the CTW allowed [[songwriters]] like ''Sesame Street's'' first musical director [[Joe Raposo]] to retain the rights to the songs they wrote. For the first time in children's television, the writers earned lucrative profits, which helped the show sustain public interest.<ref name="davis-256"/> By 1991, ''Sesame Street'' had received eight [[Grammys]].<ref name="kohn"/>

''Sesame Street'' used animations and short films, interspersed throughout each episode, to help teach their viewers basic concepts like numbers and letters.<ref name="morrow-89"/> The CTW commissioned outside studios to create and produce them.<ref name="gikow-236"/> Jim Henson was one of the many producers who created short films for the show.<ref name="Gikow, p. 246"/> Shortly after ''Sesame Street'' debuted in the US, the CTW was approached independently by producers from several countries to produce versions of the show in their countries. These versions came be called "co-productions".<ref name="cole-148"/> By 2006, there were twenty co-productions.<ref name="world"/> In 2001 there were over 120 million viewers of all international versions of ''Sesame Street'',<ref name="cole-147"/> and by the show's 40th anniversary in 2009, they were seen in more than 140 countries.<ref name="gikow-263"/> In 2005, Doreen Carvajal of ''[[The New York Times]]'' reported that income from the co-productions and international licensing accounted for US$96 million.<ref name="carvajal"/>

==Cast, crew, and characters==
{{Main|Sesame Street Muppets|Animated characters in Sesame Street|List of human characters in Sesame Street}}

Shortly after the CTW was created in 1968, Joan Ganz Cooney was named its first executive director. She was one of the first female executives in American television; her appointment was called "one of the most important television developments of the decade".<ref name="davis12829"/> She assembled a team of producers, all of whom had previously worked on ''[[Captain Kangaroo]]''. [[Jon Stone]] was responsible for writing, casting, and format; [[Dave Connell]] took over animation; and Sam Gibbon served as the show's chief liaison between the production staff and the research team.<ref name="davis-147"/> Cameraman Frankie Biondo started working on ''Sesame Street'' from its first episode.<ref name="gikow-15"/>

[[Image:Jim Henson (1989).jpg|right|thumb|upright|alt=A tall, thin man in his early fifties, with salty-gray hair and a full beard, and wearing a tuxedo.|[[Jim Henson]], creator of the [[Muppets]], in 1989.]]

Jim Henson and the Muppets' involvement in ''Sesame Street'' began when he and Cooney met at one of the curriculum planning seminars in Boston. Author Christopher Finch reported that Stone, who had worked with Henson previously, felt that if they could not bring him on board, they should "make do without puppets".<ref name="Finch, p. 53"/> Henson was initially reluctant, but he agreed to join ''Sesame Street'' for social goals. He also agreed to waive his performance fee for full ownership of the ''Sesame Street'' Muppets and to split any revenue they generated with the CTW.<ref name="davis-5"/> As Morrow stated, Henson's puppets were a crucial part of the show's popularity and it brought Henson national attention.<ref name="morrow-93"/> Davis reported that Henson was able to take "arcane academic goals" and translate them to "effective and pleasurable viewing".<ref name="davis-163"/> In early research, the Muppet segments of the show scored high, and more Muppets were added during the first few seasons. Morrow reported that the Muppets were effective teaching tools because children easily recognized them, they were stereotypical and predictable, and they appealed to adults and older siblings.<ref name="morrow-9495"/>

{{Quote box
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|quote = "''Sesame Street'' is best known for the creative geniuses it attracted, people like [[Jim Henson]] and [[Joe Raposo]] and [[Frank Oz]], who intuitively grasped what it takes to get through to children. They were television's answer to [[Beatrix Potter]] or [[L. Frank Baum]] or [[Dr. Seuss]]".
|salign = right
|source = Author [[Malcolm Gladwell]], ''[[The Tipping Point]]''<ref name="gladwell-99"/>
}}

Although the producers decided against depending upon a single host for ''Sesame Street'' and to cast a group of ethnically diverse actors,<ref name="lesser-99"/> they realized that a children's television program needed to have, as Lesser put it, "a variety of distinctive and reliable personalities",<ref name="lesser-125"/> both human and Muppet. Jon Stone, whose goal was to cast white actors in the minority,<ref name="hellman-52"/> was responsible for hiring the show's first cast. He did not audition actors until Spring 1969, a few weeks before the five test shows were due to be filmed. Stone videotaped the auditions, and Ed Palmer took them out into the field to test children's reactions. The actors who received the "most enthusiastic thumbs up" were cast.<ref name="Borgenicht, p. 15"/> For example, [[Loretta Long]] was chosen to play [[The Robinson family (Sesame Street)|Susan]] when the children who saw her audition stood up and sang along with her rendition of "[[I'm a Little Teapot]]".<ref name="Borgenicht, p. 15"/><ref name="davis-172"/> As Stone said, casting was the only aspect of the show that was "just completely haphazard".<ref name="davis-195" /> Most of the cast and crew found jobs on ''Sesame Street'' through personal relationships with Stone and the other producers.<ref name="davis-195" />

According to the CTW's research, children preferred watching and listening to other children more than puppets and adults, so they included children in many scenes.<ref name="lesser-127"/> Dave Connell insisted that no child actors were used,<ref name="morrow-84"/> so these children were nonprofessionals, unscripted, and spontaneous. Many of their reactions were unpredictable and difficult to control, but the adult cast learned to handle the children cast's spontaneity with their own spontaneity, even when it resulted in departure from the planned script or from the planned lesson.<ref name="lesser-12728"/> CTW research also revealed that the children's hesitations and on-air mistakes served as models for viewers.<ref name="gikow-123"/> According to Morrow, this resulted in the show having a "fresh quality", especially in its early years.<ref name="morrow-84"/> Children were also used in the voice-over commentaries of most of live-actions films the CTW produced.<ref name="morrow-102"/>

==Reception==

{{Main|Influence of Sesame Street}}

===Ratings===
When ''Sesame Street'' premiered in 1969, it aired on only 67.6% of American televisions, but it earned a 3.3 [[Nielsen ratings|Nielsen]] rating, which totaled 1.9 million households.<ref name="Seligsohn"/> By the show's tenth anniversary in 1979, 9 million American children under the age of six were watching ''Sesame Street'' daily. According to a 1993 survey conducted by the U.S. Department of Education, out of the show's 6.6 million viewers, 2.4 million kindergartners regularly watched it. 77% of preschoolers watched it once a week, and 86% of kindergartners and first- and second-grade students had watched it once a week before starting school. The show reached most young children in almost all demographic groups.<ref name="zill-117"/>

The show's ratings significantly decreased in the early 1990s, resulting from changes in children's viewing habits and in the television marketplace. The producers responded to by making large-scale structural changes to the show.<ref name="weiss"/> By 2006, ''Sesame Street'' had become "the most widely viewed children's television show in the world", with 20 international independent versions and broadcasts in over 120 countries.<ref name="friedman"/> A 1996 survey found that 95% of all American preschoolers had watched the show by the time they were three years old.<ref name="growing"/> In 2008, it was estimated that 77 million Americans had watched the series as children.<ref name="friedman"/> By the show's 40th anniversary in 2009, it was ranked the fifteenth most popular children's show on television.<ref name="counts"/>

===Influence===
{{Main|Sesame Street research#Summative research}}
As of 2001, there were over 1,000 [[research]] studies regarding ''Sesame Street'''s efficacy, impact, and effect on American culture.<ref name="cooney-xii" /> The CTW solicited the Educational Testing Service (ETS) to conduct summative research on the show.<ref name="mielke-85"/> ETS's two "landmark"<ref name="mielke-88"/> summative evaluations, conducted in 1970 and 1971, demonstrated that the show had a significant educational impact on its viewers.<ref name="palmer-20"/> These studies have been cited in other studies of the effects of television on young children.<ref name="mielke-88"/>{{#tag:ref|According to Edward Palmer and his colleague Shalom M. Fisch, these studies were responsible for securing funding for the show over the next several years.<ref name="palmer-20"/>|group=note}} Additional studies conducted throughout ''Sesame Street's'' history demonstrated that the show continued to have a positive effect on its young viewers.{{#tag:ref|See Gikow, pp. 284–285; ''"G" is For Growing: Thirty Years of Research on Children and Sesame Street'', pp. 147–230.|group=note}}

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|quote = "''Sesame Street'' [is] perhaps the most vigorously researched, vetted, and fretted-over program on the planet. It would take a fork-lift to now to haul away the load of scholarly paper devoted to the series..."
|salign = right
|source = Author Michael Davis<ref name="davis-357"/>
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Lesser believed that ''Sesame Street'' research "may have conferred a new respectability upon the studies of the effects of visual media upon children".<ref name="lesser-235"/> He also believed that the show had the same effect on the prestige in the television industry of producing shows for children.<ref name="lesser-235"/> Historian Robert Morrow, in his book ''Sesame Street and the Reform of Children's Television'', which chronicled the show's influence on children's television and on the television industry as a whole, reported that many critics of commercial television saw ''Sesame Street'' as a "straightforward illustration for reform".<ref name="morrow-122"/> Les Brown, a writer for ''[[Variety (magazine)|Variety]]'', saw in ''Sesame Street'' "a hope for a more substantial future" for television.<ref name="morrow-122"/>

