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! Name !! Parent !! Active years !! Notes||Ref (s)
! Name !! Parent !! Active years !! Notes||Ref (s)
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|Airtel TV || [[Airtel India]] || || || <ref>https://gadgets.ndtv.com/apps/news/airtel-tv-app-altbalaji-digital-content-1830324</ref>
|Airtel TV || [[Airtel India]] || 2015-now || || <ref>https://www.airtel.in/press-release/12-2017/airtel-rolls-out-new-version-of-the-airtel-tv-app</ref>
|-
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|[[ALTBalaji]]|| [[Balaji Telefilms]] || 2017-now|| || <ref>{{cite web|url=https://techcircle.vccircle.com/2015/08/14/tv-serials-movie-producer-balaji-telefilms-launches-online-platform-with-original-digital-content|title=TV serials & movie producer Balaji Telefilms launches online platform with original digital content|date=14 August 2015|website=Techcircle}}</ref>
|[[ALTBalaji]]|| [[Balaji Telefilms]] || 2017-now|| || <ref>{{cite web|url=https://techcircle.vccircle.com/2015/08/14/tv-serials-movie-producer-balaji-telefilms-launches-online-platform-with-original-digital-content|title=TV serials & movie producer Balaji Telefilms launches online platform with original digital content|date=14 August 2015|website=Techcircle}}</ref>
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|[[Arre (brand)|Arre]] || UDigital || 2015- now || ||<ref>https://inc42.com/features/startup-watchlist-top-media-entertainment-startups-to-look-out-for-in-2019/</ref>
|-
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|[[BIGFlix]] ||[[Reliance Entertainment]] ||2008-now || India’s first movie on demand service||<ref name="I.com"/>
|[[BIGFlix]] ||[[Reliance Entertainment]] ||2008-now || India’s first movie on demand service||<ref name="I.com"/>
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|-
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|[[Eros Now]] ||[[Eros International plc]] ||2015-now ||Tittled as 'Best OTT Platform of the Year 2019' at the British Asian Media Awards ||<ref name="medianama.com"/>
|[[Eros Now]] ||[[Eros International plc]] ||2015-now ||Tittled as 'Best OTT Platform of the Year 2019' at the British Asian Media Awards ||<ref name="medianama.com"/>
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|-
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|Jio Cinema||[[Jio]]|| 2017-now|| ||<ref>{{cite web|url=https://www.jiocinema.com/|title=JioCinema - Watch Movies, TV Shows & Music Videos Online|website=www.jiocinema.com}}</ref>
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|-
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|Jio TV || [[Jio]]||2017-now || || <ref>{{cite web|url=https://www.jio.com/en-in/apps/jio-tv&sa=U&ved=2ahUKEwirzJyi7cXgAhWRfH0KHS18DNMQFjAQegQICxAB&usg=AOvVaw0kvDMATQQBfMPRJV2dS7L6|title=JioTV Live TV App - Online Streaming of TV Channels & Shows|website=www.jio.com}}</ref>||
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|[[Hoichoi]] || [[Shree Venkatesh Films]] || 2018-now || Regional OTT plaform||<ref name="auto2">{{cite web|url=http://bestmediainfo.com/|title=Best Media Info|website=bestmediainfo.com}}</ref>{{failed verification|date=February 2019}}
|[[Hoichoi]] || [[Shree Venkatesh Films]] || 2018-now || Regional OTT plaform||<ref name="auto2">{{cite web|url=http://bestmediainfo.com/|title=Best Media Info|website=bestmediainfo.com}}</ref>{{failed verification|date=February 2019}}
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|[[Hotstar]] || [[Star India]] || 2015-now|| India's most subscribed OTT platform ||<ref>{{cite web|url=https://www.medianews4u.com/|title=Home Main|website=Media News 4 U}}</ref>{{failed verification|date=February 2019}}<ref>{{cite web|url=https://economictimes.indiatimes.com/industry/media/entertainment/media/star-india-rejigs-hotstar-service-to-drive-growth/articleshow/65685631.cms|title=Star India rejigs Hotstar service to drive growth|first=Gaurav|last=Laghate|date=5 September 2018|publisher=|via=The Economic Times}}</ref>
