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In 2002, StarTimes began to expand its business to Africa, and has since been working closely with African governments to jointly promote digitization.
In 2002, StarTimes began to expand its business to Africa, and has since been working closely with African governments to jointly promote digitization.


In 2007, StarTimes received the first digital TV operator license issued by Rwanda.<ref name=":0" /> Since, StarTimes has established subsidiaries in 30 African countries including Nigeria, Kenya(such as [[Kilimall]], Jumia), Tanzania, South Africa, Uganda, Democratic Republic of the Congo, Ivory Coast, Mozambique, Madagascar, and the Republic of Central Africa.
In 2007, StarTimes received the first digital TV operator license issued by Rwanda.<ref name=":0" /> Since, StarTimes has established subsidiaries in 30 African countries including Nigeria, Kenya, Tanzania, South Africa, Uganda, Democratic Republic of the Congo, Ivory Coast, Mozambique, Madagascar, and the Republic of Central Africa.


In 2009, StarTimes and the Tanzania Public Service Broadcaster formed a joint venture to roll out Digital Migration.<ref>{{Cite news|url=http://www.corporate-digest.com/index.php/startimes-maps-africa-into-the-digitalized-world|title=STARTIMES MAPS AFRICA INTO THE DIGITALIZED WORLD|last=|first=|date=|work=Corporate Digest|access-date=17 July 2017|archive-url=|archive-date=|dead-url=}}</ref> On June 17, 2015, Tanzania's government gave StarTimes a certificate of appreciation “For invaluable contribution to the success of migration from analogue to digital television broadcasting”.<ref>{{Cite news|url=http://rainbownewszambia.com/2017/01/07/top-star-key-role-in-zambian-tv-digitalization/|title=TOP STAR: KEY ROLE IN ZAMBIAN TV DIGITALIZATION|last=|first=|date=7 January 2017|work=The Rainbow|access-date=17 July 2017|archive-url=|archive-date=|dead-url=}}</ref>
In 2009, StarTimes and the Tanzania Public Service Broadcaster formed a joint venture to roll out Digital Migration.<ref>{{Cite news|url=http://www.corporate-digest.com/index.php/startimes-maps-africa-into-the-digitalized-world|title=STARTIMES MAPS AFRICA INTO THE DIGITALIZED WORLD|last=|first=|date=|work=Corporate Digest|access-date=17 July 2017|archive-url=|archive-date=|dead-url=}}</ref> On June 17, 2015, Tanzania's government gave StarTimes a certificate of appreciation “For invaluable contribution to the success of migration from analogue to digital television broadcasting”.<ref>{{Cite news|url=http://rainbownewszambia.com/2017/01/07/top-star-key-role-in-zambian-tv-digitalization/|title=TOP STAR: KEY ROLE IN ZAMBIAN TV DIGITALIZATION|last=|first=|date=7 January 2017|work=The Rainbow|access-date=17 July 2017|archive-url=|archive-date=|dead-url=}}</ref>

Revision as of 14:01, 29 April 2018

StarTimes is a Chinese multinational media company with strong presence in Africa.

StarTimes
Native name
[四达时代] Error: {{Lang}}: unrecognized language code: cn (help)
Company typePrivate
IndustryInformation and communications technology
Founded1988
FounderPang Xinxing
Headquarters
Beijing
,
China
Products
Number of employees
5,000
Websitestartimestv.com

StarTimes offers digital terrestrial television and satellite television services to consumers. StarTimes also provides digital television technologies to countries and television broadcasting industries which are switching from analog to digital television. StarTimes is a leading digital TV-operator across Sub-Saharan Africa.[1] StarTimes' arrival on African market disrupted traditional model of TV industry by making Pay TV affordable to every family and not only to the upper class.[2] As of May 2017, StarTimes operates in 30 countries and serves 10 million subscribers.[3]

History

StarTimes Group was founded in 1988 by Chinese engineer Pang Xinxing.[4] He is a graduate of Northeastern University (China), and the current president of StarTimes.

In 2002, StarTimes began to expand its business to Africa, and has since been working closely with African governments to jointly promote digitization.