Morrow reported that the networks responded by creating more high-quality television programs, but that many critics saw them as "appeasement gestures".<ref name="morrow-127"/> According to Morrow, in spite of the CTW Model's effectiveness in creating a popular show, commercial television "made only a limited effort to emulate CTW's methods", and did not use a curriculum or evaluate what children learned from them.<ref name="morrow-130"/> By the mid-1970s, commercial television abandoned their experiments with creating better children's programming.<ref name="morrow-132"/> Other critics hoped that ''Sesame Street'', with its depiction of a functioning, multicultural community, would nurture racial tolerance in its young viewers.<ref name="morrow-124"/> It was not until the mid-1990s when a children's television educational program, ''[[Blue's Clues]]'', used the CTW's methods to create and modify their content. The creators of ''Blue's Clues'' were influenced by ''Sesame Street'', but wanted to use research conducted in the 30 years since its debut. Angela Santomero, one of its producers, said, "We wanted to learn from ''Sesame Street'' and take it one step further".<ref name="gladwell-111"/>

As critic [[Richard Roeper]] has stated, perhaps one of the strongest indicators of the influence of ''Sesame Street'' have been the enduring [[Rumors and urban legends regarding Sesame Street|rumors and urban legends surrounding the show and its characters]], especially about [[Bert and Ernie]].<ref name="roeper"/>

===Critical reception===
''Sesame Street'' was praised from its debut in 1969. ''Newsday'' reported that several newspapers and magazines had written "glowing" reports about the CTW and Cooney.<ref name="Seligsohn"/> The press overwhelmingly praised the new show; several popular magazines and niche magazines lauded it.<ref name="morrow119120"/> In 1970, ''Sesame Street'' won twenty awards, including a [[Peabody Award]], three [[Emmy]]s, an award from the [[Public Relations Society of America]], a [[Clio]], and a Prix Jeunesse.<ref name="morrow-119"/> By 1995, the show had won two [[Peabody Awards]] and four [[Parents' Choice Award]]s. In addition, it was the subject of retrospectives at the [[Smithsonian Institution]] and the [[Museum of Modern Art]].<ref name="allshow"/>

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|quote = "''Sesame Street'' is...with lapses, the most intelligent and important program in television. That is not anything much yet".
|salign = right
|source = [[Renata Adler]], ''[[The New Yorker]]'', 1972<ref name="lesser-165"/>
}}

''Sesame Street'' was not without its detractors, however. In May 1970, a state commission in [[Mississippi Public Broadcasting|Mississippi]] voted to ban ''Sesame Street'' because of its "highly integrated cast of children" which "the commission members felt ... Mississippi was not yet ready for".<ref name="missban"/> According to ''[[Children and Television]]'', Lesser's account of the development and early years of ''Sesame Street'', there was little criticism of the show in the months following its premiere, but it increased at the end of its first season and beginning of the second season.<ref name="lesser17475"/>{{#tag:ref|See Lesser, pp. 175–201 for his response to the early critics of ''Sesame Street.|group=note}} Historian Robert W. Morrow speculated that much of the early criticism, which he called "surprisingly intense",<ref name="morrow-3"/> stemmed from cultural and historical reasons in regards to, as he put it, "the place of children in American society and the controversies about television's effects on them".<ref name="morrow-3"/>

According to Morrow, the "most important" studies finding negative effects of ''Sesame Street'' were conducted by educator Herbert A. Sprigle and psychologist Thomas D. Cook during its first two seasons.<ref name="morrow14647"/> Social scientist and [[Head Start Program]] founder [[Urie Bronfenbrenner]] criticized the show for being too wholesome.<ref name="bigbadtv"/> Psychologist [[Leon Eisenberg]] saw ''Sesame Street's'' urban setting as "superficial" and having little to do with the problems confronted by the inner-city child.<ref name="Morrow, p. 98"/> Head Start director Edward Zigler was probably ''Sesame Street's'' most vocal critic in the show's early years.<ref name="morrow-147"/>

Morrow credited the CTW's commitment to multiculturalism as the source for many of their conflicts with the leadership of minority groups, especially Latino groups and feminists, who objected to ''Sesame Street's'' depiction of Latinos and women.<ref name="morrow15758"/> The CTW took steps to address their objections. By 1971, the CTW hired [[Hispanic]] actors, production staff, and researchers, and by the mid-70s, Morrow reported that "the show included Chicano and Puerto Rican cast members, films about [[Mexican holidays]] and [[Mexican cuisine|foods]], and cartoons that taught Spanish words".<ref name="morrow-155"/> As ''[[The New York Times]]'' has stated, creating strong female characters "that make kids laugh, but not...as female stereotypes"<ref name="gikow-142"/> has been a challenge for the producers of ''Sesame Street''. According to Morrow, change regarding how women and girls were depicted on ''Sesame Street'' occurred slowly.<ref name="morrow-156"/> As more female Muppets performers like [[Fran Brill]], [[Stephanie D'Abruzzo]], and [[Leslie Carrara-Rudolph]] were hired and trained, stronger female characters like [[Abby Cadabby]] were created.<ref name="gikow-143"/>

In 2002, ''Sesame Street'' was ranked #27 on [[TV Guide's 50 Greatest TV Shows of All Time]].<ref name="tvguide"/> As of 2009, ''Sesame Street'' has received 118 [[Emmy Awards]], more than any other television series.<ref name="emmys"/>{{#tag:ref|In 2010, ''Sesame Street'' won an additional eight Emmys.<ref name="awards"/>|group=note}}

==See also==
{{portalbox|television}}
*[[Avenue Q]]
*[[List of Sesame Street video releases]]
*[[Pop culture influenced by Sesame Street]]

==Footnotes==
{{reflist|colwidth=30em|group=note}}

==Citations==
{{Reflist|colwidth=20em|refs=

<ref name="allshow">{{cite news | last = Hymowitz | first = Kay S. | title = On Sesame Street, It's All Show | work = City Journal | location = New York | date = Autumn 1995 | url = http://www.city-journal.org/html/5_4_on_sesame_street.html | accessdate = 2008-12-18}}</ref>

<ref name="apollo">{{cite web | title = How to Get to 'Sesame Street' at the Apollo Theater | publisher = New York City Mayor's Office | date = 2008-11-19 | url = http://www.nyc.gov/html/film/html/news/110108_sesame_panel_recap.shtml | accessdate = 2009-08-07}}</ref>

<ref name="awards">{{Cite press release | title = Awards: PBS | publisher = PBS | date = February 2011 | url = http://www.pbs.org/about/corporate-information/awards/ | accessdate = 2011-02-26}}</ref>

<ref name="bigbadtv">{{cite news | last = Kanfer | first = Stefan | title = Who's Afraid of Big, Bad TV? | work = Time | date = 1970-11-23 | url = http://www.time.com/time/magazine/article/0,9171,943327,00.html?iid=digg_share | accessdate = 2009-03-06}}</ref>

<ref name="Borgenicht, p. 9">Borgenicht, p. 9</ref>
<ref name="Borgenicht, p. 15">Borgenicht, p. 15</ref>
<ref name="Borgenicht, p. 80">Borgenicht, p. 80</ref>

<ref name="brooke">{{cite news | last = Brooke| first = Jill | title = 'Sesame Street' Takes a Bow to 30 Animated Years | work = The New York Times | date = 1998-11-13 | url = http://www.cnn.com/SHOWBIZ/TV/9811/13/sesame.street/ | accessdate = 2010-10-09}}</ref>

<ref name="carvajal">{{cite news | last = Carvajal | first = Doreen | title = Sesame Street Goes Global: Let's All Count the Revenue | work = The New York Times | date = 2005-12-12 | url = http://www.nytimes.com/2005/12/12/business/media/12sesame.html?_r=1&pagewanted=print | accessdate = 2009-06-10}}</ref>

<ref name="cherow19798">Cherow-O'Leary in Fisch & Truglio, pp. 197–198</ref>
<ref name="cherow-197">Cherow-O'Leary in Fisch & Truglio, p. 197</ref>

<ref name="clash-75">Clash, p. 75</ref>

<ref name="cole-147">Cole et al. in Fisch & Truglio, p. 147</ref>
<ref name="cole-148">Cole et al. in Fisch & Truglio, p. 148</ref>

<ref name="cooney-xi">Cooney in Fisch & Truglio, p. xi</ref>
<ref name="cooney-xii">Cooney in Fisch & Truglio, p. xii</ref>

<ref name="counts">{{cite news | last = Guernsey | first = Lisa | title = 'Sesame Street': The Show That Counts | work = Newsweek | date = 2009-05-23 | url = http://www.newsweek.com/2009/05/22/sesame-street.html | accessdate = 2009-08-18}}</ref>

<ref name="davis12829">Davis, pp. 128–129</ref>
<ref name="davis-5">Davis, p. 5</ref>
<ref name="davis-8">Davis, p. 8</ref>
<ref name="davis-105">Davis, p. 105</ref>
<ref name="davis-147">Davis, p. 147</ref>
<ref name="davis-163">Davis, p. 163</ref>
<ref name="davis-195">Davis, p. 167</ref>
<ref name="davis-172">Davis, p. 172</ref>
<ref name="davis-203">Davis, p. 203</ref>
<ref name="davis-204">Davis, p. 204</ref>
<ref name="davis-205">Davis, p. 205</ref>
<ref name="davis-220">Davis, p. 220</ref>
<ref name="davis-256">Davis, p. 256</ref>
<ref name="davis-320">Davis, p. 320</ref>
<ref name="davis-357">Davis, p. 357</ref>

