5th Avenue (candy)

For the street in Manhattan, see 5th Avenue (Manhattan).

File:5thavenuebar.jpeg

The 5th Avenue candy bar is a crunchy peanut butter bar with a chocolatey coating, and is made by Hershey's. It was introduced in 1936 by William H. Luden, founder of Luden's cough drops. Luden's company changed hands a number of times and was most recently purchased by Hershey's Corporation in 1986.

"5th Avenue" street sign on 5th Street in Reading, PA

It is very similar to a Butterfinger candy bar. One difference between these two candy bars is that, until the Hershey takeover, 5th Avenue candy bars had three or four small almonds or almond pieces along the top center length of the bar, under the chocolate coating. Also, the 5th Avenue texture is a creamier, peanut-butter-based filling rather than the toffee crunch of Butterfinger. A modified 5th Avenue bar is sold under the Reese's brand as the Reese's Crispy Crunchy Bar.

The 5th Avenue bar was the favorite of Martinsville Speedway founder H. Clay Earles and, until his death, was the only candy bar sold at the speedway during races.