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McVitie's

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McVitie's
Company typeSubsidiary
IndustryConfectionery
Founded1830; 194 years ago (1830) Edinburgh, Scotland
FounderRobert McVitie
Headquarters
United Kingdom
Area served
UK, India, Italy, Canada, Australia, New Zealand, Ireland, the Netherlands, Egypt, Sweden
ParentPladis
Websitewww.mcvities.com

McVitie's (/məkˈvɪtiz/)[1] is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888.[2] The company also established one in Glasgow and two large manufacturing plants south of the border, in Heaton Chapel, Stockport, and Park Royal, London. There are seven McVitie's factories in the UK, with each producing a different types of biscuit; the Harlesden site in north-west London manufactures the chocolate digestives.[3]

Under United Biscuits McVitie's held a Royal Warrant from Queen Elizabeth II. The best-selling biscuit manufacturer in the United Kingdom, McVitie's produces Jaffa Cakes and popular biscuits such as chocolate digestives, Hobnobs and Rich tea. In 2020, sales of McVitie's biscuits in the UK were more than five times the next two competitors.[4]

History

McVitie's factory in Heaton Chapel, Stockport which produces over 2,000 Jaffa Cakes a minute.[5]
Memorial to Robert McVitie, Dean Cemetery, Edinburgh

Robert McVitie was born in Dumfries in 1809.[6] He served an apprenticeship with a baker and in 1834 he moved to Edinburgh. He initially lived and worked at 130 Rose Street, just north of Princes Street in the New Town.[7] In 1835 he moved to the adjacent building at 129 Rose Street. It was called a "provision Shop".[8] In 1843 he opened a second shop at 14 Charlotte Place (later renamed Randolph Place) just west of Charlotte Square.[9]

McVitie's is first described as a "baker and confectioner" rather than a provision shop in 1856 at 5 Charlotte Place. He used the basement area below the shop as the bakery.[6] By 1865 the bakery had moved to 47 London Street just round the corner from his flat at 76 Broughton Street.[10] In 1870, McVitie is described as a baker at 12 Antigua Street and 2 East London Street, both also near his home in Broughton Street.[11] In 1875 the business was expanded to 23 and 24 Queensferry Street where McVitie is described as a baker and confectioner.[12]

In 1881 his eldest son, also Robert (1854–1910), was in charge of the Queensferry Street business[13] while the other properties remained in his name until 1884 although he died in 1883. In that year Robert junior also occupied 8 and 9 Merchant Street.[14] In 1887 he employed Alexander Grant from Forres, an experienced biscuit maker, to aid in this. He was employed as foreman of the bakery but left to set up his own bakery in Inverness but this failed and he returned to McVitie's.

At some time (1874?), it was decided to split the operations of the business with retail made a separate company. In 1898 McVitie rebranded that company McVities, Guest and Co (usually McVitties) after joining with his brother-in-law Edward Graham Guest.[15] In 1903 they built the McVities Guest Tearoom at 135/136 Princes Street (on the corner of South Charlotte Street).[16]

In 1875 the company had been joined by Charles Edward Price as a salesman. His success in this role led to a partnership in 1888 to create McVitie & Price. In 1888 they built the huge St Andrews Biscuit Works on Robertson Avenue in the Gorgie district of south-west Edinburgh.[17] Price left in 1910 following the death of Robert.

Early 20th century McVitie & Price's Digestive biscuit tin, located in the Victoria and Albert Museum, London. Plain digestives were launched in 1892.

In 1891 the London salesman for the company George Andrews Brown persuaded the company to redesign their Rich Tea biscuit to a smaller size to accommodate the London taste. The original Gorgie factory burned down in 1894, but was rebuilt the same year to a much improved technical standard. It remained operative until 1969 when production ceased and operations were transferred to the English sites which had been established at Harlesden, north-west London in 1902 which is the largest biscuit factory in the UK, and Manchester in 1914.[18][19]

Robert McVitie died married but childless in 1910 in Berkhamsted rather than at his home 12 Greenhill Gardens in south Edinburgh.[20] He is commemorated in Dean Cemetery in Edinburgh. After his death, McVitie & Price Limited was incorporated as a joint–stock limited company in 1911 placing Alexander Grant as managing director and principal share-holder.[21][22]

