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Dim Mak Records

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For other uses of "Dim Mak", see Dim Mak (disambiguation).

Dim Mak
Founded1996 (1996)
FounderSteve Aoki
GenreVarious
Country of originUnited States
LocationLos Angeles, California
Official websitedimmak.com

Dim Mak Records is an independent, Los Angeles–based record label, events company, and lifestyle brand founded by Steve Aoki in 1996. The label has released music under the genres of punk, indie rock, hardcore, hip hop, and electronic dance music.

History

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Early years

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Steve Aoki started Dim Mak Records in 1996 at the age of 19, out of his college apartment at the University of California, Santa Barbara.[1][2] The label's first release was a 7-inch record by a hardcore punk band called Stickfigurecarousel.[3] The name "Dim Mak" is a reference to Bruce Lee's Death Touch martial art technique.[4] Prior to launching Dim Mak, Aoki was involved in the local hardcore punk scene. As a writer for a small zine, Aoki would often receive demos and albums to review. Meanwhile, he began hosting punk and hardcore shows in the living room of his college apartment, which came to be known as The Pickle Patch.[5] Hundreds of acts played in this early space, sometimes in exchange for a place to sleep for the night, including The Rapture, Jimmy Eat World, Atom & His Package, and more.[4] The relationships formed throughout these formative years served as a crucial foundation for what would later become Dim Mak Records. In 2001, Dim Mak released one of the label's first nationally recognized projects with the self-titled debut EP from Pretty Girls Make Graves. Following the success of this record along with The Kills’ Black Rooster in 2002, Aoki relocated Dim Mak to Los Angeles, initiating the label's second era.

Indie rock era

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In 2003, Dim Mak began to build out its roster through the addition of indie rock artists, beginning with the U.K. band Bloc Party. After mailing Aoki a 7-inch of their track "She's Hearing Voices", the group signed to Dim Mak Records.[2] Shortly afterwards, Dim Mak entered into a partnership with VICE (a subsidiary of Atlantic Records), for the rights to Bloc Party, marking Dim Mak's first deal with a major label. Together, Dim Mak and Atlantic released Bloc Party's debut album Silent Alarm in 2005, which went on to sell over 350,000 physical albums.[3]

Electro era

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As underground dance music began incorporating (which was coined electro at the time), Dim Mak shifted with the times and entered its electro era.[2] One of the biggest tracks of this era came when Steve Aoki collaborated with The Bloody Beetroots for "Warp 1.9", the lead single off their debut album Romborama. Thump placed the track at #19 on their 101 Best EDM Songs of All Time list and called it 'Perhaps the definitive track from that particularly fruitful period of hook-laden abrasiveness.'[6]

Around the same time, Dim Mak released an album from Mstrkrft titled Fist of God, which brought major pop and hip-hop collaborators into the electro scene.[7]

New Noise

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New Noise is Dim Mak's new music discovery imprint that focuses on cutting-edge sounds from burgeoning artists across the genre spectrum. Launched in 2010, New Noise got its start as a compilation series highlighting fresh faces handpicked by Steve Aoki and crew. By 2015, the platform evolved into a bi-weekly, free-download platform based on singles.[8][9] Ghastly's underground house single "Every Night" was the first release of many under this format.[10] As of 2016, New Noise's current incarnation is a copyright free model that allows the budding community of Twitch gamers and amateur YouTube content creators to use New Noise music in their videos and live streams sans purchase or fees, all in exchange for linking back to the artists and their music.[11]

Music publishing

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Steve Aoki founded Dim Mak Publishing in 2014, as the fourth division of the Dim Mak brand. Since its launch, songs from the Dim Mak Publishing repertoire have landed major sync placements across national advertising campaigns (T-Mobile, Acura), feature films (Sausage Party, Ride Along 2, Why Him?) and TV programs (Transparent, CSI: Cyber).[12] On August 9, 2017, Dim Mak Publishing announced that it had signed a global deal with Warner/Chappell Music, the music publishing arm of Warner Music Group. Warner/Chappell now administers the entire Dim Mak Publishing catalog, which includes a wide variety of dance/electronic works from songwriters such as Autoerotique, Garmiani, Henry Fong, Max Styler, Ookay, Quix, Shaun Frank, Stööki Sound, and Viceroy.[13]

Associated artists

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This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources.

Notes

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Some Steve Aoki releases are co-released alongside Ultra Records as well as Dim Mak Records, however, they are officially registered under the Ultra Records discography.

Events

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Dim Mak events have featured performances from a diverse range of acts such as Migos, Lil Uzi Vert, Thomas Bangalter of Daft Punk, Skrillex, Rae Sremmurd, Kid Cudi, Zedd, Lady Gaga, Waka Flocka Flame, Will.i.am, Dillon Francis, Diplo, Justice, Afrojack, Travis Scott, Bloc Party, Borgore, Yellow Claw, and Steve Angello.

