No Frills Supermarkets

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For the Canadian grocery store chain of the same name, see No Frills (grocery store).

No Frills Supermarkets, Inc. is a grocery store chain in eastern Nebraska and western Iowa, United States. The company was started by Harold Cooperman. No Frills received its name from the idea of a grocery store where instead of focusing on the appearance of the store, or "frills", the focus would be on the competitive pricing of products and overall support of customers.