Extra (gum): Difference between revisions
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==Brand history== |
==Brand history== |
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Bextra was launched in 1984 as the [[Wrigley Company]]'s [[Orbit_(gum)|first ever sugarfree product]], and became one of the most popular brands of chewing gum in the United States within a few years.<ref name="wrigley1">{{cite web|url=http://www.wrigley.com/global/brands/extra.aspx |title=Extra | Sugar Free Gum | Extra Dessert Delights |website=Wrigley.com |date= |accessdate=2013-03-04}}</ref> It was also the first sugarfree gum not to use [[saccharin]], instead using the [[NutraSweet]] brand, a sweetener developed by [[G.D. Searle & Co.]] that had less bitterness and was believed to be safer in humans and laboratory animals; it was later reformulated with [[aspartame]] in 1997. |
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The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of [[Mexico national football team|Mexico national team]].<ref>{{cite web|url=http://www.prnewswire.com/news-releases/extra-gum-the-official-sponsor-of-the-mexican-national-team-brings-concacaf-gold-cup-fans-a-chance-to-celebrate-the-sport-with-special-prizes-124487038.html |title=Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, June 24, 2011 /PRNewswire/ |website=Prnewswire.com |date= |accessdate=2013-03-04}}</ref> |
The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of [[Mexico national football team|Mexico national team]].<ref>{{cite web|url=http://www.prnewswire.com/news-releases/extra-gum-the-official-sponsor-of-the-mexican-national-team-brings-concacaf-gold-cup-fans-a-chance-to-celebrate-the-sport-with-special-prizes-124487038.html |title=Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, June 24, 2011 /PRNewswire/ |website=Prnewswire.com |date= |accessdate=2013-03-04}}</ref> |
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Revision as of 09:44, 30 October 2018
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Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, and some parts of Africa and Australasia.[1]
Brand history
Bextra was launched in 1984 as the Wrigley Company's first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years.[2] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was later reformulated with aspartame in 1997.
The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of Mexico national team.[3]
In 2007, Extra became the first chewing gum to receive the American Dental Association and the British Dental Health Foundation's Seal of Acceptance.[citation needed]
In 2011, Extra Oral Healthcare Program partnered with the Chinese Ministry of Health to launch a three-year community oral care education pilot program, which establishes community dental clinics, trains local dentists and establishes oral care records for 7,000 families across 14 communities. The results of the program will inform the Ministry of Health’s future oral care policy.[citation needed] In the second project year, the team decided to build an application for oral health teaching among families, especially for some undeveloped cities.
In the UK, gum that had been sold as Orbit was renamed Extra in 2015, with the same 14-piece package.[4]
A TV ad for Extra chewing gum, seen in September 2017, featured a young woman stood in a football kit on a football pitch whilst chewing, appearing to be preparing to take a penalty kick. It has been upheld for being 'dangerous'. [5][6]
Flavours
Availability of flavours
| Flavour | U.S.[2] | U.K.[7] | Australia[8] |
|---|---|---|---|
| Active | Yes | No | Yes |
| Spearmint | Yes | Yes | Yes |
| Peppermint | Yes | Yes | Yes |
| Cool Breeze | Yes | Yes | Yes |
| Winterfresh | Yes | No | No |
| Ice | Yes | Yes | No |
| Polar Ice | Yes | No | No |
| Classic Bubble | Yes | Yes | Yes |
| Smooth Mint | Yes | Yes | Yes |
| Strawberry | Yes | Yes | Yes |
| Watermelon | Yes | Yes | Yes |
| Tropical/Mango | Yes | Yes | Yes |
| Berry | Yes | Yes | Yes |
| White | Yes | Yes | Yes |
| Liquorice | No | No | Yes |
| Apple Pie | |||
| Key Lime Pie | |||
| Mint Chocolate Chip | |||
| Orange Creme Pop | |||
| Strawberry Shortcake | |||
| Sweet Watermelon | |||
| Sweet Tropical | |||
| Bananas Foster | |||
| Lemon Square | |||
| Rainbow Sherbet | |||
| Peach Cobbler | |||
| Confetti Cake Pop | |||
| Strawberry Swirl | |||
| Apple Crisp | |||
| Pumpkin Spice | |||
| Cinnamon Roll |
References
- ^ "Worldwide Brands". Wrigley.com. Retrieved 2013-03-04.
- ^ a b "Extra | Sugar Free Gum | Extra Dessert Delights". Wrigley.com. Retrieved 2013-03-04.
- ^ "Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, June 24, 2011 /PRNewswire/". Prnewswire.com. Retrieved 2013-03-04.
- ^ "Orbit gum will be rebranded as Extra from January". Betterretailing.com. Retrieved 19 July 2018.
- ^ "Chewing gum advert banned over fears children could copy it and choke". Metro.co.uk. 21 February 2018. Retrieved 19 July 2018.
- ^ "The Wrigley Company Ltd". Asa.org.uk. Retrieved 19 July 2018.
- ^ "Wrigley UK :: Extra". Wrigley.com. Retrieved 2013-03-04.
- ^ "EXTRA®". Wrigley.com.au. Retrieved 2013-03-04.
External links
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