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2(X)IST

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This is an old revision of this page, as edited by Editor2x (talk | contribs) at 15:06, 31 May 2011 (Ranges). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

2(x)ist
Company typePrivate
IndustryFashion
Founded1991
HeadquartersNew York, USA
Productsmen's underwear

2(x)ist is an American fashion label that makes men's underwear. The company was founded in 1991 and is headquartered in New York City.

History

2(x)ist was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2(x)ist is Jason Scarlatti. The 2(x)ist headquarters is located in midtown Manhattan in New York City.

Ranges

Shapes of 2(x)ist underwear include the No-Show Brief, the No-Show Trunk, the Square-Cut Tank, the Tank Top, the Sport Brief, the Contour Pouch Brief, the V-Neck T-Shirt, the Deep V-Neck T-Shirt, the Crewneck T-Shirt, the Jock Strap, the Y-Back Thong, the Boxer Brief, and the Knit Boxer.

2(x)ist releases multiple underwear collections per year, coinciding with the Spring and Fall fashion calendar. Beginning in Spring 2012, 2(x)ist will launch Men's Swimwear. [1]


Notes

  1. ^ Monget, Karyn. 2(x)ist Dives Into Men's Swim, WWD, May 26, 2011.