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{{Infobox musical artist <!-- See Wikipedia:WikiProject Musicians -->
| name = Hiphop Tamizha
| background = group_or_band
| image = Hiphop Tamizha Aambala audio launch (cropped).jpg
| image_size =
| caption =toi(L) and Aadhi (R) during ''[[Aambala]]''{{'}}s audio launch
| birth_name =
| alias =
| birth_date = Aadhi (1 March 1990)<br>R.Jeeva (21 November 1991)
| Origin =[[erode]], [[Tamil Nadu]]
| Genre = [[Hip Hop music|Hip Hop]], [[Feature Film Soundtrack]]
| Occupation = Independent musician, rapper, lyricist, singer, music director, director, actor ,writer, screenplay writer
| years_active = 2005–present
| current_members = Aadhi <br/> R. Jeeva
}}

'''Hiphop Tamizha''' (pronounced ''Tamiḻā'') is an Indian [[Musical ensemble|musical duo]] based in [[Coimbatore]], [[Tamil Nadu]]. The duo consists of Adhithya ''"Aadhi"'' Venkatapathy and R. Jeeva.{{efn|While Hiphop Tamizha has sometimes been referred to as a group,<ref name=fusion/><ref name=nh7/> or as Adhi's solo project,<ref name="drive"/><ref>{{cite web | url=http://www.filmibeat.com/telugu/reviews/2015/maga-maharaju-movie-review-plot-critics-review-175130.html | title=Vishal's Maga Maharaju Movie Review | publisher=[[Filmibeat]] | date=27 February 2015 | accessdate=2 March 2015}}</ref> Adhi clarified the band's membership during the audio launch of ''[[Aambala]]'' in December 2014 .<ref name="aambala" />}} Hiphop Tamizha are credited with being the pioneers of Tamil hip hop in India.<ref name=nh7>{{cite web | url=http://nh7.in/indiecision/2012/07/05/hiphop-tamizha-release-debut-album/ | title=Hiphop Tamizha to Release Debut Album Next Month | publisher=[[NH7 (webzine)|NH7]] | date=5 July 2012 | accessdate=14 January 2015}}</ref>

The group remained [[underground music|underground]] until the commercial success of their track, "Club le Mabbu le" in 2011. The international brand [[Rémy Martin|Remy Martin]] launched Hiphop Tamizha as an official brand after hearing the song. In 2012, Hiphop Tamizha released their debut album ''[[Hip Hop Tamizhan]]'', which is India's first [[Tamil language|Tamil]] [[hip hop]] album. It was a major success with both the general public and critics. While the duo are primarily [[independent music]]ians, they have also contributed to numerous works outside independent music, such as composing and performing music for films. They have also launched a clothing brand.

==Personal lives==
Adhithya ''"Aadhi"'' Ramachandran Venkatapathy was born on 20 February 1990,<ref name=nh7/><ref>{{cite web|url=https://mobile.twitter.com/hiphoptamizha/status/568838449110757376|title=Twitter|accessdate=13 June 2015}}</ref> and R. Jeeva was born 29 June 1991.<ref name="facebook" /> Adhi's family is from [[Sathyamangalam]] in the [[Erode district]].<ref>{{cite web
|url= https://www.youtube.com/watch?v=GGFLvfXa-cM |title= KTV {{!}} Special Interview With Hip Hop Tamizha Adhi {{!}} Independence Day 2015 Special |publisher=[[KTV (India)|KTV]] |date= 18 August 2015 |accessdate= 31 August 2015}}</ref><ref name="thehindu1" /> He was born into a family with no knowledge of music or cinema. His father works at [[Bharathiar University]] while his mother comes from an agricultural background.<ref name="drive" /> Adhi's first exposure to [[Rapping|rap]] came when his neighbour showed him [[Michael Jackson]]'s "[[Jam (song)|Jam]]".<ref name="scoremag">{{cite journal | url=http://issuu.com/score/docs/v05i07/29 | title=The Hot Line! | journal=The Score Magazine |date=November 2012 | pages=26–27}}</ref> His interest in hip hop music started developing in the tenth grade. He uploaded rap songs to the internet and got positive responses from people expressing interest in his music, who also encouraged him to start rapping in Tamil.<ref name="thehindu2"/> His decision to rap in Tamil rather than [[English (language)|English]] was made, in his words, to avoid looking like a "[[wikt:wannabe|wannabe]]".<ref name="scoremag" /> Adhi named his account on the video-sharing site [[YouTube]] "Hiphop Tamizhan", with a profile picture of the Tamil poet [[Subramania Bharati]], to avoid being caught by his parents.<ref name="guindy times"/> Adhi's father had initially opposed his choice to pursue music professionally.<ref>{{cite web|url=http://www.filmibeat.com/tamil/news/2014/kollywood-gets-a-new-music-director-164016.html|title=Kollywood Gets A New Music Director!|work=[[Oneindia.in]]|author=Avinash Gopinath|date=11 November 2014|accessdate=23 November 2014}}</ref> He wanted Adhi to pursue higher studies, but gave him a year to do what he wanted, with the only constraint being that Adhi should not expect any help from him. After realising that Adhi was "trying to do some good work", he encouraged his son's musical interests.<ref name="guindy times" /> Adhi then moved to [[Chennai]] to "try [his] luck".<ref name="Grammy">{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/music/I-dont-want-an-Oscar-or-Grammy-Hiphop-Thamizha-Aadhi/articleshow/48121748.cms | title=I don't want an Oscar or Grammy: Hiphop Thamizha Aadhi | work=The Times of India | date=18 July 2015 | accessdate=7 December 2015 | author=P Sangeetha}}</ref>

Although Hiphop is a duo,<ref name="aambala">{{cite web | url=http://www.sify.com/movies/aambala-audio-launched-pongal-release-news-tamil-om2mB8aicieej.html | title='Aambala' audio launched, Pongal release! | publisher=Sify | accessdate=29 December 2014}}</ref><ref>{{cite web|url=http://www.siliconindia.com/news/life/10-Chennai-Based-Music-Bands-Creating-A-Buzz-Across-The-Country-nid-183997-cid-51.html|title=10 Chennai Based Music Bands Creating A Buzz Across The Country|author=SiliconIndia|work=siliconindia|accessdate=10 July 2015}}</ref> Jeeva has seldom made public appearances. Adhi told ''IndiaGlitz'' that this is due to his shyness, and compared his partner to the unseen lion in the [[State Emblem of India|emblem of India]], which includes four lions, with only three visible.<ref name="jeeva backbone">{{cite web | url=https://www.youtube.com/watch?v=7J-26VEO8LE | title=Jeeva is backbone of my music&nbsp;– Hip Hop Adhi | publisher=IndiaGlitz | date=4 January 2015 | accessdate=7 February 2015 | archiveurl=https://archive.org/details/JeevaIsBackboneOfMyMusicHipHopAdhiAambalaSongsTamizhaInterview | archivedate=14 February 2015}}</ref> Jeeva adopted the moniker Jeeva Beatz sometime after the two met in 2005.<ref name=fusion/><ref name="guindy times"/>

Adhi studied at [[Chavara Vidya Bhavan]], and [[Electrical Engineering]] at [[Bannari Amman Institute of Technology]]. He holds a state-level rank in [[Tamil Nadu Common Entrance Test]] and is a graduate in [[Master of Business Administration]] from the Department of Management Studies, [[University of Madras]]. As of October 2014, he was doing a [[PhD]] course at Bharathiar University,<ref name="guindy times" /> which he completed in June 2015.<ref>{{Cite tweet |number=609256987361087488 |user=hiphoptamizha |title=Cudnt attend the audio launch & pressmeet due to my Phd. Interview ✌ But thnk U 4 makin it a hit once again friends |author=Hiphop Tamizha |author-link=Hiphop Tamizha |date=12 June 2015}}</ref> Jeeva, an engineering drop-out,<ref>{{cite web | url=https://www.youtube.com/watch?v=NJNaCyWVceA | title=Virundhinar Pakkam <nowiki>|</nowiki> Hip Hop Tamizha Adhi <nowiki>|</nowiki> Dt 11-09-15 <nowiki>|</nowiki> | publisher=[[Sun TV (India)|Sun TV]] | date=10 September 2015 | accessdate=11 September 2015}}</ref> is also an alumnus of [[Loyola College, Chennai]].<ref>http://www.guindytimes.com/articles/the-kannala-kannala-voice-speaks</ref>

On 30 November 2017, Adhi got married to a woman named Latchaya in a private ceremony at [[Tirupati]].<ref>{{Cite news |url=http://indianexpress.com/article/entertainment/tamil/hiphop-tamizha-adhi-gets-engaged-4961988/ |title=Hiphop Tamizha Adhi gets engaged |date=30 November 2017 |work=The Indian Express |access-date=30 November 2017 |language=en-US}}</ref><ref>{{Cite news|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/hiphop-tamizha-adhi-is-married/articleshow/61864574.cms|title=Hiphop Tamizha Adhi is married! - Times of India|work=The Times of India|access-date=2 December 2017}}</ref>

==Career==

===Origins and early work===
Adhi and Jeeva met via [[Orkut]] in 2005. They were passionate about music and decided that they should create an independent music group in India, in Tamil.<ref name="guindy times" /> According to ''[[The Hindu]]'' and Hiphop Tamizha's [[Facebook]] page, Adhi had not officially found Hiphop Tamizha until 15 February 2010.<ref name=fusion/><ref name="facebook" />

Around the mid 2000s, Adhi released ''Viswaroobam Arambam'',<ref name="fusion"/> the first Tamil hip hop [[mixtape]] in India.{{efn|While a 2011 report by ''The Hindu'' claimed that ''Viswaroobam Arambam'' was released in 2006,<ref name="fusion"/> the official Facebook page of Hiphop Tamizha gives its release year as 2005.<ref name="facebook">{{cite web | url=https://www.facebook.com/hiphoptamizha/info?tab=page_info | title=About Hiphop Tamizha | publisher=Facebook | accessdate=13 June 2015 | author=Hiphop Tamizha}}</ref>}} It also played a major role in promoting hip hop as a part of the Tamil culture.<ref name="thehindu2"/> Adhi and Jeeva remained [[underground music|underground]] until they were asked by the [[Tamil Nadu State Election Commission]] to compose an election anthem.<ref name="thehindu1"/> Hiphop Tamizha's single ''Ezhuvoam Vaa'' was chosen as the official anthem for Tamil Nadu's [[Tamil Nadu Legislative Assembly election, 2011|2011 state elections]],<ref name="Music Perk"/> and Adhi performed it at [[Pachaiyappa's College]] when [[Anna Hazare]] came there.<ref name="thehindu1"/> Though the song was commercially unsuccessful,<ref name=Multilingual/> Adhi and Jeeva considered it at one point their "best work so far".<ref name="cadence" />

