Jump to content

I (2015 film): Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
I BO updated
Tags: Mobile edit Mobile app edit
Line 106: Line 106:


===Critical response===
===Critical response===
''[[IBN Live]]'' gave 3 out of 5 and wrote, "''I'' from visionary Tamil director Shankar is a work of staggering ambition, somewhat weighed down by the filmmaker's own indulgence...''I'' may be far from perfect, but for the most part it's pretty entertaining stuff".<ref>http://ibnlive.in.com/news/i-review-theres-a-lesson-in-i-for-makers-of-masala-movies/523300-71-174.html</ref> ''[[The Times of India]]'' gave it 3.5 stars out of 5 and wrote, "Shot mesmerisingly by PC Sreeram on virgin locales in China and India, with world class CG work, this spectacle works because at the core, it's a romantic-thriller told simplistically....This is pure escapist fare but will resonate with those who read fairy tales at bedtime".<ref>http://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/I/movie-review/45919364.cms</ref> ''[[Rediff]]'' gave 3.5 stars out of 5 and wrote, "The narrative lacks the pace; we usually associate with a Shankar's film. But he does tell a beautiful tale of love sullied by jealousies, greed and anger. The intriguing screenplay as the director alternates between the light-hearted past and the thrilling present keeps you engrossed".<ref>http://www.rediff.com/movies/review/review-vikram-i-is-definitely-a-pongal-treat/20150114.htm</ref> ''[[Behindwoods.com]]'' rated the movie 3 out of 5 and stated, "though the story is predictable beyond a point, it's an amalgamation of 'Masters' at play which works to a larger extent because of their huge efforts".<ref>{{cite news|url=http://www.behindwoods.com/tamil-movies/i/i-review.html|title='I' Movie Review|work=Behindwoods|date=Jan 14, 2015}}</ref> ''[[Daily News & Analysis|DNA]]'' gave the film 3 on 5 stars and said, "Too long, too contrived, but a good-looking leave-your-brains-at-home film. Watch this only if you've got time to kill."<ref>{{cite web|url=http://www.dnaindia.com/entertainment/review-film-review-shankar-s-i-is-a-great-looking-film-but-with-shoddy-writing-and-poorly-sketched-characters-2053285|title=Shankar's 'I' is a great looking film but with shoddy writing and poorly sketched characters|publisher=''Daily News & Analysis''|date=17 January 2015}}</ref> ''Indiaglitz'' rated the film 3 out of 5 and said, "''I'' capitalizes too much on Vikram’s energetic performances yet crosses the boundary line in style".<ref>{{cite web|url=http://www.indiaglitz.com/I-tamil-movie-review-16028|title=I Review: Vintage wine in new bottle|publisher=''Indiaglitz''|date=14 January 2015}}</ref>
''I'' received generally positive reviews by film critics, with major praise directed to Vikram's performance. [[Subhash K. Jha]] gave 4 stars out of 5 describing it as the "most exceptional" film from Shankar and wrote "the film takes us beyond the imaginable and the conceivable, fusing with fabulous flamboyance the fantasy element with a level of heightened reality that’s commercial cinema’s forte".<ref>http://skjbollywoodnews.com/2015/01/movie-review/4125694.html</ref> [[Komal Nahta]] gave a highly positive review and felt that Shankar's direction was "first rate" and wrote "His vision is unique and the translation of his vision on to the celluloid is brilliant. He has kept the narration so interesting that the viewer’s eyes remain glued to the screen. He has given the film a huge canvas and has made it an audio-visual treat.<ref>https://komalsreviews.wordpress.com/2015/01/16/i-dubbed/</ref> ''[[The Times of India]]'' rated the film with 3.5 out of 5 calling it a "[[fairy tale]]" writing: "Shot mesmerisingly by PC Sreeram on virgin locales in China and India, with world class CG work, this spectacle works because at the core, it's a romantic-thriller told simplistically."<ref>http://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/I/movie-review/45919364.cms</ref> ''[[Rediff]]'' gave 3.5 stars out of 5 noting the [[non-linear]] screenplay which alternates between "the light-hearted past and the thrilling present which keeps the viewers engrossed. The review also praised the cast performance, the music and the cinematography writing "Sreeram's visuals, especially those shot in China, simply stun you, giving new life and meaning to the already memorable songs."<ref>http://www.rediff.com/movies/review/review-vikram-i-is-definitely-a-pongal-treat/20150114.htm</ref> [[Rajeev Masand]] from [[CNN-IBN]] gave 3 out of 5 terming as "a work of staggering ambition" and wrote "There's a lesson in I for makers of masala movies everywhere: Big-budget commercial films don't have to be lazy, mindless enterprises; you can bring big ideas and apply craft. I may be far from perfect, but for the most part it's pretty entertaining stuff."<ref>http://ibnlive.in.com/news/i-review-theres-a-lesson-in-i-for-makers-of-masala-movies/523300-71-174.html</ref> ''[[Daily News & Analysis]]'' gave the film 3 on 5 stars praising the visual effects and [[Computer-generated imagery]] noting "all above-par by Indian standards."<ref>{{cite web|url=http://www.dnaindia.com/entertainment/review-film-review-shankar-s-i-is-a-great-looking-film-but-with-shoddy-writing-and-poorly-sketched-characters-2053285|title=Shankar's 'I' is a great looking film but with shoddy writing and poorly sketched characters|publisher=''Daily News & Analysis''|date=17 January 2015}}</ref> ''[[Behindwoods.com]]'' rated the movie 3 out of 5 and stated, "though the story is predictable beyond a point, it's an amalgamation of 'Masters' at play which works to a larger extent because of their huge efforts".<ref>{{cite news|url=http://www.behindwoods.com/tamil-movies/i/i-review.html|title='I' Movie Review|work=Behindwoods|date=Jan 14, 2015}}</ref>


