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RedMi is a smartphone brand manufactured by Xiaomi, that was first announced in July 2013. Redmi phones use the Xiaomi MIUI operating system, a variant of Android. The phones were previously branded under the name HongMi. Models include the Redmi 1, 1S, 2, 3, 3S and 4 and the Redmi Note, Note 2 and Note 3 (which, unlike its predecessors does not have a user-changeable battery, does not support removable Micro SD storage and was launched on November 24, 2015.) Redmi Pro was first introduced in 2016 with Dual Camera system, USB-C and OLED display for the first time in Redmi lineup. Redmi phones have been marketed in China (including Hong Kong), Taiwan, Singapore, Nepal and India. The most significant difference from other Xiaomi smartphones is that it uses less-expensive components and is more consumer-oriented. However, the Redmi 1S and Redmi Note (4G edition) both have a mid-range Snapdragon 400 series chipset. In August 2014 The Wall Street Journal reported that in the second quarter of the 2014 fiscal year Xiaomi smartphone shipment rankings in China with a market share of 14%. Redmi sales were attributed as a contributing factor toward this gain in shipment rankings.
The RedMi phone released in 2013 was first announced on Xiaomi's website, with consumer sales beginning on July 12, 2013. When first launched, supply was limited to units for China and 10,000 units for Hong Kong.
The RedMi Note was announced in March 20, 2014, and was released in July 2014, and uses 3G in dual SIM variant and 4G LTE in single SIM variant. and the 1.7 GHz Octa Core processor by Mediatek. Xiaomi released the Redmi 1S smartphone in July 2014.
On August 4, 2014, The Wall Street Journal reported that in China's smartphone market, Xiaomi overtook Samsung in the second-quarter of the 2014 fiscal year with a 14% market share in smartphone shipment rankings, while Samsung had a 12% market share during this time. Additionally, Yulong and Lenovo both had a 12% market share during this time. Redmi sales were attributed as contributing to Xiaomi's increased shipment rankings in the smartphone market. Conversely, in the first-quarter of 2014, Xiaomi held a 10.7% market share.
A sales launch on February 21, 2014 resulted in the phone selling out in eight minutes, and another launch on February 27, 2014 resulted in the phone selling out in six minutes. On March 13, 2014, 6,000 Redmi phones sold out in eight minutes after being purveyed to consumers on Xiaomi's website. Criticism regarding the release of Redmi phones has included the notion that the firm may be exaggerating its sales by releasing them in small batches, causing them to quickly sell out.
- "5,000 Redmi sold out in 8 minutes". The Straits Times. 14 March 2014. Retrieved 12 August 2014.
- Loh, Sherwin (21 February 2014). "Xiaomi's new smartphone Redmi: 10 things to love". The Straits Times. Retrieved 12 August 2014.
- Red hot demand for Redmi smartphone, AsiaOne Digital1 News
- Xiaomi Overtakes Samsung in China Smartphone Market - Digits. August 4, 2014. The Wall Street Journal.
- Xiaomi Mi4 to Debut in India by Year End; Redmi Note, Redmi 1S to Hit Stores Before Diwali
- "Xiaomi unveils three ambassadors of Redmi series in China ,now A days Redmi note 3 is going much popular in India almost half of the India is knowing about mi note 3". GSM INSIDER. Retrieved 2016-07-12.
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- DL Says: The lure of China phones is not just the price. The Straits Times, 11 April 2014 (archived).
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