World Championship Wrestling

World Championship Wrestling
	World Championship Wrestling logo
Acronym	WCW
Founded	1986
Style	American Wrestling
Headquarters	Atlanta, Georgia
Founder(s)	Ted Turner
Owner(s)	Turner Broadcasting System (TBS)/Turner (1988-96); Time Warner (1996-2001) ; Vince McMahon (2001-present)
Parent	Turner Broadcasting System (TBS)/Turner (1988-96) ; Time Warner (1996-2001) ; World Wrestling Entertainment (2001)
Formerly	NWA Eastern States Championship Wrestling; NWA Mid Atlantic Championship Wrestling; Georgia Championship Wrestling; Jim Crockett Promotions; NWA World Championship Wrestling; Universal Wrestling Corporation
Merged with	World Wrestling Entertainment

For the Nintendo Entertainment System video game, see WCW Wrestling. For the Australian promotion, see WCW Australia.

World Championship Wrestling or WCW, was a professional wrestling promotion that was based in Atlanta and existed from 1986 to 2001. Rights to the promotion and all properties of it currently belong to World Wrestling Entertainment. Originally known as Jim Crockett Promotions, Mid-Atlantic Championship Wrestling and Georgia Championship Wrestling, the company was formed when Turner Broadcasting System acquired control of the wrestling related assets of Jim Crockett Promotions, at the time the flagship of the dissipating National Wrestling Alliance (NWA) for $9 million (the Crocketts continued to own a minority stake in the promotion until selling out altogether a few years later). WCW became very popular in the mid-1990s and maintained its popularity until the late 1990s, before spiraling down into severe misfortune. In March 2001, the company's assets, including trademarks, wrestler contracts, and extensive video library were purchased by the World Wrestling Federation (now WWE), who continued to use the name as part of a storyline until November 2001, when the promotion officially ceased. WCW was also a member of the NWA until September 1993.

History

In the Beginning: The NWA Years

Although World Championship Wrestling was a brand name used by promoter Jim Barnett for his Australian promotion, the first promotion in the United States to use the World Championship Wrestling brand name (though it was never referred to as "WCW") on a widescale was Georgia Championship Wrestling (although Vincent James McMahon's Capitol Wrestling Corpotation did in fact use the name in some house show promotion).

This promotion, owned primarily by Jack Brisco and Gerald Brisco and booked by Ole Anderson, was the first NWA territory to gain cable TV access. In 1983, Georgia Championship Wrestling changed the name of its television show (and thus its public face) to World Championship Wrestling since it was already starting to run shows in "neutral" territories such as Ohio and Michigan. Although many in the business felt that Anderson was mismanaging the company, Georgia Championship Wrestling had managed to compete against the other major territory trying to go national (Vince McMahon's WWF).

In May 1984, the Brisco brothers sold their shares in Georgia Championship Wrestling, including their timeslot on the TBS cable TV network to Vince McMahon. The WWF show did not fare well in ratings. World Championship Wrestling's core audience was not interested in the WWF's cartoony approach, preferring a more athletic style. Despite originally promising to produce original programming for the TBS timeslot in Atlanta, McMahon chose instead to provide only a clip show for TBS, featuring highlights from other WWF programming. In May 1985, McMahon sold the TBS timeslot to Jim Crockett Promotions, owned by Jim Crockett, Jr., under pressure from Ted Turner, who resurrected the World Championship Wrestling name (Turner Broadcasting had copyrighted it and prevented McMahon from using it).

By 1986, Jim Crockett, Jr. controlled key portions of the NWA under the name Jim Crockett Promotions, including the traditional NWA territories in The Carolinas, Georgia, and St. Louis. Crockett merged his various NWA territories into one group. A feud between Crockett and Vince McMahon's WWF sprang up, and both companies attempted to outmaneuver the other to acquire key TV slots.

In the same year, he also purchased Heart of America Sports Attractions Inc (HASA), which owned the rights to promote wrestling shows through several central states (Kansas, Missouri, and Iowa). HASA was known to fans as NWA Central States, and ran a TV show called All Star Wrestling.

