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The natural hair movement is a movement which encourages women and men of African descent to keep their natural afro-textured hair. It originated in the United States during the 2000s.[1][2]

Definition and features

The movement designates Black people who wear afro-textured hair in its natural, coiled, kinky or tight curly state. The word 'nappy' has been subjected to denigration since the Atlantic slave trade. Thereafter, some Afrodescendants have positively taken the word back. In francophone countries, it is often reanalyzed as a portmanteau of 'natural' and 'happy'.[3][4][5][6]

These individuals of African descent give up "relaxing their hair and allow it to grow in its natural texture. To relax your hair means to chemically straighten it, which can be done professionally or a kit can be purchased at a grocery store for home use.".[7] Their hairstyles can vary by the adoption of hair twists, braids or even dreadlocks.[3][8] Not everyone who wears their natural hair chooses to forgo all (non-chemical) forms of straightening or styling. Additionally, "being natural" does not necessarily indicate a strict adherence to any particular type of product or styling regimen; nor should it be tied exclusively with certain social or political beliefs. There are many reasons why African American women decide to "go natural" The main reason for the movement is for women to redefine what beauty is or means in the black community.[9]

Natural hair: History of Afro-descendants

Further information: Hair straightening, Relaxer, and Good hair

Around 2005, an underground documentary film hit the independent film circuit called My Nappy Roots: A Journey Through Black Hair-itage. The highly acclaimed film won multiple awards and played on the college circuit. With years of research, the film historically looked at the word "nappy." My Nappy Roots chronicled over 400 years (and 200 hours of footage) of Afro hair culture starting in Africa through the middle passage, reconstruction the creation of the Black hair industry to the year 2008. This documentary became the definitive film on the history, culture, and economics on Black hair. The urban story postulated the word 'nappy' derived from the word 'nap', which was the name of the small cotton balls inside of a cotton plant. The word 'nappy' was born because it resembled the texture of unkempt Afro-textured hair. In an effort to be more acceptable socially, it was more desirable to have straight hair like the dominant culture. This historic film has never been publicly released. It was not until the public lawsuit in 2009 with Chris Rock's "Good Hair" that the concept of 'nappy' (and use of chemicals) was publicized worldwide. The world understood the concept of "good and bad hair." My Nappy Roots began screening to sold-out audiences worldwide. International screenings of My Nappy Roots, and the organization called International Black Hair-itage and the internet helped to introduce the word 'nappy' to Afro cultures that did not know the word or its meaning. From the US to UK, France, and Africa, some black women have realized that their nappy hair can be beautiful to them. This calls into question the subconscious internalized association "nappy = ugly"; they stop therefore to comply with the dominant aesthetic ideal of "beautiful hair = smooth hair".

This return to natural hair in the organic era,[10][11] has been encouraged by the awareness of the harmful effects of relaxers on the scalp: Itches, red patches, burns, broken hairs or worse: alopecia. However, among black women, 98% have had their hair straightened at least once in their lives, and relaxers have represented no less than 70% of the cosmetic purchases carried out by the population. In the 1980s–1990s, hair straightening was mainstreamed.[5]

During the 1970s–1980s, the ′Jheri curl′, another technique to loosen tightly curled hair, became fashionable in the African American community, popularized especially by some celebrities such as Michael Jackson, seen in the music video for his song Thriller.

During these same years, a new hairstyle appeared too: dreadlocks (naturally matted hair locks), popularized by Bob Marley and more generally by reggae music and the Rastafarian movement. This hairstyle can be a mark of social and spiritual distinctions: "The adoption of long or very atypical hair [can reflect] rebellion or a refusal of the dominant values."[6][12]

An Ashanti African comb (Ghana).

In the period between the 1960s–1970s, the racial segregation between the black and the white reigned in the United States. Angela Davis, a young human rights activist and member of the revolutionary movement Black Panthers created in 1966, made the Afro hairstyle famous. This dense and spherical hairdressing thus symbolized the emancipation and cultural affirmation of the African Americans. It was adopted by many stars like Diana Ross and the Jackson 5.[13][14][4][6][15]

A century earlier, in 1865, slavery was abolished at the end of the American Civil War. Nevertheless, black populations looked for straightening their hair, so as to move closer to the dominant aesthetics, if only to find employment. At the time, the most used instrument was the hot comb, until 1909, when Garrett A. Morgan invented a revolutionary relaxer cream.[14][4][12][16]

During the Atlantic slave trade, the conditions of servitude did not allow to take care of one's hair, which was subjected to denigration by the master: 'nappy' became a pejorative term.[17][18]

The deportation of millions of Africans made them separate from their originally aesthetic activities regarding hair care.[16]

In the ancestral traditions, hairdressing was "an activity during which the genealogies' history and many other cultural features were taught to children. Every African hairdressing was codified according to the ethnic group and by status."[14]

Hair is a very important aspect of African life. The thickness and healthiness of the hair mirrors positive attributes from the culture for both women and men. Normally it is the elders who style the all of the hair in one's family and it is important for the others to learn how to do so. The tradition of braiding and styling hair is so sacred that there are actually a lot of rules and guidelines for it including: when and where to style, differences based on gender, different rituals and customs.

