Super Fresh

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Super Fresh
Type Subsidiary
Industry Retail
Founded 1982
Headquarters 2 Paragon Drive, Montvale, New Jersey, U.S.
Number of locations 22
Area served Pennsylvania, Delaware, New Jersey, Ocean City, MD
Products Deli, bakery, produce, snacks, pharmacy, frozen foods
Parent The Great Atlantic & Pacific Tea Company
Website http://www.superfreshfood.com/

Super Fresh is a chain of supermarkets owned by A&P, which introduced the brand in 1982, converting its Mid-Atlantic region stores to the new name.[1] Super Fresh's 22 stores are mostly in the Philadelphia, Pennsylvania area, plus Delaware, southern New Jersey, and Ocean City, MD.[2] Several Super Fresh stores operated in the Baton Rouge, Louisiana area into 2003, when they were rebranded to A&P's Sav-A-Center banner. One Super Fresh in Philadelphia also had been rebranded to A&P's Food Basics banner. Super Fresh also operated in Canada; its stores have been rebranded as Food Basics.

In late 2006, A&P bought 6 of the 22 Clemens Family Markets, converting them to Super Fresh stores. These supermarkets are in Montgomery and Bucks counties in Pennsylvania.[3]

A&P acquired Pathmark in 2007 and in June 2008, announced that it would convert 8 of its 13 Philadelphia-area Super Fresh stores to its new Pathmark Sav-A-Center banner. A&P had been looking to convert the remaining Super Fresh stores to its Fresh format (which had been successfully used in its A&P Fresh Markets) and position the Fresh banner as an upscale market.[4]

In February 2011, A&P announced its intention of selling or closing 32 stores (across its six supermarket banners) following its Chapter 11 bankruptcy reorganization, which began in December 2010. Included were these eight Super Fresh stores, which closed in March 2011:[5]

On April 13, 2011, A&P announced plans to close or sell 25 additional Super Fresh stores: 22 in Maryland (leaving two; both on its Eastern Shore), 2 in Delaware (Dover and Milford), and the last A&P-affiliated Washington, D.C., store.[6] These supermarkets closed by July 15 and were replaced by Shoppers Food & Pharmacy, ShopRite, or Fresh & Green's.

On November 14, 2012, A&P announced the closure of three New Jersey SuperFresh locations in Marlton, Westmont, and Plainsboro. These stores were liquidated in January 2013, leaving Manahawkin, Ocean City and Wildwood as the only remaining stores in New Jersey. [7]

Slogans[edit]

The 1994–2004 Super Fresh logo
  • Doing More for You
  • The great store...just next door!
  • We Built A Proud New Feeling
  • We're Fresh... We're Super Fresh
  • We're Fresh Obsessed
  • I Love This Store! (2002–2010)
  • You want lower prices, we hear you. (2010–2011)
  • Better Store, Better Living. (2011–present)

References[edit]

  1. ^ "Our History". The Great Atlantic & Pacific Tea Company, Inc. Retrieved 2013-09-03. 
  2. ^ "A&P moves to realign Super Fresh division". Supermarket News (Business Highbeam). 19 September 1988. Retrieved 2013-09-03. 
  3. ^ Brubaker, Harold (4 November 2006). "6 Clemens markets get new owner SuperFresh will take over the Montco and Bucks stores, now closed for renovation". The Philadelphia Inquirer (Philly.com). Retrieved 2013-09-03. 
  4. ^ "The Great Atlantic & Pacific Tea Company Takes Price Impact's Pathmark Sav-A-Center" (Press release). Reuters. 26 June 2008. Retrieved 2013-09-03. 
  5. ^ "The Great Atlantic & Pacific Tea Company, Inc. to Close 32 Stores as Part of Turnaround Strategy" (Press release). The Great Atlantic & Pacific Tea Company, Inc. 15 February 2011. Retrieved 2013-09-03. 
  6. ^ "The Great Atlantic & Pacific Tea Company, Inc. to Sell 25 Superfresh Stores as Part of Turnaround Strategy" (Press release). The Great Atlantic & Pacific Tea Company, Inc. 13 April 2011. Retrieved 2013-09-03. 
  7. ^ Cooney, Joe (14 November 2012). "SuperFresh to shut 2 stores in region". Courier-Post (Cherry Hill, New Jersey). Retrieved 2013-09-03. 

External links[edit]