In 1987, Crockett would purchase Championship Wrestling from Florida, and Universal Wrestling Federation (which covered Oklahoma, Mississippi, Arkansas, Texas and Louisiana), which was not an NWA member. The CWF & Mid-South (and its wrestlers) were absorbed into Jim Crockett Promotions.

Crockett had almost accomplished his goal of creating a national federation. Between his purchasing several NWA territories, World Class Championship Wrestling in Texas leaving the NWA in 1986 (and later merging with Jerry Jarrett's Championship Wrestling Alliance in Memphis to create the United States Wrestling Association) brand, and the once highly viable Portland territory going bankrupt (it closed in 1992), he was the last bastion of the NWA, and the last member with national TV exposure. Since it was all they now saw, many people began to believe that World Championship Wrestling was the NWA. Although Jim Crockett Promotions and the NWA were still two separate entities, with Crockett as NWA President, they were very much on the same page. The NWA was effectively an on-paper organization funded by Crockett, and allowed Crockett to use the NWA brand-name.

With the large amount of capital needed to take a wrestling federation on a national tour, Crockett's territorial acquisitions had seriously drained JCP's coffers. He was in a similar situation to that of the WWF in the early 1980s: a large debt load, and the success or failure of a federation hinging on the success or failure of a couple of PPVs. Crockett marketed StarrCade '87 as the NWA's answer to WrestleMania. However, Vince McMahon released Survivor Series on the same day and threatened to withhold WrestleMania IV from any PPV company that refused to show it. Later, in January 1988, Crockett released the Bunkhouse Stampede PPV, and McMahon counter-programmed with the first Royal Rumble on USA. Both Crockett PPVs achieved low buyrates.

In 1985, Crockett had signed Dusty Rhodes and made him booker for JCP. Rhodes had a well-deserved reputation for creativity and authored many of the memorable feuds and storylines of this period and gimmick matches like WarGames. By 1988, after three years of trying to compete with Vince McMahon, and a long, drawn-out political struggle with champion Ric Flair, Rhodes was burned out. He was unable to draw fan interest in his storylines, and the Dusty finish had reduced the house show market. By the end of 1988, Rhodes was booking cards seemingly at random, and planning at one point to have mid-card wrestler Rick Steiner defeat Ric Flair in a five-minute match at StarrCade for the NWA World Championship. At the end of 1988, Rhodes was fired by the promotion after an angle he booked where Road Warrior Animal pulled a spike out of his shoulderpad and jammed it in Rhodes's eye busting it wide open.

To preserve the inexpensive network programming provided by professional wrestling, Jim Crockett Promotions was purchased outright by Turner on November 21, 1988. Originally incorporated by TBS as the Universal Wrestling Corporation, Turner promised the fans that WCW would be the athlete-oriented style of NWA.

1989 proved to be a turnaround year for WCW, with Ric Flair on top for most of the year both as World Champion and also as head booker. Flair had helped bring in Ricky Steamboat and Terry Funk, and his PPV matches with both were successful, financially and critically. Young stars such as Sid Vicious, Sting, Scott Steiner, The Road Warriors, Brian Pillman, The Great Muta and Lex Luger were given big storylines and championship opportunities.

Despite this influx of talent, WCW soon began working to gradually incorporate much of the glamour and showy gimmicks for which the WWF was better known. Virtually none of these stunts, such as the live cross-promotional appearance of RoboCop at a PPV event in 1990, the Chamber of Horrors gimmick and the notorious Black Scorpion storyline, succeeded. Behind the scenes, WCW was also becoming more autonomous and slowly started separating itself from the historic NWA name. In January 1991, WCW officially split from the NWA and began to recognize its own WCW World Heavyweight Championship and WCW World Tag Team Championship.

Both the WCW and the NWA recognized Ric Flair (who was by now no longer the head booker) as their World Heavyweight Champion throughout most of the first half of 1991, but WCW, particularly recently-installed company president Jim Herd, turned against Flair for various reasons and fired him just prior to the July 1991 Great American Bash PPV. In the process, they officially stripped him of the WCW World Heavyweight Championship. However, according to Flair's autobiography, they refused to return the $25,000 deposit he had put down on the (physical) belt, so he kept it and took it with him when he was hired by the WWF at the request of Vince McMahon. Flair then incorporated the belt into his gimmick, dubbing himself the real World's Champion.

