Beverage Partners Worldwide
||This article contains content that is written like an advertisement. (July 2013)|
|Founded||1991 (as Coca-Cola Nestlé Refreshments Company S.A.)|
|Europe (including Russia), Canada, Australia, Hong Kong, Taiwan, Macau , Indonesia|
|Products||NESTEA ready-to-drink tea|
Number of employees
Beverage Partners Worldwide (BPW) is a joint venture between The Coca-Cola Company and Nestlé with headquarters in Zurich, Switzerland. BPW is in the ready-to-drink tea category in the beverage industry.
The company manages the NESTEA business in 52 countries, collaborating with Coca-Cola bottling partners, who are responsible for production and distribution across its markets.
BPW began in 1991 as Coca-Cola Nestlé Refreshments Company S.A., created to develop the business of ready-to-drink coffee, chocolate and tea around the world. The Coca-Cola Company and Nestlé S.A. are equal partners in the joint venture. In 2001, a unit of the venture was renamed as Beverage Partners Worldwide (BPW) and in 2007 was restructured to focus on developing and marketing ready-to-drink tea, in particular NESTEA®. In 2012, it was decided to concentrate the operations of the joint venture within Eastern and Western Europe, Canada, Australia, Taiwan, Hong Kong and Macau. News reports indicated that both parties were dissatisfied with the performance of the joint venture.
The BPW business covers 52 markets spanning Europe (including Russia), Canada, Australia, Hong Kong, Taiwan and Macau.
In Europe, BPW is responsible for the Nestea business in Albania, Andorra, Armenia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom and Vatican City.
Elsewhere in the world, Nestlé directly oversees the Nestea business.
BPW and its bottling partners
BPW works in collaboration with Coca-Cola bottling partners, who produce, package, distribute and merchandise NESTEA across its markets. Its major bottling partners are Coca-Cola Hellenic Bottling Company (CCHBC), Coca-Cola Iberian Partners, Coca-Cola Refreshments Canada (CCR), Coca-Cola Erfrischungsgetränke AG (CCEAG), Coca-Cola Enterprises (CCE), Coca-Cola Amatil (Aust) Pty Ltd, Swire Coca-Cola Taiwan and Swire Beverages Limited (Hong Kong).
Nestea ready-to-drink tea is available in more than 25 flavours over a range of black, green, white and milk teas, including Nestea Lemon, Nestea Peach, Green Tea Citrus and Green Tea Strawberry Aloe Vera. In addition to regular and sugar-free Nestea, other variants are naturally sweetened with stevia extract. These recipes contain 20 calories per 100 ML of product.
In 2011 BPW launched a campaign encouraging consumers to "Start Something Different"™ with NESTEA. The campaign involved a range of social and interactive elements, in addition to a number of TV commercials, including Jungle Man, Giant and Perfect Day.
In 2013, BPW ran a crowdsourcing competition to create original films about NESTEA. The film competition was conducted among young filmmakers in 140 countries, and was organised with Mofilm, a global crowdsourcing community.
- Coca-Cola Co and Nestlé Scale Back Joint Venture Just-Drinks.com, retrieved 6 Jan 2012
- "Coca-Cola Venture With Nestle Will Expand to New Markets", The Wall Street Journal, January 30, 2001.
- Alan Rappeport, "Coke and Nestlé end parts of iced tea venture", Financial Times, January 6, 2012.
- MoFilm official site