<ref name="emmys">{{cite episode | title = 36th Daytime Emmy Awards | url = http://www.youtube.com/watch?v=FYF1dQFo-cY | network = The CW | airdate = 2009-08-30}}</ref>

<ref name="Finch, p. 53">Finch, p. 53</ref>

<ref name="fisch3940">Fisch & Bernstein in Fisch & Truglio, pp. 39–40</ref>
<ref name="fisch-39">Fisch & Bernstein in Fisch & Truglio, p. 39</ref>

<ref name="friedman">{{cite news | first = Michael Jay | last = Friedman | title = Sesame Street Educates and Entertains Internationally | url = http://www.america.gov/st/washfile-english/2006/April/20060405165756jmnamdeirf0.4207117.html | work = America.gov | publisher = U.S. Department of State Bureau of International Information Programs | location = | date = 2006-04-08 | accessdate = 2008-10-09}}</ref>

<ref name="Gikow, p. 246">Gikow, p. 246</ref>
<ref name="gikow-15">Gikow, p. 15</ref>
<ref name="gikow-26">Gikow, p. 26</ref>
<ref name="gikow-123">Gikow, p. 123</ref>
<ref name="gikow-142">Gikow, p. 142</ref>
<ref name="gikow-143">Gikow, p. 143</ref>
<ref name="gikow-165">Gikow, p. 165</ref>
<ref name="gikow-174">Gikow, p. 174</ref>
<ref name="gikow-178">Gikow, p. 178</ref>
<ref name="gikow-179">Gikow, p. 179</ref>
<ref name="gikow-181">Gikow, p. 181</ref>
<ref name="gikow-220">Gikow, p. 220</ref>
<ref name="gikow-227">Gikow, p. 227</ref>
<ref name="gikow-236">Gikow, p. 236</ref>
<ref name="gikow-263">Gikow, p. 263</ref>
<ref name="gikow-268">Gikow, p. 268</ref>

<ref name="gladwell-91">Gladwell, p. 91</ref>
<ref name="gladwell-99">Gladwell, p. 99</ref>
<ref name="gladwell-100">Gladwell, p. 100</ref>
<ref name="gladwell-105">Gladwell, p. 105</ref>
<ref name="gladwell-111">Gladwell, p. 111</ref>
<ref name="Gladwell, p. 106">Gladwell, p. 106</ref>

<ref name="goodman">{{cite news | first = Tim | last = Goodman | title = Word on the 'Street' | url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2002/02/04/DD9808.DTL | work = San Francisco Chronicle | date = 2002-02-04 | accessdate = 2008-10-09 }}</ref>

<ref name="growing">{{cite book | last = Truglio | first = Rosemarie T | coauthor = Shalom M. Fisch | editors = Shalom M. Fisch & Rosemarie T. Truglio | title = "G" is for Growing: Thirty Years of Research on Children and Sesame Street | publisher = Lawrence Erlbaum Publishers | year = 2001 | location = Mahweh, New Jersey | page = xvi | isbn = 0-8058-3395-1 | chapter = Introduction}}</ref>

<ref name="hellman-52">{{cite journal | last = Hellman | first = Peter | title = Street Smart: How Big Bird & Company Do It | journal = New York Magazine | volume = 20 | issue = 46 | page = 52 | date = 1987-11-23 | url = http://books.google.com/?id=KOUCAAAAMBAJ&pg=PA48&vq=sesame+street&q=sesame%20street | issn = 0028-7369 | accessdate = 2009-08-11}}</ref>

<ref name="huston">{{cite book | last = Huston | first = Aletha C | coauthors = Daniel R. Anderson, John C. Wright, Deborah Linebarger, & Kelly L. Schmidt | editors = Shalom M. Fisch & Rosemarie T. Truglio | title = "G" is for Growing: Thirty Years of Research on Children and Sesame Street | publisher = Lawrence Erlbaum Publishers | year = 2001 | location = Mahweh, New Jersey | page = 133 | isbn = 0-8058-3395-1 | chapter = "''Sesame Street'' Viewers as Adolescents: The Recontact Study}}</ref>

<ref name="kohn">{{cite journal | last = Kohn | first = Martin F | title = Grammy's Greatest (Children's) Hits | journal = Entertainment Weekly | issue = 56 | page = 18 | date = 1991-03-08 | url = http://www.ew.com/ew/article/0,,313527,00.html | accessdate = 2009-07-08}}</ref>

<ref name="lesser8687">Lesser, pp. 86–87</ref>
<ref name="lesser-12728">Lesser, pp. 127–128</ref>
<ref name="lesser17475">Lesser, pp. 174–175</ref>
<ref name="Lesser, p. 116">Lesser, p. 116</ref>
<ref name="lesser-17">Lesser, p. 17</ref>
<ref name="lesser-46">Lesser, p. 46</ref>
<ref name="lesser-87">Lesser, p. 87</ref>
<ref name="lesser-99">Lesser, p. 99</ref>
<ref name="lesser-101">Lesser, p. 101</ref>
<ref name="lesser-107">Lesser, p. 107</ref>
<ref name="lesser-125">Lesser, p. 125</ref>
<ref name="lesser-127">Lesser, p. 127</ref>
<ref name="lesser-165">Lesser, p. 165</ref>
<ref name="lesser-235">Lesser, p. 235</ref>

<ref name="lesser2-28">{{cite book | last = Lesser | first = Gerald S. | coauthor = Joel Schneider | editors = Shalom M. Fisch & Rosemarie T. Truglio | title = "G" is for Growing: Thirty Years of Research on Children and Sesame Street | publisher = Lawrence Erlbaum Publishers | year = 2001 | location = Mahweh, New Jersey | page = 28 | isbn = 0-8058-3395-1 | chapter = Creation and Evolution of the ''Sesame Street'' Curriculum}}</ref>

<ref name="magazine">Morrow, p. 87</ref>

<ref name="mielke-8485">Mielke in Fisch & Truglio, pp. 84–85</ref>
<ref name="mielke-85">Mielke in Fisch & Truglio, p. 85</ref>
<ref name="mielke-88">Mielke in Fisch & Truglio, p. 88</ref>

<ref name="missban">"Mississippi Agency Votes for a TV Ban on 'Sesame Street'". (1970-05-03). ''The New York Times''. Quoted in Davis, p. 202</ref>

<ref name="morrow-9495">Morrow, pp. 94–95</ref>
<ref name="morrow119120">Morrow, pp. 119–120</ref>
<ref name="morrow14647">Morrow, pp. 146–147</ref>
<ref name="morrow15758">Morrow, pp. 157–158</ref>
<ref name="Morrow, p. 98">Morrow, p. 98</ref>
<ref name="morrow-3">Morrow, p. 3</ref>
<ref name="morrow-68">Morrow, p. 68</ref>
<ref name="morrow-76">Morrow, p. 76</ref>
<ref name="morrow-82">Morrow, p. 82</ref>
<ref name="morrow-84">Morrow, p. 84</ref>
<ref name="morrow-89">Morrow, p. 89</ref>
<ref name="morrow-93">Morrow, p. 93</ref>
<ref name="morrow-102">Morrow, p. 102</ref>
<ref name="morrow-106">Morrow, p. 106</ref>
<ref name="morrow-119">Morrow, p. 119</ref>
<ref name="morrow-124">Morrow, p. 124</ref>
<ref name="morrow-127">Morrow, p. 127</ref>
<ref name="morrow-122">Morrow, p. 122</ref>
<ref name="morrow-130">Morrow, p. 130</ref>
<ref name="morrow-132">Morrow, p. 132</ref>
<ref name="morrow-147">Morrow, p. 147</ref>
<ref name="morrow-155">Morrow, p. 155</ref>
<ref name="morrow-156">Morrow, p. 156</ref>

<ref name="MURPHY2009">{{cite news | last = Murphy | first = Tim | title = How We Got to 'Sesame Street' | work = New York Magazine | url = http://nymag.com/news/intelligencer/topic/61744/ | date = 2009-11-01 | accessdate = 2011-08-23}}</ref>

<ref name="odell">O'Dell, pp. 73–74</ref>
<ref name="odell-70">O'Dell, p. 70</ref>

<ref name="palmer">Palmer & Fisch in Fisch & Truglio, p. 9</ref>
<ref name="Palmer & Fisch, p. 11">Palmer & Fisch in Fisch & Truglio, p. 11</ref>
<ref name="palmer-3">Palmer & Fisch in Fisch & Truglio, p. 3</ref>
<ref name="palmer-10">Palmer & Fisch in Fisch & Truglio, p. 10</ref>
<ref name="palmer-20">Palmer & Fisch in Fisch & Truglio, p. 20</ref>

<ref name="roeper">{{cite book | last = Roeper | first = Richard | title = Hollywood Urban Legends: The Truth Behind All Those Delightfully Persistent Myths of Film, Television and Music | year = 2001 | publisher = Career Press | location = Franklin Lakes, New Jersey | isbn = 1-56414-554-9 | pages = 48–53}}</ref>

<ref name="Seligsohn">Seligsohn, Leo. (1970-02-09). "Backstage at Sesame Street". ''New York Newsday''. Quoted in Davis, p. 197.</ref>

<ref name="spinney">{{cite book | last = Spinney | first = Caroll | coauthor = Jason Milligan | title = The Wisdom of Big Bird (and the Dark Genius of Oscar the Grouch): Lessons from a Life in Feathers | publisher = Random House | year = 2003 | location = New York | page = 3 | isbn = 0-3755-0781-7}}</ref>