WCW later renegotiated the use of the NWA name as a co-promotional gimmick with New Japan Pro Wrestling, and sued the WWF to stop showing Flair with the old NWA World title belt on its programs, claiming a trademark on the physical design of the belt. The belt was returned to WCW by Flair when Jim Herd was let go and he received his deposit back, and it was brought back as the revived NWA World Heavyweight Championship.

During the period that WCW operated with its own World Champion while also recognizing the NWA's world title, Flair quit the WWF and returned to WCW, regaining the title from Barry Windham in July 1993. Immediately, the other, now smaller, member organizations of the NWA began rightfully demanding that Flair defend the title under their rules in their territories, as mandated by old NWA agreements. The title was later scheduled to be dropped by Flair to "Ravishing" Rick Rude, a title change which was exposed by the Disney Tapings, the months-in-advance taping of WCW's syndicated television shows at Disney-owned studios in Orlando, Florida. The NWA board of directors, working separately from WCW, objected to Rude, forcing WCW to finally leave the NWA for good again in September 1993.

However, WCW still legally owned and used the actual belt which represented the NWA World Heavyweight Championship (Rick Rude even defended it as The Big Gold Belt) but they could no longer use the NWA name. The title thus became known as the WCW International World Heavyweight Title (meaning the World heavyweight championship as sanctioned by "WCW International," a fictional organization made up of promoters from around the world, essentially their in-house version of the real NWA).

WCW knew that the title belt, because of its rich in-ring history and visual impact, was highly sought after and respected over in Japan and as such created this fictional subsidiary dubbed WCW International to inject some credibility back into the belt. WCW claimed that "WCWI" still recognized the belt as a legitimate World Championship. For a short while, there were essentially two World titles up for competition in the organization.

Sting eventually won the WCW International Championship and lost the belt to then-WCW World Champion Ric Flair in a unification match in May 1994 when the experiment was jettisoned. To make things more confusing, the WCW title belt, as introduced in 1991, was dropped and the old NWA Championship belt was revived and officially replaced it as the WCW World Heavyweight Championship. It was used as such until WCW's closure in 2001. The belt (in a slightly altered design) is still seen today in WWE as the World Heavyweight Championship on their SmackDown! brand (previously on RAW), and WWE has claimed on various programs that the World Heavyweight Championship is a continuation of the World Heavyweight Championship lineage from WCW. However, WWE.com officially lists the title history of the World Heavyweight Championship as beginning with Triple H being awarded the belt by Eric Bischoff on RAW on September 2, 2002.

The Bischoff Era Begins

The creative product of the company sank very noticeably in 1992 and 1993 under the presidency of Jim Herd and, subsequently, Bill Watts. There were signs of gradual recovery in late 1993 when former commentator and American Wrestling Association (AWA) booker Eric Bischoff was appointed as Executive Vice President of WCW. Bischoff, originally brought in as a secondary commentator behind Jim Ross after the AWA became defunct, was desperate to give WCW a new direction and impressed Turner's top brass with his confrontational tactics and business-savvy.

Bischoff's first year was considered unsuccessful. Dusty Rhodes and Ole Anderson were in full creative control at this point, with what were considered to be cartoonish storylines, as well as seemingly pointless feuds with little or no buildup. During a live Clash of the Champions to build up the Fall Brawl PPV, WCW decided to introduce a "mystery partner" for the babyfaces, a masked man known as The Shockmaster. The Shockmaster (previously known as Typhoon in the WWF) was supposed to crash through a fake wall and intimidate the heels. Instead, he tripped through the wall and fell on live television.

WCW in 1993 decided to base the promotion around Ric Flair. This was seen as more or less a necessity, as prospective top babyface Sid Vicious tried to injure wrestler Arn Anderson with a pair of scissors four weeks before StarrCade while on tour in England. Flair won the title at StarrCade and was once again made booker.