|[[Hotstar]] || [[Star India]] || 2015-now|| India's most subscribed OTT platform ||<ref>{{cite web|url=https://www.medianews4u.com/|title=Home Main|website=Media News 4 U}}</ref>{{failed verification|date=February 2019}}<ref>{{cite web|url=https://economictimes.indiatimes.com/industry/media/entertainment/media/star-india-rejigs-hotstar-service-to-drive-growth/articleshow/65685631.cms|title=Star India rejigs Hotstar service to drive growth|first=Gaurav|last=Laghate|date=5 September 2018|publisher=|via=The Economic Times}}</ref>
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|-
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|Jio Cinema||[[Jio]]|| 2017-now|| ||<ref>{{cite web|url=https://www.jiocinema.com/|title=JioCinema - Watch Movies, TV Shows & Music Videos Online|website=www.jiocinema.com}}</ref>
|-
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|Jio TV || [[Jio]]||2017-now || || <ref>{{cite web|url=https://www.jio.com/en-in/apps/jio-tv&sa=U&ved=2ahUKEwirzJyi7cXgAhWRfH0KHS18DNMQFjAQegQICxAB&usg=AOvVaw0kvDMATQQBfMPRJV2dS7L6|title=JioTV Live TV App - Online Streaming of TV Channels & Shows|website=www.jio.com}}</ref>
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|Lyca TV ||[[Lycamobile|Lyca Group]] || 2016-now|| ||<ref>https://www.telecompaper.com/news/lyca-launches-lycatv-ott-service--1136343</ref>
|-
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|MX Player || [[Times Internet]]||2018-now|| ||<ref>{{cite web|url=https://www.xda-developers.com/mx-player-reportedly-bought-200-million/|title=MX Player, Reportedly Bought by Indian Media Giant for $200 Million|date=28 June 2018|publisher=}}</ref>
|MX Player || [[Times Internet]]||2018-now|| ||<ref>{{cite web|url=https://www.xda-developers.com/mx-player-reportedly-bought-200-million/|title=MX Player, Reportedly Bought by Indian Media Giant for $200 Million|date=28 June 2018|publisher=}}</ref>
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|[[Spuul]]|| Independent|| 2012-now|| ||<ref>{{cite web|url=https://www.digit.in/apps/spuul-a-free-app-to-stream-indian-movies-on-your-phone-19022.html|title=Spuul: a free app to stream Indian movies on your phone - Digit.in|website=Digit}}</ref>
|[[Spuul]]|| Independent|| 2012-now|| ||<ref>{{cite web|url=https://www.digit.in/apps/spuul-a-free-app-to-stream-indian-movies-on-your-phone-19022.html|title=Spuul: a free app to stream Indian movies on your phone - Digit.in|website=Digit}}</ref>
|-
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|Sun NXT || [[Sun TV Network]] || || Regional OTT Platform|| <ref>{{cite web|url=https://www.moneycontrol.com/|title=Stock/Share Market Investment, Live BSE/NSE Sensex & Nifty, Mutual Funds, Commodity Market, Finance Portfolio Investment/Management, Startup news India, Financial News - Moneycontrol|website=www.moneycontrol.com}}</ref><ref>{{cite web|url=https://www.televisionpost.com/sun-tv-networks-sun-nxt-garnering-rs-50-cr-rev-from-1-mn-subs/|title=Sun TV Network's Sun Nxt garnering Rs 50 cr rev from 1 mn subs - TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|date=12 February 2019|publisher=}}</ref>
|Sun NXT || [[Sun TV Network]] || 2017-now || Regional OTT Platform|| <ref>{{cite web|url=https://www.moneycontrol.com/|title=Stock/Share Market Investment, Live BSE/NSE Sensex & Nifty, Mutual Funds, Commodity Market, Finance Portfolio Investment/Management, Startup news India, Financial News - Moneycontrol|website=www.moneycontrol.com}}</ref><ref>{{cite web|url=https://www.televisionpost.com/sun-tv-networks-sun-nxt-garnering-rs-50-cr-rev-from-1-mn-subs/|title=Sun TV Network's Sun Nxt garnering Rs 50 cr rev from 1 mn subs - TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|date=12 February 2019|publisher=}}</ref>
|-
|-
|[[The Viral Fever|TVF]] || Independent ||2012- now|| ||<ref>{{cite web|url=https://economictimes.indiatimes.com/magazines/panache/this-iit-kharagpur-alumnus-is-the-brain-behind-the-viral-fever-media/articleshow/46142385.cms|title=This IIT Kharagpur alumnus is the brain behind The Viral Fever Media|first=Aditi|last=Saxena|date=6 February 2015|publisher=|via=The Economic Times}}</ref>
|[[The Viral Fever|TVF]] || Independent ||2012- now|| ||<ref>{{cite web|url=https://economictimes.indiatimes.com/magazines/panache/this-iit-kharagpur-alumnus-is-the-brain-behind-the-viral-fever-media/articleshow/46142385.cms|title=This IIT Kharagpur alumnus is the brain behind The Viral Fever Media|first=Aditi|last=Saxena|date=6 February 2015|publisher=|via=The Economic Times}}</ref>

