Twinkie is a racial pejorative used by most American Indians to refer to a European American, with little or no social or blood links to any tribe, who claims to be an American Indian. Particularly applies to those who claim to be shaman, healers, or other prominent respected positions in Indian culture. They try to incorporate New Age ideas such as "Energy Healing", "Atlantis" and Tantric sex into a fanciful Native American spirituality.
Twinkieism is seen by many as an example of cultural appropriation. Used this way it is a humorous comment and not a racial slur. Natives who fall for New Age falsehoods may also be teased as being "twinkies".
Another use of Twinkie can be in describing an Asian American who has become completely integrated into White American, or mainstream American culture, thus losing their traditional Asian values. A reference to "Twinkie" can be seen in the 2004 film Harold & Kumar Go to White Castle, where Harold, a Korean American, is referred to as a "Twinkie". This term is derived from the traditional metaphor "banana" and means "yellow on the outside, white on the inside".
- Mihesuah, Devon A. (2002). American Indians : stereotypes & realities (Reprint ed.). Atlanta, Ga.: Clarity. p. 70. ISBN 978-0-932863-22-5. Retrieved 27 February 2012.
It's little wonder that Indians are closed-mouthed about their spirituality. Non-Indians claiming to be "spiritual leaders," "healers," and "medicine men and women" abound in this country, and these "crystal twinkies" (as a former Hopi student likes to call them) make a pretty decent living at deceiving the public.
- Lee, Jonathan H.X.; Kathleen M. Nadeau, eds. (2011). Encyclopedia of Asian American folklore and folklife. Santa Barbara, Calif.: ABC-CLIO. ISBN 978-0-313-35066-5. Retrieved 27 February 2012.