Bischoff would declare open war on McMahon's WWF in the media and aggressively recruited high-profile former WWF superstars such as Hulk Hogan and "Macho Man" Randy Savage in 1994. Using Turner's monetary resources, Bischoff placed his faith in the established stars with proven track records. Because of their high profiles, Hogan and Savage were able to demand and get several concessions not usually allowed to wrestlers at the time, such as multi-year, multimillion dollar guaranteed contracts and significant creative control. This would later seem a problem during subsequent years of competition with the WWF, as other wrestlers were able to make similar demands, and contract values soared out of control. Hogan, in particular, was able to gain considerable influence through a friendship with Bischoff. Another thing Bischoff may have failed to consider was the fact that many WCW fans watched it as an alternative to the product of the WWF in the early 90s, and many NWA fans saw the hiring of former WWF talent as an attempt to copy its success, as opposed to being an alternative product with an emphasis on in-ring action.

WCW's first major event since Hogan's hiring, Bash at the Beach, saw the former WWF mainstay defeat Ric Flair for the WCW Championship. The two had worked for the WWF at the same time from 1991 to 1992, and a feud was teased between them, but the big-money match originally planned for WrestleMania VIII was changed to Flair/Savage and Hogan/Sid. When WCW delivered the match, the PPV drew a high buy rate by WCW standards due to mainstream intrigue and hype.

This was not lost on Turner management, however, and Bischoff's bold, expensive steps didn't quite meet their expectations when they came to check up on things in mid-1995. Thus, Bischoff called Turner and requested a private meeting, which he was granted.

Monday Night Wars

Bischoff would be instrumental in launching the weekly show WCW Monday Nitro in September 1995. Turner asked Bischoff how WCW could conceivably compete with McMahon's WWF. Bischoff, not expecting Turner to comply, said that the only way would be a primetime slot on a weekday night, possibly up against the WWF's flagship show, Monday Night RAW. Turner granted him a live hour on TNT every Monday night, which specifically overlapped with Raw. This format quickly expanded to two live hours in May 1996, and then later three. Bischoff himself was initially the host, alongside Bobby Heenan and ex-NFL star Steve "Mongo" McMichael.

McMahon later admitted to being bitter about Turner's decision to air Nitro live on Monday nights, saying that Turner and Bischoff's only reason for doing this could be to hurt and damage the WWF. Turner and McMahon certainly had something of a personal history: in the early 1980s, when McMahon began buying up local organizations in order to create a nationwide wrestling system, one of the promotions he took over was Georgia Championship Wrestling; thus he was in the position of providing a Saturday night show for Turner's TBS station. When viewers tuned to TBS on July 14, 1984 (a date known as Black Saturday in the wrestling community) and saw WWF programming instead of the GCW wrestlers they were used to seeing, many called the station and demanded the NWA's return; two weeks later, GCW returned, albeit on Saturday mornings. Turner quickly grew tired of the personality-driven glitz of McMahon's product and was upset at the fact that McMahon had gone back on his earlier promise not to dump second-rate stars and matches onto TBS. Turner therefore axed McMahon's show and turned to Jim Crockett for the Saturday night pro wrestling slot. It is rumored that on the very same day that Turner later acquired Crockett's territories, he called McMahon to say "Vince, I'm in the rasslin' business!" Vince claims he congratulated him and then told him "That's great Ted, but I'm in the entertainment business."

In 1995, Turner (as sole head and owner of both TBS and TNT), could air Nitro whenever he wanted. The WWF on the other hand was constrained by having to deal with the USA Network, whose executives were pleased about the viewers RAW brought to their network, but were also weary of the stigma associated with being the wrestling channel. WCW Monday Nitro made its debut in September 1995 live from the Mall of America in Bloomington, Minnesota, and featured the surprise appearance of then-WWF wrestler Lex Luger, who had been working on a handshake deal with WWF after his most recent contract expired, on a week when RAW was pre-empted by the US Open.

In the first head-to-head ratings the following week, Nitro managed to convincingly defeat RAW, seeing WCW beat the WWF for the first time ever. For most of Nitro's first year, the ratings battle between the two promotions were close. In the end, Nitro ended up beating RAW in the ratings for 84 straight weeks between 1996 and 1998.

RAW and the WWF in general was consided to be at a creative nadir from 1995 to 1997, thus helping WCW's meteoric rise. The WWF tried in vain to fight back in early 1996 with the Billionaire Ted sketches, which occasionally starred an unbilled Vince Russo and viciously parodied Turner, Hogan (The Huckster), Gene Okerlund (Scheme Gene) and Savage ("Nacho Man") in particular. Only when stars such as ex-WCW wrestler "Stone Cold" Steve Austin began to emerge, and when McMahon selected Russo, a New York DJ and WWF magazine writer, as his head booker, did the WWF begin to pick up steam.

