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Dole plc
Company typePublic
NYSE: DOLE
IndustryAgribusiness
Predecessors
Founded1851 (as Castle & Cooke)
Founder
Headquarters
Dublin, Ireland (global)
Charlotte, North Carolina, United States (American)
Number of locations
  • 162 distribution centers
  • 5 salad manufacturing plants
  • 12 cold storage facilities
  • 75 packing houses
  • 114,000 acres (46,000 ha) farmland and other real estate
[1] (2021)
Area served
Worldwide
Key people
  • Rory Byrne (CEO)
  • Carl McCann (executive chairman)
  • Johan Lindén (COO)
ProductsFresh fruit and vegetables
RevenueIncrease US$6.454 billion[1] (2021)
Decrease -$30.118 million[1] (2021)
Decrease -$7.219 million[1] (2021)
Number of employees
38,500[1] (2021)
Divisions
  • Dole Fresh Fruit
  • Dole Fresh Vegetables
  • Dole Ocean Cargo Express
Websitedoleplc.com

Dole plc (previously named Dole Food Company, Total Produce) is an Irish multinational agriculture corporation. It is the largest producer of fresh fruits and vegetables in the world and makes or grows more than 300 products, including bananas, pineapples, and leafy greens. The company is headquartered in Dublin, Ireland.

Company overview

A Dole Ocean Cargo Express ship sets sail from San Juan, Puerto Rico.

Dole plc is the largest producer of fresh fruits and vegetables in the world.[2] As of 2021, the company had approximately 250 processing plants and distribution centres worldwide in addition to 114,000 acres (46,000 ha) of farmland and real estate. That year, Dole employed approximately 38,500 people globally and reported revenues of $6.454 billion.[1] After the merger of Total Produce and the Dole Food Company in 2021, Rory Byrne serves as chief executive officer, Carl McCann serves as executive chairman, and Johan Lindén serves as chief operating officer. The company's global headquarters are in Dublin, Ireland, and it maintains a headquarters for the Americas in Charlotte, North Carolina.[3][2] In addition to its fruit and vegetable divisions, Dole owns a fleet of 13 cargo ships through its logistics division, Dole Ocean Cargo Express.[4][1]

History

1851–1900: Early years

Main articles: Castle & Cooke and Total Produce

Dole plc traces its origins to the foundation of Castle & Cooke in 1851, and Charles McCann's Fish, Fruit and Vegetable Market in the 1850s in Ireland.[5][6] Castle & Cooke, a sugar and logistics company, was founded in Hawaii by Amos Starr Cooke and Samuel Northrup Castle.[7]

1900–1969: Expansion and acquisition

James Drummond Dole founded the Hawaiian Pineapple Company in 1901.
The Dole Pineapple Plantation on Oahu, Hawaii.
See also: Standard Fruit Company and Banana republic

In 1899, industrialist James Dole moved to Hawaii and two years later formed the Hawaiian Pineapple Company. The HPC delivered its first shipment of canned pineapple in 1903.[8] The company made technological advances in the early decades of the 20th century in processing the fruit—most notably the Ginaca Machine, created in 1911—that made canning pineapple commercially viable.[9] In 1922, Dole purchased the Hawaiian island Lanai and turned it into the largest pineapple plantation in the world.[10] The same year, Castle & Cooke acquired 33% of the company via lease agreement. In 1927, the HPC began stamping its cans with the "Dole" brand.[11]: 151, 154  By the end of the 1920s, the company grew more than 75% of all pineapples in the world. However, the Hawaiian Pineapple Company struggled to stay afloat during the Great Depression and Castle & Cooke took control of it in 1932.[12][11]: 149  The HPC was renamed the "Dole Company" and became a subsidiary of Castle & Cooke in 1961. Two years later, the company began expanding its fruit growing operations into southeast Asia, opening plantations and canneries in the Philippines and Thailand.[9]

While the HPC was getting established, the tropical fruit trade was growing in Central and South America, primarily with the banana trade. One of the major players in that trade, the Standard Fruit and Steamship Company, was established in 1906 by the Vaccaro brothers and Salvador D'Antoni as Vaccaro Brothers and Company. However, the quartet had been making shipments of tropical fruit such as bananas and coconuts, as well as other items, since 1899.[13]: 2, 4, 16  The firm grew rapidly in its early years, establishing a headquarters in La Ceiba, Honduras, purchasing housing and cargo ships, and building rail and telephone lines at its plantations.[13]: 14,16  The company's rapid growth has been attributed to the destruction of property records in the early 20th century, leading the firm to take control of large swaths of land with the support of the Honduran government.[14]: 145  In 1924, the firm went public as the Standard Fruit and Steamship Company.[13]: 91-92  The practices of Standard Fruit, as well as the United Fruit Company and Cuyamel Fruit Company, are regarded as leading to the creation of banana republics.[14]: 91-92, 144-145  In the 1920s, as Panama disease was destroying crops of the Gros Michel banana, Standard Fruit began looking for other cultivars to grow, settling on the Cavendish banana. Switching to the Cavendish allowed Standard Fruit to become the largest banana producer in the world by the 1960s.[15] Standard Fruit merged with Castle & Cooke in 1968.[13]: 292-293 