===Commercial success===
Adhi composed the song "Club le Mabbu le" in his first year of college.<ref name="thehindu1"/> When we asked how it developed, he recalled, "I grew up watching my mother and aunts just being traditional, and when I saw girls going to bars, I immediately wrote the lyrics of that track. And through my lyrics I am raising the debate over whether we are really changing as a society or are simply aping the West."<ref>{{cite web|url=http://www.sify.com/news/Tamizhan-da--Hip-hop-goes-seriously-Tamizh-imagegallery-2-Features-miqr3Jaebiisi.html|title='Tamizhan da' - Hip hop goes seriously Tamizh|work=Sify|accessdate=5 February 2015}}</ref> When Adhi was living in Chennai, he met [[Ma Ka Pa Anand]], then an RJ at [[Radio Mirchi]].<ref name="Grammy" /> Anand allowed Adhi to perform ''Club le Mabbule'' on his radio show with [[Beatboxing|beatboxer]] Bharadwaj Balaji (also known as Triple B).<ref name="guindy times" /><ref>{{cite web | url=http://movies.ndtv.com/regional/another-kolaveri-in-the-making-602653 | title=Another Kolaveri in the making? | publisher=[[NDTV]] | date=1 December 2011 | accessdate=3 December 2014}}</ref> The recording went [[viral video|viral]], receiving over two million views within a week of its release on YouTube. Afterwards [[Rémy Martin]], an international brand, was surprised by Adhi's determination and launched ''Hiphop Tamizha'' as an official brand.<ref name="guindy times" /> "Club le Mabbule" later vaulted Hiphop Tamizha further into public view when it was criticized as portraying Tamil women in a negative light.<ref name="Senthamizh"/>

Hiphop Tamizha's debut album ''[[Hip Hop Tamizhan]]'' was released on 17 August 2012 at [[Sathyam Cinemas]] in Chennai. Publicized as "India's first Tamil hip hop album", the album was launched by Purple Note and produced by Remy Martin, in his first association with an Indian album. The music was composed by Adhi and Jeeva, with lyrics by Adhi.<ref name="Music Perk"/> The album was lauded by critics. [[Naren Weiss]], writing for ''Zomba'', called it "nothing short of a masterpiece," while Venkatrangan R of ''Musicperk'' labelled it "A must listen. Not only for the music but for the messages hidden in it."<ref name="Music Perk"/><ref>{{cite web|url=https://www.facebook.com/zombaindia/posts/341709845920305|title=Review: Hip Hop Tamizha&nbsp;— Adhi|publisher=Sony Music India|date= |accessdate=22 January 2016}}</ref> The album, which included ''Club le Mabbule'', was also a commercial success, becoming the best-selling music album of 2012 on [[Flipkart]].<ref>{{cite web | url=http://www.tamizhanda.org/main/news/8-music/42-hip-hop-tamizhan-best-albums-on-flipkart-com-for-2012.html | archiveurl=https://web.archive.org/web/20141006113236/http://www.tamizhanda.org/main/news/8-music/42-hip-hop-tamizhan-best-albums-on-flipkart-com-for-2012.html | archivedate=6 October 2014 | title=Hiphop Tamizha&nbsp;– Hip Hop Tamizhan&nbsp;– Best Albums on Flipkart.com for 2012 | work=Hiphop Tamizha | accessdate=5 October 2014}}</ref> However, Adhi lamented the fact that "Club le Mabbule" was accepted for airplay by radio channels only after its viral success, and that some of his other songs never got airplay even once.<ref>{{cite web|url=http://www.thehindu.com/features/metroplus/charting-their-own-course/article4814252.ece|title=Charting their own course|author=UDHAV NAIG|work=The Hindu|accessdate=3 March 2015}}</ref>

In November 2013, Adhi signed an international album with Remy Martin, titled ''[[International Tamizhan]]'', slated to feature eight tracks, including two songs by American artists [[Sol (musician)|Sol]] and Emcee Call. The album was to be released in English, [[Hindi]] and Tamil. It was initially scheduled for release on 15 August 2014;<ref name="Multilingual"/><ref>{{cite web | url=http://www.behindwoods.com/tamil-movies-cinema-news-13/aadhis-first-single-from-his-new-album-international-tamizhan-is-expected-to-come-out-on-aug-15-2014.html | title=Hip Hop Tamizhan picks Independence Day to go International | publisher=Behindwoods.com | accessdate=5 October 2014}}</ref><ref>{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Hiphop-Tamizha-announces-International-album/articleshow/26726127.cms | title=Hiphop Tamizha announces International album | work=The Times of India | date=2 December 2013 | accessdate=23 January 2015}}</ref> however, Hiphop Tamizha instead released the album's song "Vaadi Pulla Vaadi" as a [[single (music)|single]] on the same date.<ref>{{cite web|url=https://itunes.apple.com/in/album/vaadi-pulla-vaadi-single/id908568828|title=iTunes&nbsp;– Music&nbsp;– Vaadi Pulla Vaadi&nbsp;– Single by Hiphop Tamizha|publisher=iTunes Store|accessdate=3 March 2015}}</ref><ref name="vaadi pulla vaadi">{{cite web | url=https://www.youtube.com/watch?v=X0JXXLdDnp4 | title=Vaadi Pulla Vaadi (Official Music Video) | publisher=YouTube | date=15 August 2014 | accessdate=5 October 2014 | author=Hiphop Tamizha}}</ref> In October 2014, Adhi said the album was still "under progress",<ref name="guindy times" /> but confirmed in 2018 that it was altogether dropped because "independent music doesn't make big money" in Chennai.<ref name=":0">{{Cite news|url=https://timesofindia.indiatimes.com/entertainment/tamil/music/adhi-hip-hops-into-a-revolution-with-maanavan/articleshow/65440306.cms|title=Adhi hip-hops into a revolution with 'Maanavan'|last=Abraham|first=John|date=18 August 2018|work=The Times of India|access-date=19 August 2018}}</ref>

===Television and cinema===
====As musicians and composers====
Though Adhi initially expressed no interest in singing or composing for films,<ref name="kamath"/> he and Jeeva have contributed to numerous cinematic works. Adhi sang his first film song,<ref name="kamath" /> titled "Thapellam Thappe Illai" (composed by [[Vijay Antony]]) for ''[[Naan (2012 film)|Naan]]'' in 2012.<ref name="naanbehindwoods">{{cite web | url=http://behindwoods.com/tamil-music-reviews/review-1/aug-12-01/naan-music-review.html | title=Naan Music Review | publisher=Behindwoods | date=12 August 2012 | accessdate=5 October 2014 | author=Kaushik L. M. | archiveurl=https://web.archive.org/web/20140109111011/http://www.behindwoods.com/tamil-music-reviews/review-1/aug-12-01/naan-music-review.html | archivedate=9 January 2014}}</ref> He also sang the title track of ''[[Ethir Neechal (2013 film)|Ethir Neechal]]'' (2013) (composed by [[Anirudh Ravichander]]) accompanied by Punjabi rapper [[Yo Yo Honey Singh]].<ref name="ethirneechalbehindwoods">{{cite web | url=http://behindwoods.com/tamil-movies/ethir-neechal/ethir-neechal-songs-review.html | title=Ethir Neechal Music Review | publisher=Behindwoods | date=14 December 2012 | accessdate=10 May 2013 | archiveurl=https://web.archive.org/web/20140429004324/http://behindwoods.com/tamil-movies/ethir-neechal/ethir-neechal-songs-review.html | archivedate=29 April 2014}}</ref><ref>{{cite web | url=http://www.musicperk.com/ethir-neechal/ | title=Ethir Neechal | publisher=Musicperk | date=15 December 2012 | accessdate=10 May 2013 | author=Siddharth K | archiveurl=https://web.archive.org/web/20131029185004/http://www.musicperk.com/ethir-neechal/ | archivedate=29 October 2013}}</ref> Also in 2013, Adhi wrote "Sudden Delight", which was composed by [[Santhosh Narayanan]] and performed by Rob Mass for ''[[Soodhu Kavvum]]''.<ref>{{cite web | url=http://www.thehindu.com/features/cinema/a-blend-of-musical-genres/article4588181.ece | title=A blend of musical genres | work=The Hindu | date=6 April 2013 | accessdate=5 February 2015 | author=S. R. Ashok Kumar | archiveurl=https://web.archive.org/web/20130614044331/http://www.thehindu.com/features/cinema/a-blend-of-musical-genres/article4588181.ece | archivedate=14 June 2013}}</ref><ref>{{cite web | url=http://behindwoods.com/tamil-movies/soodhu-kavvum/soodhu-kavvum-songs-review.html | title=Soodhu Kavvum Songs Review | publisher=Behindwoods | accessdate=5 October 2014 | archiveurl=https://web.archive.org/web/20140428185045/http://behindwoods.com/tamil-movies/soodhu-kavvum/soodhu-kavvum-songs-review.html | archivedate=28 April 2014}}</ref> In May of that year, Adhi again collaborated with Anirudh to perform the song "Chennai City Gangsta" along with [[Hard Kaur]] for ''[[Vanakkam Chennai]]''.<ref name="vanakkanchennaiTOI">{{cite news | url=http://timesofindia.indiatimes.com/entertainment/regional/tamil/news-interviews/Vanakkam-Chennai-tracklist/articleshow/21299153.cms | title=Vanakkam Chennai tracklist | work=The Times of India | date=24 July 2013 | accessdate=7 November 2013 | archiveurl=https://web.archive.org/web/20141008152156/http://timesofindia.indiatimes.com/entertainment/regional/tamil/news-interviews/Vanakkam-Chennai-tracklist/articleshow/21299153.cms?referral=PM | archivedate=8 October 2014}}</ref><ref>{{cite news | url=http://www.business-standard.com/article/news-ians/ensemble-of-rappers-for-vanakkam-chennai-with-image-113052000145_1.html | title=Ensemble of rappers for 'Vanakkam Chennai' (With Image) | work=Business Standard | date=20 May 2013 | agency=Indo-Asian News Service | accessdate=7 November 2013 | archiveurl=https://web.archive.org/web/20141006190627/http://www.business-standard.com/article/news-ians/ensemble-of-rappers-for-vanakkam-chennai-with-image-113052000145_1.html | archivedate=6 October 2014}}</ref>

In July 2013, Hiphop Tamizha composed "Na Na Na (Nice v/s Naughty)", a song used in the promotion of ''[[The Smurfs 2]]'' in India. The song, which also features nine contestants from the singing reality show [[Indian Idol Junior]],<ref>{{cite news | url=http://www.thehindu.com/features/cinema/hip-hop-tamizha-to-smurfs/article4952572.ece | title=Hip Hop Tamizha to Smurfs | work=The Hindu | date=25 July 2013 | accessdate=7 November 2013 | author=Akila Kannadasan}}</ref><ref>{{cite web | url=http://www.daijiworld.com/news/news_disp.asp?n_id=181041 | title=Indian singers, Britney Spears sing for same film | publisher=Daijiworld.com | date=25 July 2013 | agency=Indo-Asian News Service | accessdate=7 November 2013}}</ref> was the first song Hiphop Tamizha composed specifically for a film.<ref name="galatta" /> It did not appear on the soundtrack album.<ref>{{cite web|url=https://itunes.apple.com/in/album/nice-vs-naughty-na-na-na-from/id681758814|title=Nice Vs Naughty (Na Na Na) [From "The Smurfs 2"] - Single|publisher=iTunes Store|accessdate=9 December 2015}}</ref> Adhi's third collaboration with Anirudh was for ''[[Kaththi]]'' (2014) where he performed the song "Pakkam Vanthu".<ref name="kaththiIBT">{{cite web | url=http://www.ibtimes.co.in/kaththi-music-review-round-anirudh-strikes-again-609556 | title='Kaththi' Music Review Roundup: Anirudh Strikes Again | work=International Business Times | date=20 September 2014 | accessdate=5 October 2014 | archiveurl=https://web.archive.org/web/20141006100958/http://www.ibtimes.co.in/kaththi-music-review-round-anirudh-strikes-again-609556 | archivedate=6 October 2014}}</ref> Hiphop Tamizha also composed and wrote "Poda" in 2014, a song celebrating the 10th anniversary of the television channel [[Sun Music]].<ref>{{cite web | url=https://www.youtube.com/watch?v=-h23rAG7A0o | title=Sun Music 10th Anniversary Song | publisher=[[Sun Music]] | date=12 September 2014 | accessdate=16 February 2015}}</ref>

