Forrestal Village

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Forrestal Village
ForrestalVillage.jpg
Location Plainsboro Township, New Jersey, USA
Opening date 1986
Developer Toombs Development Company
Management Gale Real Estate Services Company
Total retail floor area 720,000ft²
No. of floors 2
Parking Surface Lot and Parking Garage
Website PrincetonForrestalVillage.com

Forrestal Village is a 720,000-square-foot (67,000 m2), 52-acre (210,000 m2) mixed-use retail and office complex in Plainsboro Township, Middlesex County, New Jersey, along Route 1. It is just north of Princeton University's Forrestal campus and is named for James Forrestal. The center is anchored by Can Do Fitness (an upscale chain of fitness centers in the northeast) and a Westin hotel. In recent years, it has suffered a sharp decline, turning into a dead mall. Renovations and rebranding as an "office" complex are underway to bring customers back. The center has spawned some development in the area, including an adjacent office complex and several apartment and condo communities, including Princeton Windrows, which is right across the street.

History[edit]

The Rockingham Row section of Forrestal Village

Princeton Forrestal Village broke ground in 1986 on land leased from Princeton University, at Route 1 and College Farm Road. A cloverleaf interchange was completed at the intersection to ease the congestion of the then-planned center. The center's developer ultimately paid for the intersection after a two-year battle against the Robert Wood Johnson Foundation.[1]

Designed by Sasaki Associates of Watertown, Massachusetts, and Bower Lewis Thrower/Architects of Philadelphia, the initial goal of the center was to "Create a retail mix that will not just bring people in every few weeks like the regional malls do".[2]

When it opened, it contained nightclubs, several restaurants, a 300-room Marriott hotel, an indoor food court, and many upscale stores, all set up in an open-air Main Street-style village area. [3] To lure "everyday" shoppers, a barbershop, a tailor and custom shirt shop, a shoe repair establishment, an express mail operation and a video rental store were also opened.

Since the area was surrounded by competitors, such as downtown Princeton, Palmer Square, and the Quaker Bridge Mall, it wasn't as successful as planned. As many of the upscale tenants moved out, the owners brought in outlet stores and the Forrestal Village became an outlet mall. The concept was successful for a brief period.

Revitalization[edit]

By the late 90's, the center was almost dead. Some changes were made, including the opening of the Tre Piani restaurant and a new office building on the site.

In 2003, the owners, The Praedium Group, sold the center for $39.6 million to the Gale Company.[4] In 2007, the mall rebranded itself as mainly an office and professional complex with some retail stores, mainly for the office workers. By that time, the Marriott, which moved across Route 1 to the site of the former Scanticon Hotel, was replaced with a Westin. The first change was the Can Do Fitness, which opened up in the 60,000-square-foot (5,600 m2) "Market Hall" building, which includes a Koi Spa, physical therapy center, nail salon, and other small retail stores inside. Also, Luxe Home, a furnishings store, relocated to the center from Princeton's Palmer Square.

Several restaurants, such as the Salt Creek Grille and Ruth's Chris Steak House have also opened. The food court, which was relocated from the Market Hall to an area in the main retail area, only has four current tenants, a Subway, a pizza place (Valentino's Pizzeria/Trattoria), a sushi/teriyaki vendor (Teriyaki Boy), and a Chinese restaurant/Deli (China Chen/Village Grille). Most of the other tenants in the retail spaces are offices and services.

Current Tenants[edit]

Forrestal Village's Food Court
A.G. Edwards/Wachovia Securities LLC Koamtac Inc
AARP LUXE Home
Adecco Maloy Risk
AHED
AIG Investments Mariner Investment
Ajilon Model N
AllenPort Monday Morning Flowers
Allstate NOTO Insurance NAFA
APEX Group Holdings Inc NCS Pearson
Apple One NERC
Beacon Management Oxford Princeton Programme
Beauty Land BLC Patient Marketing Group
Bonworth Piazza & Associates Inc
Calico Homes PLC
Cando Fitness Center Pride Tech
Charter Private Princeton Art Gallery
China Chen Village Grille Prineton Dance & Theater Studio
Clear Horizons Inc Princeton Partners
Cody Eckert & Associates Princeton Partners Health
Comag Marketing Group CMG Qugen
Custom Strategy Consulting Randstad North America L.P.
David Lerner Associates Reed, Smith, LLC
Dennigan Cahill ReMax Greater Princeton
The Digital Group Right Management
Directravel Ruth's Chris Steak House
Document Depot Salt Creek Grille
ECHL Shawnee Chemical
Edible Arrangements Silver Shop
Ergonomic Group Skura Ltd.
Exquisite Bride Sovereign Investments
Foxcom Staffing Now
Gallagher, Broidy, & Butler Subway
Gymboree Tapestry
Harmony School Teachers Insurance & Aunnuity/ TAII-CREF
Hearx Teryaki Boy
Hip 2 The Thomas Group
Hollyrock Miller Tre Piani Restaurant
HQ Global Workplaces-Regus Toscano, Clemens, Taylor/Thomas Grp.
IFS Valentino's
Incremental Advantage Village Convenience Store
Intelliswift Inc
Koerner Walker Westin Hotel
Pink Turkey William Gallagher Associates

References[edit]

  1. ^ "Road-Improvement Dispute Impairs Forrestal Complex". New York Times. August 24, 1986. Retrieved 2010-10-28. Until Princeton and its partner, the Toombs Development Company of New Canaan, Conn., present an acceptable plan to improve an intersection at the site, the Princeton Forrestal Village complex will not be granted direct access to Route 1, according to James Crawford, assistant transportation commissioner. 
  2. ^ "First 30 Tenants Are Set At Retail Center In Jersey". New York Times. January 7, 1987. Retrieved 2010-10-28. The new development, the retail component in Princeton Forrestal Center, the sprawling 2.5-square-mile office and research park owned by Princeton University, is under construction at the intersection of Route 1 and College Road. It is being developed and managed by the Toombs Development Company of New Canaan, Conn., and will have 125 shops and restaurants as well as office space and a 300-room Marriott Hotel. 
  3. ^ Dead Malls dot Com: Feature: Princeton Forrestal Village: Princeton, New Jersey
  4. ^ Princeton complex fetches $39.6m - Princeton Forrestal Village - Brief Article | Real Estate Weekly | Find Articles at BNET.com

External links[edit]

Coordinates: 40°21′22″N 74°36′43″W / 40.35609°N 74.61193°W / 40.35609; -74.61193