''[[The Hindu]]'' stated, "Vikram's terrific performance is let down by an uninspired, exhausting movie". <ref>{{cite web|url=http://www.thehindu.com/features/cinema/cinema-reviews/i-movie-review-by-baradwaj-rangan/article6789179.ece|title=Shankar's I Review|publisher=''[[The Hindu]]''|date=14 January 2015}}</ref> Haricharan Pudipeddi, writing for ''[[Indo-Asian News Service|IANS]]'', rated the film 2 out of 5 and said, "All that's big may not necessarily be great. Hope Shankar realises that much better films can be made on a smaller canvas and much lower budget."<ref>{{cite web|url=http://movies.ndtv.com/movie-reviews/i-movie-review-1075|title=Shankar's I Movie Review|publisher=''NDTV Movies''|date=14 January 2015}}</ref> ''[[Sify]]'' wrote, "''I'' is definitely not the best of Shankar and he has to take the blame for poor writing. His story is predictable and there are no twists or scenes which keeps you engaged. Barring few eye-popping stunt scenes, a slew of beautiful unseen locations, breathtaking camera by PC Sreeram and few hummable songs by AR Rahman, ''I'' is very ordinary".<ref>http://www.sify.com/movies/i-review-tamil-15058840.html</ref> ''[[Deccan Chronicle]]'' gave the film 2.5 stars out of 5 and said, "While the movie and the effort is good technically, its content is just average".<ref>{{cite web|url=http://www.deccanchronicle.com/150114/entertainment-movie-review/article/movie-review-%E2%80%98i%E2%80%99-shankars-directorial-fails-impress|title=Shankar's I fails to impress|publisher=''Deccan Chronicle''|date=14 January 2015}}</ref> ''[[Oneindia]]'' also rated the film 2.5 out of 5 saying, "For a movie which had so much of anticipation, ''I'' doesn't feed its audience enough to fulfill their expectations. The story is plain and doesn't look like a normal Shankar movie which would otherwise have interesting twists and turns."<ref>{{cite web|url=http://www.filmibeat.com/tamil/reviews/2015/i-movie-review-ai-review-vikrams-s-i-critics-fans-review-170469.html|title=I Movie Review: Plot Is Not Up To The Mark|publisher=''Oneindia''|date=14 January 2015}}</ref> Gautaman Bhaskaran, writing for ''[[The Hindustan Times]]'', rated the film two and a half stars, stating that Vikram's performance was the film's "only high point"; he noted that the film had similarities to the novel ''[[The Hunchback of Notre-Dame]]'' (1831) and the fairy tale ''[[Beauty and the Beast]]'' (1756), "without infusing any novelty into these age-old yarns."<ref>{{cite web | url=http://www.hindustantimes.com/entertainment/reviews/i-review-vikram-cannot-salvage-this-tale-of-hunchback-and-beauty/article1-1306982.aspx# | title=I review: Vikram cannot salvage this tale of Hunchback and Beauty | work=The Hindustan Times | date=15 January 2015 | accessdate=15 January 2015 | author=Gautaman Bhaskaran}}</ref> Deepanjana Pal from ''[[Firstpost]]'' wrote, "''I'' is too long, too stupid and too regressive to be entertaining" and also called it "superficial and the least fun Shankar film ever".<ref>http://www.firstpost.com/bollywood/review-vikram-stars-regressive-superficial-least-fun-shankar-film-ever-2049317.html</ref>
''[[The Hindu]]'' stated, "Vikram's terrific performance is let down by an uninspired, exhausting movie". <ref>{{cite web|url=http://www.thehindu.com/features/cinema/cinema-reviews/i-movie-review-by-baradwaj-rangan/article6789179.ece|title=Shankar's I Review|publisher=''[[The Hindu]]''|date=14 January 2015}}</ref> Haricharan Pudipeddi, writing for ''[[Indo-Asian News Service|IANS]]'', rated the film 2 out of 5 and said, "All that's big may not necessarily be great. Hope Shankar realises that much better films can be made on a smaller canvas and much lower budget."<ref>{{cite web|url=http://movies.ndtv.com/movie-reviews/i-movie-review-1075|title=Shankar's I Movie Review|publisher=''NDTV Movies''|date=14 January 2015}}</ref> ''[[Sify]]'' wrote, "''I'' is definitely not the best of Shankar and he has to take the blame for poor writing. His story is predictable and there are no twists or scenes which keeps you engaged. Barring few eye-popping stunt scenes, a slew of beautiful unseen locations, breathtaking camera by PC Sreeram and few hummable songs by AR Rahman, ''I'' is very ordinary".<ref>http://www.sify.com/movies/i-review-tamil-15058840.html</ref> ''[[Deccan Chronicle]]'' gave the film 2.5 stars out of 5 and said, "While the movie and the effort is good technically, its content is just average".<ref>{{cite web|url=http://www.deccanchronicle.com/150114/entertainment-movie-review/article/movie-review-%E2%80%98i%E2%80%99-shankars-directorial-fails-impress|title=Shankar's I fails to impress|publisher=''Deccan Chronicle''|date=14 January 2015}}</ref> Gautaman Bhaskaran, writing for ''[[The Hindustan Times]]'', rated the film two and a half stars, stating that Vikram's performance was the film's "only high point"; he noted that the film had similarities to the novel ''[[The Hunchback of Notre-Dame]]'' (1831) and the fairy tale ''[[Beauty and the Beast]]'' (1756), "without infusing any novelty into these age-old yarns."<ref>{{cite web | url=http://www.hindustantimes.com/entertainment/reviews/i-review-vikram-cannot-salvage-this-tale-of-hunchback-and-beauty/article1-1306982.aspx# | title=I review: Vikram cannot salvage this tale of Hunchback and Beauty | work=The Hindustan Times | date=15 January 2015 | accessdate=15 January 2015 | author=Gautaman Bhaskaran}}</ref> Deepanjana Pal from ''[[Firstpost]]'' wrote, "''I'' is too long, too stupid and too regressive to be entertaining" and also called it "superficial and the least fun Shankar film ever".<ref>http://www.firstpost.com/bollywood/review-vikram-stars-regressive-superficial-least-fun-shankar-film-ever-2049317.html</ref>


''[[Variety (magazine)|Variety]]'' magazine's Ronnie Scheib wrote, "Shankar’s visual ingenuity keeps things zippy for much of the hefty 188-minute running time, and star Chiyaan Vikram delivers a knockout three-pronged performance, but this cinematic bravura is offset by underdeveloped scripting, flatly one-dimensional villains and overdone lone-hero-vs.-swarms-of-murderous-attackers setpieces".<ref>http://variety.com/2015/film/reviews/film-review-i-1201407492/</ref> Rachel Saltz from ''[[The New York Times]]'' wrote, "''I'' is exuberant and unselfconscious but too cartoonish to engage your emotions. The onslaught of images and music will engage your senses, though, even as you’re left giggling at the too-muchness of it all".<ref>http://www.nytimes.com/2015/01/15/movies/i-a-tamil-film-by-shankar-starring-vikram.html?_r=0</ref> J Hurtado from ''[[Twitch Film]]'' wrote, "''I'' strains the boundaries of self-indulgence and modern tolerance in a way that has become something of a plague among Indian blockbusters. The film is amazing to look at, features a number of amazing set pieces, and some appropriately over the top action sequences, but even with everything including a few kitchen sinks thrown in, it may go on a bit too long for its own good".<ref>http://twitchfilm.com/2015/01/review-shankars-i-a-tale-full-of-sound-and-fury-signifying-something.html</ref>
''[[Variety (magazine)|Variety]]'' magazine's Ronnie Scheib wrote, "Shankar’s visual ingenuity keeps things zippy for much of the hefty 188-minute running time, and star Chiyaan Vikram delivers a knockout three-pronged performance, but this cinematic bravura is offset by underdeveloped scripting, flatly one-dimensional villains and overdone lone-hero-vs.-swarms-of-murderous-attackers setpieces".<ref>http://variety.com/2015/film/reviews/film-review-i-1201407492/</ref> Rachel Saltz from ''[[The New York Times]]'' wrote, "''I'' is exuberant and unselfconscious but too cartoonish to engage your emotions. The onslaught of images and music will engage your senses, though, even as you’re left giggling at the too-muchness of it all".<ref>http://www.nytimes.com/2015/01/15/movies/i-a-tamil-film-by-shankar-starring-vikram.html?_r=0</ref> J Hurtado from ''[[Twitch Film]]'' wrote, "''I'' strains the boundaries of self-indulgence and modern tolerance in a way that has become something of a plague among Indian blockbusters. The film is amazing to look at, features a number of amazing set pieces, and some appropriately over the top action sequences, but even with everything including a few kitchen sinks thrown in, it may go on a bit too long for its own good".<ref>http://twitchfilm.com/2015/01/review-shankars-i-a-tale-full-of-sound-and-fury-signifying-something.html</ref>