Hiphop Tamizha's first Tamil film as music composers was ''[[Aambala]]'' (2015),<ref name="galatta">{{cite AV media | url=https://www.youtube.com/watch?v=4LZcDZBaKrA | title=Hiphop Tamizha reveals the secret behind his name | publisher=YouTube | date=27 December 2014 | accessdate=25 March 2015 | author=Galatta}}</ref><ref>{{cite web | url=http://gulfnews.com/arts-entertainment/celebrity/india/south-india/tamil-nadu-s-pongal-film-spread-1.1441433 | title=Tamil Nadu's 'Pongal' film spread | work=[[Gulf News]] | date=14 January 2015 | accessdate=16 January 2015 | author=Mythily Ramachandran | archiveurl=https://web.archive.org/web/20150117182808/http://gulfnews.com/arts-entertainment/celebrity/india/south-india/tamil-nadu-s-pongal-film-spread-1.1441433 | archivedate=17 January 2015}}</ref> where they wrote all six songs for and performed three: ''Pazhagikalaam'', ''Aye Aye Aye'' and a remix of ''Inbam Pongum Vennila'',<ref>{{cite web | url=http://www.ibtimes.co.in/aambala-music-review-high-energetic-music-hip-hop-tamizha-audio-618455 | title='Aambala' Music Review: High Energetic Music from Hip Hop Tamizha [audio] | work= [[International Business Times]] | author=Nicy V. P. | date=27 December 2014 | accessdate=31 December 2014}}</ref><ref name="aamabalaTOI">{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Vishals-Aambala-track-list/articleshow/45625610.cms | title=Vishal's 'Aambala' track list | work=The Times of India | date=24 December 2014 | accessdate=28 December 2014}}</ref> from ''[[Veerapandiya Kattabomman (film)|Veerapandiya Kattabomman]]'' (1959).<ref>{{cite web|url=http://silverscreen.in/news/aambala-audio-on-december-27/|title=Aambala Audio on December 27|work=Silverscreen.in|accessdate=8 February 2015}}</ref> They also composed for ''[[Indru Netru Naalai]]'',<ref>{{cite web | url=http://timesofindia.indiatimes.com/Entertainment/Tamil/Music/Hip-Hop-Adhi-to-compose-music-for-a-film/articleshow/42812354.cms | title=Hip Hop Adhi to compose music for a film | work=The Times of India | date=19 September 2014 | accessdate=5 October 2014 | author=M. Suganth}}</ref><ref>{{cite web | url=http://behindwoods.com/tamil-movies-cinema-news-14/soodhu-kavvum-part-2-kai-neelam-and-karthik-subbarajs-next-iraivi.html | title=Soodhu Kavvum Part 2 and Karthik Subbaraj's next... | publisher=Behindwoods.com | date=3 October 2014 | accessdate=12 November 2014 | archiveurl=https://web.archive.org/web/20141014041428/http://behindwoods.com/tamil-movies-cinema-news-14/soodhu-kavvum-part-2-kai-neelam-and-karthik-subbarajs-next-iraivi.html | archivedate=14 October 2014}}</ref> writing two songs and performing one: "iPhone 6 Nee Yendral".<ref name="INNbehindwoods">{{cite web | url=http://behindwoods.com/tamil-movies/indru-netru-naalai/indru-netru-naalai-songs-review.html | title=Indru Netru Naalai Songs Review | publisher=Behindwoods | accessdate=13 June 2015}}</ref> Hiphop Tamizha also composed for ''[[Thani Oruvan]]'', where they performed two songs: ''Theemai Dhaan Vellum'' and the title track.<ref>{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Hip-Hop-Tamizhas-music-for-Thani-Oruvan/articleshow/46661996.cms | title=Hip Hop Tamizha's music for Thani Oruvan | work=The Times of India | date=24 March 2015 | accessdate=24 March 2015}}</ref><ref name="ThaniOruvanBehindwoods">{{cite web | url=http://www.behindwoods.com/tamil-movies/thani-oruvan/thani-oruvan-songs-review.html | title=Thani Oruvan (aka) Thani Oruvan songs review | work=Behindwoods | accessdate=31 August 2015}}</ref> ''Thani Oruvan'' topped [[Apple Music]]'s Best of 2015 list in the category "Best Tamil Album of the year".<ref>{{cite web|url=http://tech.firstpost.com/news-analysis/apple-musics-best-of-2015-list-includes-dilwale-and-o-kadhal-kanmani-291130.html|title=Apple Music's 'Best of 2015' list includes Dilwale and O Kadhal Kanmani&nbsp;– Tech2|work=Tech2|accessdate=13 January 2016}}</ref>

Adhi wrote and co-performed ''Naam Vaazhndhidum'', composed by [[Yuvan Shankar Raja]], for ''[[Vai Raja Vai]]'' (2015).<ref>{{cite web | url=http://behindwoods.com/tamil-movies/vai-raja-vai/vai-raja-vai-songs-review.html | title=Vai Raja Vai Songs Review | publisher=Behindwoods.com | accessdate=10 December 2014 | archiveurl=https://web.archive.org/web/20141210185812/http://behindwoods.com/tamil-movies/vai-raja-vai/vai-raja-vai-songs-review.html | archivedate=10 December 2014}}</ref><ref name="VRVibt">{{cite web | url=http://www.ibtimes.co.in/vai-raja-vai-music-review-round-yuvan-shankar-raja-comes-chartbusters-again-616761 | title='Vai Raja Vai' Music Review Round-up: Yuvan Shankar Raja Comes up with Chartbusters again | work=International Business Times | date=10 December 2014 | accessdate=10 December 2014 | author=Nicy V. P. | archiveurl=https://web.archive.org/web/20141210173931/http://www.ibtimes.co.in/vai-raja-vai-music-review-round-yuvan-shankar-raja-comes-chartbusters-again-616761 | archivedate=10 December 2014}}</ref> Hiphop Tamizha later composed for ''[[Aranmanai 2]]'',<ref name="Grammy" /><ref name="Aranmanai2Behindwoods">{{cite web | url=http://www.behindwoods.com/tamil-movies/aranmanai-2/aranmanai-2-songs-review.html | title=Aranmanai 2 (aka) Aranmanai 2 songs review | publisher=Behindwoods | accessdate=30 December 2015}}</ref> ''[[Kathakali (film)|Kathakali]]'',<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Vishal-Pandirajs-next-titled-Kathakali/articleshow/49009504.cms|title=Vishal-Pandiraj's next titled, 'Kathakali'!|work=The Times of India|accessdate=13 January 2016}}</ref><ref name="KathakaliBehindwoods">{{cite web | url=http://behindwoods.com/tamil-movies/kathakali/kathakali-songs-review.html | title=Kathakali (aka) Kadhakali songs review | publisher=Behindwoods | accessdate=30 December 2015}}</ref> ''[[Dhruva (2016 film)|Dhruva]]'' (the [[Telugu language|Telugu]] remake of ''Thani Oruvan''), which marked their debut in Telugu cinema;<ref>{{cite web|url=http://www.dnaindia.com/entertainment/report-hip-hop-thamizha-to-debut-in-telugu-with-ram-charan-s-thani-oruvan-remake-2176080|title=Hip Hop Thamizha to debut in Telugu with Ram Charan's 'Thani Oruvan' remake&nbsp;— Latest News & Updates at Daily News & Analysis|date=10 February 2016|publisher=|accessdate=5 July 2016}}</ref><ref>{{Cite web|url=http://www.thenewsminute.com/article/ram-charan-makes-everybody-sets-feel-energetic-says-director-surender-reddy-44845|title=Ram Charan makes everybody on the sets feel energetic, says director Surender Reddy|date=14 June 2016|website=The News Minute|access-date=29 June 2016}}</ref> ''[[Kaththi Sandai]]'';<ref>{{cite web|url=http://www.sify.com/movies/vishal-s-kaththi-sandai-pooja-held-news-tamil-qfcmaVidjcbgg.html|title=Vishal's 'Kaththi Sandai' pooja held|publisher=|accessdate=5 July 2016}}</ref> ''[[Kavan (film)|Kavan]]'',<ref>{{cite web|url=http://indiatoday.intoday.in/story/hip-hop-tamizha-replaces-ace-musician-harris-jayaraj-in-kv-anands-next/1/638720.html|title=Hip Hop Tamizha replaces musician Harris Jayaraj in KV Anands next|publisher=|accessdate=5 July 2016}}</ref> and ''[[Imaikkaa Nodigal]]''.<ref>{{Cite web|url=http://www.sify.com/movies/hiphop-tamizha-signs-imaikaa-nodigal-news-tamil-qj0jC7ajejaic.html|title='Hiphop Tamizha' signs 'Imaikaa Nodigal'|access-date=26 September 2016}}</ref>

====In other roles====
In October 2014, Adhi stated that, despite many offers, he had no interest in acting.<ref>{{cite journal|url=http://i1303.photobucket.com/albums/ag149/kailash29792/HipHopAadhisirnewsinKungumam201014together_zps70e35130.jpg |title=ராப் என்பது கவியிசை |date=20 October 2014 |accessdate=30 December 2014 |author=N. Kathirvelan |journal=[[Kungumam]] |pages=90–91 |language=Tamil |archiveurl=https://www.webcitation.org/6VEVAGe66?url=http://i1303.photobucket.com/albums/ag149/kailash29792/HipHopAadhisirnewsinKungumam201014together_zps70e35130.jpg |archivedate=31 December 2014 |trans-title=Rap is poetic music |deadurl=yes |df=dmy-all }}</ref> In 2016, however, he announced that he would be making his cinematic acting debut in ''[[Meesaya Murukku]]'', for which he would also be director and musical composer.<ref>{{cite web | url=http://www.deccanchronicle.com/entertainment/kollywood/101016/hip-hop-adhi-is-an-actor-now.html | title=Hip Hop Adhi is an actor now! | work=Deccan Chronicle | date=10 October 2016 | accessdate=10 October 2016}}</ref> The film, released in 2017, was partly biographical of his life.<ref>{{Cite news|url=http://indianexpress.com/article/entertainment/tamil/meesaya-murukku-actor-hip-hop-adhi-cinema-is-my-profession-but-independent-music-is-my-passion-4784831/|title=Meesaya Murukku actor Hip Hop Adhi: Cinema is my profession but independent music is my passion|date=6 August 2017|work=The Indian Express|access-date=4 September 2017|language=en-US}}</ref> Adhi has also made appearances in the [[Zee Tamizh]] talk show ''[[Simply Kushboo]]'',<ref>{{cite web | url=http://timesofindia.indiatimes.com/tv/news/tamil/Its-Hiphop-Tamizha-on-Simply-Khushbu/articleshow/50322294.cms | title=It's Hiphop Tamizha on Simply Khushbu | work=The Times of India | accessdate=13 January 2016}}</ref> and the [[Sun TV (India)|Sun TV]] reality show ''[[Sun Singer]]''.<ref>{{cite web | url=http://timesofindia.indiatimes.com/tv/news/tamil/Sun-Singer-grand-finale-on-January-10/articleshow/50480585.cms | title=Sun Singer grand finale on January 10 | work=The Times of India | accessdate=13 January 2016}}</ref> Hiphop Tamizha later composed the title music for the TV series ''[[Nandini (TV series)|Nandini]]''.<ref>{{Cite news|url=http://kungumam.co.in/Articalinnerdetail.aspx?id=11735&id1=3&issue=20170210|title=பாம்புக்கும் பேய்க்கும் நடக்கிற பிரச்னைதான் நந்தினி|last=|first=|date=10 February 2017|work=[[Kungumam]]|access-date=4 September 2017|archive-url=http://webcache.googleusercontent.com/search?q=cache:Gax2NynXubMJ:kungumam.co.in/Articalinnerdetail.aspx%3Fid%3D11735%26id1%3D3%26issue%3D20170210+&cd=10&hl=en&ct=clnk&gl=in&client=firefox-b|archive-date=30 August 2017|dead-url=|language=ta}}</ref>

