2(X)IST
 | This article needs additional citations for verification. (December 2011) |
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| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 1991 |
| Headquarters | New York, USA |
| Products | Men's underwear, activewear, swimwear, clothing, and fashion accessory |
2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, socks, and watches. The company was founded in 1991 by Gregory Sovell[1] and is headquartered in New York City.
History
2(X)IST was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2(X)IST is Jason Scarlatti.[2] The 2(X)IST headquarters is located in midtown Manhattan in New York City.
Notes
- ^ Wilson, Eric (2013-05-22). "Changes in the Marketing of Men's Underwear". The New York Times. ISSN 0362-4331. Retrieved 2016-01-24.
- ^ Elliot, Stuart. "2(x)ist Will 'Xist' Again in Print, New York Times, May 13, 2010.