Susan Wojcicki

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Susan Wojcicki
Susan Wojcicki at TechCrunch Disrupt SF 2013 (cropped).jpg
Wojcicki at TechCrunch Disrupt SF 2013
Born Susan Diane Wojcicki
(1968-07-05) July 5, 1968 (age 47)[1]
Santa Clara County, California
Alma mater Harvard College (A.B.)
University of California, Santa Cruz (M.S.)
UCLA Anderson School of Management (M.B.A.)
Occupation CEO of YouTube
Spouse(s) Dennis Troper (m. 1998)
Children 5
Parent(s) Stanley Wojcicki
Esther Wojcicki
Relatives Janet Diaz,Janet Wojcicki, Anne Wojcicki (sisters) Sergey Brin (brother-in-law, 2007–2015)

Susan Diane Wojcicki ([vuiˈtʃɪtski] vui-CHIT-skee; born July 5, 1968) is an American technology executive. She is the current CEO of YouTube.[2][3]

Early life and education[edit]

She is the daughter of Esther Wojcicki, an educator of Russian Jewish descent, and Stanley Wojcicki, a Polish American physics professor at Stanford University. She has 2 sisters: Janet Wojcicki, (PhD, anthropologist and epidemiologist)[4] and Anne Wojcicki, founder of 23andMe. She grew up on the Stanford campus, with George Dantzig as a neighbor.[5] She attended Gunn High School in Palo Alto, California, and wrote for the school newspaper.[6]

Wojcicki studied history and literature at Harvard University and graduated with honors in 1990. She originally planned on getting a PhD in economics and going into academics, but changed her plans when she discovered technology.[5]

She also received her Master's of Science in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998.[7]


In September 1998, the same month that Google was incorporated, its founders Larry Page and Sergey Brin set up office in Wojcicki's garage in Menlo Park.[8][9] Before becoming Google's first marketing manager in 1999, Wojcicki worked in marketing at Intel in Santa Clara, California[5] and was a management consultant at Bain & Company and R.B. Webber & Company.[10] At Google, she worked on the initial viral marketing programs as well as the first Google doodles.[11] Wojcicki also took part in the development of successful contributions to Google such as Google Images and Google Books. [12]

Wojcicki grew within Google to become senior vice president of Advertising & Commerce and lead the advertising and analytic products including AdWords, AdSense, DoubleClick, and Google Analytics.[7] She developed AdSense, which became Google's second largest source of revenue.[7] She oversaw Google Video, and proposed to Google's board that the company should purchase YouTube, then a small start-up that was competing with Google.[7] She handled two of Google’s largest acquisitions: the $1.65 billion purchase of YouTube in 2006 and the $3.1 billion purchase of DoubleClick in 2007. In February 2014 she became the CEO of YouTube.[13]

Wojcicki, called "the most important person in advertising"[14] was named to Time Magazine’s 100 most influential people in 2015 [15] and described in a later issue of Time as “the most powerful woman on the internet”. [16]

Wojcicki was named #1 on the Adweek 50 list in 2013.[17] She was named #27 on Vanity Fair's New Establishment list in 2015. [18]

Personal life[edit]

Wojcicki married Dennis Troper on August 23, 1998 in Belmont, California.[19] They have five children. On December 16, 2014, ahead of taking her fifth maternity leave, Wojcicki wrote an op-ed in the Wall Street Journal about the importance of paid maternity leave. She is often quoted talking about the importance of finding balance between family and career. [20]


  1. ^ "California Births, 1905 - 1995". Retrieved March 15, 2014. 
  2. ^ Orescovic, Alexi (February 5, 2014). "Google taps longtime executive Wojcicki to head YouTube". Reuters. 
  3. ^ Gustin, Sam (May 3, 2011). "Google Ad Chief Susan Wojcicki: 'The Book Isn't Finished'". Retrieved 10 September 2011. 
  4. ^ Sellers, Patricia. "Before Google, the Wojcicki girls learned from Mom". Retrieved 16 December 2014. 
  5. ^ a b c Laporte, Nicole (August 6, 2014). "THE WOMAN BEHIND THE SUPERLATIVES: THREE THINGS YOU NEED TO KNOW ABOUT SUSAN WOJCICKI". The Fast Company. Retrieved October 4, 2014. 
  6. ^ Sellers, Patricia (February 1, 2012). "Before Google, the Wojcicki girls learned from Mom". Fortune Magazine. Retrieved October 4, 2014. 
  7. ^ a b c d Swift, Mike (February 7, 2011). "Susan Wojcicki: The most important Googler you've never heard of". San Jose Mercury News. Retrieved October 4, 2014. 
  8. ^ "Our history in depth". Google. Retrieved October 4, 2014. 
  9. ^ Graham, Jefferson (July 5, 2007). "The house that helped build Google". USA Today. Retrieved October 4, 2014. 
  10. ^ "Susan Wojcicki". Time. Retrieved October 4, 2014. 
  11. ^ "Susan Wojcicki - "Inspirational 100" Alumna". UCLA Anderson School of Management. Retrieved October 4, 2014. 
  12. ^
  13. ^ "Google Ads SVP Susan Wojcicki Takes Over At YouTube". Retrieved June 12, 2014. 
  14. ^ Peterson, Tim (February 25, 2013). "Google's Susan Wojcicki May Be the Biggest Name in Digital Advertising". Adweek. Retrieved March 15, 2014. 
  15. ^ Grazer, Brian (April 16, 2015). "The 100 Most Influential People". TIME. Retrieved October 5, 2015. 
  16. ^ Luscombe, Belinda (August 27, 2015). "Meet YouTube's Viewmaster". TIME. Retrieved October 5, 2015. 
  17. ^ "The Top 50 Execs Who Make the Wheels Turn". Adweek. October 28, 2013. Retrieved March 15, 2014. 
  18. ^ BY NICK BILTONMAX CHAFKINSARAH ELLISONPETER KAFKAKEVIN ROOSEBEE SHAPIRO (October 5, 2015). "New Establishment List 2015". Retrieved October 5, 2015. 
  19. ^ "Weddings". Palo Alto Weekly. November 11, 1998. Retrieved October 4, 2014. 
  20. ^ Kafka, Peter. "New YouTube Boss Susan Wojcicki Talks Talent, Music and M&A (Q&A)". Retrieved 16 December 2014. 

External links[edit]