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Perion Network

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Perion Network Ltd.
Company typePublic
Nasdaq: PERI, TASE: PERI
IndustrySoftware, Internet
FounderYaron Adler, Ofer Adler
HeadquartersHolon, Israel
Area served
Worldwide
Key people
CEO: Josef Mandelbaum
CFO: Yacov Kaufman
Board Chairman: Tamar Gottleib
ProductsPerion Codefuel, Perion Lightspeed, GrowMobile, IncrediMail, Smilebox.
RevenueIncrease US$330.75 million (2014)
Increase US$55.29 million (2014)
Increase US$42.82 million (2014)
Number of employees
208 (as of December 31, 2012)
Websitehttp://www.perion.com
File:Perion Offices Holon.jpg
Perion's Holon Office

Perion is an Israeli software conglomerate focused on email, advertising, and browser toolbars. The company's headquarters are in Holon, Israel with US employees located in Redmond, WA and San Francisco, CA.

History

Perion was formerly IncrediMail, an email company founded in 1999 by cousins Yaron and Ofer Adler. Soon after its founding, the company raised $3.3 million from private and institutional sources.[1] In January 2006, the company IPO'd on the NASDAQ[2] and on March 25, 2009, the company's board of directors approved a buyback of up to $1 million worth of shares.[3] In August 2011, the company acquired Smilebox for $32 million.[4][5]

In September 2011, the company changed its name to Perion, the Hebrew word for productivity. In November 2012, Perion purchased SweetPacks (aka SweetIM) for up to $41 million.[6] In January 2014, the company acquired Conduit’s ClientConnect business in an all-stock transaction valued $660 million.[7] In June 2014, Perion acquired Grow Mobile for $42 million in order to expand mobile promotions, and in February 2015 it acquired social advertising company MakeMeReach. In June of 2014, Perion joined the TA-75 Index on the Tel Aviv Stock Exchange.

Products for Developers and Advertisers

Perion Codefuel aims to optimize app installs, analyze user data and maximize ad revenue for app developers. Perion claims[8] Codefuel serves more than 260,000 developers, publishers, and advertisers worldwide. Codefuel includes:

  • InstallFuel - a customizable installer that claims to accelerate downloads
  • MobileFuel - integrated search feeds for mobile app developers
  • SearchFuel - search tools to monetize apps, extensions and websites
  • DisplayFuel - an advertising network.[9]
  • Lightspeed - an app promotion platform for app developers with yield and visibility optimization. Perion Lightspeed includes GrowMobile[10] for buying, tracking, and optimizing mobile ad campaigns.

Products for End Users

The company’s mobile and desktop apps are IncrediMail, a free email program, and Smilebox, a desktop and mobile app for customizing and animating photos.

Corporate Social Responsibility

The company donates 2% of its net profits and permits all employees to spend 40 work hours per year volunteering in the community. The company supports a variety of volunteer projects, including monthly food package deliveries to senior citizens in the community and hands-on contributions at local schools.


References

  1. ^ "IVC Weekly Newsletter - "Once it was an experience, now it's just fun"". Ivc-online.com. Retrieved 2011-03-12.
  2. ^ "IncrediMail Ltd. Opens First Office in the United States; New York Location Strategic Milestone in Meeting Revenue and Growth Objectives". Tel Aviv; New York: AllBusiness.com.
  3. ^ Archived 2009-03-30 at the Wayback Machine
  4. ^ Tsipori, Tali (18 September 2011). "IncrediMail to change name to Perion Interactive". Globes. Retrieved 18 September 2011.
  5. ^ "IncrediMail to Acquire Smilebox Inc".
  6. ^ "Perion Announces Accretive Acquisition of SweetPacks". businesswire.com. Retrieved 2013-09-23.
  7. ^ "Perion Completes Acquisition of Conduit's ClientConnect Creating a Leading Provider of Digital Solutions for Publishers".
  8. ^ "Perion Network Ltd's Perion Codefuel partners with CYREN to enhance browsing safety for its app users".
  9. ^ "Perion extends Microsoft deal, ups mobile business".
  10. ^ "Perion Launches GrowMobile Self-Serve, The First Cross-Network, Self-Serve Mobile Advertising Platform".
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