Revision as of 06:01, 25 January 2015

I
Theatrical poster
Theatrical poster
Directed byShankar
Written byShankar
Subha
Produced byV. Ravichandran
D. Ramesh Babu
StarringVikram
Amy Jackson
CinematographyP. C. Sreeram
Edited byAnthony
Music byA.R. Rahman
Production
company
Distributed byAascar Film
Release date
14 January 2015
Running time
188 minutes[1]
CountryIndia
LanguageTamil
Budget₹1 billion (US$12 million)[2]
Box office₹1.37 billion (US$16 million)(7 Days Collection)[3]

I [a](also known as Shankar's I ) is a 2015 Indian Tamil romantic thriller film written and directed by Shankar and co-written by Subha. Produced and distributed by V. Ravichandran under his production company, Aascar Films, the film features Vikram and Amy Jackson in lead roles while Suresh Gopi, Upen Patel, Santhanam and Ramkumar Ganesan portray pivotal roles. The soundtrack and film score were composed by A. R. Rahman. Production design was handled by T. Muthuraj. P. C. Sreeram was the film's cinematographer and editing was done by Anthony.

The visual effects were designed by V. Srinivas Mohan through Rising Sun Pictures. Weta Workshop had worked on the digital and prosthetic make-up and background arts for the film. The dubbed versions in Telugu and Hindi are also titled I.[5][6] Principal photography commenced on 15 July 2012. The filming lasted for two years and eight months, during which shooting was done extensively in China.[7] Further schedules were filmed in locations in Chennai, Bangkok, Jodhpur, Kodaikanal, Pollachi, Bangalore and Mysore.

The film, released on 14 January 2015, tells the story of a body builder turned super model, played by Vikram, who after being deformed, exacts revenge upon those who turned him into a hunchback.[8] The film received mixed reviews, but went on to perform well commercially, with critics praising Vikram's performance on his 50th film.[9][10][11]

Plot

Lingesan (Vikram) is a bodybuilder from the suburbs of Chennai, whose main ambition is to become Mr. India. He wins the title of Mr. Tamil Nadu, which gives him entry to the Mr. India paegant, ending the hopes of another bodybuilder Ravi (M. Kamaraj), who contended for the same title in order to land a job at the Indian Railways. Lingesan has a huge crush on Diya (Amy Jackson), a leading supermodel. Though he has no hopes of ever winning Diya's love, given their respective statuses in society, fate brings them together when Diya is blacklisted and all her advertisement film contracts cancelled by popular model John (Upen Patel), Diya's co-star in all her advertisements, after she had constantly refused to have sex with him. Diya decides to replace John with Lingesan, whom she earlier met at one of her shoots, as her co-star for her next advertisement film to save her career. Lingesan agrees, sacrificing his Mr. India dreams in the process.

Lingesan is given a makeover by Diya's stylist, Osma Jasmine (Ojas Rajani), a transgender woman, and is rechristened as Lee. The shoot initially does not go well as Lingesan is shy and awkward around Diya. On her director's advice, Diya pretends to fall in love with Lingesan so that he would loosen up and perform better during the shoot. The plan proves to be successful as Lingesan improves and gradually both take the modelling world by storm as the lead pair. As time passes, Diya reciprocates Lingesan's love for her and they soon get engaged. John is subsequently replaced by Lingesan in all advertisements and relegated to minor local advertisements. He feels that Lingesan has ruined his modelling career. Meanwhile, Osma too falls in love with Lingesan, who turns down her advances. Osma feels humiliated by Lingesan's rejection. Later, Lingesan refuses to endorse the soft drink marketed by wealthy industrialist Indra Kumar's (Ramkumar Ganesan) company because it was reported to have pesticides. Kumar's company suffers financial and image losses as a result. Kumar, along with Ravi, John and Osma, conspire to take revenge on Lingesan and destroy his fame and modelling career.

A couple of days before his wedding, Lingesan slowly starts deforming with hair and teeth loss and a skin condition. He consults his friend Dr. Vasudevan (Suresh Gopi), who is also the guardian of Diya's family. Vasudevan informs him that he is suffering from a rare genetic disease, which results in premature ageing, and that he will not die soon and would suffer more, since it has no cure. Lingesan's condition worsens, with his face and body deforming, and eventually becomes a hunchback. In his current condition, Lingesan decides to disappear from public life and also from Diya's life by faking his death in a car accident. Only his close friend Babu (Santhanam) and Vasudevan know that he is alive. Lingesan asks Vasudevan to marry Diya as he is the only person who will be able to understand Diya's past and present situation. Vasudevan agrees and the wedding is fixed.

On the night before the marriage, Lingesan comes to know from another doctor that he is not suffering from an incurable genetic disease but from a disease called H4N2 influenza, caused by the "I" virus, which can only be transmitted by injection. Lingesan finds out that John, Osma, Kumar, Ravi and, to his shock, Vasudevan too, are responsible for injecting the virus into his body. Vasudevan had an insatiable lust on Diya since she was a teenager and could not bear the fact that she chose Lingesan over him. As a result, he sided with Lingesan's enemies and planned the entire operation to get Lingesan injected with the I virus. An enraged and betrayed Lingesan abducts Diya on her wedding day and keeps her safely in an old house.

Lingesan, with the help of Babu, starts taking revenge on the five people who had deformed him. He first immolates Ravi, who suffers severe burns. He then prepares a paste which Osma applies on her body, causing her body to sprout huge growths of hair. Next, he subjects Kumar to bee stings all over his body. He fights John over a moving train and gets him electrocuted. Finally, he gets Vasudevan to unwittingly inject a deadly virus on himself, causing his whole body to swell up. After he has avenged those who deformed him, Lingesan reveals his present condition to Diya, who, though initially taken aback, still loves him in spite of his deformity. They decide to live a secluded life together. Lingesan undergoes ayurvedic treatment for his condition and soon returns to his normal self.