Siphoning off the WWF's talent and airing Nitro on Monday night was not the end of WCW's tactics to defeat the competition (a stunt McMahon himself pulled when he steamrolled over territories to monopolize the WWF, although McMahon would be the one crying "foul" this time). In the early days, as RAW was only live once every three weeks at that point, and as hours of upcoming shows would be taped in one arena on one night, announcers on Nitro could (and would) often give away the results of that week's RAW to keep viewers tuned to Nitro. Much later, with the WWF firmly back on top, this tactic memorably backfired on January 4, 1999, when WCW announcer Tony Schiavone was instructed by Bischoff over his headset to announce that Mick Foley (wrestling as Mankind in the WWF), would win the WWF Championship that night on the USA Network. Schiavone then sarcastically remarked, "that would put a lot of butts in the seats." Nielsen ratings for that night showed that almost immediately after Schiavone's comment, around 300,000 to 600,000 viewers switched from Nitro to RAW in a matter of seconds. This startling ratings switch was seen as a true testament to Foley's dedication to wrestling and the WWF's ever-growing popularity.

Vince McMahon Strikes Back

After WrestleMania XIV in March 1998, the WWF regained the lead in the Monday Night Wars with its new WWF Attitude brand, led in particular by rising stars "Stone Cold" Steve Austin, The Rock, Triple H and Mankind. The classic feud between McMahon (who was re-imagined and re-branded as the evil company chairman character Mr. McMahon) and Austin (who, ironically, had been released by Bischoff in the summer of 1995 for not being marketable) caught the imaginations of fans. The April 13, 1998 episode of RAW, headlined by a match between Austin and McMahon, marked the first time that WCW had lost the head-to-head Monday night ratings battle in the 84 weeks since 1996. WWF didn't stop there. Their ratings increased dramatically in the next two years, more then ever before. WCW attempted to counter this by dividing the nWo into the Hogan-led heel nWo Hollywood faction and the Nash-led face nWo Wolfpac faction, but many felt that it was a poor rehash of the original WCW vs. nWo storyline. Undeterred, WCW also launched a new Thursday TV show, the aforementioned WCW Thunder, around this time.

WCW's next big attempt at ratings supremacy was marketing ex-NFL newcomer Bill Goldberg as an invincible monster with a record-breaking winning streak. Goldberg was indeed incredibly popular from the outset, with chants of 'Gold-berg, Gold-berg' heralding his approach to the ring, but business still quickly fell off for WCW, especially as the list of stars ready to be destroyed by Goldberg grew shorter. One of WCW's last big genuine wins in the Monday night ratings war was on July 6, 1998, when WCW gave the long-awaited World Title match in Atlanta between Hogan and Goldberg (which Goldberg won), away for free on Nitro. By doing this, they indeed 'spiked' and inflated their TV ratings for a week, but flushed away millions of possible PPV dollars in the process, as Hogan vs. Goldberg was a clear PPV main event. On September 14, 1998, WCW won the ratings war once again with a memorable moment that featured Ric Flair's return to WCW and the reformation of the legendary Four Horsemen. On October 25, 1998, WCW's Halloween Havoc PPV ended up running longer than the time allowed due to the last-minute addition of a Tag Team Title match. As a result, several thousand people lost the PPV feed at 11pm which was during the World Title match between Diamond Dallas Page and Goldberg. The following night, WCW decided to correct the problem by airing the entire match for free on Nitro and thus winning the ratings war for the final time.