===Collaborations===
Independent artists who have collaborated with Hiphop Tamizha include Bharadwaj Balaji and B-boy Bravo.<ref name=fusion/><ref name="proud"/><ref name="vanakkam">{{cite web | url=http://www.tamizhanda.org/main/images/img-X11180744-0005.jpg | title=Vanakkam to the Ladies | work=Times Neighbourhood, Anna Nagar | date=1 September 2012 | accessdate=7 October 2014 | archiveurl=https://web.archive.org/web/20140124055702/http://www.tamizhanda.org/main/images/img-X11180744-0005.jpg | archivedate=24 January 2014}}</ref> The official logo of Hiphop Tamizha is a [[graffiti]] of Bharati.<ref name="thehindu2"/> They have also performed with American rapper Emcee Call on ''All I Wanna Say'', an album that features several samples of Michael Jackson's songs.<ref name="cadence" />

Beginning in February 2015, Adhi and Jeeva were collaborating with independent Tamil singer Kaushik Krish on his forthcoming single,<ref>{{cite web | url=https://www.facebook.com/hiphoptamizha/photos/a.417859665853.193927.304954335853/10153139885960854/?type=1 | title=Jus reached pondy&nbsp;– lets make some crazy music :) Working with Jeeva beatz for Kaushik krish's independent single. Time to restart our independent music :) | publisher=Facebook | date=15 February 2015 | accessdate=18 February 2015 | author=Hiphop Tamizha}}</ref> but the singer's debut song eventually became "Kannala Kannala", composed by Hiphop Tamizha for ''Thani Oruvan'' (2015).<ref>{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Thani-Oruvan-track-list-is-here/articleshow/48141437.cms | title=Thani Oruvan track list is here | work=The Times of India | accessdate=31 August 2015}}</ref>

==Musical style==
Adhi told [[Sudhish Kamath]] that he was inspired by the works of Michael Jackson and [[Jay-Z]].<ref name="thehindu1"/> In July 2013, he said that he draws inspiration from [[Tamil poetry]], mostly those by Subramania Bharati.<ref>{{cite news|url=http://indulge.newindianexpress.com/the-rap-diaries/bangalore/13034|title=Hip Hop goes 'South' with our rappers | author=Susanna Chandy| work= The New Indian Express |date=11 July 2013|accessdate=22 February 2015}}</ref> Hiphop Tamizha experiment with various elements of Indian music and fuse them with hip hop, creating the "fresh sound" of Tamil hip hop in the process.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movies-events/Creating-a-fresh-sound-for-Tamil-hip-hop-14-08-12.html|title=Creating A Fresh Sound For Tamil Hip Hop|publisher=behindwoods.com|accessdate=24 March 2015}}</ref> Adhi has no formal education in music and claims to compose purely on [[instinct]].<ref name="will continue">{{cite web |url = http://www.thehindu.com/news/cities/chennai/chen-society/will-continue-to-make-independent-music-rapper-adhi/article6637154.ece|title = Will continue to make independent music: rapper Adhi|work = The Hindu|date = 27 November 2014|accessdate = 28 November 2014|author = Udhav Naig}}</ref> While Adhi is the band's sole lyricist, both he and Jeeva create the background music.<ref>{{cite web|url=https://www.youtube.com/watch?v=DDVz36KT8RI|title=HipHop Tamizha&nbsp;– Aadhi Music4U&nbsp;– Diwali Special|date=28 October 2014|publisher=[[Sun Music]]|accessdate=19 March 2015}}</ref>

Topically, Hiphop Tamizha's songs deal with a wide range of issues. ''Club le Mabbu le'' describes certain nontraditional "failings" of Tamil women, including drinking, smoking, consuming [[cannabis (drug)|cannabis]] and having [[Cohabitation|live-in relationship]]s.<ref name="Senthamizh" /> ''Sentamizh Penne'', the exact opposite of ''Club le Mabbu le'', talks about a culturally-rich girl, whose traditions are worthy of respect.<ref name="mytamilchannel">{{cite web | url=http://mytamilchannel.com/index/album-review-adhi-hip-hop-tamizha-hip-hop-tamizhan/ | archiveurl=https://web.archive.org/web/20150402182334/http://mytamilchannel.com/index/album-review-adhi-hip-hop-tamizha-hip-hop-tamizhan/ | archivedate=2 April 2015 | title=Album review: Adhi (Hip Hop Tamizha)&nbsp;– Hip Hop Tamizhan | publisher=MyTamilChannel.com | date=24 October 2012 | accessdate=12 March 2015 | author=Pravin Bala}}</ref> ''Tamizh Theriyum'' ridicules those who mock the Tamil language or act like they do not speak it.<ref name="mytamilchannel" /> ''Vaadi Pulla Vaadi'' focuses on the conflicts of caste and love, and was inspired by the personal experiences of Adhi's friends.<ref name="deccan" /> According to him, ''Iraiva'' talks about how love is not the end of life: "Two people might really be in love, but because of things like caste, they might not be able to be together. This, we feel, is because of lack of education and awareness". The song ''Karpom Karpippom'' is dedicated to education,<ref name="proud" /> describing it as the main tool required to solve social problems. ''Cheap Popularity'' is Adhi's response to those who criticised him for allegedly seeking popularity through ''Club le Mabbu le''.<ref name="mytamilchannel" />

In 2014, Adhi said that Hiphop Tamizha's aim is to rebuke the belief among contemporary youngsters that conversing in Tamil is "not cool", and that the project was started to enable them to "relate to the concept of being a proud [[Tamil people|Tamizhan]], to give them an identity."<ref>{{cite web|url=http://www.deccanchronicle.com/140122/entertainment-tvmusic/article/tamil-new-%E2%80%98kewl%E2%80%99|title=Tamil is the new 'kewl'|work=Deccan Chronicle|date=22 January 2014|accessdate=2 February 2015}}</ref> Although the songs ''Manithan Tamizhan'' and ''Tamizhanda'' [[Tamil nationalism|glorify the culture and language of Tamil Nadu]] and lament their modern-day negligence,<ref name="Music Perk" /> Adhi has stated that Hiphop Tamizha does not want to preach that Tamil people should speak their native language or praise it unduly. Rather, they aim to give it a little respect, similar to what other music has done for the English language.<ref name="deccan" /> He has also said that he wants to change the Indian urban culture of hip-hop being about wearing "baggy pants, 'bling' and big shirts" and eliminate the notion that rap music is about "the money, the women and the [[Gangsta rap|gangster-ism]]."<ref>{{cite web|url=http://zomba.in/Journal/keeping-it-real-hiphop-tamizha-style/ |title=Keeping It Real, Hiphop Tamizha Style |work=Zomba.in |date=4 May 2012 |deadurl=bot: unknown |archiveurl=https://archive.is/20130217235721/http://zomba.in/Journal/keeping-it-real-hiphop-tamizha-style/ |archivedate=17 February 2013 |df=dmy-all }}</ref>

===Notable performances===
In December 2010, Hiphop Tamizha performed live at "One Chennai, One Music", (an event organised by [[Radio One (India)|Radio One]] to promote independent music in Chennai), which was one of the band's first major gigs as underground artist.<ref>{{cite web|url=http://www.thehindu.com/features/friday-review/music/time-for-merry-notes/article974440.ece|title=Time for merry notes|author=Prince Frederick|work=The Hindu|accessdate=9 March 2015}}</ref><ref>{{cite web|url=http://www.thehindu.com/todays-paper/tp-features/tp-nxg/stay-tuned/article1036461.ece|title=Stay tuned!|work=The Hindu|date=6 January 2011|accessdate=20 January 2015}}</ref> In November 2011, Adhi and Bharadwaj Balaji performed at ''Astra'', the two-day inter-school cultural festival of [[Bhavan's Rajaji Vidyashram]], [[Kilpauk]].<ref>{{cite web|url=http://www.newindianexpress.com/education/student/article241906.ece|title=Astra, a show of flair and finesse|work=The New Indian Express|accessdate=11 March 2015}}</ref> September 2012 was one of Hiphop Tamizha's busiest months, with the band singing at [[Madras Christian College]]'s "Deepwoods", [[Dr G R Damodaran College of Science]]'s ''Brand Expo 2012'',<ref>{{cite web|url=http://www.thehindu.com/news/cities/Coimbatore/branding-it-in-their-unique-style/article3925684.ece|title=Branding it in their unique style|work=The Hindu|accessdate=11 March 2015}}</ref> Loyola College's ''Ovations'',<ref>{{cite web|url=http://www.tamizhanda.org/main/events/19-loyola-ovations-2012.html|archiveurl=https://web.archive.org/web/20150402171710/http://www.tamizhanda.org/main/events/19-loyola-ovations-2012.html|archivedate=2 April 2015|title=Hiphop Tamizha&nbsp;– Sep 15 - Ovations 2012, Loyola College|author=Jeeva R|work=Hiphop Tamizha|accessdate=24 March 2015}}</ref> [[Kilpauk Medical College]]'s ''Pradharshini'',<ref>{{cite web|url=http://www.tamizhanda.org/main/events/22-pradharshini-2012-kmc.html|archiveurl=https://web.archive.org/web/20150402160520/http://www.tamizhanda.org/main/events/22-pradharshini-2012-kmc.html|archivedate=2 April 2015|title=Hiphop Tamizha&nbsp;– Sep 27 - Pradharshini 2012, KMC|author=Jeeva R|work=Hiphop Tamizha|accessdate=24 March 2015}}</ref> and [[Alagappa College of Technology]]'s ''Sampradha''.<ref>{{cite web|url=http://www.tamizhanda.org/main/events/21-sampradha-2012-anna-university.html|archiveurl=https://web.archive.org/web/20141001030128/http://www.tamizhanda.org/main/events/21-sampradha-2012-anna-university.html|archivedate=1 October 2014|title=Hiphop Tamizha&nbsp;– Sep 26 - Sampradha 2012, AC Tech&nbsp;– Anna University|author=Jeeva R|work=Hiphop Tamizha|accessdate=24 March 2015}}</ref>

