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Grofers India Pvt Ltd
Type of businessPrivate
Type of site
Online shopping
FoundedDecember 2013; 10 years ago (December 2013)
HeadquartersGurgaon, India (operational headquarters)
Singapore (legal domicile)[1]
Area servedIndia
Founder(s)Albinder Dhindsa
Saurabh Kumar
Key peopleAlbinder Dhindsa (CEO)
Saurabh Kumar (COO)
IndustryE-commerce
ServicesOnline grocer
RevenueIncrease ₹2,289 crore (US$270 million) (FY 2020)[2]
Net incomeNegative increase ₹−1,181 crore (US$−140 million) (FY 2020)[2]
Employees2000+ (2021) [3]
ParentGrofers International Pvt Ltd
URLgrofers.com
RegistrationRequired
Current statusOnline

Grofers is an Indian online grocery delivery service.[4] It was founded in December 2013 and is based out of Gurgaon.[5][6]

The name Grofers is a portmanteau of "grocery gophers".[7] Customers of the company use a mobile application to order groceries online. Grofers employees then secure the items from their warehouse and deliver the items to the consumer. The delivery may be scheduled for any time of the day.[8] Grofers currently operates in more than 30 cities in India. As of 2018, the company has raised about $535.5 million from investors including SoftBank, Tiger Global and Sequoia Capital.[9][10][11]

History

Grofers was founded in 2013 by Albinder Dhindsa and Saurabh Kumar.[12] Having met each other while working for Cambridge Systematics during the late 2010s, they teamed up to enter the grocery delivery space. Their goal was to solve the problems (both on customer as well as merchant end) associated with the unorganized nature of the sector.[13] Grofers piloted in Delhi NCR before reaching other cities in India.

Services

Grofers primarily delivers groceries, fresh fruits and vegetables, mobiles and accessories, kitchenware, books, home and office needs, bakery items, pet care, baby care and personal care products, electronics, flowers, etc.[14]

Grofers introduced express grocery delivery in India, by building dark stores across cities. In July 2021, Grofers reported delivering over 7000 groceries in 15 minutes in Gurgaon.[15] A month later, in August 2021, Grofers introduced 10-minute delivery in the top-12 cities, after completing over under-15-minute 20,000 deliveries per day across 10 cities.[16] In the last week of August, there was an online controversy regarding the safety of delivery partners.[17] Grofers' CEO Albinder Dhindsa clarified with a Twitter post – highlighting the mechanism behind express delivery along with a stat that there has been zero accidents.[18]

Funding rounds

Source:[19]

Transaction Name Number of Investors Fund Raised
Series A 1 $500K
Series B 2 $10M
Series C 2 $36.5M
Series D 5 $120M
Series E 3 $58.6M
Series F 7 $264M

See also

References

  1. ^ "Grofers shifts base to Singapore". The Times of India. Retrieved 17 April 2021.
  2. ^ a b Vardhan, Jai; Tyagi, Gaurav (6 May 2021). "Exclusive: Decoding Grofers' actual financial numbers in FY20". Entrackr. Retrieved 29 October 2021.
  3. ^ "Grofers profile", Craft, retrieved 13 August 2019
  4. ^ Shrivastava, Aditi; Chanchani, Madhav (13 July 2016). "After a year of rapid growth, Grofers aiming to achieve operational break-even by year end". The Economic Times. Retrieved 29 September 2016.
  5. ^ Sen, Sunmy (23 May 2016). "It's Grofers vs BigBasket in the grocery delivery app war". Hindustan Times. Retrieved 29 September 2016.
  6. ^ "Grofers has had a good run so far, aims at operational break-even by year end". Business Insider. 13 July 2016. Retrieved 29 September 2016.
  7. ^ "Local heroes". The Economist. 14 January 2016. Retrieved 29 September 2016.
  8. ^ "Gone in 90 minutes". mid-day. Retrieved 26 July 2017.
  9. ^ Shu, Catherine (5 January 2016). "Indian Hyperlocal Delivery Startup Grofers Pulls Out Of 9 Cities". TechCrunch. Retrieved 29 September 2016.
  10. ^ Ganguly, Paloma (26 November 2015). "Delivering groceries, Grofers bags big bucks from SoftBank". Tech in Asia. Retrieved 29 September 2016.
  11. ^ Saligrama, Anirudh (15 August 2016). "How Grofers Is Battling Legal Notice That Was Served By Students". TechStory. Retrieved 29 September 2016.
  12. ^ "Grofers To Raise Over $55 Mn From SoftBank". Inc42. Retrieved 22 April 2021.
  13. ^ Ankita (8 February 2016). "[EXCLUSIVE] "We started with a room and couple of people", Grofers Lets Us In On Its Clockworks". HungryForever Food Blog. Retrieved 6 April 2021.
  14. ^ "Albinder Dhindsa". Yo! Success. 10 July 2015. Retrieved 6 April 2021.
  15. ^ "Grofers Forays Into Instant Delivery, Delivers To 7,000 Households Within 15 Mins". Moneycontrol. Retrieved 23 September 2021.
  16. ^ Bhalla, Tarush (23 August 2021). "Online grocer Grofers sets sights on under 10-minute deliveries". mint. Retrieved 23 September 2021.
  17. ^ "Grofers co-founder defends 10-min delivery service". YourStory.com. 29 August 2021. Retrieved 23 September 2021.{{cite web}}: CS1 maint: url-status (link)
  18. ^ "https://twitter.com/albinder/status/1431566536439844869". Twitter. Retrieved 23 September 2021. {{cite web}}: External link in |title= (help)
  19. ^ "Grofers | Crunchbase". Crunchbase. Retrieved 31 March 2018.{{cite web}}: CS1 maint: url-status (link)

External links

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