Revision as of 11:57, 7 March 2019

OTT platforms distributes streaming media through and over Internet. Currently OTT services in India is running with having about 40 OTT players. In fiscal 2018, the OTT market standed at ₹2,150 crore. Presently the OTT market stands at ₹3,500 crore.[1] According to a KPMG report, the average time spent by subscribers on various OTT platforms are 30- 50 minutes.

History and growth

The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008.[2] Though before this some independent OTT platforms and international OTT platforms already ventured in India.

OTT rise in India

Rise of Hotstar

Hotstar is the top subscribed OTT platforn of India, owned by Star India. In 2018, Hotstar gained the top spot among the OTT players having around 150 million active users with over 350 million number of downloads.[3] In July 2018 Hotstar has nearly 120 minutes as watch time. According to Hotstar’s India Watch Report 2018, 96 per cent of watch time on Hotstar comes from videos which are longer than 20 minutes while one-third of Hotstar subscribers watch television shows on Hotstar.[4] Hotstar stated to invest Rs 120 crore in generating original content such as "Hotstar specials". 80% of the viewership on Hotstar comes from drama, movies and sports.[3]

Netflix in India

American Netflix entered India in January 2016. In April 2017, it was registered as a limited liability partnership (LLP) and it started commissioning content. It earned a net profit of Rs 20.2 lakh for fiscal year 2017. In fiscal year 2018, Netflix earned revenues of Rs 58 crore.[5] Morgan Stanley Research mentioned that in July, Netflix had the highest watch time of more than 120 minutes but their viewer count was around 20 million.[4] Netflix have 6 million subscribers and 5-6% of them are paid members.[6] In July 2018, Netflix increased its subscription price by 13-18% in US and Latin America. This is the biggest increase by the company since its inception 12 years ago but India was not affected by this as it would to be to expensive to buy. Netflix has stated to invest ₹600 Crore producing Indian originals.[7] In late 2018, Netflix bought 1.5 lakh sq ft office space in Bandra-Kurla Complex (BKC) in Mumbai to make head office.Netflix currently has more than 40 employees in India.[5] Netflix is having tough competition with other OTT platforms in India such as Amazon Prime Video, Netflix and Eros Now. The main problem is too much package expances. Netflix takes ₹500 for a month that is about eight times of Amazon Prime Subscription.[6]

Other OTT players

Sony LIV, the OTT platform form Sony India, have 30 million viewers having a watch time around 60 minutes.[4]

Amazon Prime Video was launched in 2016. Yhe platform has 2,300 titles available including 2,000 movies and about 400 shows. It has announced that it will invest Rs 2,000 crores in creating original content in India. It is looking to launch 30 original shows in multiple languages in the coming days. Besides English, Prime Video is now available in six Indian languages.[1] Amazon India launched Amazon Prime Music in February 2018.[8]

