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"Call Me Maybe"
Song
B-side"Both Sides Now"
"Talk to Me"

"Call Me Maybe" is a song by Canadian recording artist Carly Rae Jepsen from her first EP Curiosity (2012). The song was written by Jepsen and Tavish Crowe as a folk song, but its genre was modified to pop following the production by Josh Ramsay. It was released as the lead single from the EP on September 20, 2011, through 604 Records. After pop singers Justin Bieber and Selena Gomez tweeted about the song, Jepsen gained international attention and was signed to Schoolboy Records, releasing her single in the United States through the label. Musically, "Call Me Maybe" is an upbeat pop track that draws influences from dance-pop and disco. Lyrically, the track alludes to the inconvenience that a love at first sight brings to a girl who hopes for a call back from a crush.

The song received generally positive reviews from contemporary critics, who praised its composition and clever lyrical content, while naming it "the song of summer 2012".[1] "Call Me Maybe" has attained commercial success worldwide and is already one of the biggest hits of 2012, reaching number one in Australia, Czech Republic, Denmark, Finland, France, Hungary, Ireland, New Zealand, Switzerland, the United Kingdom and the United States, while peaking inside the top five in Austria, Belgium (Flanders), Germany, Netherlands, Norway and Poland. After reaching the top position in Canada, Jepsen became only the fifth Canadian artist to do so in her home country since 2007. In the United States, the track has reached number one on the Billboard Hot 100 and the Pop Songs chart.[2] The song is the first number one by a Canadian female artist on the Billboard Hot 100 chart since 2007's "Girlfriend" by Avril Lavigne.

An accompanying music video was directed by Ben Knechtel, and portrays Jepsen trying to gain attention from her attractive neighbor, who is revealed to actually be attracted to a male band member at the close of the story. As part of promotion for the song, the singer has performed the track on The Ellen DeGeneres Show, where she made her US television debut, and at the 2012 Billboard Music Awards. "Call Me Maybe" has already been covered by several artists, including Katy Perry, Fun, Big Time Rush, Ashley Tisdale, Justin Bieber, Selena Gomez, Enter Shikari, and models of Abercrombie & Fitch.

Background

"Call Me Maybe" was initially written by Jepsen and Tavish Crowe as a folk song, while they were on tour. Jepsen stated that the writing process was easy, and that she wasn't "over-thinking it. We brought in Josh, and he helped us kind of pop-ify it."[3] The following days, she recorded the track at the Umbrella Studios in Richmond, Canada.[4] Jepsen later stated that it is "basically a pick up. What person hasn't wanted to approach somebody before and stopped because it's scary? I know I have."[5] "Call Me Maybe" had been first released in Canada only through 604 Records on September 20, 2011.[6] In January 2012, pop singers Justin Bieber and Selena Gomez were in the country and heard the track on the mainstream radio. After they tweeted about it on their personal profiles, Jepsen instantly gained international attention, and got signed by Scooter Braun to his Schoolboy Records.[7] Braun revealed that Bieber has "never jumped out and promoted an artist like this before. He sends me different YouTube videos of unsigned artists that he'd like to work with, but never someone who already had a song out and is on the radio."[8] Worldwide distribution of the single was done through Interscope Records.[9]

Composition

"Call Me Maybe"
A 19-second sample of the chorus which features Jepsen singing about hoping for a call back from a crush.[10] The dance-pop background incorporates synthesized string chords, and elements from disco.[10][11]
Problems playing this file? See media help.

Written by Jepsen and Crowe, with additional writing and song production by Josh Ramsay, "Call Me Maybe" is an upbeat track that draws influences from dance-pop and disco.[4][12] Lyrically, the song describes the "infatuation and inconvenience of a love at first sight," as described by Bill Lamb of About.com.[10] During the pre-chorus, Jepsen states how she suddenly becomes attracted to a person, singing, "Your stare was holding, ripped jeans, skin was showing/Hot night, wind was blowing/Where you think you’re going, baby?"[12] As the chorus begins, the background incorporates synthesized string chords, and Jepsen explains that her feelings towards the guy are unexpected, "Hey, I just met you, And this is crazy, But here's my number, So call me maybe."[10][13]

Melody Lau of Rolling Stone wrote that "Call Me Maybe" is a "Taylor Swift meets Robyn" song.[8] Jon O'Brien of Allmusic stated that the songs of Curiosity recalls the bubblegum pop era of Britney Spears and Christina Aguilera, and added that "Call Me Maybe" is a combination of teen pop and synth pop with "a chorus that just about straddles that fine line between sugary sweet and sickly."[14] Tiffany Lee of Yahoo! Music deemed it as an instant summer hit, and added that "Call Me Maybe" has "a good beat, great melody and catchy lyrics; something you and your friends can belt out in the car while driving to the beach, a party, and pretty much anywhere."[15] Jon Caramanica of The New York Times wrote that the song is "breezy and sweet, a eyelash-fluttering flirtation run hard through the Disney-pop model of digitized feelings and brusque, chipper arrangements."[12]

Critical reception

"Call Me Maybe" was compared to the songs by Katy Perry (pictured), Britney Spears and Christina Aguilera.

