Pibb Xtra

Pibb Xtra / Mr.Pibb
Type	Soft drink
Manufacturer	New York City Cola Company 1972-1989 The Coca-Cola Company 1989-Present
Country of origin	United States
Introduced	1972 (as Peppo); 1973 (as Dr. Pibb and Mr. Pibb later that year); 2001 (as Pibb Xtra)
Color	Caramel
Flavor	Pepper-style carbonated soft drink
Variants	Pibb Xtra; Pibb Zero; Pibb Xtra/Zero Cherry; Pibb Xtra/Zero Cherry-Vanilla
Related products	Dr Pepper; Dr. Wells; Dr. Thunder

Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink marketed by The Coca-Cola Company. As of 2012, it is sold in most of the United States, except areas where Dr. Pepper is distributed by the local Coca-Cola bottler.

History

First introduced as "Peppo" and eventually "Dr. Pibb", to compete against Dr Pepper,^[1] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.^[2] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas,^[3] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.^[4]

In 1980, Mr. Pibb was reformulated, marketed with the words "New Taste" printed prominently on the products.^[5]

In 2001, a new formula called Pibb Xtra added cinnamon flavor,^[6] replacing the original formula in many parts of the United States. Today Pibb Xtra is labeled as "artificially flavored spicy cherry soda".

Coca-Cola Freestyle Flavors

In 2011, Pibb Xtra expanded to two new flavors. Released for Coca-Cola Freestyle machines, the first is Pibb Xtra Cherry, the other Pibb Xtra Cherry-Vanilla. Both of these new flavors were also released for Pibb Zero. Pibb is now available in some Freestyle machines.

Nutrition

A 12 ounce serving of Pibb Xtra contains 140 calories, all of which are from sugar. There are 40 mg of sodium, 40 mg of caffeine, and 39 grams of carbohydrates.^[7]

References

^ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)
^ Soda Pop of the Week: Peppo
^ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb; Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27): 109
^ Dr Pepper Museum – History of Dr Pepper
^ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
^ Coca-Cola Brand Fact Sheet – Pibb Xtra
^ "Pibb Ingredients and Nutrition". coca-colaproductfacts.com. Archived from the original on August 15, 2015. Retrieved February 18, 2016. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)

[Janos1973-1] Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)

[2] Soda Pop of the Week: Peppo

[Dougherty1973-3] Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb; Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27): 109

[4] Dr Pepper Museum – History of Dr Pepper

[C4Wauto-7325054-5] "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)

[6] Coca-Cola Brand Fact Sheet – Pibb Xtra

[PX_Nutrition_Info-7] "Pibb Ingredients and Nutrition". coca-colaproductfacts.com. Archived from the original on August 15, 2015. Retrieved February 18, 2016. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)

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