Kellogg's Special K2O Protein Water

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This article is about the brand-name protein water. For the compound with the chemical symbol K2O, see Potassium oxide.
Kellogg's Special K2O Protein Water
Kellogg's Special K2O Protein Water.jpg
A bottle of Special K2O Protein Water
Launch year September 2006
Company Kellogg Company
Website Official website

Special K2O Protein Water is a beverage released in September 2006 by the Kellogg Company. It is produced in several flavors, and has been marketed as a weight-control and weight-loss product. The product was re-launched in 2007 by the Kellogg Company. The product is no longer available.


It was available in several flavors, including Strawberry Kiwi,[1] Lemon Twist and Tropical Blend. Marketed as low-calorie alternative protein drink, a 16-ounce bottle of K2O contains 5 grams of protein,[2] 10% DV of calcium, and 50 calories.[2] The product has also been marketed as a weight-loss product,[3] and has been marketed as part of "The Special K Challenge" and "Feeling good never looked better" advertising campaigns.[4]

Product relaunch[edit]

On August 15, 2007, the company re-launched the product with enhanced graphics and a new flavor, Mixed Berry. In addition to the 5 grams of protein, the product was formulated with 5 grams of soluble fiber,[2] from polydextrose, and 20% DV each[citation needed] of vitamins B3 (Niacin), B6, and B12,[1] while maintaining 50 calories.

Powdered drink mix[edit]

The product is also manufactured in a powdered form as a drink mix that is sold in packets, which is then added to water.[5] The powdered product has 30 calories,[6] 5 grams of fiber and 5 grams of protein per serving.[5] The powdered mix has also been marketed as a weight-control product.[7]

See also[edit]


  1. ^ a b Protein water mix.(New PRODUCTS) | HighBeam Business: Arrive Prepared (subscription required)
  2. ^ a b c Tabacoff, Helaine; Connelly, Chris (March 6, 2009). "Water, Water Everywhere, but Can It Boost Your Brain?". ABC News. Retrieved 21 October 2013. 
  3. ^ Russell, Edward (2010). The Fundamentals of Marketing. AVA Publishing. p. 75. ISBN 2940373728
  4. ^ Carilli, Theresa; Campbell, Jane (2012). Challenging Images of Women in the Media: Reinventing Women's Lives. Lexington Books. p. 4. ISBN 0739176986
  5. ^ a b Spencer, Gail Gedan (October 18, 2007). "How I learned to stop wincing and love the protein water". Sun Sentinel. Retrieved 21 October 2013. 
  6. ^ Lluc, Alex A. (2008). The Complete Calorie Fat & Carb Counter. WS Publishing Group. p. 407. ISBN 1934386340
  7. ^ Cardello, Hank; Garr, Garr (2009). Stuffed: An Insider's Look at Who's (Really) Making America Fat. HarperCollins. p. 203. ISBN 0061984841

Further reading[edit]

External links[edit]