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Team Trees
DateSince October 25, 2019
VenueInternet
Also known as
  • TeamTrees
  • #TeamTrees
CauseDeforestation
MotiveTo take action against deforestation by planting 20 million trees
TargetTo raise $20 million crowdfunded U.S. dollars
Budget$22 million
Organized by
Websiteteamtrees.org

Team Trees, also known as #teamtrees, was a collaborative fundraiser that raised 20 million U.S. dollars before 2020 to plant 20 million trees. The initiative was started by American YouTubers MrBeast and Mark Rober, and was mostly supported by YouTubers.[1] All donations go to the Arbor Day Foundation, a tree-planting organization that pledges to plant one tree for every U.S. dollar donated.[2] The Arbor Day Foundation began planting in January 2020 and plans to end "no later than December 2022".[2][3] It is estimated that 20 million trees would take up 180 km2 (69 sq mi) of land,[4] absorb around 1.6 million tons of carbon and remove 116 thousand tons of chemical air pollution from the atmosphere.[5][6]

By December 26, 2019, the project had raised over $20.7 million, surpassing the fundraiser's goal to plant 20 million trees.[7] As of February 2021, the project has raised over $22.6 million[8] and planted 4.6 million trees.[9]

Background

The idea started on May 24, 2019, when a fan suggested on Reddit that MrBeast (Jimmy Donaldson) should plant 20 million trees to celebrate reaching 20 million subscribers on YouTube.[10][3] The idea spread across YouTube, Reddit, and Twitter, mostly in the form of memes.[2][3] The idea may have been related to the 2019 Amazon rainforest wildfires. American YouTuber, engineer, and inventor Mark Rober partnered directly with Donaldson to launch the fundraiser. On October 25, 2019, Donaldson uploaded a YouTube video explaining his plan,[11][12] which claimed the top spot on YouTube's trending page, and caused numerous YouTubers to join the movement.[3][13]

Notable YouTubers who have donated including PewDiePie,[14][15] Rhett & Link,[2] Marshmello,[2] iJustine,[2] Marques Brownlee,[2] The Slow Mo Guys,[2] Ninja,[2][14] Simone Giertz,[2] Jacksepticeye,[2][16] Smarter Every Day, Mark Rober,[2] Simply Nailogical, The King of Random, Dude Perfect,[17] The Try Guys, Alan Becker,[14][18] Alan Walker,[19][20] TheOdd1sOut [21] Linus Tech Tips,[22] Jeffree Star[14][23][24] and Jaiden Animations. Entrepreneurs such as Elon Musk,[25][26] Tobias Lütke,[27][28] Marc Benioff,[14][29] Susan Wojcicki,[14][30] Jack Dorsey,[14][31] and Jean-Michel Lemieux[14][32] have also donated and promoted the campaign.

The trees will be planted "in a variety of forests on public and private lands in areas of great need" starting in January 2020. The goal is to have them planted "no later than December 2022".[2][3]

Responses

Many YouTubers created content to capitalize on the growing trend of Team Trees;[3] despite the Arbor Day Foundation reaching out to only a few hundred creators, Team Trees is now featured in over 8,000 videos from over 420 global creators.[33] Across Instagram and Twitter over 556,001 posts have garnered more than 4.6 billion views.[34] Creators were able to uniquely inspire their audience to become donors and supporters of Team Trees through their relationships with their fans.[33]

In addition to social media influencers, large corporations made large donations including Verizon,[14][35] EA,[36][37] Salesforce (Marc Benioff), Shopify (CEO Tobias Lutke[14][27][28] and CTO Jean-Michel Lemieux[14][29]) and Tesla (Elon Musk).[14][23][25][26][12]

Discovery Channel made a documentary called #TeamTrees about the campaign which aired on December 3, 2019, coupled with a donation of USD $100,203 the next day.[38]

Criticism

Team Trees has also received substantial criticism from some, primarily regarding its effectiveness and whether or not the science behind the recapture of atmospheric carbon with trees is adequate. YouTuber Thunderf00t put the effect of planting 20 million trees into perspective, by showing that 40 million trees needed to be planted per day just to offset the carbon footprint of the USA.[39] That would come down to close to 15 billion trees per year for the United States alone. In the video, Thunderf00t also addressed global warming and climate change denial.