<ref name="timgoodman">{{cite news | last = Goodman | first = Tim | title = Word on the 'Street': Classic Children's Show to Undergo Structural Changes This Season | work = San Francisco Chronicle | date = 2002-02-04 | url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2002/02/04/DD9808.DTL | accessdate = 2011-05-25}}</ref>

<ref name="truglio-234">{{cite book | last = Fisch | first = Shalom M. | coauthor = Rosemarie T. Truglio | editors = Shalom M. Fisch & Rosemarie T. Truglio | title = "G" is for Growing: Thirty Years of Research on Children and Sesame Street | publisher = Lawrence Erlbaum Publishers | year = 2001 | location = Mahweh, New Jersey | page = 234 | isbn = 0-8058-3395-1 | chapter = Why Children Learn from Sesame Street}}</ref>

<ref name="tvguide">{{cite news | title = TV Guide Names Top 50 Shows | work = CBS News | date = 2009-02-11 | publisher = Associated Press | url = http://www.cbsnews.com/stories/2002/04/26/entertainment/main507388.shtml | accessdate = 2011-06-19}}</ref>

<ref name="weiss">{{cite news | last = Weiss | first = Joanna | title = New Character Joins PBS | work = The Boston Globe | date = 2005-10-19 | url = http://www.azcentral.com/families/articles/1018pbscharacter1019.html | accessdate = 2009-07-06}}</ref>

<ref name="world">{{Cite video | people = Knowlton, Linda Goldstein and Linda Hawkins Costigan (producers) | date = 2006 | title = The World According to Sesame Street | medium = documentary | publisher = Participant Productions}}</ref>

<ref name="zill-117">{{cite book | last = Zill | first = Nicholas | title = "G" is for Growing: Thirty Years of Research on Children and Sesame Street | publisher = Lawrence Erlbaum Publishers | year = 2001 | location = Mahweh, New Jersey | pages = 117–120 | isbn = 0-8058-3395-1 | chapter = Does ''Sesame Street'' Enhance School Readiness? Evidence from a National Survey of Children}}</ref>

}}

==References==
* Borgenicht, David (1998). ''Sesame Street Unpaved''. New York: Hyperion Publishing. ISBN 0-7868-6460-5
* Clash, Kevin, Gary Brozek, and Louis Henry Mitchell (2006). ''My Life as a Furry Red Monster: What Being Elmo has Taught Me About Life, Love and Laughing Out Loud.'' New York: Random House. ISBN 0-7679-2375-8
* Davis, Michael (2008). [http://books.google.com/books?id=i3ilsEuFUkAC&printsec=frontcover ''Street Gang: The Complete History of Sesame Street'']. New York: Viking Penguin. ISBN 978-0-670-01996-0
* Finch, Christopher (1993). ''Jim Henson: The Works: the Art, the Magic, the Imagination''. New York: Random House. ISBN 0-6794-1203
* Fisch, Shalom M. and Rosemarie T. Truglio, Eds. (2001). ''"G" is for Growing: Thirty Years of Research on Children and Sesame Street''. Mahweh, New Jersey: Lawrence Erlbaum Publishers. ISBN 0-8058-3395-1
** Cooney, Joan Ganz, "Foreword", pp. xi–xiv.
** Palmer, Edward and Shalom M. Fisch, "The Beginnings of ''Sesame Street'' Research", pp.&nbsp;3–24.
** Fisch, Shalom M. and Lewis Bernstein, "Formative Research Revealed: Methodological and Process Issues in Formative Research", pp.&nbsp;39–60.
** Mielke, Keith W., "A Review of Research on the Educational and Social Impact of Sesame Street", pp.&nbsp;83–97.
** Cole, Charlotte F., Beth A. Richman, and Susan A. McCann Brown, "The World of Sesame Street Research", pp.&nbsp;147–180.
** Cherow-O'Leary, Renee, "Carrying ''Sesame Street'' Into Print: ''Sesame Street Magazine'', ''Sesame Street Parents'', and ''Sesame Street'' Books" pp.&nbsp;197–214.
* Gikow, Louise A. (2009). ''Sesame Street: A Celebration— Forty Years of Life on the Street''. New York: Black Dog & Leventhal Publishers. ISBN 978-1-57912-638-4.
* Gladwell, Malcolm (2000). ''The Tipping Point: How Little Things Can Make a Big Difference''. New York: Little, Brown, and Company. ISBN 0-316-31696-2
* Lesser, Gerald S. (1974). ''Children and Television: Lessons From Sesame Street''. New York: Vintage Books. ISBN 0-3947-1448-2
* Morrow, Robert W. (2006). ''Sesame Street and the Reform of Children's Television.'' Baltimore, Maryland: Johns Hopkins University Press. ISBN 0-8018-8230-3
* O'Dell, Cary (1997). ''Women Pioneers in Television: Biographies of Fifteen Industry Leaders.'' Jefferson, North Carolina: McFarland & Company. ISBN 0-7864-0167-2.

==External links==
{{Sister project links|v=no|s=no}}
* [http://www.sesameworkshop.org/ Sesame Workshop]
* [http://www.sesamestreet.org/ SesameStreet.org]
* [http://pbs.org/sesame/ PBS Kids: Official Site]
* [http://muppet.wikia.com/wiki/Sesame_Street Muppet Wiki]
** [http://muppet.wikia.com/wiki/Category:Sesame_Street_Episode_Guide Sesame Street Episode Guide] at Muppet Wiki
* {{tv.com|887|Sesame Street}}
* {{IMDb title|0063951|Sesame Street}}

{{Sesame Street}}
{{Muppet films}}
{{Clark Gesner}}
{{PBSKids shows}}
{{Chuck Jones}}
{{good article}}

[[Category:1969 television series debuts]]
[[Category:1960s American television series]]
[[Category:1970s American television series]]
[[Category:1980s American television series]]
[[Category:1990s American television series]]
[[Category:2000s American television series]]
[[Category:2010s American television series]]
[[Category:American children's television series]]
[[Category:Early childhood education]]
[[Category:Early childhood education in the United States]]
[[Category:Emmy Award winning programs]]
[[Category:English-language television series]]
[[Category:Fictional neighborhoods]]
[[Category:Fictional streets and roads]]
[[Category:Peabody Award winning television programs]]
[[Category:PBS network shows]]
[[Category:Preschool education television series]]
[[Category:Sesame Street| ]]
[[Category:Sesame Workshop]]
[[Category:Television programs featuring anthropomorphic characters]]
[[Category:Television programs featuring puppetry]]
[[Category:Television series by Sesame Workshop]]
[[Category:Television shows set in New York City]]

[[ar:شارع السمسم]]
[[be-x-old:Вуліца Сэзам]]
[[bg:Улица Сезам]]
[[ca:Barri Sèsam]]
[[cy:Sesame Street]]
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[[fr:1, rue Sésame]]
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[[haw:Sesame Street]]
[[hr:Ulica Sezam]]
[[id:Sesame Street]]
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[[he:Sesame Street]]
[[ka:სეზამის ქუჩა]]
[[la:Sesame Street]]
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[[ms:Sesame Street]]
[[nl:Sesame Street]]
[[ja:セサミストリート]]
[[no:Sesame Street]]
[[pl:Ulica Sezamkowa]]
[[pt:Sesame Street]]
[[ru:Улица Сезам]]
[[simple:Sesame Street]]
[[sh:Sesame Street]]
[[fi:Seesamtie]]
[[sv:Sesam (TV-program)]]
[[tl:Sesame Street]]
[[te:సెసేమ్ స్ట్రీట్]]
[[th:เซซามี สตรีท]]
[[tr:Susam Sokağı]]
[[ur:سمسم گلی]]
[[vi:Sesame Street]]
[[zh:芝麻街]]

Revision as of 17:36, 4 September 2011

Sesame Street
The 2000–present logo
Created byJoan Ganz Cooney
Lloyd Morrisett
Theme music composerJoe Raposo
Jon Stone
Bruce Hart (songwriter)
Opening theme"Can You Tell Me How to Get to Sesame Street?"
Country of originUnited States
Original languageEnglish
No. of seasons41
No. of episodes4,256
Production
Production locationsReeves Teletape Studios (1969–1992)[1]
Kaufman Astoria Studios (1992–present)
New York City
Running time60 minutes
Production companiesChildren's Television Workshop (1969–2000)
Sesame Workshop (2000–present)
Original release
NetworkNET (1969–1970)
PBS (1970–present)
Noggin (Now Nick Jr.) (1999–2005)
PBS Kids Sprout (2005–present) (United States)
ITV (1970–1985 – transmission years vary in different regions)
Channel 4 (1987–2001)
(United Kingdom)
ReleaseNovember 10, 1969 –
present

Sesame Street is an American children's television series created by Joan Ganz Cooney and Lloyd Morrisett. The program is known for its combination of Jim Henson's Muppets, animation, short films, humor, and cultural references. The program was conceived in 1966 during discussions between Cooney and Morrisett. The series premiered on Public Broadcasting Service (PBS) stations on November 10, 1969 to positive reviews, some controversy, and high ratings.

The show has gone through significant changes throughout its history. The format of Sesame Street consisted of a combination of commercial television production elements and educational techniques, and has changed throughout the show's history to reflect the changes in American culture and their audience's viewing habits. It was the first time the producers and writers of a children's television show used educational goals and a curriculum to shape its content. It was also the first time its educational effects on young children were studied, and the first time both summative and formative research was used to change the show's content.