The firm acquired the Edinburgh bakery of Simon Henderson & Sons in 1922.[2] McVitie & Price merged with another Scottish bakery company, Macfarlane, Lang & Co., Ltd, in 1948 to become United Biscuits Group.[23] McVitie's brand products are now manufactured in five United Kingdom factories: the two former McVitie & Price factories in Harlesden and Stockport, a former Macfarlane, Lang & Co. factory named Victoria Biscuit Works in Glasgow, a former Carr's factory named The Biscuit Works established 1831 in Carlisle, and the McVitie's Cake Co. factory (formerly Riley's Toffee Works) in Halifax.[24]

McVitie's chocolate digestive. First produced in 1925, travel writer Bill Bryson called it a “British masterpiece”. It is the UK's most popular biscuit to dunk into tea.[25]

McVitie & Price's first major biscuit was the McVitie's digestive, created in 1892 by a new young employee at the company named Alexander Grant.[26] The biscuit was given its name because it was thought that its high baking soda content served as an aid to food digestion.[25][27] Grant was later to become managing director of the company. In 1923 he was the main benefactor in establishing the National Library of Scotland giving an endowment of £100,000. Grant donated a further £100,000 in 1928 to assist with the building of the National Library premises on George IV Bridge in Edinburgh.[28]

In 1924 Ramsay MacDonald, prime minister of Britain’s new Labour Government, admitted that Grant had given him a Daimler car and £30,000 of shares in the McVitie and Price company. Grant had been MacDonald’s childhood friend, and shortly after received a baronetcy (hereditary knighthood) from the prime minister. The affair, regarded by many as corruption by the prime minister, severely shook the government.[29]

McVitie's Rich tea were launched in 1891.

The McVitie's Chocolate Homewheat Digestive was created in 1925. Over 71 million packets of McVitie's chocolate digestives are eaten in the United Kingdom each year, equating to 52 biscuits per second.[30] Hobnobs were launched in 1985 and a milk chocolate variant followed in 1987.[31] Launched in 1927, Jaffa Cakes were ranked the best selling cake or biscuit in the UK in 2012.[32]

Some of the products in the McVitie's line were rebranded McV in 2002, but this was replaced in 2005 with a restyled version of the McVitie's brand logo. In 2007, United Biscuits licensed the McVitie's brand to Meiji Seika Kaisha Ltd for biscuit production in Japan.

In 2009, McVitie's biscuits were voted the most popular biscuits to dunk in tea, with McVitie's chocolate digestives, Rich tea and Hobnobs ranked the country's top three favourite biscuits in 2009.[25]

In June 2014, McVitie's announced their intention to make 157 shop floor roles redundant at their Stockport manufacturing facility.[33] This redundancy announcement was also due to the modernisation agenda of the company and also involves a move from an 8-hour 5-day operation, to a 12-hour 7-day operation. In November 2014, United Biscuits, and hence also McVitie's, became owned by Turkish company Yildiz[34] which in 2016 merged some of its subsidiaries including United Biscuits as pladis.

In 2020, sales of McVitie's biscuits in the United Kingdom were more than five times their closest two competitors in the biscuit category (Kit Kat and Cadbury biscuits).[4] In 2022, McVitie's became the main sponsor of Britain's Got Talent.[35] In 2023, McVitie's struck a deal to sponsor English championship football club Hull City.[36]

Wedding cakes

Although not their core operation it is noteworthy that McVitie's were commissioned in 1893 to create a wedding cake for the royal wedding between the Duke of York and Princess Mary, who subsequently became King George V and Queen Mary. This cake was over 2 metres high and cost 140 guineas. It was viewed by 14,000 and was wonderful publicity for the company. They received many commissions for royal wedding cakes and christening cakes.[22]

In 1947, McVitie & Price made the principal wedding cake for Princess Elizabeth and Philip Mountbatten, which was served at the wedding breakfast.[37] McVitie's were commissioned to make a chocolate biscuit cake as a groom's cake for the Wedding of Prince William and Catherine Middleton in 2011.[38]

Products

Biscuits

File:McVitie's HobNobs Nobbly Oaty Biscuits.jpg
McVitie's Hobnobs (plain pictured) were launched in 1985. The chocolate version (first produced in 1987) ranks high in polls for dunking.
McVitie's-branded Club mint flavoured biscuit.

Cakes

Classed a cake in a UK court ruling, McVitie's launched Jaffa Cakes in 1927.