On 4 May 2013, Hiphop Tamizha appeared live at [[Madras Music Academy]] in a concert organised by SS International.<ref>{{cite web|url=http://www.tamizhanda.org/main/events/45-hip-hop-tamizhan-live-concert-may-4th.html|archiveurl=https://web.archive.org/web/20150402160658/http://www.tamizhanda.org/main/events/45-hip-hop-tamizhan-live-concert-may-4th.html|archivedate=2 April 2015|title=Hiphop Tamizha&nbsp;– Hip Hop Tamizhan&nbsp;– Live Concert&nbsp;– May 4th|author=Ben|work=Hiphop Tamizha|accessdate=24 March 2015}}</ref> Adhi performed for the second time at Madras Music Academy in October 2014, this time as part of SS International's nine-day concert ''Navotsavam''.<ref>{{cite web|url=http://www.thehindu.com/todays-paper/tp-features/tp-fridayreview/nineday-carnival/article6447033.ece|title=Nine-day carnival|work=The Hindu|accessdate=11 March 2015}}</ref> In July 2015, Adhi sang at ''Isai Sangamam'', a musical event organised by the NGO [[Raindropss]].<ref>{{cite web|url=http://www.newindianexpress.com/cities/chennai/Raining-Music-for-a-Cause/2015/07/07/article2905783.ece|title=Raining Music for a Cause|work=The New Indian Express|accessdate=10 July 2015}}</ref> He also performed live at a January 2016 concert named ''Nenje Ezhu'' to raise funds for victims of the [[2015 South Indian floods]].<ref>{{cite web|url=http://www.thehindu.com/todays-paper/tp-national/tp-tamilnadu/nenje-ezhu-concert-by-ar-rahman-today/article8142462.ece|title='Nenje Ezhu' concert by A.R. Rahman today|date=23 January 2016|publisher=|accessdate=5 July 2016|via=The Hindu}}</ref>

Adhi was an artist at the [[9th Vijay Awards]] in April 2015.<ref>{{cite web|url=http://www.ibtimes.co.in/9th-annual-vijay-awards-be-telecast-17-may-632639|title=9th Annual Vijay Awards to be Telecast on 17 May|date=16 May 2015|work=International Business Times|accessdate=16 May 2015}}</ref>

==Controversies==
"Club le Mabbu le" became the subject of immense criticism due to its portrayal and depiction of Tamil women.<ref name="Senthamizh">{{cite web|url=http://ibnlive.in.com/news/senthamizh-penne-triggers-fresh-hiphop-kolaveri/287419-62.html |title='Senthamizh Penne' triggers fresh Hiphop kolaveri |publisher=CNN-IBN |date=1 September 2012 |accessdate=12 April 2013 |archiveurl=https://www.webcitation.org/6W8iUMkQs?url=http://ibnlive.in.com/news/senthamizh-penne-triggers-fresh-hiphop-kolaveri/287419-62.html |archivedate=6 February 2015 |deadurl=yes |df=dmy-all }}</ref><ref name="crass">{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Crass-lyrics-or-industrys-attitude-towards-women/articleshow/50232871.cms | title=Crass lyrics, or industry's attitude towards women? | work=The Times of India | date=19 December 2015 | accessdate=23 December 2015 | author=Janani Karthik}}</ref> Rapper [[Sofia Ashraf]] claimed that the song was not only disrespectful to women, but also an insult to rap music. In an interview with ''The Hindu'', Adhi was quoted saying, "Hip hop is about self expression and opinions so such controversies are only natural. The song was intended as a fun number and most people like it because the lyrics are witty. We also {{sic|nolink=y|sings}} about social causes like education and individual identity".<ref name="Trouble">{{cite news | url=http://www.thehindu.com/features/metroplus/trouble-in-the-club/article3839957.ece | title=Trouble in the club | work=The Hindu | date=30 August 2012 | accessdate=15 April 2013 | author=Zeenab Aneez}}</ref> In late August 2012, Adhi was reportedly "apologetic to whoever may be offended by the track."<ref>{{cite web|url=http://zomba.in/Journal/adhi-ruffles-feathers-with-new-video/ |title=Adhi Ruffles Feathers With New Video |work=Zomba.in |date=28 August 2012 |accessdate=1 September 2012 |deadurl=bot: unknown |archiveurl=https://archive.is/20130419043317/http://zomba.in/Journal/adhi-ruffles-feathers-with-new-video/ |archivedate=19 April 2013 |df=dmy-all }}</ref> In December 2015, Janani Karthik of ''The Times of India'' named the song as one of several Tamil songs "that have taken crass to an all-low level".<ref name="crass" />

In 2016, Adhi released "Takkaru Takkaru", a music video that glorifies the Tamil sport [[jallikattu]], with the intention of campaigning to have jallikattu legalised (claiming that the sport does not encourage [[cruelty to animals|animal cruelty]]).<ref>{{cite news | url=http://www.thehindu.com/features/metroplus/hiphop-aadhi-makes-short-film-on-jallikattu/article8779515.ece | title=Hiphop Aadhi makes short film on Jallikattu | work=The Hindu | date=27 June 2016 | accessdate=27 June 2016}}</ref> [[People for the Ethical Treatment of Animals|PETA]] India's associate manager of campaigns Bhuvaneshwari Gupta described the video as factually inaccurate, adding that it actually showed many scenes of bulls being cruelly treated, and concluded, "Hip Hop Tamizha is better off sticking to just making music, because factual accuracy is not their strong point. Respecting bulls is true Tamil culture, not inflicting pain on them and making them suffer."<ref>{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Hip-Hop-Tamizha-should-stick-to-making-music-PETA/articleshow/52967891.cms | title=Hip Hop Tamizha should stick to making music: PETA | work=The Times of India | accessdate=5 July 2016}}</ref> Adhi decried these comments, stating that he would not believe in an organisation run by "foreigners" telling him that jallikattu is harmful to bulls.<ref>{{cite web | url=http://www.newindianexpress.com/cities/chennai/Jallikattu-not-just-a-sport-but-breeding-science/2016/07/04/article3512088.ece | title='Jallikattu not just a sport, but breeding science' | work=The New Indian Express | date=4 July 2016 | accessdate=5 July 2016 | author=S Subhakeerthana}}</ref> In January 2017, Adhi took part in the [[2017 pro-jallikattu protests|protests against the ban on jallikattu]].<ref>{{cite web|url=http://newstodaynet.com/chennai/hip-hop-adhi-withdraws-jallikattu-protests |title=Hip-Hop Adhi withdraws from jallikattu protests |work=News Today |accessdate=26 January 2017 |deadurl=bot: unknown |archiveurl=https://web.archive.org/web/20170202013350/http://newstodaynet.com/chennai/hip-hop-adhi-withdraws-jallikattu-protests |archivedate=2 February 2017 |df=dmy-all }}</ref>

==Other works==
In November 2013, Hiphop Tamizha launched "Tamizhanda Clothing", a collaboration between the duo and a firm named Difference of Opinion.<ref>{{cite web | url=https://twitter.com/hiphoptamizha/status/403847833520193536 | title=Tamizhanda Clothing a Style Collaboration between Hiphop Tamizha & Difference of Opinion is Out Now! | publisher=[[Twitter]] | date=22 November 2013 | accessdate=5 October 2014 | author=Hiphop Tamizha}}</ref> Adhi announced that he would launch his second business venture, "Madrasi Mafia", a music label to manage independent music artists in October 2014.<ref name="drive">{{cite web | url=http://www.thehindu.com/features/cinema/hiphop-tamizha-on-an-overdrive/article6719394.ece | title=Hiphop Tamizha on an overdrive | work=The Hindu | date=23 December 2014 | accessdate=24 December 2014 | author=Srinivasa Ramanjuam}}</ref> The venture succeeded in 2015.<ref>[https://www.youtube.com/watch?v=y2ZCLLzEo7U Hip-Hop Pongal With Aathi - ''Puthuyugam'']</ref>

In July 2015, Adhi conducted a seminar on [[brand management]], titled "Face to Face: Hiphop Tamizhan" at Dr G R Damodaran College of Science, Coimbatore.<ref>{{cite web | url=https://twitter.com/hiphoptamizha/status/620839867530874880 | title=Hiphop Tamizha | work=Twitter | accessdate=31 August 2015}}</ref><ref>{{cite web | url=https://www.facebook.com/hiphoptamizha/photos/a.417859665853.193927.304954335853/10153528585480854/?type=1 | title=Hiphop Tamizha&nbsp;– Timeline Photos&nbsp;– Facebook | accessdate=31 August 2015}}</ref>

==Filmography==
{| class="wikitable sortable"
|-Adhi
! Year
! Title
! Role
! Director
! Notes
|-
| 2017 || ''[[Meesaya Murukku]]''
| Adhithya || Hiphop Tamizha ||
|-
|2019 || ''[[Natpe Thunai]]'' || ||Parthiban Desinghu ||
|}

==Discography==
{| class="wikitable"
|+Key
| style="background:#ffc;"| {{dagger|alt=Works that have not yet been released}}
| Denotes works that have not yet been released

|}

===Studio albums===
{| class="wikitable sortable" style=""
! Year
! Title
! Tracks
|-
| 2012 || ''[[Hip Hop Tamizhan]]'' || 11
|}

===Film scores and soundtracks===
{| class="wikitable sortable" style=
! Year
! Title
! Notes
|-
| rowspan=3|2015 || ''[[Aambala]]'' ||
|-
| ''[[Indru Netru Naalai]]'' ||
|-
| ''[[Thani Oruvan]]'' ||
|-
| rowspan="4"|2016 || ''[[Aranmanai 2]]'' ||
|-
| ''[[Kathakali (film)|Kathakali]]'' ||
|-
| ''[[Dhruva (2016 film)|Dhruva]]'' || [[Telugu cinema|Telugu film]]
|-
| ''[[Kaththi Sandai]]'' ||
|-
| rowspan="2"|2017 || ''[[Kavan (film)|Kavan]]'' ||
|-
| ''[[Meesaya Murukku]]'' ||
|-
|rowspan="3"| 2018 || ''[[Kalakalappu 2]]''
|
|-
|''[[Krishnarjuna Yudham]]''|| Telugu film
|-
|''[[Imaikkaa Nodigal]]''||
|-
|rowspan="4"| 2019 || ''[[Sivakarthikeyan|SK13]]''
|
|-
|''[[Jayam Ravi|JR24]]''||
|-
|''[[Natpe Thunai]]''
|
|-
|''[[Silambarasan|Vantha Rajavathaan Varuven]]''
|
|-
|}
;Television
* 2017 ''[[Nandini (TV series)|Nandini]]''