Shortly after creating Sesame Street, its producers began to develop what came to be called "the CTW model", a system of planning, production, and evaluation, along with a collaboration between the producers, writers, and researchers. The show was initially funded by government and private foundations, but moved to being more self-supportive by depending upon revenues from licensing arrangements, international sales, and other media for their funding. By 2006, there were independently produced versions, or "co-productions", of Sesame Street in twenty countries. In 2001 there were over 120 million viewers of all international versions of Sesame Street and by the show's 40th anniversary in 2009, they were seen in more than 140 countries.

By its 40th anniversary in 2009, Sesame Street was the fifteenth-highest rated children's television show in the United States. A 1996 survey found that 95% of all American preschoolers had watched the show by the time they were three years old. In 2008, it was estimated that 77 million Americans had watched the series as children. As of 2009, Sesame Street has won eight Grammy Awards and 118 Emmy Awards—more than any other children's show.

History

Sesame Street was conceived in 1966 during discussions between television producer Joan Ganz Cooney and Carnegie Foundation vice president Lloyd Morrisett. Their goal was to create a children's television show that would "master the addictive qualities of television and do something good with them",[2] such as helping young children prepare for school. After two years of research, the newly formed Children's Television Workshop (CTW) received a combined grant of $8 million ($66 million in 2024 dollars[3]) from the Carnegie Foundation, the Ford Foundation, and the US federal government to create and produce a new children's television show.[4] The program premiered on public broadcasting television stations on November 10, 1969.[5] It was the first preschool educational television program to base its contents and production values on laboratory and formative research.[6] Initial responses to the show included adulatory reviews, some controversy, and high ratings. By its 40th anniversary in 2009, Sesame Street was broadcast in over 120 countries, and 20 international versions had been produced.[7]

"I've always said of our original team that developed and produced Sesame Street: Collectively, we were a genius".

Sesame Street creator Joan Ganz Cooney[8]

Sesame Street has undergone significant changes in its history. According to writer Michael Davis, by the mid-1970s the show had become "an American institution".[9] The cast and crew expanded during this time, including the hiring of women in the crew and additional minorities in the cast. The show's success continued into the 1980s. In 1981, the federal government withdrew its funding, so CTW turned to other sources, including its magazine division, book royalties, product licensing, and foreign income.[10] Sesame Street's curriculum has expanded to include more affective topics such as relationships, ethics, and emotions. Many of the show's storylines were taken from the experiences of its writing staff, cast, and crew. Most notable of these are the 1982 death of Will Lee—who played Mr. Hooper[11]—and the marriage of Luis and Maria in 1988.[12]

In recent decades, Sesame Street has faced societal and economic challenges, including changes in viewing habits of young children, more competition from other shows, the development of cable television, and a drop in ratings.[13] After the turn of the twenty-first century, Sesame Street made major structural changes; for example, starting in 2002, its format became more narrative and included storylines. Due to the popularity of the Muppet Elmo, the show also incorporated a popular segment after its thirtieth anniversary in 1999 known as "Elmo's World".[14] With the fortieth anniversary in 2009, the show received a Lifetime Achievement Emmy.[15]

Format

Sesame Street, from its first episode, has structured its format by using "a strong visual style, fast-moving action, humor, and music"[16] as well as animation and live-action short films.[16] When Sesame Street premiered, most researchers assumed that young children did not have long attention spans, so the new show's producers were concerned that an hour-long show would not hold their audience's attention. At first, the show's "street scenes", which referred to the action taking place on its set, consisted of a typical inner-city street and were not story-based. Instead, they consisted of individual segments connected to the curriculum and interrupted by "inserts", or puppet skits, short films, and animations; this structure allowed the producers to use a mixture of styles, paces, and characters. By season 20, research had shown that children were able to follow a story, so the street scenes, interspersed with shorter segments, were changed to depict storylines.[17][18]

"We basically deconstructed the show. It's not a magazine format anymore. It's more like the 'Sesame' hour. Children will be able to navigate through it easier."

Executive producer Arlene Sherman, speaking of the show's restructuring in 2002.[19]

The producers decided, by recommendation of child psychologists, that the show's human actors and Muppets would not interact because they were concerned it would confuse and mislead young children.[20] When the CTW tested the appeal of the new show, they found that although children paid attention to the shows during the Muppet segments, their interest was lost during the "Street" segments.[21] The producers went back and re-shot the Street segments; Henson and his team created Muppets such as Big Bird and Oscar the Grouch that could interact with the human actors.[22][23] Sesame Street's format remained intact until the show's later decades, when their audience changed. Its producers responded to these changes by moving to a more narrative format, beginning in 1998 with the creation of the popular segment, "Elmo's World", a fifteen-minute long segment hosted by the Muppet Elmo.[24]

Educational goals

As author Malcolm Gladwell has stated, "Sesame Street was built around a single, breakthrough insight: that if you can hold the attention of children, you can educate them".[25] Gerald S. Lesser, the CTW's first advisory board chair, went even further and stated that the effective use of television as an educational tool needed to capture, focus, and sustain children's attention.[26] Sesame Street was the first children's show that structured each episode and made, as Gladwell put it, "small but critical adjustments"[27] to each segment to capture children's attention. According to CTW researchers Rosemarie Truglio and Shalom Fisch, Sesame Street was one of the few children's television programs that utilized a detailed and comprehensive educational curriculum, garnered from formative and summative research, in its content.[28]

Sesame Street had both cognitive and affective goals. Initially, its producers and researchers focused on cognitive goals, while addressing affective goals indirectly, because they believed that focusing on cognitive goals would increase children's self-esteem and feelings of competency.[29][30] One of their initial and primary goals was preparing young children for school, especially children from low-income families.[31] The show's producers used modeling,[32] repetition,[33] and humor[26] to fulfill their goals. They made changes in the show's content to increase their viewers' attention and to increase its appeal.[34] They encouraged "co-viewing" to entice older children and parents to watch the show by including humor, cultural references, and celebrities.[35]

After Sesame Street's first season, its critics forced its producers and researchers to address affective goals more overtly. The affective goals they addressed were social competence, tolerance of diversity, and nonaggressive ways of resolving conflict, which was depicted through interpersonal disputes among its residents.[36] In the 1980s, the show used the real-life experiences of the show's cast and crew, such as the death of Will Lee (Mr. Hooper) and the pregnancy of Sonia Manzano (Maria) to address affective concerns.[11] In later seasons, Sesame Street addressed real-life disasters such as the September 11 terrorist attacks and Hurricane Katrina.[37]

The show's goals for outreach were addressed through a series of programs that first focused on promotion, and then after the first season, on the development of educational materials used in preschool settings. Innovative programs were developed because their target audience, children and their families in low-income, inner-city homes, did not traditionally watch educational programs on television and because traditional methods of promotion and advertising were not effective with these groups.[38]

Funding

As a result of Cooney's initial proposal in 1968, the Carnegie Institute awarded her an $8 million ($66 million in 2024 dollars[3]) grant to create a new children's television program and establish the CTW,[4][39] renamed in 2000 to the Sesame Workshop (SW). Cooney and Morrisett procured additional multi-million-dollar grants from the US federal government, The Arthur Vining Davis Foundations CPB and the Ford Foundation.[2] Davis reported that Cooney and Morrisett decided that if they did not procure full funding from the beginning, they would drop the idea of producing the show.[40] As Lesser reported, funds gained from a combination of government agencies and private foundations protected them from the economic pressures experienced by commercial broadcast television networks, but caused challenges in procuring future funding.[41]

After Sesame Street's initial success, its producers began to think about its survival beyond its development and first season and decided to explore other funding sources. From the first season, they understood that the source of their funding, which they considered "seed" money, would need to be replaced.[42] The 1970s were marked by conflicts between the CTW and the federal government; in 1978, the U.S. Department of Education refused to deliver a $2 million check until the last day of CTW's fiscal year. As a result, the CTW decided to depend upon licensing arrangements with toy companies and other manufacturers, publishing, and international sales for their funding.[10]

In 1998, the CTW accepted corporate sponsorship to raise funds for Sesame Street and other projects. For the first time, they aired short ads of indoor playground manufacturer Discovery Zone, their first corporate sponsor, to air before and after each episode. Consumer advocate Ralph Nader, who had previously appeared on Sesame Street, called for a boycott of the show, saying that the CTW was "exploiting impressionable children".[5]

Production

Research

As Cooney has stated, "Without research, there would be no Sesame Street".[43] In 1967, when Cooney and her team began to plan the show's development, combining research with television production was, as she put it, "positively heretical".[43] Shortly after creating Sesame Street, its producers began to develop what came to be called "the CTW model", a system of planning, production, and evaluation that did not fully emerge until the end of the show's first season.[44][note 1] According to Morrow, the CTW model consisted of four parts: "the interaction of receptive television producers and child science experts, the creation of a specific and age-appropriate curriculum, research to shape the program directly, and independent measurement of viewers' learning".[44]

Large wooden sign with "Educational Testing Service" in white letters, in the middle of a field overlooking several trees and a blue sky.
Welcome sign at entrance to ETS headquarters. The ETS conducted the early summative studies about Sesame Street.