"Call Me Maybe" received generally positive reviews from contemporary critics. Bill Lamb of About.com stated that Jepsen is one of the highlights of Canadian music, and added that although some may dismiss it as "fluffy", the track "is the kind of song that pop fans will take to heart."[10] Rolling Stone journalist Melody Lau considered "Call Me Maybe" "a sugary dance-pop tune ... about hoping for a call back from a crush,"[8] while Kat George of VH1 described it as a eurodance tune and further commented that if Jepsen "keeps turning out little ditties like 'Call Me Maybe', we’re facing a brand new addition for summer."[16] Emma Carmichael of Gawker did a long review on the track, which she described as the "new perfect pop song."[11] Carmichael further added that the song is "flawless" and that "we will be virtually incapable of escaping the song and its strident disco strings and that horribly catchy hook."[11] Nicole James of MTV revealed that "Call Me Maybe" is probably the catchiest song she has ever heard, and added that "I don't even want to tell you what the play count is in my iTunes for that song, but the moment you press play you're sucked in."[17] The Village Voice's Maura Johnston deemed it as an "utterly earwormy" song.[18] RedEye's Emily Van Zandt began her review of the track saying, "screw you, Internet. Thanks to a couple of posts on blogs that I refuse to own up to following, my afternoon has been dedicated to Carly Rae Jepsen's 'Call Me Maybe'."[19] Van Zandt continued to state that "all I know is that I have co-dependency issues when it comes to my music. When it's sad, I'm sad. When it's angry, I'm angry. And when it's ridiculously over-produced, up-tempo bubblegum pop with terrible lyrics on a beautiful day in Chicago when I'm wearing pink pants, I just kind of want to start skipping around handing my number out to random bros, you know?"[19]

Chart performance

Oceania

"Call Me Maybe" debuted at number 39 in Australia on the chart issue dated March 18, 2012,[20] and four weeks later, rose to number one.[20] It remained at the top for five consecutive weeks, before falling to number two.[20] The song has since been certified five-times Platinum by the Australian Recording Industry Association (ARIA), denoting shipments of 350,000 copies.[21] In New Zealand, the song also reached the top position of the country's chart four weeks after it debuted at number 22.[22] By May 2012, "Call Me Maybe" had been certified two-times Platinum by the Recording Industry Association of New Zealand (RIANZ), surpassing digital sales of 30,000 units.[23]

North America

In the United States, Carly is first female artist canadese in five years to have a number one since Avril Lavigne's "Girlfriend".

"Call Me Maybe" achieved commercial success in Canada, and later in the United States. The song reached number one in its sixteenth week on the US Billboard Hot 100, for the week ending June 13, 2012.[24] Three weeks earlier, it had reached number one on the Digital Songs component chart.[24] Despite not being Jepsen's first single, it was her first entry on the Billboard charts in the country, which made her the first lead woman since Kesha with her single "Tik Tok" to have her debut single peak at such position.[24] The track also reached number one on the Pop Songs chart,[25] and was certified Platinum by the Recording Industry Association of America (RIAA).[26] "Call Me Maybe" also reached number one in Canada.[25] By doing so, Jepsen became the fifth Canadian artist ever to reach the top position on the new chart in her home country, after Avril Lavigne, Nelly Furtado, Nikki Yanofsky, and Young Artists for Haiti.[27] Jepsen commented that she feels "ultimately honored to be mentioned among those names. These are all artists I look up to in a big way. I have their music, they've been on my records since I can remember. It's really hard to believe. It's cool because at the same time, it's all that I've all ever been working for."[28] The song has since been certified 4x Platinum by the Music Canada (MC), and has sold over 320,000 units of the track in the country.[9][29] As of July 2012, "Call Me Maybe" has sold 4.06 million copies in the US.[30]

Europe

"Call Me Maybe" performed well in Europe also, peaking at number one in France, Czech Republic, Denmark, Finland, Hungary, Scotland, and Switzerland.[20] The song debuted in Ireland on March 15, 2012. The song went to number one the following week, March 22, 2012, and stayed consecutively at number one for four weeks.[31] while attaining top five positions in Austria, Belgium (Flanders), Germany, Netherlands, Norway and Poland.[20] In the United Kingdom, the song debuted at number one on the issue dated April 14 2012 and stayed at number 1 for 4 weeks, selling nearly 107,000 copies in the first week.[32][33] The song became the third fastest selling single of the 2012 in the country, behind DJ Fresh and Rita Ora, whose track "Hot Right Now" and Cheryl Cole "Call My Name".[34] "Call Me Maybe" remained at number one for a second week on April 15, 2012, keeping Justin Bieber's "Boyfriend" reaching such position after outselling it by two to one.[35] In its fourth week on the chart, the song stayed at number one with 99,569 copies sold.

