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City of license San Diego, California
Broadcast area San Diego, California
Branding FM 94/9
Slogan It's About The Music
Frequency 94.9 (MHz)
(Dance on HD3)
First air date March 6, 1960 (as KLRO)
2002 as KBZT with their current format
Format Modern rock
ERP 26,500 watts
HAAT 209 meters
Class B
Facility ID 58816
Callsign meaning K-Best "Z" is substitute to "S" (former branding)
Former callsigns KLRO (1960-1979)
KBZT (1979-1987)
KWLT (1987-1989)
KKYY (1989-1991)
KRMX (1991-1992)
KBZS (1992-1994)
Owner Lincoln Financial Media
Sister stations KSON, KIFM
Webcast Listen Live
Website fm949sd.com

KBZT is a commercial modern rock music radio station in San Diego, California, broadcasting on 94.9 FM. Owned by Lincoln Financial Media, the station's studios are located in San Diego's Mission Valley neighborhood, and the transmitter is located in La Jolla.


During the 1970s and '80s, KBZT was known as "KBest95" but in the 1980s morphed from oldies into soft rock, before being sold to Sandusky Radio and becoming "Y95" in 1987. At about the time, the station launched the local careers of morning show hosts Jeff Elliot and Jerry St. James (Jeff and Jer). In the early 1990s, Jeff and Jer moved to rival B100, and 94.9 changed its name to "Mix94.9" adding more gold based music, before reverting to KBest95. Also in the early '90s, the call letters and "KBest" logo moved to Palm Springs, where it was briefly the number one station in that market. The call letters and logo reverted to San Diego after the Palm Springs station changed format to Spanish. During that period Sandusky sold the station to Anaheim Broadcasting, which in turn sold 94.9 to Jefferson-Pilot, making KBest95 a sister station to country-formatted KSON-FM 97.3. In 2001, after struggling with oldies, the station switched to an "All '80s" format, just a day before rival Mix95.7 dropped Hot AC and adopted the same format. However, this format would also be short lived, and on November 11, 2002, KBZT flipped to Alternative, branded as "FM 94/9". In 2006, Lincoln Financial Media bought this station and all the others that were owned by J-P, including Smooth Jazz station 98.1 KIFM, and Country station 97.3 KSON.[1]

Music direction[edit]

As of October 2007, FM 94/9 is one of at least 5 stations in the San Diego market that plays modern rock music. However, on its website, FM 94/9 purports to strive to be different from other radio stations by playing diverse music, broadcasting locally produced music and using real DJ's. Shows on the station include:

  • The Local 94/9 - Hosted by Tim Pyles - Sundays 8pm-10pm

In April 2006, the Lincoln Financial Group completed a merger between themselves and the Jefferson-Pilot Corporation.[2] The media assets of the new merged company (including several San Diego area radio stations) are now called Lincoln Financial Media.

During the October 2007 wildfires in the San Diego area, KBZT became the temporary home of local public radio station KPBS-FM (89.5) after power to the KPBS-FM/TV transmitter on Mount San Miguel was interrupted on the morning of October 23.[3] Within three hours KBZT had agreed to air KPBS' wildfire coverage until a backup transmitter could be established from the station's studio tower on the San Diego State University campus, which occurred the next day.[4]

In January 2010, "The Mikey Show" formerly of San Diegos KIOZ finds a new radio home at KBZT.

In June 2012, Brunch with Bob and Friends ended an 8-year run on KBZT.

HD Radio[edit]

On September 17, 2014, KBZT launched a Dance/EDM format called "Glow" on its HD3 sub channel. The station stream is also available online as well.[5]


  1. ^ "Lincoln Financial Media"[1], December 15th, 2009
  2. ^ April 2006 news release of the completed merger between Lincoln Financial Group and Jefferson-Pilot Corporation]
  3. ^ SignOnSanDiego.com > News > Features - KPBS-FM stays on air, with help
  4. ^ KPBS > About Us > KPBS Pressroom
  5. ^ "Lincoln Financial Media/San Diego Debuts Dance 'Glow' On HD, Internet" from All Access (September 17, 2014)

External links[edit]

Coordinates: 32°50′17″N 117°15′00″W / 32.838°N 117.250°W / 32.838; -117.250