===As a singer===
{| class="wikitable sortable"
|-
! Year
! Song
! Film
! Composer
! {{tooltip|Ref.|References}}
|-
| rowspan="3"|2012 || "Thappellam Thappe Illai" || ''[[Naan (2012 film)|Naan]]'' || [[Vijay Antony]] ||<ref name="naanbehindwoods" />
|-
| "Silai Pohla" || rowspan=2|''Simmasanam&nbsp;— The Throne'' || rowspan=2|Mc Sai || rowspan=2|<ref>https://itunes.apple.com/in/album/simmasanam-the-throne/id556569929</ref>
|-
| "Raja Raja Cholan"
|-
| rowspan="2"| 2013 || "Ethir Neechal" || ''[[Ethir Neechal (2013 film)|Ethir Neechal]]'' || rowspan="3"|[[Anirudh Ravichander]] ||<ref name="ethirneechalbehindwoods" />
|-
| "Chennai City Gangsta" || ''[[Vanakkam Chennai]]'' ||<ref name="vanakkanchennaiTOI" />
|-
|| 2014 || "Pakkam Vanthu" || ''[[Kaththi]]'' ||<ref name="kaththiIBT" />
|-
| rowspan="7"| 2015 || "Pazhagikalaam" || rowspan="3"|''[[Aambala]]'' || rowspan="3"| Hiphop Tamizha || rowspan="3"|<ref name="aamabalaTOI" />
|-
| "Aye Aye Aye"
|-
| "Inbam Pongum Vennila (Remix)"
|-
| "Naam Vaazhndhidum" || ''[[Vai Raja Vai]]'' || [[Yuvan Shankar Raja]] ||<ref name="VRVibt" />
|-
| "iPhone 6 Nee Yendral" || ''[[Indru Netru Naalai]]'' || rowspan="26"| Hiphop Tamizha ||<ref name="INNbehindwoods" />
|-
| "Theemai Dhaan Vellum" || rowspan="2"|''[[Thani Oruvan]]'' || rowspan=2|<ref name="ThaniOruvanBehindwoods" />
|-
| "Thani Oruvan"
|-
| rowspan="9"| 2016 ||"Azhage" || rowspan="2"|''[[Kathakali (film)|Kathakali]]'' || rowspan=2|<ref name="KathakaliBehindwoods" />
|-
| "Erangi Vandhu"
|-
| "Party with the Pei" || rowspan="3"|''[[Aranmanai 2]]'' || rowspan=3|<ref name="Aranmanai2Behindwoods" />
|-
| "Poraada Poraada"
|-
| "Amma (Amman Song)"
|-
| "Kaththi Sandai Theme" || rowspan="4"|''[[Kaththi Sandai]]'' || rowspan=4|<ref>{{cite web | url=http://www.sify.com/movies/kaththi-sandai-audio-review-news-tamil-qk1krribjchdi.html | title=Kaththi Sandai-Audio review | publisher=Sify | date=27 October 2016 | accessdate=1 November 2016}}</ref>
|-
| "Kaththi Sandai"
|-
| "Ellame Kaasu"
|-
| "Naan Konjam Karuppu"
|-
| rowspan="10"| 2017 || "Happy New Year" || rowspan="4"|''[[Kavan (film)|Kavan]]'' ||<ref>http://www.behindwoods.com/tamil-movies-cinema-news-16/vijay-sethupathi-t-rajendar-kavan-happy-new-year-single-review.html</ref>
|-
| "Theeratha Vilayaatu Pillai" ||<ref>https://www.youtube.com/watch?v=R6TVPHrmyL0</ref>
|-
| "Oxygen" ||
|-
| "Boomerang" ||
|-
| "Great Ji" || rowspan="6"|''[[Meesaya Murukku]]'' ||
|-
| "Machi Engalukku" ||
|-
| "Enna Nadandhulam" ||
|-
| "Meesaya Murukku Title Track" ||
|-
| "Sakkarakatti" ||
|-
| "Vaadi Pulla Vaadi" ||
|-
| rowspan="6" | 2018|| "Thaarumaaru" || rowspan="2" | ''[[Kalakalappu 2]]''||
|-
| "Pudichiruka Illa Pudikalya" ||
|-
| "Kadhalikathey" || rowspan="2" | ''[[Imaikkaa Nodigal]]''||
|-
| "Vilambara Idaiveli"||
|}

===Music video appearances===
{| class="wikitable sortable"
|-
! Year
! Song
! Album/film
! Composer
! {{Tooltip|Ref.|References}}
|-

| 2010 || "Excuse Me Kathali" || rowspan=2 {{N/A|Non-album singles}} || rowspan=6|Hiphop Tamizha ||<ref>{{cite av media|url=https://www.youtube.com/watch?v=bsqbKJ9nm_o|title=Adhi&nbsp;— Excuse me kathali / Hiphop Tamizha|date=24 July 2010|accessdate=9 December 2015|via=YouTube}}</ref>
|-
| 2011 || "Ezhuvoam Vaa" ||<ref name="youtube.com">{{cite av media|url=https://www.youtube.com/watch?v=X0i8w9oL2go|title=Hiphop Tamizha&nbsp;— Manithan Tamizhan (Official Music Video)|date=29 March 2013|accessdate=9 December 2015|via=YouTube}}</ref>
|-
| 2012 || "Club le Mabbu le" || rowspan=3|''[[Hip Hop Tamizhan]]'' ||<ref>{{cite av media|url=https://www.youtube.com/watch?v=wK7shf-5soU&list=PLAU5iw78o0yvZSpeEUxSi_VJcBLUH3e5v&index=3|title=Hiphop Tamizha&nbsp;— Club le Mabbu le (Official Music Video)|date=26 August 2012|accessdate=9 December 2015|via=YouTube}}</ref>
|-
| rowspan=4|2013 || "Manithan Tamizhan" ||<ref name="youtube.com"/>
|-
| "Iraiva" ||<ref>{{cite av media|url=https://www.youtube.com/watch?v=l5PD4_Uy-00&list=PLAU5iw78o0yvZSpeEUxSi_VJcBLUH3e5v&index=1|title=Hiphop Tamizha&nbsp;— Iraiva (Official Music Video)|date=13 April 2013|accessdate=9 December 2015|via=YouTube}}</ref>
|-
| "Nice Vs Naughty (Na Na Na)" || {{N/A|Non-album single}} ||<ref>{{cite av media|url=https://www.youtube.com/watch?v=a6L6_fuBNRE|title=Indian Idol Jrs,Adhi Hiphop Tamizha&nbsp;— Nice Vs Naughty (Na Na Na)|date=2 August 2013|accessdate=9 December 2015|via=YouTube}}</ref>
|-
| "Chennai City Gangsta" || ''[[Vanakkam Chennai]]'' || [[Anirudh Ravichander]] ||<ref>{{cite av media|url=https://www.youtube.com/watch?v=hAn75DAONqs|title=Vanakkam Chennai&nbsp;— Chennai City Gangsta Video&nbsp;— Shiva, Priya|date=10 September 2014|accessdate=9 December 2015|via=YouTube}}</ref>
|-
| 2014 || "Vaadi Pulla Vaadi" || ''[[International Tamizhan]]'' || rowspan="7" |Hiphop Tamizha ||<ref name="vaadi pulla vaadi" />
|-
| rowspan=2|2015 || "Inbam Pongum Vennila" (Remix) || ''[[Aambala]]'' ||<ref>{{cite web|url=https://www.facebook.com/hiphoptamizha/videos/10153087270925854/?permPage=1|title=Hiphop Tamizha&nbsp;— Inbam pongum vennila video song&nbsp;— Facebook|publisher=|accessdate=9 December 2015}}</ref>
|-
| "Theemai Dhaan Vellum || ''[[Thani Oruvan]]'' ||<ref>{{cite AV media | url=https://www.youtube.com/watch?v=yLFm1i6YVdI | title=Theemai Dhaan Vellum Song Promo | work=[[Sony Music India]]| publisher=YouTube | date=24 August 2015 | accessdate=31 August 2015 | medium=video}}</ref>
|-
| rowspan=2|2016 || "Party with the Pei" || ''[[Aranmanai 2]]'' ||
|-
| "Takkaru Takkaru" || {{N/A|Non-album single}} ||<ref>{{cite web | url=http://video.scroll.in/810670/this-tamil-music-video-wants-you-to-believe-the-jalikattu-ban-is-a-corporate-conspiracy | title=This Tamil music video wants you to believe the jalikattu ban is a corporate conspiracy | publisher=Scroll.in | accessdate=5 July 2016}}</ref>
|-
| rowspan=1|2017 || "Kovai Gethu" || {{N/A|Non-album single}} ||<ref>https://timesofindia.indiatimes.com/entertainment/tamil/music/kovai-gethu-anthem-is-goosebump-inducing-say-coimbatoreans/articleshow/61833659.cms</ref>
|-
|2018
|"Maanavan"
|{{N/A|Non-album single}}
|<ref name=":0" />
|}

<!-- ==Further reading==
*[https://www.youtube.com/watch?v=Zq7_BlvND88 Hip Hop Tamizha adhi talks about his success - Cinema Vikatan]
*[https://archive.is/1bK5d ஹாலிவுட்டில் பாடிய தமிழ் இளைஞர் - ''The Hindu''] -->

==Awards==
The ''India Book of Records'' has recognised Hiphop Tamizha as the "first artiste to release a Tamil hip hop album from India".<ref>{{cite web | url=http://m.newindianexpress.com/chennai/389 | title=Adding the native flavour to hip hop music | work=The New Indian Express | accessdate=5 October 2014 | archiveurl=https://web.archive.org/web/20140921105544/http://m.newindianexpress.com/chennai/389 | archivedate=21 September 2014}}</ref> On 14 February 2013, Adhi received the award for "Internet sensation of the year" from [[BIG FM 92.7]].<ref>{{cite web | url=http://www.tamizhanda.org/main/events/41-big-fm-awards-night-feb-14th-2013.html | archiveurl=https://web.archive.org/web/20141006082633/http://www.tamizhanda.org/main/events/41-big-fm-awards-night-feb-14th-2013.html | archivedate=6 October 2014 | title=Hiphop Tamizha&nbsp;– BIG FM Awards Night&nbsp;– Feb 14th, 2013 | work=Hiphop Tamizha | accessdate=5 October 2014}}</ref> In the same month, he performed live at [[Madras Christian College]]'s cultural event ''Deepwoods''.<ref>{{cite web|url=http://www.musicperk.com/deepwoods-2013-mcc-culturals-hip-hop-tamizha-concert/|title=Deepwoods 2013 - MCC Culturals this weekend with Hip Hop Tamizha concert |publisher=Musicperk|accessdate=11 March 2015}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=YfpTRWE4VXc|title=Hiphop Tamizhan Live at MCC&nbsp;– Adhi & Anirudh|date=5 May 2013|publisher=YouTube|accessdate=11 March 2015}}</ref> He also won the "Independent Artist of the Year" award at [[Anna University]]'s annual event [[Techofes]].<ref>{{cite web | url=http://www.tamizhanda.org/main/events/57-hiphop-tamizhan-adhi-wins-independent-artist-of-the-year-at-techofes-awards-anna-university.html | archiveurl=https://web.archive.org/web/20141030085701/http://www.tamizhanda.org/main/events/57-hiphop-tamizhan-adhi-wins-independent-artist-of-the-year-at-techofes-awards-anna-university.html | archivedate=30 October 2014 | title=Hiphop Tamizhan Adhi wins 'Independent Artist of the Year' at Techofes Awards, Anna University | work=Hiphop Tamizha | accessdate=5 October 2014}}</ref>

In February 2015, Adhi was named "The Rising Star of 2014 Male" at the [[Edison Awards (India)|Edison Awards]].<ref>{{cite web|url=http://www.newindianexpress.com/entertainment/tamil/Celebrities-Galore-At-Eighth-Annual-Edison-Awards/2015/02/17/article2671871.ece|title=Celebrities Galore at Eighth Annual Edison Awards|work=The New Indian Express|accessdate=2 March 2015}}</ref>

==Notes==
{{notelist}}

==References==
{{Reflist|3|refs=
<ref name="thehindu1">{{cite news | url=http://www.thehindu.com/life-and-style/metroplus/namma-ooru-hip-hopper/article3779711.ece | title=Namma ooru hip hopper | work=The Hindu | date=16 August 2012 | accessdate=1 April 2013 | author=Sudhish Kamath}}</ref>

<ref name="Music Perk">{{cite web | url=http://www.musicperk.com/hip-hop-tamizhan-hip-hop-tamizha/ | title=Hip Hop Tamizhan&nbsp;– Hip Hop Tamizha | publisher=Musicperk | date=30 August 2012 | accessdate=1 April 2013 | author=Venkatrangan R}}</ref>