Cooney credited the show's high standard in research procedures to Harvard professors Gerald Lesser, whom the CTW hired to design the show's educational objectives, and Edward Palmer, who was responsible for conducting the show's formative research and for bridging the gap between the show's producers and researchers.[45] The CTW conducted research in two ways: in-house formative research that informed and improved production,[46] and independent summative evaluations, conducted by the Educational Testing Service (ETS) during the show's first two seasons, which measuring its educational effectiveness.[6] Cooney stated, "From the beginning, we—the planners of the project—designed the show as an experimental research project with educational advisers, researchers, and television producers collaborating as equal partners".[47] Cooney also described the collaboration as an "arranged marriage".[43]

Writing

Sesame Street has used many writers in its long history. As Dave Connell, one of Sesame Street's original producers, has stated, it was difficult to find adults who could identify a preschooler's interest level. Fifteen writers a year worked on the show's scripts, but very few lasted longer than one season. Norman Stiles, head writer in 1987, reported that most writers would "burn out" after writing about a dozen scripts.[11] According to Gikow, Sesame Street went against the convention of hiring teachers to write for the show, as most educational television programs did at the time. Instead, Cooney and the producers felt that it would be easier to teach writers how to interpret curriculum than to teach educators how to write comedy.[48] As Stone stated, "Writing for children is not so easy".[48] Long-time writer Tony Geiss agreed, stating in 2009, "It's not an easy show to write. You have to know the characters and the format and how to teach and be funny at the same time, which is a big, ambidextrous stunt".[49]

Facade of a large white building, the left having large pillars beneath a strip with dozens of windows and the right three stories of large windows.
The Kaufman Astoria Studios, where Sesame Street is taped.

The show's research team developed an annotated document, or "Writer's Notebook", which served as a bridge between the show's curriculum goals and script development.[50] The notebook was a compilation of programming ideas designed to teach specific curriculum points,[51] provided extended definitions of curriculum goals, and assisted the writers and producers in translating the goals into televised material.[52] Suggestions in the notebook were free of references to specific characters and contexts on the show so that they could be implemented as openly and flexibly as possible.[53]

The research team, in a series of meetings with the writers, also developed "a curriculum sheet" that described the show's goals and priorities for each season. After receiving the curriculum focus and goals for the season, the writers met to discuss ideas and story arcs for the characters, and an "assignment sheet" was created that suggested how much time was allotted for each goal and topic.[50][54] When a script was completed, the show's research team analyzed it to ensure that the goals were met. Then each production department met to determine what each episode needed in terms of costumes, lights, and sets. The writers were present during the show's taping, which for the first twenty-four years of the show took place in Manhattan, and after 1992, at the Kaufman Astoria Studios in Queens, New York, to make last-minute revisions when necessary.[1][55][56][note 2]

Media

Sesame Street and the CTW, early in their history, began to look for alternative funding sources and turned to creating products and licensing agreements. They became, as Cooney put it, "a multiple-media institution".[57] In 1970, the CTW created a "non-broadcast" division responsible for creating and publishing books and Sesame Street Magazine.[58] They decided that all materials their licensing program created would "underscore and amplify"[59] the show's curriculum. In 2004, over 68% of Sesame Street's revenue came from licenses and products such as toys and clothing.[60][61] By 2008, the Sesame Street Muppets accounted for between $15 million and $17 million per year in licensing and merchandising fees, split between the Sesame Workshop and Henson Associates.[62]

Jim Henson, as their creators, owned the trademarks to the Muppet characters, and he was reluctant to market them at first. He agreed when the CTW promised that the profits from toys, books, computer games, and other products were to be used exclusively to fund the CTW and its outreach efforts.[42][63] Even though Cooney and the CTW had very little experience with marketing, they demanded complete control over all products and product decisions.[64] Any product line associated with the show had to be educational, inexpensive, and not advertised during the show's airings.[65] As Davis reported, "Cooney stressed restraint, prudence, and caution" in their marketing and licensing efforts.[65]

Director Jon Stone stated about the music of Sesame Street: "There was no other sound like it on television".[66] For the first time in children's television, the show's songs fulfilled a specific purpose and supported its curriculum.[67] In order to attract the best composers and lyricists, the CTW allowed songwriters like Sesame Street's first musical director Joe Raposo to retain the rights to the songs they wrote. For the first time in children's television, the writers earned lucrative profits, which helped the show sustain public interest.[68] By 1991, Sesame Street had received eight Grammys.[69]

Sesame Street used animations and short films, interspersed throughout each episode, to help teach their viewers basic concepts like numbers and letters.[70] The CTW commissioned outside studios to create and produce them.[71] Jim Henson was one of the many producers who created short films for the show.[72] Shortly after Sesame Street debuted in the US, the CTW was approached independently by producers from several countries to produce versions of the show in their countries. These versions came be called "co-productions".[73] By 2006, there were twenty co-productions.[74] In 2001 there were over 120 million viewers of all international versions of Sesame Street,[75] and by the show's 40th anniversary in 2009, they were seen in more than 140 countries.[76] In 2005, Doreen Carvajal of The New York Times reported that income from the co-productions and international licensing accounted for US$96 million.[60]

Cast, crew, and characters

Shortly after the CTW was created in 1968, Joan Ganz Cooney was named its first executive director. She was one of the first female executives in American television; her appointment was called "one of the most important television developments of the decade".[77] She assembled a team of producers, all of whom had previously worked on Captain Kangaroo. Jon Stone was responsible for writing, casting, and format; Dave Connell took over animation; and Sam Gibbon served as the show's chief liaison between the production staff and the research team.[78] Cameraman Frankie Biondo started working on Sesame Street from its first episode.[79]

A tall, thin man in his early fifties, with salty-gray hair and a full beard, and wearing a tuxedo.
Jim Henson, creator of the Muppets, in 1989.

Jim Henson and the Muppets' involvement in Sesame Street began when he and Cooney met at one of the curriculum planning seminars in Boston. Author Christopher Finch reported that Stone, who had worked with Henson previously, felt that if they could not bring him on board, they should "make do without puppets".[4] Henson was initially reluctant, but he agreed to join Sesame Street for social goals. He also agreed to waive his performance fee for full ownership of the Sesame Street Muppets and to split any revenue they generated with the CTW.[62] As Morrow stated, Henson's puppets were a crucial part of the show's popularity and it brought Henson national attention.[80] Davis reported that Henson was able to take "arcane academic goals" and translate them to "effective and pleasurable viewing".[81] In early research, the Muppet segments of the show scored high, and more Muppets were added during the first few seasons. Morrow reported that the Muppets were effective teaching tools because children easily recognized them, they were stereotypical and predictable, and they appealed to adults and older siblings.[82]

"Sesame Street is best known for the creative geniuses it attracted, people like Jim Henson and Joe Raposo and Frank Oz, who intuitively grasped what it takes to get through to children. They were television's answer to Beatrix Potter or L. Frank Baum or Dr. Seuss".

Author Malcolm Gladwell, The Tipping Point[83]

Although the producers decided against depending upon a single host for Sesame Street and to cast a group of ethnically diverse actors,[84] they realized that a children's television program needed to have, as Lesser put it, "a variety of distinctive and reliable personalities",[85] both human and Muppet. Jon Stone, whose goal was to cast white actors in the minority,[11] was responsible for hiring the show's first cast. He did not audition actors until Spring 1969, a few weeks before the five test shows were due to be filmed. Stone videotaped the auditions, and Ed Palmer took them out into the field to test children's reactions. The actors who received the "most enthusiastic thumbs up" were cast.[86] For example, Loretta Long was chosen to play Susan when the children who saw her audition stood up and sang along with her rendition of "I'm a Little Teapot".[86][87] As Stone said, casting was the only aspect of the show that was "just completely haphazard".[59] Most of the cast and crew found jobs on Sesame Street through personal relationships with Stone and the other producers.[59]

According to the CTW's research, children preferred watching and listening to other children more than puppets and adults, so they included children in many scenes.[88] Dave Connell insisted that no child actors were used,[89] so these children were nonprofessionals, unscripted, and spontaneous. Many of their reactions were unpredictable and difficult to control, but the adult cast learned to handle the children cast's spontaneity with their own spontaneity, even when it resulted in departure from the planned script or from the planned lesson.[90] CTW research also revealed that the children's hesitations and on-air mistakes served as models for viewers.[91] According to Morrow, this resulted in the show having a "fresh quality", especially in its early years.[89] Children were also used in the voice-over commentaries of most of live-actions films the CTW produced.[92]

Reception

Ratings

When Sesame Street premiered in 1969, it aired on only 67.6% of American televisions, but it earned a 3.3 Nielsen rating, which totaled 1.9 million households.[93] By the show's tenth anniversary in 1979, 9 million American children under the age of six were watching Sesame Street daily. According to a 1993 survey conducted by the U.S. Department of Education, out of the show's 6.6 million viewers, 2.4 million kindergartners regularly watched it. 77% of preschoolers watched it once a week, and 86% of kindergartners and first- and second-grade students had watched it once a week before starting school. The show reached most young children in almost all demographic groups.[94]

The show's ratings significantly decreased in the early 1990s, resulting from changes in children's viewing habits and in the television marketplace. The producers responded to by making large-scale structural changes to the show.[95] By 2006, Sesame Street had become "the most widely viewed children's television show in the world", with 20 international independent versions and broadcasts in over 120 countries.[7] A 1996 survey found that 95% of all American preschoolers had watched the show by the time they were three years old.[96] In 2008, it was estimated that 77 million Americans had watched the series as children.[7] By the show's 40th anniversary in 2009, it was ranked the fifteenth most popular children's show on television.[97]

Influence

As of 2001, there were over 1,000 research studies regarding Sesame Street's efficacy, impact, and effect on American culture.[45] The CTW solicited the Educational Testing Service (ETS) to conduct summative research on the show.[98] ETS's two "landmark"[99] summative evaluations, conducted in 1970 and 1971, demonstrated that the show had a significant educational impact on its viewers.[100] These studies have been cited in other studies of the effects of television on young children.[99][note 3] Additional studies conducted throughout Sesame Street's history demonstrated that the show continued to have a positive effect on its young viewers.[note 4]

"Sesame Street [is] perhaps the most vigorously researched, vetted, and fretted-over program on the planet. It would take a fork-lift to now to haul away the load of scholarly paper devoted to the series..."