WCW slowly slid into a period of extravagant overspending and what was viewed almost universally as creative decline; why this happened and who let it happen is a matter of debate among wrestling fans and historians. Some attribute the slump to the overuse of celebrities (such as Dennis Rodman and Jay Leno just to name two) to wrestle PPV matches. Some feel that the WCW's credibility was badly damaged by embarrassing product placement, like Rick Steiner trading barbs with Chucky the killer doll (which was roundly booed by the in-house audience on the live Nitro broadcast) in the hopes of generating interest in the 1998 film Bride of Chucky. Others blame the stale, pointless, and at times self-serving storylines concocted by inexperienced bookers such as Kevin Nash, while still others claim that the top-level stars had no motivation to excel in the ring due to their long-term guaranteed-money contracts, and only gave their utmost when it suited them to do so. What is known is that WCW programming slowly started to go downhill in quality with people turning off their TVs or switching to WWF programming, and in reaction the company began to panic and tried to solve its problems by throwing money at them (a practice it could ill-afford to engage in).

As mentioned above, people were growing suspicious of Nash's questionable storylines, which were dominated by his on-screen persona. After booking himself to win World War 3 in November 1998, he went on to end Goldberg's winning streak and win the World Title on the StarrCade PPV just one month later. Then came the infamous 'fingerpoke of doom' match with Hulk Hogan in January 1999. The World Heavyweight Championship changed hands when Hogan knocked Nash to the mat by prodding him in the chest with one finger and then pinning him, further damaging the credibility and perceived value of the title. It was the same episode of Nitro that Tony Schiavone mockingly announced the Mick Foley WWF Title win.

Also in 1998, The Ultimate Warrior, a former WWF star, was recruited by Eric Bischoff to feud with Hogan (Warrior's WrestleMania VI opponent). Their October 1998 encounter at Halloween Havoc was mostly seen as sub-par, and Warrior vanished soon after. The Ultimate Warrior also insisted on a number of elaborate and costly apparatuses such as a trapdoor in the ring, which badly injured The British Bulldog when he landed on it.

In addition, no matter who was in charge, WCW did not like promoting its younger stars to the company's top slots. Despite having many talented younger wrestlers such as Chris Jericho, Chris Benoit, Billy Kidman, Chavo Guerrero, Jr., the late Eddie Guerrero, Perry Saturn, Raven, Rey Mysterio, Jr., and Booker T (just to name a few) on its roster, they were kept away from the main event scene. What was seen as WCW's poor talent decisions combined with the massive popularity of the new, hip and edgy WWF Attitude Era, likely began WCW's rapid demise.

Bischoff was eventually removed from power by the Turner higher-ups on September 10, 1999, the last straws perhaps being what was felt as a bizarre and mystifying push for the 1970s rock group KISS through WCW shows, a storyline involving rapper Master P and The No Limit Soldiers that saw Master P last only two weeks (the No Limit Soldiers flopped so badly that the West Texas Rednecks heel stable that they were feuding with was cheered by the Southern WCW fans); an announced million-dollar contest that was later cancelled; a planned Nitro animated series that was scrapped, as well; and Bischoff's long-standing desire to put on a huge, outdoor rock 'n' wrestling concert featuring KISS on December 31, 1999.

The Death of WCW

Bischoff was unexpectedly replaced by former WWF head writer Vince Russo and his colleague Ed Ferrera. Russo and Ferrera had been the head writers for the WWF at the beginning of the Attitude Era, subordinate only to Vince McMahon himself. WCW offered them lucrative contracts to jump ship in October 1999 in an effort to revitalize their own flagging product and weaken the product of the WWF. Russo and Ferrera tried to push the younger WCW talents straight away, and phase out aging stars such as Hogan and Flair. However, Russo was thought by many to be incapable of recreating the intriguing and cutting-edge TV he had produced while working for McMahon.

Russo and Ferrera struggled to gain approval for their near-the-knuckle ideas from the WCW management, such as 'Piñata on a Pole' matches between Mexican wrestlers. In late 1999, Russo and Ferrera revived the nWo storyline, this time with Jeff Jarrett and Bret Hart at the helm. They next targeted WWF announcer Jim Ross with a parody character called 'Oklahoma', who was played onscreen by Ferrera (Ross had been suffering from Bell's palsy, and the character lampooned his resultant facial defects). Bad luck struck in December 1999 when Hart suffered a genuine (and ultimately career-ending) concussion at the hands of Goldberg, who severely damaged his own hand less than a week later while punching through a limousine window in Salisbury, Maryland as part of a storyline that was written by Russo. Russo himself became an onscreen character during this period, though one whose face was never shown on camera, in a manner not dissimilar to Doctor Claw from Inspector Gadget and the George Steinbrenner character from Seinfeld. Only his hand and the back of his chair were ever actually seen, as he called wrestlers into his office to receive their marching orders for the night.

