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Type of site
Electronic publishing
Available in 30 languages[1]
Created by Michael Hansen, Ruben Bjerg Hansen, Mikkel Jensen, and Martin Ferro-Thomsen
Alexa rank Positive decrease 821 (December 2017)[2]
Commercial Yes
Launched December 2007
Current status Active

Issuu (/ˈɪs.j/) is an online platform that enables anyone — from independent creators to global brands — to share, measure and monetize their digital content.[3] With over 100 million unique visitors per month, Issuu is the world’s largest digital discovery and publishing platform.


Issuu was founded in Copenhagen, Denmark in 2006[3] by Michael and Ruben Bjerg Hansen, Mikkel Jensen, and Martin Ferro-Thomsen.[4] Its software was used by several online publications.[5] By 2013, page views for the company reached about seven to eight billion per month.[6] Publications are available in thirty different languages. In 2014, the company released Clip, a tool that allows readers to take a snapshot of any part of a publication and share that on social media or through email.[7] That year the company had around 80 million monthly unique visitors, with 32 million monthly arriving from web or mobile searches.[1][8] In 2014 Issuu also partnered with LinkedIn, which built-in Issuu magazine integration into basic LinkedIn profiles.[9] In 2015 the number was around 85 million unique visitors per month, with 21 million publications publishing through Issuu (amounting to about 15,000 new publications per day).[10]

In early 2013, the company opened an office in Palo Alto, California and appointed CEO Joe Hyrkin, formerly of Reverb, Trinity Ventures, and Yahoo!, to helm its Silicon Valley operations.[11][12] The company soon moved its headquarters to the Palo Alto location.[6] Upon the move, the founders of Issuu stated that they chose the city as they saw social media and digital distribution partnerships as the key to its growth, rather than focusing mostly on publishing relationships.[13]

Finances and partnerships[edit]

In July 2014, Issuu raised $10 million in a Series B round to bring the total capital it has raised since it was founded to $21.5 million. That round of investment was led by KDDI and Sunstone.[14] In 2012 Issuu partnered with Peecho, to embed a cloud printing button into Issuu publication documents. [15] In 2013 Issuu acquired publishing software maker Magma.[16] In 2014 Issuu partnered with LinkedIn, which built in Issuu magazine integration into basic LinkedIn profiles. [9] In January 2016, Micromedia Publications began publishing its seven weekly newspapers through the Issuu service.[17]


In 2014 Issuu released its iOS app to access Issuu on Apple devices. The app includes an offline reading list function that allows users to read from the Issuu app without being online. The app can also stack publications back to back so that they can be read in succession.[18] Initially the app was released on Android in January, and received between one and five million downloads over the front part of 2014.[1] Previous to the launch of the company’s 2014 apps, Apple had rejected an app from Issuu three times during 2009 (before the company expanded into the US).[19]


In 2008, the site was a South by Southwest (SXSW) finalist.[20] In 2009, Issuu was named one of TIME's 50 Best Websites.[21] Since then, Issuu has hosted the scam site 1340 Art Magazine.[1] Despite alarms raised since at least 2017, [2][3][4] over submission fees to a nominally existent magazine, and uncompensated sublicensing of submitted art, Issuu has not posted a warning or issued a statement regarding the matter, as of April 2018. The company began offering paid subscriptions in October of 2017. [5] By April 2018, Issuu app users were reporting unauthorized charges on their credit cards for up to $420.[6]

See also[edit]


  1. ^ a b c Sarah Perez (3 October 2014). "issuu Brings its "YouTube for Magazines" to the iPhone and iPad". TechCrunch. Retrieved 15 March 2016. 
  2. ^ " Site Info". Alexa Internet. Retrieved 15 March 2016. 
  3. ^ a b "Company Overview of Issuu, Inc". Bloomberg. Retrieved 15 March 2016. 
  4. ^ "About issuu". Retrieved 15 March 2016. 
  5. ^ Steven Kurutz (1 June 2011). "The Thriving (Online) Shelter Magazine Industry". New York Times. Retrieved 15 March 2016. 
  6. ^ a b "Issuu, Now California-Based, Helps Niche Publishers Go Digital - Xconomy". 4 December 2013. 
  7. ^ Martin Bryant (9 July 2014). "Issuu launches Clip to help users and publishers share the best of its 16m publications". The Next Web. Retrieved 15 March 2016. 
  8. ^ Kolodny, Lora. "Issuu Raises $10M to Become 'YouTube' for Catalogs, Magazines". 
  9. ^ a b "You Can Use This New LinkedIn Feature To Highlight Your Work And Make Your Profile Pop". 
  10. ^ "Issuu has 85M users with magazines by PDF - Online Social Media". 
  11. ^ Calvin Reid (16 September 2013). "Fast Growing issuu Appoints Joe Hyrkin CEO". Publishers Weekly. Retrieved 15 March 2016. 
  12. ^ "How to be more bossy at work (in a good way)". 8 May 2015. 
  13. ^ "Cassidy: Issuu shows Silicon Valley's vital role in global commerce – The Mercury News". 
  14. ^ Viral Shah. "Is this the future of digital content for publishers?". Hot Topics. Retrieved 15 March 2016. 
  15. ^ Bryant, Martin (11 April 2012). "Peecho Brings its Cloud Print Button to Issuu - The Next Web". 
  16. ^ Wauters, Robin (5 March 2013). "Issuu Hits 10 Million Publication, Buys Software Firm Magma". 
  17. ^ "Micromedia issuu page". Retrieved 10 January 2016. 
  18. ^ Author, AppAdvice Staff. "Shelf Control: Free magazine issues are right at your fingertips with Issuu for iOS". 
  19. ^ "Magazine reader Issuu joins the Android Army, offers 15 million publications". 21 January 2014. 
  20. ^ Michael Calore (14 March 2010). "Gowalla Tops Foursquare at SXSW Web Awards (But Benson Smokes 'em All)". Wired. Retrieved 15 March 2016. 
  21. ^ Adam Fisher (24 August 2009). "50 Best Websites 2009". Time. Retrieved 15 March 2016. 

Further reading[edit]

External links[edit]