In 2007, StarTimes received the first digital TV operator license issued by Rwanda.[4] Since, StarTimes has established subsidiaries in 30 African countries including Nigeria, Kenya, Tanzania, South Africa, Uganda, Democratic Republic of the Congo, Ivory Coast, Mozambique, Madagascar, and the Republic of Central Africa.

In 2009, StarTimes and the Tanzania Public Service Broadcaster formed a joint venture to roll out Digital Migration.[5] On June 17, 2015, Tanzania's government gave StarTimes a certificate of appreciation “For invaluable contribution to the success of migration from analogue to digital television broadcasting”.[6]

In February 2016, StarTimes was awarded a DTH License in Ivory Coast.[7] Operation began in October 2016.[8]

On November 23, 2016, StarTimes was one of the three companies selected by Pakistan Electronic Media Regulatory Authority (PEMRA) to establish and operate DTH distribution services in Pakistan for a term of 15 years.[9]

On September 2, 2017, the government of Chad and StarTimes signed an agreement on digital migration. After a lengthy process, StarTimes was chosen to build a Digital Terrestrial Television network, which will include digitization of national infrastructures, from television broadcast to terminal reception.[10]

African Digital TV Development Seminar

In 2011, StarTimes hosted the First African Digital TV Development Seminar. The seminar, which has been held for seven consecutive years, is an important platform for African countries to discuss how to realize the digital migration in Africa.

At the forum held in May 2017, over 400 delegates from 46 African and Asian countries were present at the seminar, including more than 30 ministers of information and communication from African countries, like Nigeria, Central Africa Republic, Chad, Guinea, Liberia, Malawi, Zambia, DR Congo and Ethiopia.[11]

Sports broadcasting

Sport, and especially football, are StarTimes' content priority. For this reason, StarTimes appointed world football legend Nwankwo Kanu as its brand ambassador for Africa.[12]

In 2015, StarTimes signed an exclusive broadcasting contract with the Bundesliga for five successive years in all Sub-Saharan countries. StarTimes became Bundesliga's partner in Africa.[13] This resulted in StarTimes and DFL Deutsche Fussball Liga organizing StarTimes-Bundesliga Legends Tour where Bundesliga icons visit African countries "to interact with African football fans and to promote the German football league as well as its official broadcaster in Sub-Saharan Africa, StarTimes". In December 2015, two of Africa's most talented former players, Jay-Jay Okocha and Sunday Oliseh, visited Nigeria, Ghana and Kenya.[14]

In 2015, StarTimes got the wide rights to televise French Ligue 1 and Italian Serie A for all Sub-Saharan countries.[15]

In July 2015, StarTimes signed an exclusive broadcasting contract for the International Champions Cup (ICC) for the duration of five years.[16]

In June 2016, StarTimes also signed an exclusive broadcasting contract with the Chinese Super League for three successive years in Sub-Saharan Africa.[17]

In November 2016, StarTimes Group signed a ground-breaking media agreement with Ghana Football Association, vowing to promote the Ghana Premier League in Sub-Saharan Africa and the infrastructural development of the game in the West African country during the coming decade.[18]

In April 2017, StarTimes secured media rights for 2018 FIFA World Cup in Russia, as well as all the other 2017-2018 FIFA events in all 42 territories of Sub-Saharan Africa (except for the World Cup 2018 and the FIFA Confederations Cup Russia 2017 in South Africa).[19] StarTimes also signed a partnership with Ivoirian football club ASEC Mimosas.[20]

On July 19, 2017, StarTimes acquired exclusive media rights in Sub-Saharan Africa for FIBA's national team competitions during the period 2017-2021, including the 2019 FIBA Basketball World Cup in China.[21]

Corporate social responsibility

Ebola epidemic

During Ebola crisis in 2014, StarTimes launched several operations in Guinea and Nigeria to raise awareness among local population. In Guinea, StarTimes made a video, which was broadcast on national television, about Ebola Virus and precautionary measures to take, and distributed sanitation materials to the local communities.[22][23] In Nigeria, StarTimes produced different educational materials and distributed gloves and masks, as well as put this Ebola prevention info on its website and Facebook account.[24]