<ref name="guindy times">{{cite web | url=http://www.guindytimes.com/articles/english-pesnalum-tamizhan-da-a-hip-hop-tamizha-exclusive | title=English Pesnalum Tamizhan Da&nbsp;– A Hip Hop Tamizha Exclusive | date=16 October 2014 | accessdate=28 November 2014 | author=Akshaya Raju | newspaper=Guindy Times | archiveurl=https://web.archive.org/web/20141128051344/http://www.guindytimes.com/articles/english-pesnalum-tamizhan-da-a-hip-hop-tamizha-exclusive | archivedate=28 November 2014}}</ref>

<ref name="thehindu2">{{cite news | url=http://www.thehindu.com/features/friday-review/music/make-way-for-desi-boys/article2694601.ece | title=Make way for desi boys! | work=The Hindu | date=7 December 2011 | accessdate=15 April 2013 | archiveurl=https://web.archive.org/web/20130614084043/http://www.thehindu.com/features/friday-review/music/make-way-for-desi-boys/article2694601.ece | archivedate=14 June 2013}}</ref>

<ref name="deccan">{{cite web|url=http://oi60.tinypic.com/2urxspk.jpg |title=Speaking of the Mother Tongue |work=[[Deccan Chronicle]] |date=11 May 2014 |accessdate=3 October 2014 |archiveurl=https://www.webcitation.org/6T3ESAJGf?url=http://oi60.tinypic.com/2urxspk.jpg |archivedate=3 October 2014 |deadurl=yes |df=dmy-all }}</ref>

<ref name="fusion">{{cite web | url=http://www.thehindu.com/features/friday-review/music/fascinating-fusion/article1171365.ece | title=Fascinating fusion | work=The Hindu | date=9 February 2011 | accessdate=5 October 2014 | author=Prince Frederick}}</ref>

<ref name="proud">{{cite web | url=http://www.newindianexpress.com/cities/chennai/article588077.ece | title=Hiphop to make Tamilians proud | work=The New Indian Express | date=13 August 2012 | accessdate=7 October 2014}}</ref>

<ref name="Multilingual">{{cite news | url=http://www.thehindu.com/features/metroplus/the-big-leap/article5401124.ece | title=The big leap | work=The Hindu | date=28 November 2013 | accessdate=7 October 2014 | last=Naig | first=Udhav | archiveurl=https://web.archive.org/web/20131210012525/http://www.thehindu.com/features/metroplus/the-big-leap/article5401124.ece | archivedate=10 December 2013}}</ref>

<ref name="kamath">{{cite news | url=http://www.thehindu.com/todays-paper/tp-in-school/article3782698.ece | title=Hip Hop, in Tamizhan style | work=The Hindu | date=17 August 2012 | accessdate=10 May 2013 | author=Sudhish Kamath}}</ref>

<ref name="cadence">{{cite web | url=http://www.newindianexpress.com/magazine/article253040.ece | title=Cadence of a new culture | work=The New Indian Express | date=30 October 2011 | accessdate=14 January 2015 | author=Prashanti Ganesh}}</ref>
}}

==External links==
{{Commons}}
* {{official website|http://www.tamizhanda.org/main/}}

* {{Facebook|hiphoptamizha}}

* {{Instagram|hiphoptamizha}}

* {{Twitter|hiphoptamizha}}

{{Authority control}}

[[Category:Hip hop duos]]
[[Category:Indian electrical engineers]]
[[Category:Indian hip hop groups]]
[[Category:Indian male composers]]
[[Category:Indian musical duos]]
[[Category:Indian rappers]]
[[Category:Tamil musicians]]
[[Category:University of Madras alumni]]

Revision as of 09:09, 13 November 2018

Hiphop Tamizha
toi(L) and Aadhi (R) during Aambala's audio launch
toi(L) and Aadhi (R) during Aambala's audio launch
Background information
BornAadhi (1 March 1990)
R.Jeeva (21 November 1991)
Years active2005–present
MembersAadhi
R. Jeeva

Hiphop Tamizha (pronounced Tamiḻā) is an Indian musical duo based in Coimbatore, Tamil Nadu. The duo consists of Adhithya "Aadhi" Venkatapathy and R. Jeeva.[a] Hiphop Tamizha are credited with being the pioneers of Tamil hip hop in India.[2]

The group remained underground until the commercial success of their track, "Club le Mabbu le" in 2011. The international brand Remy Martin launched Hiphop Tamizha as an official brand after hearing the song. In 2012, Hiphop Tamizha released their debut album Hip Hop Tamizhan, which is India's first Tamil hip hop album. It was a major success with both the general public and critics. While the duo are primarily independent musicians, they have also contributed to numerous works outside independent music, such as composing and performing music for films. They have also launched a clothing brand.

Personal lives

Adhithya "Aadhi" Ramachandran Venkatapathy was born on 20 February 1990,[2][6] and R. Jeeva was born 29 June 1991.[7] Adhi's family is from Sathyamangalam in the Erode district.[8][9] He was born into a family with no knowledge of music or cinema. His father works at Bharathiar University while his mother comes from an agricultural background.[3] Adhi's first exposure to rap came when his neighbour showed him Michael Jackson's "Jam".[10] His interest in hip hop music started developing in the tenth grade. He uploaded rap songs to the internet and got positive responses from people expressing interest in his music, who also encouraged him to start rapping in Tamil.[11] His decision to rap in Tamil rather than English was made, in his words, to avoid looking like a "wannabe".[10] Adhi named his account on the video-sharing site YouTube "Hiphop Tamizhan", with a profile picture of the Tamil poet Subramania Bharati, to avoid being caught by his parents.[12] Adhi's father had initially opposed his choice to pursue music professionally.[13] He wanted Adhi to pursue higher studies, but gave him a year to do what he wanted, with the only constraint being that Adhi should not expect any help from him. After realising that Adhi was "trying to do some good work", he encouraged his son's musical interests.[12] Adhi then moved to Chennai to "try [his] luck".[14]

Although Hiphop is a duo,[5][15] Jeeva has seldom made public appearances. Adhi told IndiaGlitz that this is due to his shyness, and compared his partner to the unseen lion in the emblem of India, which includes four lions, with only three visible.[16] Jeeva adopted the moniker Jeeva Beatz sometime after the two met in 2005.[1][12]

Adhi studied at Chavara Vidya Bhavan, and Electrical Engineering at Bannari Amman Institute of Technology. He holds a state-level rank in Tamil Nadu Common Entrance Test and is a graduate in Master of Business Administration from the Department of Management Studies, University of Madras. As of October 2014, he was doing a PhD course at Bharathiar University,[12] which he completed in June 2015.[17] Jeeva, an engineering drop-out,[18] is also an alumnus of Loyola College, Chennai.[19]

On 30 November 2017, Adhi got married to a woman named Latchaya in a private ceremony at Tirupati.[20][21]

Career

Origins and early work

Adhi and Jeeva met via Orkut in 2005. They were passionate about music and decided that they should create an independent music group in India, in Tamil.[12] According to The Hindu and Hiphop Tamizha's Facebook page, Adhi had not officially found Hiphop Tamizha until 15 February 2010.[1][7]

Around the mid 2000s, Adhi released Viswaroobam Arambam,[1] the first Tamil hip hop mixtape in India.[b] It also played a major role in promoting hip hop as a part of the Tamil culture.[11] Adhi and Jeeva remained underground until they were asked by the Tamil Nadu State Election Commission to compose an election anthem.[9] Hiphop Tamizha's single Ezhuvoam Vaa was chosen as the official anthem for Tamil Nadu's 2011 state elections,[22] and Adhi performed it at Pachaiyappa's College when Anna Hazare came there.[9] Though the song was commercially unsuccessful,[23] Adhi and Jeeva considered it at one point their "best work so far".[24]

Commercial success

Adhi composed the song "Club le Mabbu le" in his first year of college.[9] When we asked how it developed, he recalled, "I grew up watching my mother and aunts just being traditional, and when I saw girls going to bars, I immediately wrote the lyrics of that track. And through my lyrics I am raising the debate over whether we are really changing as a society or are simply aping the West."[25] When Adhi was living in Chennai, he met Ma Ka Pa Anand, then an RJ at Radio Mirchi.[14] Anand allowed Adhi to perform Club le Mabbule on his radio show with beatboxer Bharadwaj Balaji (also known as Triple B).[12][26] The recording went viral, receiving over two million views within a week of its release on YouTube. Afterwards Rémy Martin, an international brand, was surprised by Adhi's determination and launched Hiphop Tamizha as an official brand.[12] "Club le Mabbule" later vaulted Hiphop Tamizha further into public view when it was criticized as portraying Tamil women in a negative light.[27]

Hiphop Tamizha's debut album Hip Hop Tamizhan was released on 17 August 2012 at Sathyam Cinemas in Chennai. Publicized as "India's first Tamil hip hop album", the album was launched by Purple Note and produced by Remy Martin, in his first association with an Indian album. The music was composed by Adhi and Jeeva, with lyrics by Adhi.[22] The album was lauded by critics. Naren Weiss, writing for Zomba, called it "nothing short of a masterpiece," while Venkatrangan R of Musicperk labelled it "A must listen. Not only for the music but for the messages hidden in it."[22][28] The album, which included Club le Mabbule, was also a commercial success, becoming the best-selling music album of 2012 on Flipkart.[29] However, Adhi lamented the fact that "Club le Mabbule" was accepted for airplay by radio channels only after its viral success, and that some of his other songs never got airplay even once.[30]

In November 2013, Adhi signed an international album with Remy Martin, titled International Tamizhan, slated to feature eight tracks, including two songs by American artists Sol and Emcee Call. The album was to be released in English, Hindi and Tamil. It was initially scheduled for release on 15 August 2014;[23][31][32] however, Hiphop Tamizha instead released the album's song "Vaadi Pulla Vaadi" as a single on the same date.[33][34] In October 2014, Adhi said the album was still "under progress",[12] but confirmed in 2018 that it was altogether dropped because "independent music doesn't make big money" in Chennai.[35]

Television and cinema

As musicians and composers

Though Adhi initially expressed no interest in singing or composing for films,[36] he and Jeeva have contributed to numerous cinematic works. Adhi sang his first film song,[36] titled "Thapellam Thappe Illai" (composed by Vijay Antony) for Naan in 2012.[37] He also sang the title track of Ethir Neechal (2013) (composed by Anirudh Ravichander) accompanied by Punjabi rapper Yo Yo Honey Singh.[38][39] Also in 2013, Adhi wrote "Sudden Delight", which was composed by Santhosh Narayanan and performed by Rob Mass for Soodhu Kavvum.[40][41] In May of that year, Adhi again collaborated with Anirudh to perform the song "Chennai City Gangsta" along with Hard Kaur for Vanakkam Chennai.[42][43]

In July 2013, Hiphop Tamizha composed "Na Na Na (Nice v/s Naughty)", a song used in the promotion of The Smurfs 2 in India. The song, which also features nine contestants from the singing reality show Indian Idol Junior,[44][45] was the first song Hiphop Tamizha composed specifically for a film.[46] It did not appear on the soundtrack album.[47] Adhi's third collaboration with Anirudh was for Kaththi (2014) where he performed the song "Pakkam Vanthu".[48] Hiphop Tamizha also composed and wrote "Poda" in 2014, a song celebrating the 10th anniversary of the television channel Sun Music.[49]

Hiphop Tamizha's first Tamil film as music composers was Aambala (2015),[46][50] where they wrote all six songs for and performed three: Pazhagikalaam, Aye Aye Aye and a remix of Inbam Pongum Vennila,[51][52] from Veerapandiya Kattabomman (1959).[53] They also composed for Indru Netru Naalai,[54][55] writing two songs and performing one: "iPhone 6 Nee Yendral".[56] Hiphop Tamizha also composed for Thani Oruvan, where they performed two songs: Theemai Dhaan Vellum and the title track.[57][58] Thani Oruvan topped Apple Music's Best of 2015 list in the category "Best Tamil Album of the year".[59]