Author Michael Davis[101]

Lesser believed that Sesame Street research "may have conferred a new respectability upon the studies of the effects of visual media upon children".[102] He also believed that the show had the same effect on the prestige in the television industry of producing shows for children.[102] Historian Robert Morrow, in his book Sesame Street and the Reform of Children's Television, which chronicled the show's influence on children's television and on the television industry as a whole, reported that many critics of commercial television saw Sesame Street as a "straightforward illustration for reform".[103] Les Brown, a writer for Variety, saw in Sesame Street "a hope for a more substantial future" for television.[103]

Morrow reported that the networks responded by creating more high-quality television programs, but that many critics saw them as "appeasement gestures".[104] According to Morrow, in spite of the CTW Model's effectiveness in creating a popular show, commercial television "made only a limited effort to emulate CTW's methods", and did not use a curriculum or evaluate what children learned from them.[105] By the mid-1970s, commercial television abandoned their experiments with creating better children's programming.[106] Other critics hoped that Sesame Street, with its depiction of a functioning, multicultural community, would nurture racial tolerance in its young viewers.[107] It was not until the mid-1990s when a children's television educational program, Blue's Clues, used the CTW's methods to create and modify their content. The creators of Blue's Clues were influenced by Sesame Street, but wanted to use research conducted in the 30 years since its debut. Angela Santomero, one of its producers, said, "We wanted to learn from Sesame Street and take it one step further".[108]

As critic Richard Roeper has stated, perhaps one of the strongest indicators of the influence of Sesame Street have been the enduring rumors and urban legends surrounding the show and its characters, especially about Bert and Ernie.[109]

Critical reception

Sesame Street was praised from its debut in 1969. Newsday reported that several newspapers and magazines had written "glowing" reports about the CTW and Cooney.[93] The press overwhelmingly praised the new show; several popular magazines and niche magazines lauded it.[110] In 1970, Sesame Street won twenty awards, including a Peabody Award, three Emmys, an award from the Public Relations Society of America, a Clio, and a Prix Jeunesse.[111] By 1995, the show had won two Peabody Awards and four Parents' Choice Awards. In addition, it was the subject of retrospectives at the Smithsonian Institution and the Museum of Modern Art.[35]

"Sesame Street is...with lapses, the most intelligent and important program in television. That is not anything much yet".

Renata Adler, The New Yorker, 1972[112]

Sesame Street was not without its detractors, however. In May 1970, a state commission in Mississippi voted to ban Sesame Street because of its "highly integrated cast of children" which "the commission members felt ... Mississippi was not yet ready for".[113] According to Children and Television, Lesser's account of the development and early years of Sesame Street, there was little criticism of the show in the months following its premiere, but it increased at the end of its first season and beginning of the second season.[114][note 5] Historian Robert W. Morrow speculated that much of the early criticism, which he called "surprisingly intense",[115] stemmed from cultural and historical reasons in regards to, as he put it, "the place of children in American society and the controversies about television's effects on them".[115]

According to Morrow, the "most important" studies finding negative effects of Sesame Street were conducted by educator Herbert A. Sprigle and psychologist Thomas D. Cook during its first two seasons.[116] Social scientist and Head Start Program founder Urie Bronfenbrenner criticized the show for being too wholesome.[117] Psychologist Leon Eisenberg saw Sesame Street's urban setting as "superficial" and having little to do with the problems confronted by the inner-city child.[118] Head Start director Edward Zigler was probably Sesame Street's most vocal critic in the show's early years.[119]

Morrow credited the CTW's commitment to multiculturalism as the source for many of their conflicts with the leadership of minority groups, especially Latino groups and feminists, who objected to Sesame Street's depiction of Latinos and women.[120] The CTW took steps to address their objections. By 1971, the CTW hired Hispanic actors, production staff, and researchers, and by the mid-70s, Morrow reported that "the show included Chicano and Puerto Rican cast members, films about Mexican holidays and foods, and cartoons that taught Spanish words".[121] As The New York Times has stated, creating strong female characters "that make kids laugh, but not...as female stereotypes"[122] has been a challenge for the producers of Sesame Street. According to Morrow, change regarding how women and girls were depicted on Sesame Street occurred slowly.[123] As more female Muppets performers like Fran Brill, Stephanie D'Abruzzo, and Leslie Carrara-Rudolph were hired and trained, stronger female characters like Abby Cadabby were created.[124]

In 2002, Sesame Street was ranked #27 on TV Guide's 50 Greatest TV Shows of All Time.[125] As of 2009, Sesame Street has received 118 Emmy Awards, more than any other television series.[15][note 6]

See also

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Footnotes

  1. ^ See Gikow, p. 155, for a visual representation of the CTW model.
  2. ^ Most of the first season was filmed at a studio near Broadway, but a strike forced their move to Teletape Studios. In the early days, the set was simple, consisting of four structures (Gikow, pp. 66–67). In 1982, Sesame Street began filming at Unitel Studios on 57th Street, but relocated to Kaufman Astoria Studios in 1993, when the producers decided they needed more space (Gikow, pp. 206–207).
  3. ^ According to Edward Palmer and his colleague Shalom M. Fisch, these studies were responsible for securing funding for the show over the next several years.[100]
  4. ^ See Gikow, pp. 284–285; "G" is For Growing: Thirty Years of Research on Children and Sesame Street, pp. 147–230.
  5. ^ See Lesser, pp. 175–201 for his response to the early critics of Sesame Street.
  6. ^ In 2010, Sesame Street won an additional eight Emmys.[126]