It is the loss of this instrument [the African comb], all the more valuable that it is essential to the nappy hair care, which was going to dissociate Black people from the nature of their own hair, considered therefore as "difficult to comb". ... The African was snatched from his comb when he was snatched from his native land and thus taken away from an irreplaceable cultural symbol, legacy, and accessory from his beauty culture.

— Juliette Sméralda, Peau noire, cheveu crépu: l'histoire d'une aliénation

The natural hair movement today

For about ten years, thanks to Web 2.0, a growing number of people have been sharing their beauty advice via:

These websites have expanded the natural hair movement around the world so as to highlight the beauty of natural hair.[3][13][16]

Each woman has her own reason to retrieve her authenticity; some of them want to preserve their hair against aggressive hair styling methods such as weaves being too tight or harmful straightening chemical products. Other women simply prefer their natural hair in spite of the pressure from the dominant aesthetics.[14][4][5][50]

The natural hair movement has been encouraged by some stars who have abandoned straightening, allowing their natural hair to make a comeback. Among the natural icons, there are Beyoncé, Erykah Badu, Lupita Nyong'o, Solange Knowles, Janelle Monáe, and Viola Davis.

In 2014 The Curly Girl Collective[76] held their first CurlFest, a now annual festival held in Brooklyn, NY that celebrates natural hair. Outside the US, several events have developed in order to accompany the natural hair movement, particularly in France and in Africa:

  • The salon Boucles d'ébène: A demonstration, has existed for ten years, dedicated to the black hairdressing and beauty.[3][42][43][77]
  • The Miss Nappy Paris′ competition: The election of "Miss Nappy" so as to promote the Afro hair beauty.[3][78]
  • The Massalia Nappy Days: Lectures, projections of documentaries and fashion shows.[79]
  • The Crépue d'ébène Festival at Abidjan (Ivory Coast): Dedicated to the natural beauty of the African woman and to the highlighting of the nappy hair.[80]
  • The Natural Hair Academy: Event to better understand the nappy hair, days of advice by speakers.[3][46]
  • The AfricaParis Festival: Dedicated to the "Afropean" culture.[3]

On July 3, 2019, California became the first US state to prohibit discrimination over natural hair. Governor Gavin Newsom signed the CROWN Act into law, banning employers and schools from discriminating against hairstyles such as afros, braids, twists, and dreadlocks.[81] Likewise, later in 2019 Assembly Bill 07797 became law in New York state; it "prohibits race discrimination based on natural hair or hairstyles."[82]

Branding "ethnic" hair

With the popularity of "going natural", hair care suppliers have seen a rapid decrease in the purchase of relaxers, the harsh chemical hair straightener. An industry that was once worth an estimated $774 million, relaxer sales have gone down 26% over the last five years, 2013 numbers report.[83] Relaxer sales have fallen to 38% between 2012 and 2017. Sales are estimated to decrease to 45% by 2019.[83]

Women who wear their hair natural are now spending more money on products that will achieve the best result for their hair, and hair care suppliers and markets are taking note. Black consumers represent a lucrative market for hair care suppliers, so the brands now have to adjust for the new hair movement.[83] Brands have greatly lowered their production of relaxers and instead now produce more natural-friendly products. In choosing what products to consume, black consumers rely heavily on social media to gauge results from others who have gone natural. They have done this by the use of YouTube videos as tutorials on how to use products efficiently and create reviews for potential consumers to watch. Popular brands and products include Shea Moisture, Deva Curl, and Carol's Daughter.[84]

Controversy

Many Afrodecendent women have faced opposition from wearing their hair in naturally curly styles or other non-straight, protective styles. At the 2015 Oscars ceremony, Fashion Police star Giuliana Rancic commented that the hair of teen star Zendaya Coleman—who wore dreadlocks on the red carpet—must have smelled of "patchouli oil or weed". This is in contrast to Rancic praising the look as "edgy" when worn by Kylie Jenner, who is white.[85][86]

Many women have found that they are treated unjustly simply because of the natural way their hair grows. Natural hair can be deemed as "unprofessional", turning it into a fireable offense.[87] For example, a 12-year-old student at a Florida Christian school with natural hair "was given one week to decide whether to cut her hair or leave the academy that she has attended since third grade" after she complained to school officials about being bullied by other students.[88] In March 2014, the Department of Defense issued a set of guidelines that banned all afros, dreadlocks, braids, and twists that were greater than 1⁄4" in diameter. Guidelines such as these clearly disproportionately affect and target those of African descent.[89] They later rolled back the guidelines that same year in August by allowing two-strand twists. The Army increased the size of permissible braids and removed the word "unkempt" from their guidelines.[90] In April 2016, a female Zara employee in Toronto was reprimanded for wearing her hair in a braided hairstyle, which resulted in her filing a complaint with the Ontario Human Rights Commission.[91]