While these companies were forming in the United States, the McCanns expanded their operations in Ireland, opening a store in Dundalk in 1902.[16] In the 1950s, the McCanns began consolidating with other companies in Ireland, creating United Fruit Importers and then Fruit Importers of Ireland, which became a publicly traded company.[17]

1970–2000: Expansions, selloffs, and splits

Billionaire David H. Murdock purchased Castle & Cooke in 1985 and split off Dole into its own company in 1996.

Ten years after its merger with Standard Fruit, Castle & Cooke acquired Bud Antle Inc., a California-based vegetable company.[18][19] However, Castle & Cooke began to struggle financially and was purchased in 1985 by billionaire David H. Murdock.[20] After the purchase, Dole began expanding its offerings by purchasing other food companies, buying several West Coast fruit and nut producers and distributors between 1985 and 1990, including Bonner Packing Company in California and Wells and Wade Fruit Company in Washington.[21] Meanwhile, in Ireland, Fruit Importers of Ireland purchased Fyffes from Chiquita in 1986.[17]

Murdock separated Dole and Castle & Cooke in 1996, turning the latter into a real estate development company.[22]

2000–present: Recovery and merger with Total Produce

In the early 2000s, Dole struggled financially and was nearly bankrupt.[23] Murdock rescued the company, which had been publicly traded, and took it private in 2003.[20]

During this same period, lawsuits related to the use of the pesticide DBCP were filed against Dole. The chemical can cause male sterility. The company, along with Shell and Dow Chemical Company, was ordered by a court in Managua, Nicaragua, to pay banana workers $489.4 million in 2003, but the companies declined to pay the fine.[24] In 2007, a California judge awarded $2.3 million to Nicaraguan banana workers who sued Dole for its DBCP use. However, the ruling was overturned in 2010, with another judge noting a lack of evidence connecting the workers to Dole plantations and fraud committed by the plaintiffs' lawyers.[25] Swedish filmmaker Fredrik Gertten made a documentary about the latter lawsuit, entitled Bananas!*, which led to a defamation lawsuit by Dole.[26] Dole lost the suit and was ordered to pay the filmmakers SEK 1,400,000.[27] Gertten made a follow-up documentary about the defamation suit that premiered in 2012, entitled Big Boys Gone Bananas!*.[28]

Total Produce was spun off from Fyffes in 2006 as a fresh fruit and vegetable business separate from the tropical fruits business of Fyffes.[2] Upon establishment, the firm was one of the largest produce companies in Europe, leading in Ireland, Spain, Sweden, Denmark, and the Czech Republic.[29] In 2007, Total Produce expanded further into the United Kingdom, purchasing British firm Redbridge Holdings for £11.75 million.[30]

In 2009, Dole was sued by families of banana workers in Colombia, who alleged that the company had bankrolled militias that killed thousands of Colombians, including trade union organizers.[31] The suit was dismissed with prejudice the following year.[32][33]

Murdock took Dole public again in 2009, raising $446 million in the process.[34] In 2012, Dole sold the island of Lanai to Larry Ellison for $300 million.[35] The following year, Dole sold its packaged food division and Asian fresh produce operations to the Japanese firm Itochu for $1.7 billion to pay down the company's debt. The Dole brand continued to be used in Asian markets, though the Dole Food Company was no longer affiliated with the fruit and vegetables sold there.Cite error: A <ref> tag is missing the closing </ref> (see the help page). Murdock also took Dole private again that year. He and Dole Food Company President Michael Carter were sued by investors for undervaluing the company in the process and in 2015, a judge in Delaware ordered the pair to pay shareholders $148 million for intentionally lowering the value of Dole stock prior to the buyout.[34][36]

Total Produce purchased a 45% stake in the Dole Food Company in 2018 and merged with Dole in 2021 to form Dole plc.[2][37] Dole plc (NYSE: DOLE) began trading on the New York Stock Exchange in July 2021.[15]

Marketing

An ad for Dole pineapple juice, circa 1910.