Promotion

Music video

Jepsen stares at her neighbour (Holden Nowell),[36] as he reveals, by handing over his telephone number, his attraction to a male band member[12]

A music video for "Call Me Maybe" was written and directed by Ben Knechtel. According to Knechtel, the main idea behind the concept was to have a "twist at the end", trying to get away from the idea of the classic "boy meets a girl" story.[37] The music video has over 134 million views on VEVO and YouTube as of June 30, 2012.[37] It begins with Jepsen spying on her attractive tattooed neighbor, portrayed by Holden Nowell, as he is working on his lawn.[12] As he takes his shirt off and notices she is staring at him, Jepsen quickly hides below her window. She is reading the books Love at First Sight (Men In Uniform) by B.J. Daniels and Skylar's Outlaw by Linda Warren. The scene then cuts to her garage, where she is rehearsing the track with her band. Following the rehearsals, her bandmates push her to go and wash her car, where she tries to gain her neighbor's attention with various poses only to fall from the hood of the car. The neighbor then helps Jepsen to get up, and watches the band rehearse the track again. After turning and writing down her telephone number, Jepsen sees her neighbor pass one of her male bandmates his own number, indicating he is attracted to the man instead.[12] The video received three nominations on the 2012 MuchMusic Video Awards in the categories of UR Fave Video, Pop Video of the Year, and Video of the Year.[38]

Live performances

Jepsen has performed "Call Me Maybe" live a few times, while playing an unreleased intro to the song on some selected dates.[39][40][41] She made her US television debut during The Ellen DeGeneres Show. Emily Exton of Pop Dust summarized the performance, writing, "delivering fairly true-to-radio vocals that seemed to overcome any lingering nerves performing for millions of viewers (and your sorta boss?) might bring on, Carly left the security of the mike stand to move beneath the oversized dandelion lights during the final moments of her euphoric head-bobber."[42] On March 26, 2012, Jepsen visited WBBM-FM's Morning Show and performed two tracks of her EP, "Call Me Maybe" and "Curiosity".[43] The singer also performed an acoustic version of the song on Kidd Kraddick in the Morning and KISS 92.5.[44][45] On May 2, 2012 on a visit to Australia she performed "Call Me Maybe" on the popular TV show Sunrise.[46] On May 20, 2012, Jepsen performed the track on the 2012 Billboard Music Awards.[47] On June 9, 2012, Jepsen performed the track with Justin Bieber on the Capital FM Summertime Ball 2012 at Wembley Stadium, London.[48]

Cover versions

An alternate music video done by Big Time Rush, Ashley Tisdale, Justin Bieber, and Selena Gomez was uploaded to YouTube and instantly turned viral,[11] having over 43 million views as of June 23, 2012.[49] Kayla Upadhyaya of The Michigan Daily thought that the viral video is "far superior to the actual music video put out by Carly Rae Jepsen. The official music video looks like any ol' average pop vid, with the staple shots of Carly rocking out in a garage, observing a cute boy from afar and sexily washing a car — it’s patently uninspiring, without anything of interest until the final twist. Carly Rae and her crew simply don’t possess the energy and uninhibited goofiness of the fake mustachioed Bieber & Co."[50] Pop singer Katy Perry also released a similar viral video with her friends on April 19, 2012,[51] while hosts and members of the E! TV series Fashion Police released theirs on May 4, 2012.[52] On May 23, 2012, a compilation from several fan videos was uploaded to Jepsen's VEVO page.[53] A cover of the song released by Tribute Team peaked at number 49 on the UK Singles Chart for one week.[54] New York Mets infielder Justin Turner has also used the song as his at-bat music at home games.[55] American indie pop band Fun covered "Call Me Maybe" in an acoustic form at an in-studio session for Dutch radio's 3FM.[56] The Harvard University baseball team uploaded a lip-sync video to the song on YouTube on May 6, 2012, while on the way to a game over spring break.[57] Two days after, folk artist Ben Howard covered the song for BBC Radio.[58] The Miami Dolphins Cheerleaders have also made a cover of the song that has garnered over 7.46 million views as of June 28, 2012.[59][60] There has also been an auto-tune satire version produced from clips of Barack Obama.[61] A disco version was released by Stacks of Wax featuring Nick Wells [62]

On July 3, 2012, Mabson Enterprises released a digital-only compilation on Bandcamp comprising 43 versions of the track remixed or covered by acts like Dan Deacon, Ear Pwr, Poingly, and Total Dicks. [63][64]

Track listings

Charts and certifications

Release history

Country / region Date Format Label
Canada[6] September 20, 2011 Digital download 604
Europe[20] February 20, 2012 Schoolboy, Interscope
United States[107] February 22, 2012
Brazil[108] February 24, 2012
Germany[109]
United Kingdom[65] March 30, 2012 Digital EP
United States[110] April 17, 2012 CD single Schoolboy, Interscope
Germany[66] April 27, 2012

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