Vallarta Supermarkets Inc. is an American supermarket chain. It is based in San Fernando, California and currently has 27 locations in California. The chain caters to the growing Latino population of California and sells items usually not found in more Anglo-oriented American supermarkets. The chain primarily has stores in southern California, but has recently expanded northward with two sites in Fresno.
Vallarta Supermarkets was founded in 1985 by Mexican émigré Enrique Gonzalez Aguayo.
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- Dobuzinkis, Alex (January 27, 2007). "Vallarta Drawing Crowds - Latino Supermarket Giving New Life to Shopping Center". The Los Angeles Daily News.
- Nax, Sanford (January 18, 2007). "Vallarta turns Save Mart into a supermercado - New supermarket in southeast Fresno angles for Hispanic business using Old World charm". The Fresno Bee.