Cast

Production

Origin

In an interview with the Tamil channel Sun TV, held shortly after the release of Enthiran in October 2010, the film's lead actor Rajinikanth revealed that Shankar, in 1996, following the release of his Indian, had approached and pitched three storylines for him to consider for his next venture. Rajinikanth was impressed with two of the scripts and agreed to star in the films, which became Sivaji (2007) and Enthiran (2010). The third script narrated by Shankar was centered on a aspiring bodybuilder who would later turn into a deformed hunchback following a freak accident. Rajinikanth was sceptical of it and refused it.[12][b] Following the release of Nanban (2012), Shankar revived the project with Vikram in the lead.

Development

File:Richard Taylor 2003.jpg
Shankar made potential discussions with Richard Taylor (pictured) for special effect and designing props for I.

Director Shankar collaborated with writers Suresh and Balakrishnan, to work on the script of his next film.[14] Music director A. R. Rahman was signed in to compose the soundtrack album and background score for the film, collaborating with Shankar for the tenth time.[c] P. C. Sreeram was confirmed to do the film's cinematography, collaborating with Shankar for the first time.[15] Action choreographer Peter Hein had to back out of the project due to commitments with S. S. Rajamouli's film Baahubali (2015).[16] As a result, Martial arts choereographer Yuen Woo-ping was selected for handling the stunt sequences.[17] Additional stunt direction and supervision was done by Anl Arasu.[17] VFX company Rising Sun Pictures under visual effects designer V. Srinivas Mohan was selected to provide the special effects in motion filming. Indian film production designer T. Muthuraj was confirmed as the film's art director.[18] In May 2012, Shankar visited New Zealand and met filmmaker Peter Jackson and Richard Taylor's special effects and prop company Weta Workshop.[19] Sean Foot and Davina Lamont provided the prosthetic makeup for Vikram's beast get-up in the film and additional prosthetic makeup was done by Christien Tinsley and Dominie Till.[20] The film was earlier reported to be titled as either Thendral or Therdal, but it was later confirmed that the project would be titled I.[21][22] Gavin Miguel and Mary E. Vogt were in charge of the costume designing of the film's cast.[23] Accoridng to Shankar, Azhagan and Aanazhagan were the alternate titles that were kept in mind, but since they were already used, he decided that a single alphabet would be the film's title. Since 'I' also meant beauty and explained the character of the protagonist, the alphabet was finalised to be the film's title.[24]

In September of 2014, producer and distributor Aascar V Ravichandran, stated the project would cost about ₹2.2 billion (US$26 million),[25] however, by October of 2014, he was widely quoted as stating the budget would be less than ₹1 billion (US$12 million)[26][27][28][29][30][d]

Casting

In April 2012, Vikram was selected to feature in the lead role.[31] Priyanka Chopra was initially reported to be in talks for the female lead.[32] Later, Asin's name was suggested alongwith Chopra.[33] It was reported that Deepika Padukone was also approached.[34] Padukone denied her involvement in the film.[34] More than a week after the film's release, model-turned-actress Evelyn Sharma claimed that she auditioned for the role and eventually landed the role but opted out of it due to language barrier.[35][36][37] Samantha Ruth Prabhu was then signed on, but was forced to opt out citing date issues as the reason.[38] The role finally went to Amy Jackson, who was paid ₹7.5 million (US$90,000) for acting in the film.[39]Santhanam, Upen Patel, Srinivasan[40] and Suresh Gopi were selected to play the principal supporting characters in the film.[41] Ramkumar Ganesan was added to the cast to play a pivotal role in the film.[42] Jiiva was considered for portraying the antagonist, but was unable to accept the offer due to his prior commitments.[43] Hollywood actor Arnold Schwarzenegger was reported to play an award presenter for a brief scene. Ravichandran, however, denied the news, but said that he would appear in the audio launch of the film. To prepare for his role in I, Vikram took some weight loss and gain tips from Arnold as well.[44] Make-up artiste Ojas M. Rajani was reported to play the role of a transgender make-up artiste in the film.[45] Mr. Asia 2014 Syed Siddiq appeared in the action sequences featuring Vikram.[46]

Character looks

In the film, Vikram plays the character called 'Lingesan', who considers Arnold Schwarzenegger as a role model and his only aim in life is to win the Mr. Tamil Nadu title. Shankar had crafted the hair style of Vikram by taking the front curl look of the younger Arnold Schwarzenegger as a reference.[47] As per director Shankar, among all get-ups in the film, the hunchbacked man character was the most difficult one to sketch. Vikram was confirmed to sport his hunchbacked get-up in most parts of the film.[47] The bubbles observed on the character's face were reported to be designed by Weta.[47] Amy Jackson plays a model in the film. On casting and re-defining her looks Shankar was quoted saying, "I wanted someone who could authentically look like a model and then fixed Amy Jackson".[7] Vikram also went bald for the film to change his looks in the film easier.[48] Santhanam too lost a lot of weight for his role as well.[49] Peter Ming used actual cyclists in China for a cycle fight scene that was shot there.[50]

Filming

Principal photography officially commenced on 15 July 2012 accompanying a poster photo shoot that featured Vikram and Jackson.[51] The first schedule of filming was completed in Chennai by early September 2012.[52] The main cast and crew were off to China for a 50 day schedule to shoot certain stunt scenes while some song sequences were also filmed at locales in the northern part of the Hunan province. The schedule in China was wrapped up by late November 2012.[53][54] In an interview with The Times of India, one of the film's line producer, Bill Chang was quoted saying, "We worked closely with S. Shankar for nearly fifty days in 2012, during which his film was shot in nine different locations. The range of locations available in China is simply mind-boggling. No other country in the world has such variety of locales ranging from colored mountains to futuristic city landscapes." Scenes in the song "Pookkalae Sattru Oyivedungal" were shot in Red Seabeach in Panjin and on Li river in Guilin.[55] In January 2013, a fight scene was filmed at an abandoned, 20 year old factory in Chennai.[56] Sixty percent of the shooting was completed by the end of the same month.[57] [58] By March 2013, four songs and three major action sequences were shot around China, Bangkok, Jodhpur, Kodaikanal, Pollachi and Chennai.[41] In June 2013, a three week filming schedule was completed in Bangalore, Mysore and Chennai, and 75% of the shooting was completed by July 2013.[59] Filming was almost wrapped up by March 2014, with just one song sequence and patch-work for the film remaining.[60] Shankar confirmed that the song would be shot after the film's audio launch.[61] As per reports, a song of 5 minutes duration was shot for 40 days.[7] For filming one of the songs, Vikram had gained a lot of weight of about 110 kg as he had to wear bulky costumes for the number.[62] The remaining song sequence was filmed at Prasad labs in Vadapalani, Chennai where a set was erected by Muthuraj.[63] On 24 September 2014, Jackson confirmed that the shooting of the film was completed.[64]

Post-production

In February 2014, Vikram started dubbing for the first half of the film.[65] in March 2014, Vikram had completed his dubbing portions for the first half of the film.[66] On 3 April 2014, film critic and journalist Sreedhar Pillai stated that the film's trailer was in stages of editing.[67] Patchwork and dubbing for the film was completed on 11 September 2014.[61]

Music

Main article: I (soundtrack)

A. R. Rahman composed the soundtrack album and background score for the film.[68] The music of the Tamil version was launched at the Nehru Indoor Stadium in Chennai on 15 September 2014.[69] On 5 September 2014, Arnold Schwarzenegger stated that he would be participating in the film's audio launch via a video on YouTube.[70] The Hindi and Telugu versions of the soundtrack album were released on 29 December 2014 and 30 December 2014, respectively.

