|Founded||July 15, 2007|
|Headquarters||New York City, United States|
|Sharon Scott, president|
Peacock Productions is a long-form production unit of NBC News. The division, established on July 15, 2007, produces factual programming such as news specials, documentary specials, and reality series. While some of its productions do air on other NBCUniversal outlets (such as the NBC network and MSNBC), it produces programs for competing broadcasters as well, such as the networks of A&E Networks and Discovery among others. Peacock has served as an incubator for new production technologies that have later been adopted by NBC News, such as tapeless recording.
Peacock was established on July 15, 2007 by the merger of NBC News Productions & NBC Media Productions, along with the staff of NBC's newsmagazine Dateline. The merger came in response to the growing popularity of non-fiction programming on television (with a particular emphasis on cable channels and digital outlets), and in the wake of a recent series of budget cuts at NBC Universal that affected NBC News's long-form production units
In May 2012, Marc Victor was placed in charged of the newly formed TOMORROW production division of Peacock.
- TOMORROW uses the “Today” show’s content and talent to develop new programming for broadcast, cable and syndication formed in May 2012.
- "Behind the Scenes at NBC Peacock Productions". TV Technology. Retrieved 8 August 2013.
- "NBC News sets combo arm". Variety. Retrieved 11 August 2013.
- Ariens, Chris (May 4, 2012). "Marc Victor Leaving 'Today' Show, Will Oversee New Production Unit". Media Bistro. Retrieved January 23, 2014.
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