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Leader Price

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Leader Price
IndustryRetail
Founded1986
FounderJean Baud
Headquarters,
ParentGroupe Casino
Websiteleaderprice.fr

Leader Price, (full name: Société S.A. Leader Price Holding), is a French discount store chain of the Groupe Casino, headquartered in Paris, France.[1] The chain sold its 545 directly owned stores in France, currently operating only franchise stores.[2]

History

Former logo used from 2010 until 2017, which is still used outside France.

In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.

In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.

In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price had over 500 stores in France in 2013.[3]

In December 2020, Casino Group sold to Aldi 545 supermarkets and three warehouses of Leader Price and another 2 Casino supermarkets in France for €‎717 million.[4] Aldi closed 31 Leader Price stores, while the rest have been integrated into Aldi by the end of 2021.[5]

Leader Price around the world

Country First store Stores
France (metropolitan) 1988 61
Réunion 46[6]
Guadeloupe 13[7]
Italy 2018 11[8]
Madagascar 2009 9
Martinique 1994 8
Belgium 1997 6[9]
French Guiana 2009 5
Djibouti 2009 1
Cameroon 2011 1
Vanuatu 2011 1
Guinea 2012 1
Togo 2012 1
Cape Verde 2013 1
Mauritania 2014 1
Serbia 2015 1
Morocco 2016 1
Saudi Arabia 2019 9
United Arab Emirates 2019 8
Lebanon 2019 4
Jordan 2019 9
Egypt 2019 7
Kuwait 2019 9
Saint Martin 1

References

  1. ^ "Mentions légales Archived 2009-05-09 at the Wayback Machine." Leader Price. Retrieved on 24 June 2010. "4 Rue Galilée, 75116 Paris"
  2. ^ "Casino Completes Sale Of Leader Price Assets To Aldi France". esmagazine.com. Retrieved 1 December 2020.
  3. ^ "List of stores in France". LeaderPrice.fr. Retrieved 9 June 2013.
  4. ^ "Casino Group completes sale of 545 Leader Price stores to Aldi France". spglobal.com. Retrieved 1 December 2020.
  5. ^ "Près de 120 magasins Leader Price ont déjà été transformés en Aldi". captai.fr (in French). Retrieved 19 March 2021.
  6. ^ https://www.leaderprice.re/nous-contacter/
  7. ^ https://www.leaderprice.re/nous-contacter/
  8. ^ https://leaderprice.it/negozi/
  9. ^ https://www.leaderprice.be/nos-magasins