StarTimes-UNAIDS cooperation

On May 12, 2017, the Joint United Nations Programme on HIV/AIDS, or UNAIDS, and StarTimes signed a memorandum of cooperation. This agreement officialized a cooperation which started a year before “to reduce the impact of HIV across Africa by disseminating messages to the general public to increase awareness of HIV and UNAIDS’ work and reduce stigma and discrimination of people living with HIV and populations affected by HIV”. The first concrete action of this cooperation was realized for the World AIDS Day on December 1, 2016, StarTimes broadcast UNAIDS HIV prevention videos across their African networks in English and French from World AIDS Day until the end of the year.[25][26]

Access to Satellite TV for 10,000 African Villages

In 2017, StarTimes Group was tasked to carry out the Access to Satellite TV for 10,000 African Villages' project under the guide of China and African governments[27].

This project, announced by Chinese president Xi Jinping at the opening ceremony of the Johannesburg Summit of the Forum on China-Africa Cooperation, is a China-Africa Cooperation project which will give access to satellite television to 10,112 villages of 25 African countries[28].

By enabling villages to utilize satellite television, the project provides the rural population a window to the outside world. Villagers will have access to information and knowledge that can help them alleviate poverty. This will also reduce digital divide and promote a balanced development of African countries.

Products

Digital TV Set

In 2016, StarTimes launched a digital TV set supporting signal inputs of both terrestrial TV (DTT) and satellite TV (DTH) without a decoder. The TV set is available in HD (32 inches) and Full HD (42 inches).[29] As Africa is going through digital television migration, StarTimes digital TV set was designed to help families to complete the last step of the transition by giving them an "all-in-one" device to fully enjoy benefits of digital television.

Decoders

StarTimes developed 2-in-1 combo decoders or Dual Mode Decoders, which can support both terrestrial TV (DTT) service and satellite TV (DTH) service.[30]

Projector TV & Solar TV System

StarTimes Projector TV can project a more than 120-inch picture screen onto a wall. It uses DLP technology and LED light source with high brightness and low power. External devices like DVD players, decoders, as well as computers can be connected.[31]

StarTimes Solar TV System is a low-power TV Projector, which can receive the digital TV directly from satellites, and works with only a 50W solar power battery. It provides five to six hours' TV playback at night. A newer version called S2 incorporates built-in games, a music player and the possibility to install applications.

Phones

StarTimes produces a series of smartphones: Planet Note, Faith, Solar Note, Solar Mini and Nova 5. They all run on Android and Planet Note is StarTimes' high-end smartphone.[32]

Channels

Startimes' platform proposes over 480 channels and broadcasts in nearly ten languages including Swahili, Hausa, Yoruba, English and French among others.[33] StarTimes also owns and operate 34 channels.[34]

Dubbing center

StarTimes established its translation and dubbing center in 2011. This center, which has 10,000 hours’ output capacity, dubs in eight languages: Chinese, English, French, Portuguese, Swahili, Hausa, Yoruba and Luganda.

In 2016, StarTimes held a Swahili dubbing competition, Star TV Drama Dubbing Contest, in Tanzania. Winners were offered jobs in StarTimes' Beijing dubbing center.[35]

Customer service

StarTimes customer service is based on two components which did not exist before in Africa TV industry: call centers and door-to-door service. Call centers are available 24 hours a day to offer after-sales services to customers. These services are supported by a door-to-door service of StarTimes staff going directly to customers' home.