Both Russo and Ferrera were suspended just three months later amid rumors that they wanted to make former UFC fighter Tank Abbott the WCW Champion (Abbott, despite his legitimate fighting background, had little wrestling experience and had failed to connect with WCW audiences). Kevin Sullivan, who had been an on/off booker over the course of several years, was placed in charge in the interim. The new writing team attempted to appease the demoralized wrestlers and fans by making Chris Benoit the WCW Champion at the Souled Out PPV in January 2000. However, because of the real-life personal issues between himself and Sullivan, let alone that prior to the PPV he and a few other wrestlers demanded their releases from the company (due to their lack of being pushed to stardom as well as their similar hatred for Sullivan), Benoit handed the belt back right after winning it and the next day left WCW. He signed with the WWF along with his similarly frustrated friends Perry Saturn, Eddie Guerrero and Dean Malenko. The four quickly became popular in the WWF as "The Radicalz."

On February 11, 2000, black wrestlers Bobby Walker and Harrison Norris and Japanese manager Sonny Onoo launched racial discrimination lawsuits against WCW, claiming that they had not been pushed as a result of their ethnicities, had not been paid as well as other wrestlers and personalities, and had been given offensive gimmicks. Some speculated that the charges of racism brought against WCW (and the resultant bad publicity for the company, which had been dogged by accusations of racism for years), were partially responsible for black wrestler Booker T winning the WCW Championship later that year and his brother Stevie Ray being made a color commentator, with Ray himself acknowledging that it might have been a factor.

In April 2000, with ratings hitting new lows, both Russo and Bischoff were reinstated by WCW. They formed an on-screen union that stood up for the younger talent in the company (which they dubbed the New Blood) in their battle against the Millionaire's Club, which consisted of the older, higher-paid, and more visible stars such as Hogan, Sting, and Diamond Dallas Page. Though initially well-received, the storyline quickly degenerated into yet another nWo rehash, with the heel nWo recast as the New Blood and the face WCW embodied in the Millionaire's Club. As well, the unorthodox and often controversial storylines continued. These included making actor David Arquette the WCW Champion in order to promote a WCW-themed movie, Ready to Rumble; Russo himself winning the WCW Championship in September 2000 (Russo, like Arquette, was not a trained wrestler); a botched (and, in the eyes of many, completely unnecessary) June heel turn for Goldberg that greatly diminished his drawing power; and a shoot speech by Russo at Bash at the Beach 2000 aimed at Hulk Hogan which led to Hogan resigning and filing a defamation of character lawsuit against the company (which was eventually dismissed in 2002). Bischoff vanished once more in July 2000, and Russo was gone from WCW completely by late 2000, leaving Terry Taylor holding the reins.

Meanwhile, when Time Warner bought out Turner's cable empire in 1996, it also purchased WCW. Even though Turner was a big fan and faithful to the professional wrestling shows on his stations (a professional wrestling program had helped get Turner's very first TV station, WTBS, off the ground, and WCW was, in fact, the modern incarnation of the promotion that Turner had run on WTBS back in those days) regardless of whether it was losing him money, Time Warner did not share his loyalty, especially when accounts showed that WCW was losing between $12-$17 million a year because of its decline. However, Turner was still the single largest Time Warner shareholder, and WCW was supported at his behest. When AOL merged with Time Warner in 2000, Turner was effectively forced out of his own empire. The new AOL Time Warner finally had the power to auction off WCW, which they saw as an unnecessary drain on resources.

In late 2000, Bischoff and a group of private investors, calling themselves Fusient Media Ventures, inquired about buying WCW but backed out when Turner networks head (and The WB founder) Jamie Kellner formally cancelled all WCW programming from its TV networks. With no network to air its programming, WCW was of little value to Fusient, whose offer was dependent on the Turner networks continuing to air WCW programming.

On March 23, 2001, virtually all of WCW's trademarks and archived footage, was sold to Vince McMahon and World Wrestling Entertainment, Inc. for a paltry $7 million (although the book The Death of WCW said it was less than $3 million). It should be pointed out that McMahon did not purchase the actual company known as World Championship Wrestling, Inc.