Other snacks

Mini Cheddars ("original" and "BBQ" flavours)
  • Breakfast
  • Cheddars
  • Cracker Crisps
  • Blissfills
  • Digestive Thins
  • Family Circle
  • Krackawheats
  • McVities Digestive Slices
  • Minis
  • Mini Cheddars
  • Nibbles (Digestive and Hobnob varieties)
  • Victoria Biscuit Selection

See also

References

  1. ^ Jones, Daniel (2011). Roach, Peter; Setter, Jane; Esling, John (eds.). Cambridge English Pronouncing Dictionary (18th ed.). Cambridge University Press. ISBN 978-0-521-15255-6.
  2. ^ a b The National Archives of Scotland. "McVitie & Price, Ltd". Retrieved 2 November 2007.[dead link]
  3. ^ "See how chocolate digestives are made at a London biscuit factory". Time Out. Retrieved 16 August 2022.
  4. ^ a b "Biscuits: Taste for nostalgia grows biccies". The Grocer. Retrieved 22 August 2021.
  5. ^ Wallop, Harry (6 May 2012). "Jaffa Cakes - definitely not biscuits - prepare to take on imitators". The Daily Telegraph. The factory, which covers more than 10 acres, produces 2,000 Jaffa Cakes a minute
  6. ^ a b Made in Scotland, by Carol Foreman
  7. ^ Edinburgh Post Office directory 1834
  8. ^ edinburgh Post Office directory 1836
  9. ^ Edinburgh Post office directory 1843
  10. ^ Edinburgh Post Office directory 1865
  11. ^ Edinburgh Post Office Directory 1870
  12. ^ Edinburgh Post Office Directory 1875
  13. ^ Edinburgh Post Office Directory 1881
  14. ^ Edinburgh Post Office Directory 1884
  15. ^ “McVitie's, Guest and Co”. Graces Guide.
  16. ^ “Macvitties Guest & Co / McVities Guest & Co shop and tea room”. Scottish Architects.
  17. ^ "McVitie's History | McVitie's UK".
  18. ^ "A journey through the McVitie's factory behind Britain's favourite biscuit". MyLondon. Retrieved 16 August 2022.
  19. ^ Marketer, The Conscious (31 December 2020). "Harlesden: The last of the inner-city London suburbs". Medium. Retrieved 12 August 2021.
  20. ^ Edinburgh Post Office Directory 1909
  21. ^ "McVitie & Price, Ltd". Gov.uk. Retrieved 10 August 2023.
  22. ^ a b Made in Scotland, Carol Foreman
  23. ^ United Biscuits. "Our History". Archived from the original on 27 April 2020. Retrieved 6 November 2007.
  24. ^ "Our Locations". United Biscuits. Archived from the original on 24 June 2007. Retrieved 16 August 2007.
  25. ^ a b c "Chocolate digestive is nation's favourite dunking biscuit". The Daily Telegraph (London). 2 May 2009
  26. ^ "National Biscuit Day: a chequered history of McVitie's Digestives". The Telegraph. Retrieved 22 August 2022.
  27. ^ "History Cook: the rise of the chocolate biscuit". Financial Times. Retrieved 23 August 2021.
  28. ^ Macmillan, p.238-52
  29. ^ William D Rubinstein 'Twentieth-Century Britain: A Political History', Palgrave, 2003 p146.
  30. ^ "McVitie's". United Biscuits. Archived from the original on 9 August 2007. Retrieved 16 August 2007.
  31. ^ Osman, Richard (2017). The World Cup Of Everything: Bringing the fun home. Hachette UK.
  32. ^ "Jaffa Cakes - definitely not biscuits - prepare to take on imitators". The Daily Telegraph (London). Retrieved 28 December 2014
  33. ^ "157 jobs could go at McVities". Manchester Evening News. 19 September 2014.
  34. ^ Wood, Zoe (3 November 2014). "Jaffa Cakes and McVitie's maker sold to Turkish food group in £2bn deal". The Guardian.
  35. ^ "Britains Got Talent is proud to welcome new series sponsor, McVities". ITV Media. Retrieved 16 August 2022.
  36. ^ "Hull City secure major new sponsorship deal with iconic brand McVities". Hull Daily Mail. Retrieved 27 September 2023.
  37. ^ "Sixty facts about a royal marriage (item 43)". BBC News. 18 November 2007. Retrieved 15 January 2008.
  38. ^ "Prince William's Groom's Cake". CNN. Retrieved 27 March 2011.
  39. ^ "McVitie's Fruit Shortcake". McVitie's.
  40. ^ "McVitie's launches Tasties biscuits". The Grocer.
  41. ^ "United Bars are the eighties sweets we need to see back on our shelves," The Daily Edge, 9 February 2016
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