See also

StarSat, South Africa

References

  1. ^ "Pay-TV in Africa is thriving". The Media Online. Retrieved 17 July 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  2. ^ "GoTV, StarTimes in Battle for Consumer Loyalty". Ghana MMA. 5 February 2013. Retrieved 19 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  3. ^ Ding, Qian (23 May 2017). "StarTimes President: Local people are biggest beneficiaries of Africa's TV digitalization". CCTV. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  4. ^ a b "Rwanda's ICT Highlights in 2014". Rwanda News Agency. 3 January 2015. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  5. ^ "STARTIMES MAPS AFRICA INTO THE DIGITALIZED WORLD". Corporate Digest. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  6. ^ "TOP STAR: KEY ROLE IN ZAMBIAN TV DIGITALIZATION". The Rainbow. 7 January 2017. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  7. ^ "L'identité des trois nouveaux opérateurs de réseau de distribution de bouquet télé dévoilée". Agence ivoirienne de presse. 29 February 2016. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  8. ^ "Lancement des activités d'un nouvel opérateur de télédistribution en Côte d'Ivoire". Abidjan.net. 26 November 2016. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  9. ^ Umair, Rasheed (24 November 2016). "Three Direct-to-Home Satellite Transmission Licenses Auctioned for Rs 4.9bn Each". MIT Technology Review Pakistan. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  10. ^ "Tchad : Le Gouvernement accélère le passage de l'audiovisuel analogique vers le numérique". Tchadinfos.com. 4 September 2017. Retrieved 5 September 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  11. ^ "African digital TV devt seminar starts in Beijing". The Nation. 23 May 2017. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  12. ^ Adewuyi, Lolade (30 October 2015). "StarTimes appoints Kanu Nwankwo as brand ambassador". Goal. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  13. ^ "STARTIMES CONFIRMS BUNDESLIGA DEAL". Sport Industry Group. 10 June 2015. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  14. ^ "Okocha and Oliseh to join StarTimes & Bundesliga Legends". Goal. 5 December 2016. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  15. ^ "StarTimes proposera les championnats allemand et italien de football en exclusivité africaine". Agence Ecofin. 12 August 2015. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  16. ^ "StarTimes to broadcast International Champions Cup LIVE and Exclusively". Goal. 22 July 2016. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  17. ^ "StarTimes acquires Chinese Super League exclusive rights". Telco TV News. 6 July 2016. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  18. ^ "StarTimes acquire Ghana Premier League Media Rights". Ghana Football Association. 23 November 2016. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  19. ^ Mabuka, Dennis. "STARTIMES ACQUIRES BROADCAST RIGHTS FOR 2018 FIFA WORLD CUP". Goal. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  20. ^ "StarTimes Côte d'Ivoire et l'ASEC Mimosas se sont dit OUI". Abidjan.net. 21 April 2017. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  21. ^ "Africa's leading digital TV operator StarTimes acquires exclusive media rights for FIBA's 2017-2021 national team competitions". FIBA. 19 July 2017. Retrieved 3 August 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  22. ^ "Lutte contre l'épidémie Ebola : La société Star times offre des désinfectants à deux mosquées de Conakry". Guinée Matin. 10 September 2014. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  23. ^ Xinhua (26 November 2014). "Guinée : une société chinoise de distribution d'images sensibilise contre Ebola". FOCAC. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  24. ^ The Guardian Nigeria (25 August 2014). "Nigeria: Ebola... It's CSR Time for Startimes". All Africa. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  25. ^ Akpunonu, Stanley (1 June 2017). "StarTimes, UNAIDS partner to help Africa end AIDS epidemic by 2030". The Guardian Nigeria. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  26. ^ "UNAIDS, StarTimes Partner to Promote HIV/AIDS Prevention". This Day. 14 December 2016. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  27. ^ Mo, Yelin (24 January 2018). "China Woos Guinea with Satellite-TV Deal". Caixin. Retrieved 2 February 2018. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  28. ^ "President Xi Jinping Delivers Speech at FOCAC Summit: Full Text". China Radio International. 5 December 2015. Retrieved 2 February 2018. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  29. ^ Mugerwa, Sydney (19 January 2017). "What we know about Startimes HD TVs with in-built decoders". dignited. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  30. ^ Okonji, Emma (11 August 2016). "StarTimes Redefines Pay TV with 2-in-1 Combo Decoder". This Day. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  31. ^ "Startimes Projector TV, what you need to know". Techsawa. 17 January 2016. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  32. ^ Okwii, David (2 April 2016). "Startimes phones: Here's what we know about Startimes mobile smartphones". Dignited. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  33. ^ Ogunsina, Ogunsina (22 May 2017). "StarTimes Works With Africa Towards Digitalisation". Leadership. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  34. ^ "Chinese media giant eyes investment in Turkey". YeniSafak. 30 May 2017. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  35. ^ Zhang, Xingjian (24 May 2017). "Chinese TV dramas bring world closer". The Telegraph. Retrieved 17 July 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=StarTimes&oldid=838819970"