Climate scientist Dr. Simon Clark criticized it based on his fear of the self-licensing effect, which states that one's positive moral action makes them tend to worry less about future negative moral actions. As applied to Team Trees, Clark mentioned that someone who donates to the fundraiser may feel justified to perform other actions that might completely offset the carbon reduction obtained by planting the trees. As an example, he mentions how the carbon reductions from an entire lifetime of 20 trees could also be achieved by going vegan for six years, or could be completely negated by taking only four round-trip flights from western Europe to the western coast of the United States. Clark also attempted to put into perspective just how little of an effect Team Trees would have relative to the amount of carbon emitted annually. With the estimation of 20 million trees removing one million tons of carbon from the atmosphere over a century, Clark indicated, this is only a thousandth of the billion tons of carbon that we release every single year.[40]

Eike Lüdeling, the department head of horticultural sciences at the University of Bonn, stated, "It turns out that many of these seedlings, if you don't do this well or if people do it who don’t really care about those trees, then they all just die quickly. Sometimes it’s probably a better idea to plant fewer trees and really take care of them." Danny Cohn, the director of public relations for the Arbor Day Foundation, addressed these concerns in saying that "the partners who work with the organization are all required to have plans to help their trees thrive."[41]

Adam Rogers, writing in Wired, described more issues with attempting to combat climate change by planting trees. Much of the article is a response to an article published in Science regarding the potential for drawing carbon out of the atmosphere via a colossal restoration of forested land. Rogers indicated that technical comments left on the article after its publication heavily criticized its logic, which included substantially underestimating the amount of carbon absorbed by the ocean and overestimating the amount of carbon absorbed by trees. Rogers quotes Carla Staver, an ecologist at Yale University who wrote, "We're not talking about small errors here. We're talking about a huge difference in the total amount of carbon you could sequester." Staver emphasizes that while planting trees may be a popular and partially helpful solution, it's far from a truly sufficient solution and it's more important to focus on addressing the ways in which we emit carbon.[42]

Top donations

Rank Donation (USD) Donor Date Comment Notes Ref.
1 $1,000,001 Tobias Lütke October 30, 2019 "For the Lorax" Lütke made this donation in a tongue-in-cheek rivalry to top Elon Musk's donation of $1,000,000 the day prior, and also changed his Twitter username to "Tobi 'Lorax' Lutke." His comment, "For the Lorax," is a reference to Dr. Seuss's 1971 book The Lorax, in which the main character "speaks for the trees." [14][27][28]
2 $1,000,000 Elon Musk October 29, 2019 "For Treebeard" After this donation, Musk changed his Twitter profile picture to a tree and his username to "Treelon," a portmanteau of "tree" and "Elon". [14][23][25][26][12]
3 $900,000 Marc Benioff November 6, 2019 "Inspired by Treelon" [14][29]
4 $500,000 Plants vs. Zombies December 3, 2019 "In the spirit of Feastivus" Plants vs. Zombies, a mobile video game, made this donation in the "spirit of Feastivus," an in-game event. [36][37]
5 $250,001 Scott Chacon December 18, 2019 [43]
6 $250,000 Elf Development A/S October 30, 2019 "Because we care!" [44]
7 $200,000 Susan Wojcicki October 30, 2019 [14][30]
7 $200,000 Jack Dorsey October 31, 2019 [14][31]
9 $150,000 Jack Dorsey October 29, 2019 [14][23][31][45]
10 $105,020 Cookpad December 30, 2019 "🥗=🌲 260,999 total Go Cookpad Community" Cookpad, a Japanese recipe sharing service, made this donation under the name "OneRecipeOneTree." [46]
11 $101,010 Bitcasino.io December 13, 2019 "Let's keep the world fun, fast & fair" [47]
12 $100,300 Sneaker Trees December 19, 2019 "A foundation with sole"
13 $100,200 Discovery Channel December 4, 2019 "From Discovery Watch & Plant viewers!" As a part of their "Watch and Plant" event, Discovery Channel stated that they would donate at least $100,000 if 100,000 people tune in to the airing of their #TeamTrees documentary on December 3, 2019. [38]
14 $100,100 Jean-Michel Lemieux October 31, 2019 "We are groot. For sneaker twitter." [14][32]
15 $100,002 MrBeast October 26, 2019 "Someone PLEASE Take This Spot :)" This was MrBeast's second donation, in response to Alan Walker's previous donation of $100,001. [14][19][20]
16 $100,001 Alan Walker October 26, 2019 "I want to plant one of the trees!" Walker made this donation in response to MrBeast's challenge to overtake his position as the top donor. [14][19][20]
17 $100,000 MrBeast October 25, 2019 "I dare you to take this space from me :)" [14][19]
17 $100,000 Verizon Green Team October 31, 2019 "Tree-rific initiative! @VerizonGreen is happy to be a part!" American telecommunications company Verizon made this donation via its Green Team. The donation amount represents three trees for every Verizon Green Team worker. [14][35]
17 $100,000 RAK (anonymous, likely short for Random act of kindness) November 20, 2019
17 $100,000 Verizon Green Team December 17, 2019 "Tree-mendous! Doubling down for Earth"
21 $69,420 PewDiePie October 31, 2019 PewDiePie, a Swedish YouTuber and comedian, made this donation under the name "poopiepie". The donation number is a comedic in-joke combining numbers from internet culture: 69 and 420. [14][15]
22 $63,235 Cookpad November 15, 2019 "From the Cookpad community" Donation made under the name "OneRecipeOneTree" [48]
22 $60,640 Anonymous April 25, 2020
23 $50,171 SSLs.com December 26, 2019 "On behalf of SSLs.com Customers" [49]
24 $50,170 DROP.COM December 12, 2019 "Treecaps from Mech. Keyboards Community" [50]
25 $50,001 Ukraine October 29, 2019 "You guys rock!"
25 $50,001 UAMTEC November 1, 2019 "In memory of fimbrethil."
26 $50,000 Mark Rober October 25, 2019 "So stoked to be part of this! #TeamTrees" [14]
26 $50,000 Jeffree Star October 25, 2019 "Let's all help change the world." [14][24]

