Perion Network: Difference between revisions
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|industry = [[Software]], Internet |
|industry = [[Software]], Internet |
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|products = Perion Codefuel, Perion Lightspeed, GrowMobile, IncrediMail, Smilebox. |
|products = Perion Codefuel, Perion Lightspeed, GrowMobile, IncrediMail, Smilebox. |
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| revenue = {{Increase}} [[United States dollar|US$]] |
| revenue = {{Increase}} [[United States dollar|US$]]330.75 million <small>''(2014)''</small> |
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| operating_income = {{Increase}} US$ |
| operating_income = {{Increase}} US$55.29 million <small>''(2014)''</small> |
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| net_income = {{Increase}} US$ |
| net_income = {{Increase}} US$42.82 million <small>''(2014)''</small> |
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|num_employees = 208 (as of December 31, 2012) |
|num_employees = 208 (as of December 31, 2012) |
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|homepage = http://www.perion.com |
|homepage = http://www.perion.com |
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Revision as of 17:29, 2 March 2015
| File:Perion Network Yellow Logo.png | |
| Company type | Public |
|---|---|
| Nasdaq: PERI, TASE: PERI | |
| Industry | Software, Internet |
| Founder | Yaron Adler, Ofer Adler |
| Headquarters | Holon, Israel |
Area served | Worldwide |
Key people | CEO: Josef Mandelbaum CFO: Yacov Kaufman Board Chairman: Tamar Gottleib |
| Products | Perion Codefuel, Perion Lightspeed, GrowMobile, IncrediMail, Smilebox. |
| Revenue |  US$330.75 million (2014) |
| US$55.29 million (2014) | |
| US$42.82 million (2014) | |
Number of employees | 208 (as of December 31, 2012) |
| Website | http://www.perion.com |
Perion is an Israeli software conglomerate focused on email, advertising, and browser toolbars. The company's headquarters are in Holon, Israel with US employees located in Redmond, WA and San Francisco, CA.
History
Perion was formerly IncrediMail, an email company founded in 1999 by cousins Yaron and Ofer Adler. Soon after its founding, the company raised $3.3 million from private and institutional sources.[1] In January 2006, the company IPO'd on the NASDAQ[2] and on March 25, 2009, the company's board of directors approved a buyback of up to $1 million worth of shares.[3] In August 2011, the company acquired Smilebox for $32 million.[4][5]
In September 2011, the company changed its name to Perion, the Hebrew word for productivity. In November 2012, Perion purchased SweetPacks (aka SweetIM) for up to $41 million.[6] In January 2014, the company acquired Conduit’s ClientConnect business in an all-stock transaction valued $660 million.[7] In June 2014, Perion acquired Grow Mobile for $42 million in order to expand mobile promotions, and in February 2015 it acquired social advertising company MakeMeReach. In June of 2014, Perion joined the TA-75 Index on the Tel Aviv Stock Exchange.
Products for Developers and Advertisers
Perion Codefuel aims to optimize app installs, analyze user data and maximize ad revenue for app developers. Perion claims[8] Codefuel serves more than 260,000 developers, publishers, and advertisers worldwide. Codefuel includes:
- InstallFuel - a customizable installer that claims to accelerate downloads
- MobileFuel - integrated search feeds for mobile app developers
- SearchFuel - search tools to monetize apps, extensions and websites
- DisplayFuel - an advertising network.[9]
- Lightspeed - an app promotion platform for app developers with yield and visibility optimization. Perion Lightspeed includes GrowMobile[10] for buying, tracking, and optimizing mobile ad campaigns.
Products for End Users
The company’s mobile and desktop apps are IncrediMail, a free email program, and Smilebox, a desktop and mobile app for customizing and animating photos.
Corporate Social Responsibility
The company donates 2% of its net profits and permits all employees to spend 40 work hours per year volunteering in the community. The company supports a variety of volunteer projects, including monthly food package deliveries to senior citizens in the community and hands-on contributions at local schools.
References
- ^ "IVC Weekly Newsletter - "Once it was an experience, now it's just fun"". Ivc-online.com. Retrieved 2011-03-12.
- ^ "IncrediMail Ltd. Opens First Office in the United States; New York Location Strategic Milestone in Meeting Revenue and Growth Objectives". Tel Aviv; New York: AllBusiness.com.
- ^ Template:Wayback
- ^ Tsipori, Tali (18 September 2011). "IncrediMail to change name to Perion Interactive". Globes. Retrieved 18 September 2011.
- ^ "IncrediMail to Acquire Smilebox Inc".
- ^ "Perion Announces Accretive Acquisition of SweetPacks". businesswire.com. Retrieved 2013-09-23.
- ^ "Perion Completes Acquisition of Conduit's ClientConnect Creating a Leading Provider of Digital Solutions for Publishers".
- ^ "Perion Network Ltd's Perion Codefuel partners with CYREN to enhance browsing safety for its app users".
- ^ "Perion extends Microsoft deal, ups mobile business".
- ^ "Perion Launches GrowMobile Self-Serve, The First Cross-Network, Self-Serve Mobile Advertising Platform".
External links
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