Eros Now, an OTT platform launched by Eros International plc have the highest content among the OTT players in India, including over 11,000 Films, 100,000 music albums & tracks and 100 TV shows with web series and others. Eros Now is tittled as 'Best OTT Platform of the Year 2019' at the British Asian Media Awards. It has 128 million registered users and 13 million paying subscribers.[9]

Apart from this, Balaji Telefilms owned ALTBalaji, Viacom 18 owned Voot are most viewed OTT platforms in India. Reliance Jio owned JioCinema & JioTV and Times Group owned MXplayer are new OTT service providers in India.

Rise of regional content OTT players

Hoichoi is the first dedicated regional language OTT service in India. It has launched 30 new shows, 12 original films in Bengali and has acquired about 200 Bengali films and dubbed content from English, Hindi and Arabic. Additionally, it is entering Bangladesh as well as the United Arab Emirates, instantly adding a prospective customer base of 18 crore.[1] Other regional OTT platforms include Sun NXT etc.

Future predictions

According to KPMG Media and Entertainment Report 2018, it is expected to grow 45 percent to reach ₹13,800 crore by the end of fiscal 2023.[4] According to a report by Ernst & Young, the OTT users in the country will reach 500 million by 2020, making India the second biggest market after the US.[1]

List of OTT platforms

Indian OTT platforms

Note: Titles ade in alphabetical order

Name Parent Active years Notes Ref (s)
Airtel TV Airtel India 2015-now [10]
ALTBalaji Balaji Telefilms 2017-now [11]
Arre UDigital 2015- now [12]
BIGFlix Reliance Entertainment 2008-now India’s first movie on demand service [2]
Box TV Times Internet upto 2016 defunct in September 2016 [13]
DittoTV Zee Entertainment Enterprises 2012-2018 Integrated to Zee5 on February 15, 2018 [14]
Eros Now Eros International plc 2015-now Tittled as 'Best OTT Platform of the Year 2019' at the British Asian Media Awards [9]
Hoichoi Shree Venkatesh Films 2018-now Regional OTT plaform [15][failed verification]
Hotstar Star India 2015-now India's most subscribed OTT platform [16][failed verification][17]
Jio Cinema Jio 2017-now [18]
Jio TV Jio 2017-now [19]
Lyca TV Lyca Group 2016-now [20]
MX Player Times Internet 2018-now [21]
ShemarooMe Shemaroo Entertainment 2019- now [15][failed verification]
Sony Liv Sony Pictures Networks 2013-now [22][23]
Spuul Independent 2012-now [24]
Sun NXT Sun TV Network 2017-now Regional OTT Platform [25][26]
TVF Independent 2012- now [27]
Vodafone Play Vodafone India (Vodafone Idea Limited) 2012-now 
[28]
Voot Viacom 18 2016-now [29]
ZEE5 Zee Entertainment Enterprises 2018-now [30]

Outside OTT platforms doing business in India

Name Parent Active years Notes Ref (s)
Amazon Prime Video Amazon 2016-now [31][32]
HOOQ Sony Pictures, Warner Bros., and Singtel 2015-now [33]
Netflix Netflix Inc. 2015-now [5]
Viu HKTVE 2015-now [34]
Vuclip PCCW 2008-now [35]
YuppTV 2007-now [36]