Progress

On December 19, 2019, Team Trees raised 20 million dollars, reaching their funding goal.[51] As of October 2020, while they had to cancel 10% of their projects due to the COVID-19 pandemic, they have managed to plant 4.6 million trees of their 7 million tree goal for 2020.[9]

Daily progress
Date Time Dollars raised (USD) Ref.
October 25, 2019 23:48 1,346,673 [52]
October 26, 2019 22:04 3,855,582 [3][53]
October 27, 2019 22:34 5,114,086 [54]
October 28, 2019 23:16 5,869,928 [19][55]
October 29, 2019 22:24 6,421,543 [26][56][57]
October 30, 2019 23:26 10,017,094 [23][58]
October 31, 2019 23:10 11,139,410 [12][59][60][61]
November 1, 2019 17:54 11,418,408 [62]
November 2, 2019 20:09 12,127,398 [63][64]
November 3, 2019 21:30 12,457,975 [65]
November 4, 2019 23:40 12,759,177 [66]
November 5, 2019 23:02 12,990,038 [67]
November 6, 2019 17:35 13,086,723 [68]
November 7, 2019 22:32 14,270,669 [69]
November 8, 2019 13:29 14,318,587 [70]
November 9, 2019 17:00 14,493,575 [71]
November 10, 2019 10:51 14,571,404 [14][72]
November 11, 2019 22:33 14,792,203 [73]
November 12, 2019 21:34 15,067,647 [74]
November 13, 2019 5:58 15,117,537 [75]
November 14, 2019 15:50 15,256,989 [76]
November 15, 2019 17:48 15,389,379 [77]
November 16, 2019 22:26 15,470,709 [78]
November 17, 2019 17:53 15,516,700 [79]
November 18, 2019 22:05 15,614,674 [80]
November 19, 2019 20:22 15,664,293 [81]
November 20, 2019 21:46 15,838,510 [82]
November 21, 2019 19:27 15,887,461 [83][84]
November 22, 2019 19:56 16,012,188 [85]
November 23, 2019 9:39 16,027,059 [86]
November 24, 2019 14:59 16,076,671 [87]
November 25, 2019 19:51 16,151,263 [88]
November 26, 2019 18:19 16,211,416 [89]
November 27, 2019 23:03 16,269,647 [90]
November 28, 2019 23:03 16,305,295 [91]
November 29, 2019 22:04 16,362,962 [92]
November 30, 2019 22:04 16,419,021 [93]
December 1, 2019 15:15 16,442,831 [94]
December 2, 2019 23:04 16,522,729 [95]
December 3, 2019 22:03 17,094,531 [96]
December 4, 2019 22:06 17,293,791 [97]
December 5, 2019 22:03 17,358,666 [98]
December 6, 2019 23:03 17,438,145 [99]
December 7, 2019 22:04 17,478,462 [100]
December 8, 2019 23:08 17,534,195 [101]
December 9, 2019 23:06 17,646,302 [102]
December 10, 2019 23:06 17,758,569 [103]
December 11, 2019 23:03 17,788,640 [104]
December 12, 2019 23:03 18,075,642 [105]
December 13, 2019 21:03 18,393,320 [106]
December 14, 2019 23:04 18,604,333 [107]
December 15, 2019 23:04 18,825,541 [108]
December 16, 2019 23:06 18,955,440 [109]
December 17, 2019 23:04 19,409,497 [110]
December 18, 2019 21:05 19,721,790 [111]
December 19, 2019 22:55 20,151,369 [51][14][112][113][114][115]
December 20, 2019 8:07 20,217,980 [116]
December 21, 2019 23:04 20,358,164 [117][118]
December 22, 2019 23:07 20,398,356 [119]
December 23, 2019 22:04 20,477,705 [120]
December 24, 2019 22:04 20,587,761 [121][122]
December 25, 2019 10:03 20,608,816 [123]
December 26, 2019 22:05 20,737,037 [7]

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