Release

Distribution

Ravichandran earlier had stated that the film would be releasing on October 23, 2014 but the date was later pushed due to extensive post-production and dubbing works.[71] The film is scheduled to release on 14 January 2015.[72] It is stated that the film would be released in 3000 screens worldwide.[73] The film was planned to be released in Hindi, Chinese and English along with the Tamil and the dubbed Telugu versions.[74] The rights for the dubbed Telugu version were purchased for ₹300 million (US$3.6 million) by Mega Super Good Films.[75][76] The theatrical rights in Tamil Nadu were sold to Sushma Cine Arts.[77]

Marketing

The first look production poster of the film was unveiled on 15 July 2012.[78] Stills featuring the lead pair were released in March 2014.[79][80] The official motion poster teaser of the film was released on YouTube on 11 September 2014.[81] The motion poster crossed 1 million views by the third day of its release.[82] Two posters released on 12 September 2014, with J. Hurtado of Twitch Film labelling them as "out of this world".[83]

The producer screened a sneak preview of the teaser and the song "Ennodu Nee Irundhaal" for the critics in late August 2014. The teaser carried a dummy music score that was not composed by A. R. Rahman.[84]

The complete teaser trailer of the film was leaked on the internet on 2 September 2014. Although the leaked teaser lacked decipherability, the person who had leaked the teaser openly informed the team about it and challenged them to take action against him. After further inquiries, it was revealed that the culprit broke into producer Ravichandran's office during the night and had copied the teaser. However, Ravichandran refused to make changes to the leaked teaser, and planned to release it as per the original schedule.[85]

The teaser was unveiled at the audio launch of the film.[86] Hurtado in his teaser review wrote, "We see Vikram taking on multiple characters including a Quasimodo-type, kicking monstrous amounts of ass in various action sequences, running across water, riding a cyborg motorcycle, and dancing up a storm in some absurdly colorful backgrounds." and concluded by saying "Shankar is nothing if not a visual stylist, and it looks like he's pulling out all the stops for this one."[87] Prajakta Hebbar of IBNLive wrote, "When we heard that Tamil filmmaker Shankar was making a new film, we fully expected it to be larger-than-life, with a funky storyline and starring popular actors. But what we didn't expect was that feeling of thrill and intrigue.", asserting that "Vikram and Shankar have us hooked with the teaser.".[88] Nivedita Mishra of the Hindustan Times elaborated in her teaser review, "Without doubt, the film's special effects are great by any standards. Now, whether or not, they have been indigenously put together or have been outsourced from the West, the producers alone will know, but just the desire to make a film that gets its production value right yet doesn't overdo it, is good enough. Here's hoping it will ignite a desire among Indians to go for the skies." and praised the spectacular landscapes, edgy camera angles, action sequences before concluding that "Shankar has put in a lot of effort to make this magnum opus worth a watch if teasers are to go by."[89] Behindwoods wrote, "Anyone who sees this remarkably impactful teaser would keep rewinding what he / she saw, to relive the experience over and over again."[84] The teaser crossed 1 million views in just 12 hours of its release, making it the first Indian film to do so, beating the record set by the teaser of the Bollywood film, Bang Bang! (2014), which crossed 1 million views in 13 hours.[90] It reached 7 million views in 2 weeks after its release, becoming the only Tamil film to cross the mark till date.[91]

The film was promoted by Vikram on Bigg Boss 8.[92]

Home media

The media rights of the film were purchased by Jaya TV for ₹200 million (US$2.4 million). The media rights included satellite rights and ringtones.[93]

Reception

Critical response

I received generally positive reviews by film critics, with major praise directed to Vikram's performance. Subhash K. Jha gave 4 stars out of 5 describing it as the "most exceptional" film from Shankar and wrote "the film takes us beyond the imaginable and the conceivable, fusing with fabulous flamboyance the fantasy element with a level of heightened reality that’s commercial cinema’s forte".[94] Komal Nahta gave a highly positive review and felt that Shankar's direction was "first rate" and wrote "His vision is unique and the translation of his vision on to the celluloid is brilliant. He has kept the narration so interesting that the viewer’s eyes remain glued to the screen. He has given the film a huge canvas and has made it an audio-visual treat.[95] The Times of India rated the film with 3.5 out of 5 calling it a "fairy tale" writing: "Shot mesmerisingly by PC Sreeram on virgin locales in China and India, with world class CG work, this spectacle works because at the core, it's a romantic-thriller told simplistically."[96] Rediff gave 3.5 stars out of 5 noting the non-linear screenplay which alternates between "the light-hearted past and the thrilling present which keeps the viewers engrossed. The review also praised the cast performance, the music and the cinematography writing "Sreeram's visuals, especially those shot in China, simply stun you, giving new life and meaning to the already memorable songs."[97] Rajeev Masand from CNN-IBN gave 3 out of 5 terming as "a work of staggering ambition" and wrote "There's a lesson in I for makers of masala movies everywhere: Big-budget commercial films don't have to be lazy, mindless enterprises; you can bring big ideas and apply craft. I may be far from perfect, but for the most part it's pretty entertaining stuff."[98] Daily News & Analysis gave the film 3 on 5 stars praising the visual effects and Computer-generated imagery noting "all above-par by Indian standards."[99] Behindwoods.com rated the movie 3 out of 5 and stated, "though the story is predictable beyond a point, it's an amalgamation of 'Masters' at play which works to a larger extent because of their huge efforts".[100]

The Hindu stated, "Vikram's terrific performance is let down by an uninspired, exhausting movie". [101] Haricharan Pudipeddi, writing for IANS, rated the film 2 out of 5 and said, "All that's big may not necessarily be great. Hope Shankar realises that much better films can be made on a smaller canvas and much lower budget."[102] Sify wrote, "I is definitely not the best of Shankar and he has to take the blame for poor writing. His story is predictable and there are no twists or scenes which keeps you engaged. Barring few eye-popping stunt scenes, a slew of beautiful unseen locations, breathtaking camera by PC Sreeram and few hummable songs by AR Rahman, I is very ordinary".[103] Deccan Chronicle gave the film 2.5 stars out of 5 and said, "While the movie and the effort is good technically, its content is just average".[104] Gautaman Bhaskaran, writing for The Hindustan Times, rated the film two and a half stars, stating that Vikram's performance was the film's "only high point"; he noted that the film had similarities to the novel The Hunchback of Notre-Dame (1831) and the fairy tale Beauty and the Beast (1756), "without infusing any novelty into these age-old yarns."[105] Deepanjana Pal from Firstpost wrote, "I is too long, too stupid and too regressive to be entertaining" and also called it "superficial and the least fun Shankar film ever".[106]