Dim Mak Tuesdays

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From 2003 to 2014, Dim Mak held weekly events known as Dim Mak Tuesdays at Dim Mak Studios (previously known as Cinespace) in Hollywood, California. The list of artists who have performed at Dim Mark Tuesdays includes Lady Gaga, Justice, Diplo, will.i.am, and Daft Punk's Thomas Bangalter.[19][20][21]

Festival stages

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To date, Dim Mak has hosted branded Dim Mak Stages at major music festivals around the world.

Year Event title Ref.
2009 Get Loaded, London [22]
2010 Electric Daisy Carnival, Las Vegas [23][24][25]
Playground, Jakarta
We Love Sounds/Winterland Soundsystem, Australia
2011 Tomorrowland, Belgium [26]
Beatpatrol, Austria [27]
Optimus Festival, Lisbon
Future Music, Australia [28]
2012 Electric Daisy Carnival, Las Vegas [23]
Beatpatrol, Austria [27]
2013 Tomorrowland, Belgium [29]
TomorrowWorld, Atlanta [30][31]
Electric Zoo, New York City [30]
Beatpatrol, Austria [27]
2014 TomorrowWorld, Atlanta [30][31]
Tomorrowland, Belgium [32]
2015 Tomorrowland, Belgium [33]
Tomorrowland, Brazil [33]
2016 Electric Zoo, New York City [34]
2017 Tomorrowland, Belgium [35]
Sziget Festival, Budapest [36]

Special events

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Dim Mak has an established history of producing special events at key music conferences such as SXSW and Miami Music Week. Also in 2006 and 2007, Dim Mak hosted a music festival in Los Angeles called Neighborhood.

Year Event title Ref.
2004 CMJ [37][38]
2005 CMJ
2006 CMJ
Neighborhood [39]
2007 Neighborhood
SXSW [40]
2009 SXSW [41]
2010 SXSW
2011 Miami
SXSW
2012 Miami [42]
SXSW
2013 Miami [43]
SXSW [44]
2014 Miami [45][46]
SXSW [47]
2015 Miami [48]
SXSW [49]
2016 Miami [50]
Amsterdam Dance Event [51]
2017 Miami [52]
2018 Miami [53]
Dim Mak Neighborhood - Brooklyn NYC [54]

20th anniversary tour

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In 2016, Dim Mak commemorated its 20-year anniversary with 20 events around the world.

Date Venue Ref.
March 17, 2016 Miami [55]
March 19, 2016 SXSW [56]
April 23, 2016 Atlanta [57]
June 10, 2016 Chicago [58]
June 29, 2016 Ibiza [59]
July 27, 2016 Malta [60]
August 17, 2016 Mallorca [61]
August 18, 2016 Barcelona [62]
September 3, 2016 New York City [63]
September 3, 2016 New York City [64]
September 4, 2016 Las Vegas [65]
September 16, 2016 Montreal [66]
September 24, 2016 Scottsdale [67]
October 23, 2016 Amsterdam [68]
October 30, 2016 Tampa Bay [69]
November 18, 2016 San Francisco [70]
November 19, 2016 Newport Beach [71]
November 29, 2016 Los Angeles [72]
December 8, 2016 Maui [73]
December 9, 2016 Oahu [74]

Clothing & accessories

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In 2014, Dim Mak Collection[75] was launched. From its launch Dim Mak has been worn by celebrities and influencers including Gucci Mane, Migos, David Guetta and Bella Thorne and has been featured in The New York Times,[76] Vogue[77] among others.

In addition to the proprietary Dim Mak Collection has collaborated with other influential clothing and accessory brands on limited edition collections. Those are listed as:

Year Brand Ref.
2008 WESC [78]
2009 55DSL [79][80]
Diesel
Parra [81][82]
2012 Han Cholo [83]
2016 RVCA [84][85]
Sol Republic [86]
Drew Merritt [87]
2017 Converse [88]
CYRCLE [89]
David Choe [90]

