Cookies &
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"Cookies &" was a brand of cookie treats from the parent company Mars, Incorporated. In the United Kingdom, Ireland, Australia and the Netherlands, Cookies & was sold as "Bisc &". It consists of cookies coated in chocolate with added toppings (i.e. M&M's, Snickers, Milky Way, and Twix.) "Cookies &" were introduced in 2002 to appeal to the 18–46 years old target market.
Discontinued
Because of their success of the cookie bar, there is a cult following. Cookies & joined a number of confectionery items discontinued by Mars, Incorporated shortly after disappointing sales.[1] However, the Cookies/Bisc & M&M's and Cookies/Bisc & Twix varieties are still sold in France as "M&M's Biscuit" and "Twix Top".
References
- ^ [1] Archived 2009-05-01 at the Wayback Machine/ Mars to scale back Cookies & Brand
See also
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