Variety magazine's Ronnie Scheib wrote, "Shankar’s visual ingenuity keeps things zippy for much of the hefty 188-minute running time, and star Chiyaan Vikram delivers a knockout three-pronged performance, but this cinematic bravura is offset by underdeveloped scripting, flatly one-dimensional villains and overdone lone-hero-vs.-swarms-of-murderous-attackers setpieces".[107] Rachel Saltz from The New York Times wrote, "I is exuberant and unselfconscious but too cartoonish to engage your emotions. The onslaught of images and music will engage your senses, though, even as you’re left giggling at the too-muchness of it all".[108] J Hurtado from Twitch Film wrote, "I strains the boundaries of self-indulgence and modern tolerance in a way that has become something of a plague among Indian blockbusters. The film is amazing to look at, features a number of amazing set pieces, and some appropriately over the top action sequences, but even with everything including a few kitchen sinks thrown in, it may go on a bit too long for its own good".[109]

Box office

According to Box Office India, I earned around ₹210 million (US$2.5 million) nett in South India on its first day,[110] setting records in Kerala and Nizam/AP. The film grossed over ₹347 million (US$4.2 million) worldwide on its opening day.[111] The film went on to collect ₹556 million (US$6.7 million) nett in India in three days from all its versions.[110]

In its extended five-day weekend, the film earned ₹950 million (US$11 million) nett in India from all three versions, with the Hindi version netting ₹75 million (US$900,000).[112] The film earned around ₹1.37 billion (US$16 million) nett from all versions in it's first week.[113]

Notes

  1. ^ According to The Times of India, Shankar opted for this title as he thought it "explains all the characteristics of the protagonist"; the word has a variety of meanings, which include "king, beauty, astonishment, guru, vulnerability, owner and arrow".[4]
  2. ^ The claim was also backed by composer A. R. Rahman who, in the press meet held to unveil the film's Hindi version, disclosed to the media that Shankar had discussed the film with him almost 15 years ago.[13]
  3. ^ A. R. Rahman and Shankar had previously collaborated for nine films: Gentleman (1993), Kadhalan (1994), Indian (1996), Jeans (1998), Mudhalvan (1999), Nayak (2001), Boys (2003), Sivaji (2007) and Enthiran (2010).[14]
  4. ^ Shankar: "Though estimated around 150 crore rupees, the budget of the film will be less than 100 crores"[27]