Citations

  1. ^ a b Murphy, Tim (2009-11-01). "How We Got to 'Sesame Street'". New York Magazine. Retrieved 2011-08-23.
  2. ^ a b Davis, p. 8
  3. ^ a b 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved February 29, 2024.
  4. ^ a b c Finch, p. 53
  5. ^ a b Brooke, Jill (1998-11-13). "'Sesame Street' Takes a Bow to 30 Animated Years". The New York Times. Retrieved 2010-10-09.
  6. ^ a b Palmer & Fisch in Fisch & Truglio, p. 9
  7. ^ a b c Friedman, Michael Jay (2006-04-08). "Sesame Street Educates and Entertains Internationally". America.gov. U.S. Department of State Bureau of International Information Programs. Retrieved 2008-10-09.
  8. ^ Gikow, p. 26
  9. ^ Davis, p. 220
  10. ^ a b O'Dell, pp. 73–74
  11. ^ a b c d Hellman, Peter (1987-11-23). "Street Smart: How Big Bird & Company Do It". New York Magazine. 20 (46): 52. ISSN 0028-7369. Retrieved 2009-08-11.
  12. ^ Borgenicht, p. 80
  13. ^ Davis, p. 320
  14. ^ Goodman, Tim (2002-02-04). "Word on the 'Street'". San Francisco Chronicle. Retrieved 2008-10-09.
  15. ^ a b "36th Daytime Emmy Awards". 2009-08-30. The CW. {{cite episode}}: Missing or empty |series= (help)
  16. ^ a b O'Dell, p. 70
  17. ^ Morrow, p. 87
  18. ^ Gikow, p. 179
  19. ^ Goodman, Tim (2002-02-04). "Word on the 'Street': Classic Children's Show to Undergo Structural Changes This Season". San Francisco Chronicle. Retrieved 2011-05-25.
  20. ^ Fisch & Bernstein in Fisch & Truglio, p. 39
  21. ^ Gladwell, p. 105
  22. ^ Gladwell, p. 106
  23. ^ Fisch & Bernstein in Fisch & Truglio, pp. 39–40
  24. ^ Clash, p. 75
  25. ^ Gladwell, p. 100
  26. ^ a b Lesser, p. 116
  27. ^ Gladwell, p. 91
  28. ^ Fisch, Shalom M. (2001). "Why Children Learn from Sesame Street". "G" is for Growing: Thirty Years of Research on Children and Sesame Street. Mahweh, New Jersey: Lawrence Erlbaum Publishers. p. 234. ISBN 0-8058-3395-1. {{cite book}}: Unknown parameter |coauthor= ignored (|author= suggested) (help); Unknown parameter |editors= ignored (|editor= suggested) (help)
  29. ^ Morrow, p. 76
  30. ^ Morrow, p. 106
  31. ^ Lesser, p. 46
  32. ^ Lesser, pp. 86–87
  33. ^ Lesser, p. 107
  34. ^ Lesser, p. 87
  35. ^ a b Hymowitz, Kay S. (Autumn 1995). "On Sesame Street, It's All Show". City Journal. New York. Retrieved 2008-12-18.
  36. ^ Huston, Aletha C (2001). ""Sesame Street Viewers as Adolescents: The Recontact Study". "G" is for Growing: Thirty Years of Research on Children and Sesame Street. Mahweh, New Jersey: Lawrence Erlbaum Publishers. p. 133. ISBN 0-8058-3395-1. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help); Unknown parameter |editors= ignored (|editor= suggested) (help)
  37. ^ Gikow, p. 165
  38. ^ Gikow, p. 181
  39. ^ Palmer & Fisch in Fisch & Truglio, p. 3
  40. ^ Davis, p. 105
  41. ^ Lesser, p. 17
  42. ^ a b Davis, p. 203
  43. ^ a b c Cooney in Fisch & Truglio, p. xi
  44. ^ a b Morrow, p. 68
  45. ^ a b Cooney in Fisch & Truglio, p. xii
  46. ^ Mielke in Fisch & Truglio, pp. 84–85
  47. ^ Borgenicht, p. 9
  48. ^ a b Gikow, p. 178
  49. ^ Gikow, p. 174
  50. ^ a b Lesser, p. 101
  51. ^ Morrow, p. 82
  52. ^ Palmer & Fisch in Fisch & Truglio, p. 10
  53. ^ Palmer & Fisch in Fisch & Truglio, p. 11
  54. ^ Lesser, Gerald S. (2001). "Creation and Evolution of the Sesame Street Curriculum". "G" is for Growing: Thirty Years of Research on Children and Sesame Street. Mahweh, New Jersey: Lawrence Erlbaum Publishers. p. 28. ISBN 0-8058-3395-1. {{cite book}}: Unknown parameter |coauthor= ignored (|author= suggested) (help); Unknown parameter |editors= ignored (|editor= suggested) (help)
  55. ^ "How to Get to 'Sesame Street' at the Apollo Theater". New York City Mayor's Office. 2008-11-19. Retrieved 2009-08-07.
  56. ^ Spinney, Caroll (2003). The Wisdom of Big Bird (and the Dark Genius of Oscar the Grouch): Lessons from a Life in Feathers. New York: Random House. p. 3. ISBN 0-3755-0781-7. {{cite book}}: Unknown parameter |coauthor= ignored (|author= suggested) (help)
  57. ^ Cherow-O'Leary in Fisch & Truglio, p. 197
  58. ^ Cherow-O'Leary in Fisch & Truglio, pp. 197–198
  59. ^ a b c Davis, p. 167
  60. ^ a b Carvajal, Doreen (2005-12-12). "Sesame Street Goes Global: Let's All Count the Revenue". The New York Times. Retrieved 2009-06-10.
  61. ^ See Gikow, pp. 280–285 for a list of many of the show's products.
  62. ^ a b Davis, p. 5
  63. ^ Gikow, p. 268
  64. ^ Davis, p. 205
  65. ^ a b Davis, p. 204
  66. ^ Gikow, p. 220
  67. ^ Gikow, p. 227
  68. ^ Davis, p. 256
  69. ^ Kohn, Martin F (1991-03-08). "Grammy's Greatest (Children's) Hits". Entertainment Weekly (56): 18. Retrieved 2009-07-08.
  70. ^ Morrow, p. 89
  71. ^ Gikow, p. 236
  72. ^ Gikow, p. 246
  73. ^ Cole et al. in Fisch & Truglio, p. 148
  74. ^ Knowlton, Linda Goldstein and Linda Hawkins Costigan (producers) (2006). The World According to Sesame Street (documentary). Participant Productions.
  75. ^ Cole et al. in Fisch & Truglio, p. 147
  76. ^ Gikow, p. 263
  77. ^ Davis, pp. 128–129
  78. ^ Davis, p. 147
  79. ^ Gikow, p. 15
  80. ^ Morrow, p. 93
  81. ^ Davis, p. 163
  82. ^ Morrow, pp. 94–95
  83. ^ Gladwell, p. 99
  84. ^ Lesser, p. 99
  85. ^ Lesser, p. 125
  86. ^ a b Borgenicht, p. 15
  87. ^ Davis, p. 172
  88. ^ Lesser, p. 127
  89. ^ a b Morrow, p. 84
  90. ^ Lesser, pp. 127–128
  91. ^ Gikow, p. 123
  92. ^ Morrow, p. 102
  93. ^ a b Seligsohn, Leo. (1970-02-09). "Backstage at Sesame Street". New York Newsday. Quoted in Davis, p. 197.
  94. ^ Zill, Nicholas (2001). "Does Sesame Street Enhance School Readiness? Evidence from a National Survey of Children". "G" is for Growing: Thirty Years of Research on Children and Sesame Street. Mahweh, New Jersey: Lawrence Erlbaum Publishers. pp. 117–120. ISBN 0-8058-3395-1.
  95. ^ Weiss, Joanna (2005-10-19). "New Character Joins PBS". The Boston Globe. Retrieved 2009-07-06.
  96. ^ Truglio, Rosemarie T (2001). "Introduction". "G" is for Growing: Thirty Years of Research on Children and Sesame Street. Mahweh, New Jersey: Lawrence Erlbaum Publishers. p. xvi. ISBN 0-8058-3395-1. {{cite book}}: Unknown parameter |coauthor= ignored (|author= suggested) (help); Unknown parameter |editors= ignored (|editor= suggested) (help)
  97. ^ Guernsey, Lisa (2009-05-23). "'Sesame Street': The Show That Counts". Newsweek. Retrieved 2009-08-18.
  98. ^ Mielke in Fisch & Truglio, p. 85
  99. ^ a b Mielke in Fisch & Truglio, p. 88
  100. ^ a b Palmer & Fisch in Fisch & Truglio, p. 20
  101. ^ Davis, p. 357
  102. ^ a b Lesser, p. 235
  103. ^ a b Morrow, p. 122
  104. ^ Morrow, p. 127
  105. ^ Morrow, p. 130
  106. ^ Morrow, p. 132
  107. ^ Morrow, p. 124
  108. ^ Gladwell, p. 111
  109. ^ Roeper, Richard (2001). Hollywood Urban Legends: The Truth Behind All Those Delightfully Persistent Myths of Film, Television and Music. Franklin Lakes, New Jersey: Career Press. pp. 48–53. ISBN 1-56414-554-9.
  110. ^ Morrow, pp. 119–120
  111. ^ Morrow, p. 119
  112. ^ Lesser, p. 165
  113. ^ "Mississippi Agency Votes for a TV Ban on 'Sesame Street'". (1970-05-03). The New York Times. Quoted in Davis, p. 202
  114. ^ Lesser, pp. 174–175
  115. ^ a b Morrow, p. 3
  116. ^ Morrow, pp. 146–147
  117. ^ Kanfer, Stefan (1970-11-23). "Who's Afraid of Big, Bad TV?". Time. Retrieved 2009-03-06.
  118. ^ Morrow, p. 98
  119. ^ Morrow, p. 147
  120. ^ Morrow, pp. 157–158
  121. ^ Morrow, p. 155
  122. ^ Gikow, p. 142
  123. ^ Morrow, p. 156
  124. ^ Gikow, p. 143
  125. ^ "TV Guide Names Top 50 Shows". CBS News. Associated Press. 2009-02-11. Retrieved 2011-06-19.
  126. ^ "Awards: PBS" (Press release). PBS. February 2011. Retrieved 2011-02-26.

References

  • Borgenicht, David (1998). Sesame Street Unpaved. New York: Hyperion Publishing. ISBN 0-7868-6460-5
  • Clash, Kevin, Gary Brozek, and Louis Henry Mitchell (2006). My Life as a Furry Red Monster: What Being Elmo has Taught Me About Life, Love and Laughing Out Loud. New York: Random House. ISBN 0-7679-2375-8
  • Davis, Michael (2008). Street Gang: The Complete History of Sesame Street. New York: Viking Penguin. ISBN 978-0-670-01996-0
  • Finch, Christopher (1993). Jim Henson: The Works: the Art, the Magic, the Imagination. New York: Random House. ISBN 0-6794-1203
  • Fisch, Shalom M. and Rosemarie T. Truglio, Eds. (2001). "G" is for Growing: Thirty Years of Research on Children and Sesame Street. Mahweh, New Jersey: Lawrence Erlbaum Publishers. ISBN 0-8058-3395-1
    • Cooney, Joan Ganz, "Foreword", pp. xi–xiv.
    • Palmer, Edward and Shalom M. Fisch, "The Beginnings of Sesame Street Research", pp. 3–24.
    • Fisch, Shalom M. and Lewis Bernstein, "Formative Research Revealed: Methodological and Process Issues in Formative Research", pp. 39–60.
    • Mielke, Keith W., "A Review of Research on the Educational and Social Impact of Sesame Street", pp. 83–97.
    • Cole, Charlotte F., Beth A. Richman, and Susan A. McCann Brown, "The World of Sesame Street Research", pp. 147–180.
    • Cherow-O'Leary, Renee, "Carrying Sesame Street Into Print: Sesame Street Magazine, Sesame Street Parents, and Sesame Street Books" pp. 197–214.
  • Gikow, Louise A. (2009). Sesame Street: A Celebration— Forty Years of Life on the Street. New York: Black Dog & Leventhal Publishers. ISBN 978-1-57912-638-4.
  • Gladwell, Malcolm (2000). The Tipping Point: How Little Things Can Make a Big Difference. New York: Little, Brown, and Company. ISBN 0-316-31696-2
  • Lesser, Gerald S. (1974). Children and Television: Lessons From Sesame Street. New York: Vintage Books. ISBN 0-3947-1448-2
  • Morrow, Robert W. (2006). Sesame Street and the Reform of Children's Television. Baltimore, Maryland: Johns Hopkins University Press. ISBN 0-8018-8230-3
  • O'Dell, Cary (1997). Women Pioneers in Television: Biographies of Fifteen Industry Leaders. Jefferson, North Carolina: McFarland & Company. ISBN 0-7864-0167-2.