Adhi wrote and co-performed Naam Vaazhndhidum, composed by Yuvan Shankar Raja, for Vai Raja Vai (2015).[60][61] Hiphop Tamizha later composed for Aranmanai 2,[14][62] Kathakali,[63][64] Dhruva (the Telugu remake of Thani Oruvan), which marked their debut in Telugu cinema;[65][66] Kaththi Sandai;[67] Kavan,[68] and Imaikkaa Nodigal.[69]

In other roles

In October 2014, Adhi stated that, despite many offers, he had no interest in acting.[70] In 2016, however, he announced that he would be making his cinematic acting debut in Meesaya Murukku, for which he would also be director and musical composer.[71] The film, released in 2017, was partly biographical of his life.[72] Adhi has also made appearances in the Zee Tamizh talk show Simply Kushboo,[73] and the Sun TV reality show Sun Singer.[74] Hiphop Tamizha later composed the title music for the TV series Nandini.[75]

Collaborations

Independent artists who have collaborated with Hiphop Tamizha include Bharadwaj Balaji and B-boy Bravo.[1][76][77] The official logo of Hiphop Tamizha is a graffiti of Bharati.[11] They have also performed with American rapper Emcee Call on All I Wanna Say, an album that features several samples of Michael Jackson's songs.[24]

Beginning in February 2015, Adhi and Jeeva were collaborating with independent Tamil singer Kaushik Krish on his forthcoming single,[78] but the singer's debut song eventually became "Kannala Kannala", composed by Hiphop Tamizha for Thani Oruvan (2015).[79]

Musical style

Adhi told Sudhish Kamath that he was inspired by the works of Michael Jackson and Jay-Z.[9] In July 2013, he said that he draws inspiration from Tamil poetry, mostly those by Subramania Bharati.[80] Hiphop Tamizha experiment with various elements of Indian music and fuse them with hip hop, creating the "fresh sound" of Tamil hip hop in the process.[81] Adhi has no formal education in music and claims to compose purely on instinct.[82] While Adhi is the band's sole lyricist, both he and Jeeva create the background music.[83]

Topically, Hiphop Tamizha's songs deal with a wide range of issues. Club le Mabbu le describes certain nontraditional "failings" of Tamil women, including drinking, smoking, consuming cannabis and having live-in relationships.[27] Sentamizh Penne, the exact opposite of Club le Mabbu le, talks about a culturally-rich girl, whose traditions are worthy of respect.[84] Tamizh Theriyum ridicules those who mock the Tamil language or act like they do not speak it.[84] Vaadi Pulla Vaadi focuses on the conflicts of caste and love, and was inspired by the personal experiences of Adhi's friends.[85] According to him, Iraiva talks about how love is not the end of life: "Two people might really be in love, but because of things like caste, they might not be able to be together. This, we feel, is because of lack of education and awareness". The song Karpom Karpippom is dedicated to education,[76] describing it as the main tool required to solve social problems. Cheap Popularity is Adhi's response to those who criticised him for allegedly seeking popularity through Club le Mabbu le.[84]

In 2014, Adhi said that Hiphop Tamizha's aim is to rebuke the belief among contemporary youngsters that conversing in Tamil is "not cool", and that the project was started to enable them to "relate to the concept of being a proud Tamizhan, to give them an identity."[86] Although the songs Manithan Tamizhan and Tamizhanda glorify the culture and language of Tamil Nadu and lament their modern-day negligence,[22] Adhi has stated that Hiphop Tamizha does not want to preach that Tamil people should speak their native language or praise it unduly. Rather, they aim to give it a little respect, similar to what other music has done for the English language.[85] He has also said that he wants to change the Indian urban culture of hip-hop being about wearing "baggy pants, 'bling' and big shirts" and eliminate the notion that rap music is about "the money, the women and the gangster-ism."[87]

Notable performances

In December 2010, Hiphop Tamizha performed live at "One Chennai, One Music", (an event organised by Radio One to promote independent music in Chennai), which was one of the band's first major gigs as underground artist.[88][89] In November 2011, Adhi and Bharadwaj Balaji performed at Astra, the two-day inter-school cultural festival of Bhavan's Rajaji Vidyashram, Kilpauk.[90] September 2012 was one of Hiphop Tamizha's busiest months, with the band singing at Madras Christian College's "Deepwoods", Dr G R Damodaran College of Science's Brand Expo 2012,[91] Loyola College's Ovations,[92] Kilpauk Medical College's Pradharshini,[93] and Alagappa College of Technology's Sampradha.[94]

On 4 May 2013, Hiphop Tamizha appeared live at Madras Music Academy in a concert organised by SS International.[95] Adhi performed for the second time at Madras Music Academy in October 2014, this time as part of SS International's nine-day concert Navotsavam.[96] In July 2015, Adhi sang at Isai Sangamam, a musical event organised by the NGO Raindropss.[97] He also performed live at a January 2016 concert named Nenje Ezhu to raise funds for victims of the 2015 South Indian floods.[98]

Adhi was an artist at the 9th Vijay Awards in April 2015.[99]

Controversies

"Club le Mabbu le" became the subject of immense criticism due to its portrayal and depiction of Tamil women.[27][100] Rapper Sofia Ashraf claimed that the song was not only disrespectful to women, but also an insult to rap music. In an interview with The Hindu, Adhi was quoted saying, "Hip hop is about self expression and opinions so such controversies are only natural. The song was intended as a fun number and most people like it because the lyrics are witty. We also sings [sic] about social causes like education and individual identity".[101] In late August 2012, Adhi was reportedly "apologetic to whoever may be offended by the track."[102] In December 2015, Janani Karthik of The Times of India named the song as one of several Tamil songs "that have taken crass to an all-low level".[100]

In 2016, Adhi released "Takkaru Takkaru", a music video that glorifies the Tamil sport jallikattu, with the intention of campaigning to have jallikattu legalised (claiming that the sport does not encourage animal cruelty).[103] PETA India's associate manager of campaigns Bhuvaneshwari Gupta described the video as factually inaccurate, adding that it actually showed many scenes of bulls being cruelly treated, and concluded, "Hip Hop Tamizha is better off sticking to just making music, because factual accuracy is not their strong point. Respecting bulls is true Tamil culture, not inflicting pain on them and making them suffer."[104] Adhi decried these comments, stating that he would not believe in an organisation run by "foreigners" telling him that jallikattu is harmful to bulls.[105] In January 2017, Adhi took part in the protests against the ban on jallikattu.[106]

Other works

In November 2013, Hiphop Tamizha launched "Tamizhanda Clothing", a collaboration between the duo and a firm named Difference of Opinion.[107] Adhi announced that he would launch his second business venture, "Madrasi Mafia", a music label to manage independent music artists in October 2014.[3] The venture succeeded in 2015.[108]

In July 2015, Adhi conducted a seminar on brand management, titled "Face to Face: Hiphop Tamizhan" at Dr G R Damodaran College of Science, Coimbatore.[109][110]

Filmography

Year Title Role Director Notes
2017 Meesaya Murukku Adhithya Hiphop Tamizha
2019 Natpe Thunai Parthiban Desinghu

Discography

Key
† Denotes works that have not yet been released

Studio albums

Year Title Tracks
2012 Hip Hop Tamizhan 11

Film scores and soundtracks

Year Title Notes
2015 Aambala
Indru Netru Naalai
Thani Oruvan
2016 Aranmanai 2
Kathakali
Dhruva Telugu film
Kaththi Sandai
2017 Kavan
Meesaya Murukku
2018 Kalakalappu 2
Krishnarjuna Yudham Telugu film
Imaikkaa Nodigal
2019 SK13
JR24
Natpe Thunai
Vantha Rajavathaan Varuven
Television

As a singer

Year Song Film Composer Ref.
2012 "Thappellam Thappe Illai" Naan Vijay Antony [37]
"Silai Pohla" Simmasanam — The Throne Mc Sai [111]
"Raja Raja Cholan"
2013 "Ethir Neechal" Ethir Neechal Anirudh Ravichander [38]
"Chennai City Gangsta" Vanakkam Chennai [42]
2014 "Pakkam Vanthu" Kaththi [48]
2015 "Pazhagikalaam" Aambala Hiphop Tamizha [52]
"Aye Aye Aye"
"Inbam Pongum Vennila (Remix)"
"Naam Vaazhndhidum" Vai Raja Vai Yuvan Shankar Raja [61]
"iPhone 6 Nee Yendral" Indru Netru Naalai Hiphop Tamizha [56]
"Theemai Dhaan Vellum" Thani Oruvan [58]
"Thani Oruvan"
2016 "Azhage" Kathakali [64]
"Erangi Vandhu"
"Party with the Pei" Aranmanai 2 [62]
"Poraada Poraada"
"Amma (Amman Song)"
"Kaththi Sandai Theme" Kaththi Sandai [112]
"Kaththi Sandai"
"Ellame Kaasu"
"Naan Konjam Karuppu"
2017 "Happy New Year" Kavan [113]
"Theeratha Vilayaatu Pillai" [114]
"Oxygen"
"Boomerang"
"Great Ji" Meesaya Murukku
"Machi Engalukku"
"Enna Nadandhulam"
"Meesaya Murukku Title Track"
"Sakkarakatti"
"Vaadi Pulla Vaadi"
2018 "Thaarumaaru" Kalakalappu 2
"Pudichiruka Illa Pudikalya"
"Kadhalikathey" Imaikkaa Nodigal
"Vilambara Idaiveli"

Music video appearances

Year Song Album/film Composer Ref.
2010 "Excuse Me Kathali" Non-album singles Hiphop Tamizha [115]
2011 "Ezhuvoam Vaa" [116]
2012 "Club le Mabbu le" Hip Hop Tamizhan [117]
2013 "Manithan Tamizhan" [116]
"Iraiva" [118]
"Nice Vs Naughty (Na Na Na)" Non-album single [119]
"Chennai City Gangsta" Vanakkam Chennai Anirudh Ravichander [120]
2014 "Vaadi Pulla Vaadi" International Tamizhan Hiphop Tamizha [34]
2015 "Inbam Pongum Vennila" (Remix) Aambala [121]
"Theemai Dhaan Vellum Thani Oruvan [122]
2016 "Party with the Pei" Aranmanai 2
"Takkaru Takkaru" Non-album single [123]
2017 "Kovai Gethu" Non-album single [124]
2018 "Maanavan" Non-album single [35]


Awards

The India Book of Records has recognised Hiphop Tamizha as the "first artiste to release a Tamil hip hop album from India".[125] On 14 February 2013, Adhi received the award for "Internet sensation of the year" from BIG FM 92.7.[126] In the same month, he performed live at Madras Christian College's cultural event Deepwoods.[127][128] He also won the "Independent Artist of the Year" award at Anna University's annual event Techofes.[129]

In February 2015, Adhi was named "The Rising Star of 2014 Male" at the Edison Awards.[130]

Notes

  1. ^ While Hiphop Tamizha has sometimes been referred to as a group,[1][2] or as Adhi's solo project,[3][4] Adhi clarified the band's membership during the audio launch of Aambala in December 2014 .[5]
  2. ^ While a 2011 report by The Hindu claimed that Viswaroobam Arambam was released in 2006,[1] the official Facebook page of Hiphop Tamizha gives its release year as 2005.[7]

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