References

  1. ^ Shankar's I run time is 188 min - The Times of India Dated 7 January 2015 Retrieved 7 January 2015
  2. ^ "Shankar's 'I': Big is not always great". Business Standard. 14 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ "Vikram starrer 'I' makes 137 crore in 7 days". International Business Times. 23 January 2015.
  4. ^ Ramanujam, Srinivasa (3 September 2013). "Kollywood filmmakers opt for classical words for film titles". The Times of India. Archived from the original on 13 September 2014. Retrieved 3 September 2013.
  5. ^ "'I' will remain 'I'". Behindwoods. 15 September 2014. Archived from the original on 15 September 2014. Retrieved 15 September 2014.
  6. ^ "Vikram putting extra effort for Hindi dubbing of Movie I". news.biharprabha.com. IANS. 12 October 2014. Retrieved 12 October 2014.
  7. ^ a b c "Jackie Chan and Arnold Schwarzenegger set for South gala". Deccan Chronicle. Archived from the original on 13 September 2014. Retrieved 26 August 2014.
  8. ^ IANS (17 January 2015). "'I' - Vikram takes 'Beauty and The Beast' to another level (IANS Movie Review, Rating - ****)". business-standard.com.
  9. ^ "'I' Tweet Review: The film has a thin plot, but Vikram manages to look convincing, earnest and real". IBNLive.
  10. ^ "Movie review: Vikram's performance is the only redeeming feature of I". intoday.in.
  11. ^ http://www.tamilstudios.com/movie/i-2015/
  12. ^ Rajinikanth (Actor) (October 2010). Super Star Rajini - Special Interview (Interview) (in Tamil). Chennai: Sun TV.
  13. ^ A. R. Rahman (Composer) (3 January 2015). 'I' Movie: Hindi Audio Launch Event (YouTube). Bollywood Hardcore. Event occurs at 2:15.
  14. ^ a b V. Lakshmi (11 March 2012). "Shankar to find a new team". The Times of India. Archived from the original on 13 September 2014. Retrieved 27 December 2013.
  15. ^ "PC Sreeram in Shankar's next film". The Times of India. 22 June 2012. Archived from the original on 13 September 2014. Retrieved 15 July 2012. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ V. Menon, Thinkal (7 June 2014). "I wanted to work in 'Ai': Peter Hein". Deccan Chronicle. Archived from the original on 13 September 2014. Retrieved 10 August 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  17. ^ a b "'I' and the Matrix". The Times of India. 3 December 2012. Archived from the original on 13 September 2014. Retrieved 7 September 2014.
  18. ^ "'ஐ'". S. Shankar Official Website. 21 June 2012. Archived from the original on 13 September 2014. Retrieved 24 July 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  19. ^ Prasad, Shiva (16 July 2013). "Shankar opens up on 'Ai'". The Times of India. Archived from the original on 13 September 2014. Retrieved 30 July 2013.
  20. ^ ""Shankar has taken technology to a totally different level in 'Ai'" - PC Sreeram". Behindwoods. 22 June 2014. Archived from the original on 13 September 2014. Retrieved 22 August 2014.
  21. ^ "Shankar, Vikram to team up for 'Thendral'". IBNLive. 16 May 2012. Archived from the original on 13 September 2014. Retrieved 28 August 2014.
  22. ^ "Shankar, Vikram, Samantha next Project named as 'I'". The Times of India. 23 June 2012. Archived from the original on 13 September 2014. Retrieved 28 August 2014.
  23. ^ "Shankar's 'Ai' getting ready for release". Sify. 24 March 2014. Archived from the original on 15 September 2014. Retrieved 15 September 2014.
  24. ^ "'I' isn't the first choice ..." Behindwoods. 17 September 2014. Archived from the original on 17 September 2014. Retrieved 17 September 2014.
  25. ^ TE Narasimhan (17 September 2014). "India's costliest movie I to be released in 10,000 screens in China". Business Standard. Retrieved 3 January 2015.
  26. ^ "IBNLive".
  27. ^ a b "Official Shankar's Website".
  28. ^ "IBtimes".
  29. ^ "the hindu news".
  30. ^ "indiaglitz".
  31. ^ "Shankar's choice is Vikram". Behindwoods. 26 April 2012. Archived from the original on 13 September 2014. Retrieved 14 June 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  32. ^ http://www.ibnlive.com/news/vikram-and-asin-to-act-together-in-shankars-next-film-sources/259182-8.html
  33. ^ "'Therdal' to have a Bollywood lead". The Times of India. 22 May 2012. Archived from the original on 13 September 2014. Retrieved 14 June 2012. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  34. ^ a b Shekhar (24 July 2012). "I am not doing Shankar's telugu film: Deepika Padukone". Oneindia Entertainment. Archived from the original on 13 September 2014. Retrieved 13 September 2014.
  35. ^ "Evelyn Sharma was offered the lead in I". Hindustan Times. IANS. 24 January 2015.
  36. ^ "Evelyn Sharma was offered the lead in 'I'". Zee News. IANS. 24 January 2015.
  37. ^ http://www.hindustantimes.com/regional/evelyn-sharma-wants-to-work-in-tamil-cinema/article1-1309606.aspx
  38. ^ V. Lakshmi (29 June 2012). "Samantha out of Shankar's film". The Times of India. Archived from the original on 13 September 2014. Retrieved 11 September 2014. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; 3 October 2014 suggested (help); Italic or bold markup not allowed in: |publisher= (help)
  39. ^ "Amy Jackson signs 'I' for a whooping price". IBNLive. 21 July 2012. Archived from the original on 13 September 2014. Retrieved 11 September 2014.
  40. ^ "Shankar wants Powerstar". Behindwoods. 5 July 2012. Archived from the original on 13 September 2014. Retrieved 5 July 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  41. ^ a b "'Ai' Audio Launch: Arnold Schwarzenegger Looking Forward to Visit India [VIDEO]". International Business Times. 6 September 2014. Archived from the original on 21 September 2014. Retrieved 21 September 2014.
  42. ^ Rangarajan, Malathi (7 July 2012). "Grand re-entry". The Hindu. Archived from the original on 13 September 2014. Retrieved 15 July 2012. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  43. ^ "Why Jiiva rejected Shankar's 'Ai'?". SS Music. 29 January 2014. Archived from the original on 13 September 2014. Retrieved 30 January 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  44. ^ "Arnold Schwarzenegger to launch Telugu movie 'Ai'?". Deccan Chronicle. 26 August 2014. Archived from the original on 13 September 2014. Retrieved 26 August 2014.
  45. ^ Subramanian, Anupama (9 June 2014). "Real to wwwreel, all happening in 'Ai'". Deccan Chronicle. Archived from the original on 13 September 2014. Retrieved 10 August 2014. {{cite web}}: Check |archiveurl= value (help); Italic or bold markup not allowed in: |publisher= (help)
  46. ^ Achal, Ashwin (26 August 2014). "The champion quest". The Hindu. Archived from the original on 13 September 2014. Retrieved 26 August 2014.
  47. ^ a b c "AN EXCLUSIVE SCOOP ON 'I' AND ITS MAKING VIDEO". Cinemalead. Archived from the original on 17 September 2014. Retrieved 17 September 2014.
  48. ^ ""Anything for 'Ai'"- Vikram". Behindwoods. 24 March 2014. Archived from the original on 13 September 2014. Retrieved 28 August 2014.
  49. ^ "Santhanam emulates Vikram for Shankar's 'Ai'". Behindwoods. 21 January 2014. Archived from the original on 13 September 2014. Retrieved 29 August 2014.
  50. ^ M. Suganth (17 September 2014). "Arnold was an inspiration for Vikram's character". The Times of India. Archived from the original on 17 September 2014. Retrieved 17 September 2014.
  51. ^ M. Suganth (14 July 2012). "Shankar's & Venkat Prabhu's films launched". The Times of India. Archived from the original on 13 September 2014. Retrieved 15 July 2012. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  52. ^ Srinivasan, Lata (24 July 2012). "Priyanka or Deepika for Vikram?". The Times of India. Archived from the original on 13 September 2014. Retrieved 24 July 2012. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  53. ^ "Amy Jackson takes time off from shoot to explore China". NDTV Movies. 16 October 2012. Archived from the original on 13 September 2014. Retrieved 16 October 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  54. ^ "Vikram's look in Shankar's 'I'". Behindwoods. 29 November 2012. Archived from the original on 13 September 2014. Retrieved 29 November 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  55. ^ Kumar, Hemanth (22 September 2014). "Chinese temptation for Tollywood". The Times of India. Archived from the original on 23 September 2014. Retrieved 23 September 2014.
  56. ^ Sidhardhan, Sanjith (19 January 2013). "Shankar's 'I' leaves Suresh Gopi voiceless". The Times of India. Archived from the original on 13 September 2014. Retrieved 22 January 2013.
  57. ^ "Shankar's next with Vikram on fast track". The Times of India. 3 January 2013. Archived from the original on 13 September 2014. Retrieved 4 January 2013.