A gloating McMahon opened the last-ever episode of WCW Monday Nitro simulcast with RAW on March 26, 2001 with a self-praising speech. Sting vs. Ric Flair (won by Sting) was the nostalgic final match of the final broadcast, ending affectionately with a respectful embrace.

File:Wcwalliancelogo.gif

The WCW logo used in the WWF during the 2001 Invasion storyline.

When Vince came on RAW after the Sting/Flair match to declare victory over WCW, Vince's son Shane McMahon appeared at the Nitro event, declaring that he had bought WCW. However, this was kayfabe and part of a WWF storyline that would have Shane leading the WCW Invasion of the WWF (a highly anticipated storyline which many considered a squandered opportunity), which lasted from March to November 2001 and marked the end of WCW. Despite aborted attempts to run WCW-branded events, the WWF only ran a handful of matches on RAW and SmackDown! under the WCW banner.

When the WWF bought WCW in March 2001, several top WCW wrestlers, including Bill Goldberg, Scott Steiner, Kevin Nash, Scott Hall and Sting had high-priced contracts with AOL Time Warner that WWF was unwilling to pick up. Rather than trying to get a buyout of their contracts and taking a pay cut to go to WWF, they chose to sit home and got paid for the remainders of their WCW contracts. This is most often cited as being the main reason the planned WCW Invasion of WWF storyline failed. The WCW was not seen as a powerhouse organization invading WWF when most of their top stars did not appear.

The WCW World Heavyweight Championship (which was renamed the World Championship) would continue to be used in WWF until it was merged with the WWF Championship into the WWF Undisputed Championship when Chris Jericho defeated The Rock and "Stone Cold" Steve Austin for the respective titles on December 9, 2001 on the PPV, Vengeance.

Although new professional wrestling alternatives such as Total Nonstop Action Wrestling and Ring of Honor have seen rising popularity in recent years, none have achieved the mainstream popularity or financial support that WCW enjoyed and thus are not yet considered competitive with WWE.

Final champions

This is a list of the champions as they were at the end of the last WCW Monday Nitro on March 26, 2001 (though all these titles, with the exception of the Cruiserweight Tag Team Championship, continued to be active in WWF until November of that year).

Championship	Final champion(s)
WCW World Heavyweight Champion	Booker T
WCW United States Champion	Booker T
WCW World Tag Team Champions	Chuck Palumbo and Sean O'Haire
WCW Cruiserweight Champion	"Sugar" Shane Helms
WCW Cruiserweight Tag Team Champions	Billy Kidman and Rey Mysterio

Here's a list of the final WCW Champions under the WWF banner.

Championship	Final champion(s)
WCW World Heavyweight Champion¹	The Rock
WCW United States Champion²	Edge
WCW World Tag Team Champions³	The Dudley Boyz
WCW Cruiserweight Champion⁴	Tajiri

Footnotes

¹Renamed the World Championship after Survivor Series 2001; unified with the WWF Championship at Vengeance 2001. The belt design was later reintroduced as the WWE sanctioned World Heavyweight Championship as a RAW exclusive title in September 2002 (now exclusive to SmackDown!).
²Unified with the WCW United States Championship at Survivor Series 2001; reactivated as a WWE sanctioned title on SmackDown! in 2003 by then-General Manager Stephanie McMahon.
³Unified with the WCW Tag Team Championship at Survivor Series 2001.
⁴Title adopted by the WWF after Survivor Series 2001; renamed the WWF / WWE Cruiserweight Championship.

WCW Titles

WCW Special Tournaments

WCW Jesse "The Body" Ventura Strongest Arm Tournament (1992-1993)
WCW King of Cable Tournament (1992)
WCW/NWA Gauntlet Series (1990)
WCW Battle Bowl
WCW Lethal Lottery

Books/DVD

The Death of WCW by R.D. Reynolds and Bryan Alvarez, 2004, ISBN 1-55022-661-4.
The Monday Night War: WWE Raw vs. WCW Monday Nitro World Wrestling Entertainment, 2004, ASIN B0001CCXCA.

External links

Official World Wrestling Entertainment website