ATS Euromaster

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ATS Euromaster Ltd
Private company limited by shares
Industry Tyre retailing, car servicing
Founded 1967
Headquarters Aston, B6 5TW, UK
Key people
Peter Allen
Managing Director
Products Tyres, exhausts, batteries, shock absorbers, wheels
Number of employees
Parent Michelin
ATS Euromaster in Wales

ATS Euromaster is the British affiliate of the European tyre service provider Euromaster. ATS Euromaster, was established in 1965 and has a network of over 340 Service Centres in the UK; with centre locations in London, Birmingham, Manchester and Leeds.

ATS's Business Branch operates both in centre and mobile, with a number of centres being equipped for Van MOTs, Agricultural Services and Truck Tyres.


  • In 1965, the ATS network is created in the UK, divided into eleven separate regional ATS companies. The head office was at Harrow in Middlesex. Michelin bought its first UK tyre distributor in 1963, then a few more until it formed a network of distributors in 1967.
  • In 1974 it bought 70 UK tyre centres from Uniroyal (who were bought by Michelin in 1990).
  • The group developed itself by external growth until 1992
  • In 1991, the brand Euromaster is created, ATS network became ATS Euromaster
  • In 1992, the first center branded Euromaster is opened in Alberville, France, for the Winter Olympic games.
  • In 1994, the network grows in France with the fusion of Briday Pneus, Piot Pneu, Vallée Pneus, and Central Pneus Service in 1994.
  • 2003 Euromaster bought Viborg to be present at a European level with 500 new centers


ATS Euromaster supply a comprehensive variety of tyres for all types of vehicles from a number of brands. Other products/services include: wheel alignment, 4x4 tyres, MOT testing, vehicle servicing, batteries, brakes, shocks, exhausts, air conditioning recharge and oil change.

As well as the standard 'fast fit' services for cars, they also provide a 24 hour/365 days a year mobile breakdown service for commercial vehicles - trucks and vans. This is supplemented by regular inspections and remedial work carried out at customers locations.

European centres[edit]

Euromaster has centres in Austria, Czech Republic, Denmark, Finland, France, Germany, Netherlands, Italy, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Turkey, UK


External links[edit]