  58. ^ "I tamil film songs lyrics". tamilsonglyrics. Archived from the original on 7 January 2015.
  59. ^ "Latest on Shankar's 'Ai'". Sify. 17 July 2013. Archived from the original on 13 September 2014. Retrieved 12 August 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  60. ^ Kumar, Hemanth (31 March 2014). "Vikram, Amy Jackson sizzle in Shankar's 'Ai'". The Times of India. Archived from the original on 22 September 2014. Retrieved 22 September 2014.
  61. ^ a b "'I' pending … confirmation from Shankar". Behindwoods. 12 September 2014. Archived from the original on 13 September 2014. Retrieved 12 September 2014. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  62. ^ "Vikram puts on weight for 'Ai' song". The Times of India. 20 July 2014. Archived from the original on 13 September 2014. Retrieved 6 August 2014.
  63. ^ "Shankar begins shooting!". Behindwoods. 18 September 2014. Archived from the original on 18 September 2014. Retrieved 18 September 2014.
  64. ^ "Finally, it's a WRAP for Vikram's 'I'". Behindwoods. 25 September 2014. Archived from the original on 25 September 2014. Retrieved 25 September 2014.
  65. ^ "Vikram starts dubbing for 'Ai'". Sify. 22 February 2014. Archived from the original on 13 September 2014. Retrieved 29 August 2014.
  66. ^ Ramchander (24 February 2014). "Shankar's Summer Release: 'Ai' Dubbing Works In Full Swing". Oneindia Entertainment. Archived from the original on 13 September 2014. Retrieved 29 August 2014.
  67. ^ Ramchander (3 April 2014). "Shankar's 'Ai' Audio/Trailer To Be Launched By International Celebs". Oneindia Entertainment. Archived from the original on 13 September 2014. Retrieved 3 April 2014. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  68. ^ "Vikram starrer 'Ai' now has a new name, 'I'". The Hindustan Times. 10 September 2014. Archived from the original on 13 September 2014. Retrieved 11 September 2014.
  69. ^ "Arnold, Jackie Chan come together for Shankar's 'Ai'". The Times of India. 26 August 2014. Archived from the original on 13 September 2014. Retrieved 26 August 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  70. ^ Ramchander (10 September 2014). "Count Down Begins For 'Ai' Audio Launch". Oneindia Entertainment. Archived from the original on 13 September 2014. Retrieved 11 September 2014.
  71. ^ "Vikram's I Release Date Postponed?". NDTV Movies. 8 November 2014. Retrieved 2 December 2014.
  72. ^ "It's Official: Shankar's 'I' on January 14". Sify. 6 January 2015.
  73. ^ "Vikram is embodiment of commitment: Ravichandran". Business Standard. 26 August 2014. Archived from the original on 13 September 2014. Retrieved 26 August 2014. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; 26 August 2014 suggested (help)
  74. ^ "'Manoharuudu' audio launch on Sept 15". The Times of India. 25 August 2014. Archived from the original on 13 September 2014. Retrieved 26 August 2014.
  75. ^ Seshagiri, Sangeetha (12 September 2014). "Confirmed: Rajinikanth to Join Arnold Schwarzenegger for 'I' Audio Launch". International Business Times. Archived from the original on 13 September 2014. Retrieved 12 September 2014.
  76. ^ "Shankar's 'I' sold for record amount!". Sify. 20 September 2014. Archived from the original on 20 September 2014. Retrieved 20 September 2014.
  77. ^ Seshagiri, Sangeetha (22 September 2014). "Vikram's 'I' Creates New Records in Pre-release Business". International Business Times. Archived from the original on 23 September 2014. Retrieved 23 September 2014.
  78. ^ "Shankar - Vikram's 'I' - First Look!". Indiaglitz. 15 July 2012. Archived from the original on 13 September 2014. Retrieved 29 August 2014.
  79. ^ "Shankar Vikram 'Ai' New stills". Moviecrow. 31 March 2014. Archived from the original on 13 September 2014. Retrieved 29 August 2014.
  80. ^ Ramchander (25 March 2014). "Vikram-Shankar's 'Ai' Latest Photos". Oneindia Entertainment. Archived from the original on 13 September 2014. Retrieved 29 August 2014.
  81. ^ Seshagiri, Sangeetha (12 September 2014). "Vikram's 'I' Motion Poster Released [VIDEO]". International Business Times. Archived from the original on 13 September 2014. Retrieved 12 September 2014.
  82. ^ "'I' does it in style". Behindwoods. 15 September 2014. Archived from the original on 15 September 2014. Retrieved 15 September 2014.
  83. ^ J. Hurtado (12 September 2014). "These New Posters For Shankar And Vikram's 'AI' Are Out Of This World". Twitch Film. Archived from the original on 13 September 2014. Retrieved 13 September 2014.
  84. ^ a b "The unimaginable 50 second Ai teaser - An exclusive sneak peek". Behindwoods. Archived from the original on 13 September 2014. Retrieved 6 September 2014.
  85. ^ Karthik, Janani (4 September 2014). "'Ai' makers respond to the leaked teaser". The Times of India. Archived from the original on 13 September 2014. Retrieved 4 September 2014.
  86. ^ "Shankar's 'I' teaser". The Times of India. 16 September 2014. Archived from the original on 16 September 2014. Retrieved 16 September 2014.
  87. ^ J. Hurtado (16 September 2014). "The First Teaser For Shankar's 'I' Will Be The Most Spectacular 64 Seconds Of Your Day". Twitch Film. Archived from the original on 16 September 2014. Retrieved 16 September 2014.
  88. ^ Hebbar, Prajakta (18 September 2014). "Shankar's 'I' teaser dissected: Prepare to get thrilled by Vikram, who features as two beasts and two heroes". IBNLive. Archived from the original on 18 September 2014. Retrieved 18 September 2014.
  89. ^ Mishra, Nivedita (18 September 2014). "Teaser review: Vikram impresses but will Indian audience take to hunchback's passion?". Hindustan Times. Archived from the original on 18 September 2014. Retrieved 18 September 2014.
  90. ^ Seshagiri, Sangeetha (16 September 2014). "Vikram's 'I' Teaser Goes Viral, Breaks Hrithik's 'Bang Bang' Record". International Business Times. Archived from the original on 16 September 2014. Retrieved 16 September 2014.
  91. ^ "I's record streak continues..." Behindwoods. 1 October 2014. Archived from the original on 1 October 2014. Retrieved 1 October 2014.
  92. ^ 'Big Boss 8': Vikram Shoots Special Episode to Promote 'I' on Salman Khan's Show Retrieved. 30 December 2014.
  93. ^ "Diwali to see costliest Indian film release". Business Standard. 16 September 2014. Archived from the original on 17 September 2014. Retrieved 17 September 2014. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; 21 September 2014 suggested (help)
  94. ^ http://skjbollywoodnews.com/2015/01/movie-review/4125694.html
  95. ^ https://komalsreviews.wordpress.com/2015/01/16/i-dubbed/
  96. ^ http://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/I/movie-review/45919364.cms
  97. ^ http://www.rediff.com/movies/review/review-vikram-i-is-definitely-a-pongal-treat/20150114.htm
  98. ^ http://ibnlive.in.com/news/i-review-theres-a-lesson-in-i-for-makers-of-masala-movies/523300-71-174.html
  99. ^ "Shankar's 'I' is a great looking film but with shoddy writing and poorly sketched characters". Daily News & Analysis. 17 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  100. ^ "'I' Movie Review". Behindwoods. 14 January 2015.
  101. ^ "Shankar's I Review". The Hindu. 14 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  102. ^ "Shankar's I Movie Review". NDTV Movies. 14 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  103. ^ http://www.sify.com/movies/i-review-tamil-15058840.html
  104. ^ "Shankar's I fails to impress". Deccan Chronicle. 14 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  105. ^ Gautaman Bhaskaran (15 January 2015). "I review: Vikram cannot salvage this tale of Hunchback and Beauty". The Hindustan Times. Retrieved 15 January 2015.
  106. ^ http://www.firstpost.com/bollywood/review-vikram-stars-regressive-superficial-least-fun-shankar-film-ever-2049317.html
  107. ^ http://variety.com/2015/film/reviews/film-review-i-1201407492/
  108. ^ http://www.nytimes.com/2015/01/15/movies/i-a-tamil-film-by-shankar-starring-vikram.html?_r=0
  109. ^ http://twitchfilm.com/2015/01/review-shankars-i-a-tale-full-of-sound-and-fury-signifying-something.html
  110. ^ a b "I All India Business". Box Office India. 18 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  111. ^ "'I' Box Office: Vikram Starrer Takes Excellent Openings". International Business Times. 15 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  112. ^ "I Four Day Business". Box Office India. 20 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  113. ^ "'I' (Ai) First Week (7 Days) Box Office Collections: Vikram Starrer Makes ₹137 Crore (Nett) in Opening Week". International Business Times. 22 January 2015.
Wikimedia Commons has media related to I (2015 film).
Retrieved from "https://en.wikipedia.org/w/index.php?title=I_(2015_film)&oldid=644063205"