References

  1. ^ a b c d "The rise and rise of India's online streaming services". The Week.
  2. ^ a b Dangwal, Sandhya (27 April 2017). "Reliance Entertainment launches BIGFLIX, India's first global multi-language HD movie platform". India.com.
  3. ^ a b Laghate, Gaurav (15 January 2019). "Hotstar to invest Rs 120 crore in generating original content" – via The Economic Times.
  4. ^ a b c d "Video OTT revenue in India expected to reach Rs 13,800 crore by FY 2023 - Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
  5. ^ a b c Babar, Kailash; Laghate, Gaurav (28 December 2018). "Netflix leases space for India Headquater in BKC" – via The Economic Times.
  6. ^ a b "Netflix is getting crushed in India, and it's all because of Amazon and Hotstar". Android Central. 2 February 2018.
  7. ^ Bhattacharya, Ananya; Bhattacharya, Ananya. "Netflix hasn't increased prices in India probably because it can't afford to". Quartz India.
  8. ^ "Amazon to launch Prime Video Channels in India - TelevisionPost: Latest News, India's Television, Cable, DTH, TRAI". 23 January 2019.
  9. ^ a b "Eros Now has 13M paid subscribers in Q3FY19; now at 128M registered users". February 8, 2019.
  10. ^ https://www.airtel.in/press-release/12-2017/airtel-rolls-out-new-version-of-the-airtel-tv-app
  11. ^ "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". Techcircle. 14 August 2015.
  12. ^ https://inc42.com/features/startup-watchlist-top-media-entertainment-startups-to-look-out-for-in-2019/
  13. ^ http://www.indiantelevision.com/iworld/over-the-top-services/times-internets-2nd-ott-bet-with-revamped-mx-player-190208
  14. ^ "With Ditto TV, Zee eyes a game-changer". DNA India.
  15. ^ a b "Best Media Info". bestmediainfo.com.
  16. ^ "Home Main". Media News 4 U.
  17. ^ Laghate, Gaurav (5 September 2018). "Star India rejigs Hotstar service to drive growth" – via The Economic Times.
  18. ^ "JioCinema - Watch Movies, TV Shows & Music Videos Online". www.jiocinema.com.
  19. ^ "JioTV Live TV App - Online Streaming of TV Channels & Shows". www.jio.com.
  20. ^ https://www.telecompaper.com/news/lyca-launches-lycatv-ott-service--1136343
  21. ^ "MX Player, Reportedly Bought by Indian Media Giant for $200 Million". 28 June 2018.
  22. ^ Standard, Business. "PTI Stories - Business Standard". www.business-standard.com. {{cite web}}: |first= has generic name (help)
  23. ^ "SonyLIV Powers OTT Video Streaming for 30 Million Users with Brightcove". Brightcove.
  24. ^ "Spuul: a free app to stream Indian movies on your phone - Digit.in". Digit.
  25. ^ "Stock/Share Market Investment, Live BSE/NSE Sensex & Nifty, Mutual Funds, Commodity Market, Finance Portfolio Investment/Management, Startup news India, Financial News - Moneycontrol". www.moneycontrol.com.
  26. ^ "Sun TV Network's Sun Nxt garnering Rs 50 cr rev from 1 mn subs - TelevisionPost: Latest News, India's Television, Cable, DTH, TRAI". 12 February 2019.
  27. ^ Saxena, Aditi (6 February 2015). "This IIT Kharagpur alumnus is the brain behind The Viral Fever Media" – via The Economic Times.
  28. ^ https://m.dailyhunt.in/news/india/english/yourstory-epaper-yourstory/how+telco+partnerships+spurred+the+growth+of+netflix+amazon+prime+video+altbalaji+and+others+in+india-newsid-108482400
  29. ^ "Viacom18 launches video-on-demand platform Voot". 29 March 2016 – via The Economic Times.
  30. ^ "With Ditto TV, Zee eyes a game-changer". dna. 1 March 2012.
  31. ^ Choudhary, Vidhi (14 December 2016). "Amazon Prime Video launched in India". livemint.com.
  32. ^ Sathe, Gopal; December 2016, 14. "Amazon Prime Video, Netflix's Biggest Rival, Has Gone Live in India". NDTV Gadgets 360. {{cite web}}: |first2= has numeric name (help)CS1 maint: numeric names: authors list (link)
  33. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com.
  34. ^ "PCCW looks at Viu as just the start". Digital News Asia. 4 April 2016.
  35. ^ "PCCW embarks on strategic expansion of OTT video business". web.archive.org. 16 March 2015.
  36. ^ "YuppTV Dongle launched in US for South Asians". www.abu.org.my.
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