Jordan retired after an injury-filled 1969 season. He went to Milwaukee to create and oversee Summerfest.
Jordan died of a heart attack on February 21, 1977, at age of 42. He was elected to the Pro Football Hall of Fame in 1995. He is survived by his wife Olive, and three children: Henry Jr., Theresa, and Suzanne. He was represented in the coin toss ceremony at Super Bowl XXIX by former teammate Ray Nitschke, who was also named to the NFL's 75th Anniversary team. The ceremony brought together former NFL stars of the 1950s, 1960s, 1970s and 1980s, with surviving members of that year's Hall of Fame class representing the latter decade (one of them, then-CongressmanSteve Largent flipped the coin on their behalf).