Hair appropriation/cultural appropriation has been a huge issue within the natural hair community. Many non-women of color especially celebrities, often wear African-American hair styles without knowing the history of the styles or without realizing that actions like this can be considered offensive. For example, Kim Kardashian wore Fulani braids(originating from the Fulani tribe of West Africa) on three different occasions without properly acknowledging the source of these braids. She incorrectly referenced them as 'Bo Derek' braids' after Bo Derek, an actress from the 1980s who wore Fulani braids in the 1979 film 10. Kim Kardashian received backlash especially from the black community but made no effort to correct or acknowledge her fault. Many women from the natural hair community took offense to this since black women have historically worn braided styles like this for years but haven't received the same praise or acknowledgement as Kardashian. Instead the women are overlooked and deemed 'unprofessional' or even 'ghetto'. The idea of non-black women wearing natural hair styles remains controversial, with passionate arguments on both sides.

Terminology

Several words are frequently used in the vocabulary of the natural hair movement:[13][8][92][93][94]

Creamy crack
Chemical relaxers. The term was coined with the thought that the use of relaxers is addictive for those women who strive for a permanently straight hair texture.
Coily
The texture characteristic of natural Type 4 hair, whereby the configuration of the strand resembles a small-diameter ink pen spring.[95]
Coils
A hairstyle achieved by taking small sections of wet or very damp hair and smoothing, while rotating the sections, one by one, from root to tip. Tiny styling combs or a finger are typically used.
Big chop
Cutting one's chemically straightened hair to let it grow in its natural texture.
Bantu knot
Hairstyle that consists of twisted hair rolled up into small buns. See Jada Pinkett Smith as Niobe in The Matrix series.
Transition
Period of time when one is transitioning from straightening their hair with heat/and or chemical products to wearing hair in its natural state.
Protective hairstyle
Hairstyle that protects natural hair from the elements. Includes braids, extensions, wigs, and weaves. See Janet Jackson in Poetic Justice (film).
TWA (Teeny Weeny Afro)
Short Afro haircut. See Viola Davis.
Twists
Double strands of hair wrapped around each other.
Twist out
Hairstyle where twists are unraveled. See Corinne Bailey Rae.
Frohawk
Hairdressing similar to the mohawk hairstyle.
Shrinkage
Because natural hair is typically has different types of curls and textures, in its natural state it appears shorter than it would straightened.
Co-wash
Washing one's hair with conditioner instead of shampoo.
Wash and go
wash one's hair and going on about one's day. This means there is no drying or styling involved and the application of product is minimal (usually a moisturizer or anti-frizz serum). The wash and go is also sometimes referred to as the "shake and go" which further emphasizes the lack of actual styling involved. The goal of a wash and go is to define natural curls.[96]
Braids
Hairstyle where hair is braided with extensions or with natural hair.
Braid out
Braids are unraveled.
Dreadlocks
Matted or sculpted ropes of hair.
Senegalese twists
Also known as rope twists where synthetic hair is used and twisted in with the natural hair.
Afro
A hairstyle created by combing the hair away from the scalp, allowing the hair to extend out from the head in a large, rounded:shape, much like a cloud or ball.
Kinky Hair
Tightly curled hair, tightly coiled hair or hair without defined curls.
Box Braids
A form of protective styling done through braiding synthetic hair along with real hair. This promotes hair growth and protects hair from breakage and other damaging factors.
CornRows
A style of braiding/plaiting hair into narrow strips to form geometric patterns on the scalp. A form of protective styling.
Protective Style
Any coiffure configuration that keeps hair ends safely tucked away. These hairdos require very little daily upkeep and help strands stay moisturized.[97]

Hair Porosity

Natural hair can have low, high, or medium porosity. Low porosity hair cuticles are very tightly closed and don't absorb water or product easily. High porosity hair cuticles are very open and absorb water and product easily. Medium porosity absorbs and gets rid of water, product, and moisture easily.

File:Hair-chart.gif
Hair types/typing considered curly/kinky[98]

In order to best treat naturally curly hair, celebrity hair stylist Andre Walker created a hair typing system. This categorizes hair into four categories based on how tight curls are coiled.

Filmography

See also

References

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Bibliography

Look up nappy, coil, curly, frizzy, kink, Afropean, or Afropeanity in Wiktionary, the free dictionary.
Wikimedia Commons has media related to Afro-textured hair.

the natural hair community is going so well in Nigeria and the name of my company is Cherish Your Rose Enterprise and it willing to take the Nigeria hair business globally

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