Early products of the Hawaiian Pineapple Company were not marketed under a particular brand name, often assuming the names of the distributors.[11]: 150  In the early 20th century, pineapple was still relatively unknown, and James Dole and other growers mounted an awareness campaign in magazines in what the company now refers to as one of the first nationwide advertising campaigns in the United States.[38] In 1927, the HPC began stamping its cans with the Dole brand name, with numbers to indicate the grade. These stamps ensured the Dole name would still be visible even if the label was changed by a distributor.[11]: 154  To further advertise its products, the HPC paid artist Georgia O'Keeffe to come to Hawaii and paint a pair of advertisements for Dole pineapple juice.[39]

Following Castle & Cooke's acquisition of Standard Fruit in 1968, Standard bananas continued to be marketed under the Standard label; however, the company switched the fruit to be marketed under the Dole label in 1972.[13]: 292-293  Dole overhauled its logo in the 1980s, replacing its old red-and-white logo that featured a small pineapple crown over the "o" in Dole with a more stylized logo that changed the "o" to a sunburst. This logo first began appearing in 1984.[21] In 2018, Dole redesigned its logo again, setting sunburst logo inside a leaf shape to "(signify) natural and fresh products," according to Food Business News.[40]

In an attempt to get children to eat more fruits and vegetables, Dole developed the computer game 5 A Day Adventures in 1994. The game was offered to schools at no charge and featured characters such as Bobby Banana and Barney Broccoli that educated players about fruits and vegetables.[41] By 1995, the game was in use in 14,000 schools around the United States.[42]

In 2016, Dole partnered with The Walt Disney Company to market fruits and vegetables branded with Disney, Pixar, Marvel, and Star Wars characters in an effort to get children to eat more produce.[43] The partnership included co-branded recipes to go along with Disney releases, including Star Wars: The Force Awakens and Frozen II.[43][44]

Products

Freshly cut pineapple at the Dole Plantation in Hawaii in 2009.

Dole plc makes or grows more than 300 products, including pineapple, bananas,[45] berries,[46] citrus fruits,[47] fresh vegetables,[45] lettuce, and packaged salads.[48]

Food safety

Dole has initiated several recalls of its products and shut down manufacturing facilities for cleaning in response to outbreaks of foodborne illness, primarily related to bagged salads and leafy greens.

2000s

Officials with the Minnesota Department of Health found Escherichia coli O157:H7 in Dole bagged lettuce in 2005. The outbreak infected 25 people in Minnesota, Wisconsin, and Oregon.[49] The following year, an E. coli outbreak that infected more than 200 people and killed three was traced back to a spinach processor in California which packaged spinach under the Dole brand.[50] Dole initiated a recall of the tainted spinach.[51] In 2007, Dole voluntarily recalled more than 5,000 bags of its "Hearts Delight" salad mix after an inspection by the Canadian Food Inspection Agency found it had been contaminated with E. coli. No illnesses were reported from the contamination.[52]

2010s

Dole recalled its "Seven Lettuces" salads in 2012 after random testing by New York health officials found salmonella in the salads.[53] The same year, the company issued two recalls of its bagged salads due to contamination by Listeria monocytogenes.[54] The company initiated another recall due to contamination by L. monocytogenes in 2014.[55] The following year, Dole recalled bagged spinach due to contamination with salmonella following safety testing conducted by the United States Food and Drug Administration at a plant in Springfield, Ohio.[56]

In 2016, an outbreak of listeriosis tied to the Springfield plant led to the hospitalization of 33 people and four deaths. The plant closed for four months that year, and later reporting revealed Dole knew about the listeria contamination in July 2014, more than a year before the plant's closure. The United States Department of Justice initiated a criminal probe into the issue.[57] Dole settled two civil lawsuits related to the outbreak in 2017.[58]

2020s

In December 2021, Dole recalled 180 varieties of packaged salad due to possible listeria contamination and closed packaging facilities in Yuma, Arizona, and Bessemer City, North Carolina, to sanitize them.[59] The outbreak led to an investigation by the Centers for Disease Control and Prevention after two people died and 17 became ill.[60]

Philanthropy

Dole partnered with First Lady Michelle Obama's 2010 Let's Move! campaign to install salad bars in school cafeterias in the United States. By 2013, the partnership had created nearly 2,500 salad bars in schools around the country.[61]

In 2020, Dole donated more than 2 million pounds of produce to food banks in the United States and Latin America, as well personal protective equipment to Latin American communities, during shortages caused by the coronavirus pandemic.[62]

Sustainability

In 2014, Dole made investments in the Port of San Diego's shore power infrastructure to reduce exhaust emissions from docked ships. Dole added five electric freight trucks to its fleet at the port in 2022, making 35% of Dole trucks electric.[63]