References

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  2. ^ a b c "The Rest Is History: Dim Mak". Insomniac Events. John Ochoa. July 1, 2015. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  3. ^ a b c d e f g h i "Steve Aoki Looks Back On 20 Years Of Dim Mak Records". Genius. Anna Oseran. March 30, 2016. Archived from the original on October 7, 2017.
  4. ^ a b c d e f g "STEVE AOKI: SOWING THE SEEDS OF DIM MAK". Magnetic Magazine. Rob Simas. January 18, 2012. Archived from the original on October 6, 2017.
  5. ^ a b c d "Kid Millionaire Cashes Inv". The Independent. MATT KETTMANN. March 13, 2008. Archived from the original on August 29, 2008. Retrieved March 13, 2008.
  6. ^ a b c "The 101 Best EDM Songs of All Time". Noisey. July 13, 2017. Archived from the original on October 7, 2017.
  7. ^ a b c d e f g h i j k "Steve Aoki celebrates 20 years of Dim Mak Records". Redbull. Kat Bein. August 30, 2016.
  8. ^ a b c "Dim Mak Launches Risk Taking Eclectic Free Label New Noise". Vice. Jemayel Khawaja. March 12, 2015. Archived from the original on October 21, 2017.
  9. ^ "Dim Mak relaunches "New Noise" as a free music discovery imprint". Your EDM. March 5, 2015. Archived from the original on October 20, 2017.
  10. ^ "Dim Mak announce free Download Service: New Noise". UKF Music. Tabiha Neudorf. March 5, 2015. Archived from the original on October 21, 2017.
  11. ^ "Dim Mak revamps New Noise for gaming and YouTube communities". Music Connection. October 7, 2016. Archived from the original on October 21, 2017.
  12. ^ "WARNER/CHAPPELL INKS ADMIN DEAL WITH STEVE AOKI'S DIM MAK PUBLISHING". Music Business Worldwide. August 9, 2017. Archived from the original on April 24, 2018.
  13. ^ a b c d e f g h i "Steve Aoki's Dim Mak Publishing and Warner-Chappell Sign Global Admin Deal". Billboard. Ed Christman. September 8, 2017. Archived from the original on November 5, 2017.
  14. ^ Desk, TV News. "Aviella Leads With Love on 'tell me what you're thinking'". BroadwayWorld.com. Retrieved April 4, 2021. {{cite web}}: |last= has generic name (help)
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  22. ^ "Mid-summer mischief". DJ Mag. Colm O'Loughlin. July 25, 2009. Archived from the original on November 9, 2017.
  23. ^ a b "The 10 Best Moments of Electric Daisy Carnival". Spin. Charlie Amter. June 28, 2010. Archived from the original on November 9, 2017.
  24. ^ "Electric Daisy Carnival 2012: 18 Things Seen & Heard". Billboard. Kerri Mason. December 6, 2012. Archived from the original on December 8, 2017.
  25. ^ "Five Things You're Not Allowed to Miss at Electric Daisy Carnival". OC Weekly. Alejandra Loera. June 5, 2012. Archived from the original on November 9, 2017. Retrieved November 9, 2017.
  26. ^ "Tomorrowland 2012: New Guetta; Swedish House Mafia done?". Los Angeles Times. July 31, 2012. Archived from the original on June 1, 2016.
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  28. ^ "Stone Roses, Prodigy, Bloc Party In Massive Future Music Festival Line-Up". The Music. October 10, 2012.
  29. ^ "Tomorrowland 2013: 423 artists, 15 stages, 10 moments you can't miss". Dancing Astronaut. Dylan Farella. July 22, 2013. Archived from the original on November 9, 2017.
  30. ^ a b c "Dim Mak Artists Go Crazy at TomorrowWorld EDM Festival". Rolling Stone. December 10, 2013. Archived from the original on November 9, 2017.
  31. ^ a b "Garmiani's Dim Mak x TomorrowWorld Mix is Far Too Much Rage for a Monday". Vice. September 16, 2014. Archived from the original on November 9, 2017.
  32. ^ "Tomorrowland 2014 Day 1 Highlights". Billboard. Matt Medved. July 26, 2014. Archived from the original on May 5, 2016.
  33. ^ a b "DIM MAK ANNOUNCES LINEUP FOR TOMORROWLAND". Your EDM. Michael Dix. April 29, 2015. Archived from the original on November 9, 2017.
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  36. ^ "Steve Aoki, Morten, Garmiani And Others at Sziget 2017". Sziget News. July 11, 2017. Archived from the original on November 10, 2017.
  37. ^ "Your Guide to CMJ 2004". The Village Voice. October 5, 2004. Archived from the original on November 10, 2017.
  38. ^ "The Guide". The New York Times. October 10, 2004. Archived from the original on November 9, 2017.
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  40. ^ "SXSW Showcase Picks". The Austin Chronicle. March 9, 2007. Archived from the original on November 9, 2017.
  41. ^ "The Pitchfork Guide to SXSW 2009". Pitchfork. Ryan Dombal. March 17, 2009. Archived from the original on November 9, 2017.
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  44. ^ "Dim Mak x Buygore Austin SXSW 2013 Free Showcase Announced Featuring Borgore". Mxdwn.com. Raymond Flotat. March 8, 2013. Archived from the original on November 9, 2017.
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  72. ^ "STEVE AOKI AND SPECIAL GUESTS CELEBRATE 20 YEARS OF DIM MAK". Your EDM. Mark Fabrick. December 5, 2016. Archived from the original on November 9, 2017.
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  87. ^ "STEVE AOKI CELEBRATES U.S. PRE-LAUNCH OF STREETWEAR LABEL DIM MAK COLLECTION". MR Mag. Stephen Garner. November 18, 2016.
  88. ^ "Converse Teams up With Dim Mak on a Well-Balanced Streetwear Lineup". Hypebeast. Robert Patos. June 16, 2017. Archived from the original on November 11, 2017.
  89. ^ "DMC x Cyrcle". Official website. Archived from the original on November 11, 2017. Retrieved November 11, 2017.
  90. ^ "AN INTERVIEW WITH STEVE AOKI AND DAVID CHOE ON THEIR RECENT COLLABORATION". Juxtapoz. May 26, 2017. Archived from the original on November 11, 2017.
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