In 2020, Dole launched "The Dole Way" initiative, which laid out food safety, philanthropic, and environmental goals for the company to achieve by 2030.[64]

References

  1. ^ a b c d e f g "SEC Form 20-F". United States Securities and Exchange Commission. 22 March 2022. pp. 24–25, 38. Retrieved 1 June 2022.
  2. ^ a b c d Brennan, Joe (3 December 2021). "Dole plc earnings drop 35% in third quarter as inflation bites". The Irish Times. Retrieved 13 May 2022.
  3. ^ Wilson, Jen (19 February 2021). "CBJ Morning Buzz: Dole to keep Americas HQ here after merger, IPO; New spots for Dilworth, South End and south Charlotte". Charlotte Business Journal. Retrieved 1 June 2022.
  4. ^ Manion, B.C. (21 September 2021). "Port Tampa Bay's impact is far-reaching". The Laker/Lutz News. Retrieved 1 June 2022.
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  43. ^ a b Bhattarai, Abha (18 October 2016). "Can Cinderella and Elsa convince kids to eat vegetables?". The Washington Post. Retrieved 7 June 2022.
  44. ^ Faughnder, Ryan (21 November 2019). "'Frozen 2' will be a box office monster. But can it top the first one?". Los Angeles Times. Retrieved 7 June 2022.
  45. ^ a b Trentmann, Nina (21 December 2021). "Dole Looks for Deals and Operational Efficiency After NYSE Listing". The Wall Street Journal. Retrieved 13 May 2022.
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  47. ^ Hersko, Tyler (7 February 2018). "Irish company Total Produce buys 45 percent stake in Dole Food Co". Ventura County Star. Retrieved 17 May 2022.
  48. ^ Gersema, Emma (24 November 2002). "Bagged lettuce sales expected to top $2 billion". Montgomery Advertiser. Associated Press.
  49. ^ Murphy, Joan (17 October 2005). "Minnesota finds E. coli in lettuce bags". The Produce News. Archived from the original on 8 February 2009. Retrieved 17 March 2022.
  50. ^ Parsons, Larry (24 March 2007). "Inside the CDC's report on the deadly E. coli spinach outbreak". Santa Cruz Sentinel. Archived from the original on 30 September 2007. Retrieved 8 June 2022.
  51. ^ Newman, Jesse; Brat, Ilan (22 January 2016). "Listeria Outbreak Linked to Dole Salads From Ohio Facility". The Wall Street Journal. Retrieved 17 March 2022.
  52. ^ "Dole recalls Hearts Delight salad mix in U.S., Canada". WTHR. 18 September 2007. Retrieved 8 June 2022.
  53. ^ "Dole Recalls Bagged Salads For Salmonella Risk". NPR. Associated Press. 15 April 2012. Archived from the original on 1 May 2012. Retrieved 8 June 2022.
  54. ^ Jaslow, Ryan (24 August 2012). "Dole Italian Blend salads recalled after positive Listeria test". CBS News. Retrieved 8 June 2022.
  55. ^ Marler, Bill (2 May 2016). "Publisher's Platform: Will the Justice Department look at Dole's history of recalls and outbreaks?". Food Safety News. Retrieved 18 March 2022.
  56. ^ Bacon, John (14 October 2015). "Salmonella risk: Dole recalls spinach in 13 states". USA Today. Retrieved 8 June 2022.
  57. ^ Strom, Stephanie (29 April 2016). "Dole Knew About Listeria Problem at Salad Plant, F.D.A. Report Says". The New York Times. Retrieved 17 May 2022.
  58. ^ Sanctis, Matt (28 April 2017). "Dole settles civil suits related to listeria outbreak". Springfield News-Sun. Retrieved 8 June 2022.
  59. ^ Treisman, Rachel (23 December 2021). "Fresh Express and Dole recall hundreds of salad products over listeria concerns". NPR. Retrieved 8 June 2022.
  60. ^ Sealy, Amanda (3 February 2022). "Two dead from Listeria outbreak linked to Dole packaged salads, CDC says". CNN. Retrieved 8 June 2022.
  61. ^ Petty, Precious (29 May 2013). "Dole, Giant donate salad bars to Parkland School District". The Express-Times. Retrieved 8 June 2022.
  62. ^ "Dole donates 2M pounds of fresh produce to communities impacted by coronavirus". WJW. 18 April 2020. Retrieved 8 June 2022.
  63. ^ Stafford, Audra (13 April 2022). "Port of San Diego Welcomes Electric Freight Trucks as it Works Towards Zero-Emission Technology". KNSD. Retrieved 17 May 2022.
  64. ^ "Dole Corporate Responsibility & Sustainability Report 2020". Dole plc. 2020. Retrieved 8 June 2022.
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