Four Loko: Difference between revisions
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The drink has come under major fire as colleges and universities across the nation have begun to see injuries and blackouts due to the drink's use. On October 29, [[Temple University]]'s Student Health Services sent out an email to highlight the dangers of the drink. Shippensburg University, PA, also issued an email to the student body, warning of its dangerous effects. Recently, the University of Rhode Island has even banned this product from their campus.{{when}} |
The drink has come under major fire as colleges and universities across the nation have begun to see injuries and blackouts due to the drink's use. On October 29, [[Temple University]]'s Student Health Services sent out an email to highlight the dangers of the drink. Shippensburg University, PA, also issued an email to the student body, warning of its dangerous effects. Recently, the University of Rhode Island has even banned this product from their campus.{{when}} |
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this shits maddddd goooooooooooood |
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==Dangers== |
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Four Loko's potential danger comes from mixing a stimulant (caffeine) with a depressant (alcohol). When alcohol and caffeine are combined people report feeling reduced sensations typically associated with alcohol believed to result from caffeine counteracting the depressive effects thus keeping the individual more alert.<ref name="goodnough">{{cite news|last=Goodnough|first=Abby|title=Caffeine and Alcohol Drink Is Potent Mix for Young|url=http://www.nytimes.com/2010/10/27/us/27drink.html?th&emc=th|accessdate=27 October 2010|newspaper=[[The New York Times]]|date=27 October 2010}}</ref> However, when the caffeine wears off the person feels the full effects of the alcohol. This can lead to excess consumption of alcohol because the delayed feeling of drunkenness leads an individual to seek additional alcohol to obtain the same sensations as those found in previous encounters.<ref>http://www.nydailynews.com/lifestyle/2010/10/19/2010-10-19_four_loko_an_alcoholic_energy_drink_is_banned_at_a_new_jersey_college.html</ref> |
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A study done at the [[University of Florida]] in [[Gainesville, Florida]], found that students who mixed caffeine and alcohol thought they were capable of driving more often than those who drank non-caffeinated alcoholic drinks. <ref>http://www.marininstitute.org/site/images/stories/pdfs/energydrinks_and_intoxication.pdf</ref> |
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In October 2010, nine [[Central Washington University]] students were hospitalized due to their consumption of alcohol, including (but not limited to) Four Loko beverages, at an off-campus party.<ref>[http://www.cnn.com/2010/US/10/25/washington.students.overdose/?hpt=T2 'Blackout in a can' blamed for student party illnesses]</ref> |
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Also in October 2010, [[Ramapo College]] of [[New Jersey]] banned Four Loko on campus after seventeen students and six visitors were hospitalized.<ref name="NJ-Cavalier">{{cite web|last=Economopoulos|first=Sofia|title=New Jersey school forbids Four Loko|url=http://www.cavalierdaily.com/2010/10/26/new-jersey-school-forbids-four-loko/|work=The Cavalier Daily|accessdate=26 October 2010}}</ref> |
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In October 2010, [[Worcester State University]] stopped sale of all energy drinks and started a small scale public service announcement against Four beverages. |
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On November 3rd 2010, the [[University of Rhode Island]] sent notice out to the community and students that the beverage was banned from campus and would no longer be produced or sold in the surrounding area. |
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On November 3rd 2010, [[Wentworth Institute of Technology]] in Boston, MA sent out a notice to remind students that Four Loko and other energy/alcohol drinks are considered "hard alcohol" and thus are not allowed on campus as part of the alcohol policy. |
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On November 4th 2010, [[The Daily Collegian]], [[Penn State]]'s student newspaper reported that on November 1st the Pennsylvania Liquor Control Board sent letters to all liquor stores urging distributors to discontinue the sale of the drink. The PLCB also sent letters to all Colleges and Universities warning them of the dangers of the drink. |
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On November 4th 2010, the Michigan Liquor Control Commission voted to ban the sale of alcohol energy drinks over health and safety concerns.<ref>http://www.annarbor.com/news/alcoholic-energy-drinks-the/</ref> |
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On November 5th 2010, following the lead of colleges nationwide, the [[University of Rhode Island]] has banned the possession of Four Loko and other stimulant-enhanced alcoholic beverages.<ref>http://media.www.ramcigar.com/media/storage/paper366/news/2010/11/05/News/Four-Loko.Drink.Banned.In.Student.Handbook-3955037.shtml?reffeature=htmlemailedition</ref> |
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==References== |
==References== |
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Revision as of 01:09, 7 November 2010
| Type | Malt beverage/Energy drink |
|---|---|
| Manufacturer | Phusion Projects LLC, Chicago, Illinois |
| Country of origin | USA |
| Introduced | 2005 |
| Proof (US) | 24 |
| Flavor | Grape (Uva Berry), Citrus, Fruit Punch, Orange Blend, Watermelon, Blue Raspberry, Lemonade, Cranberry Lemonade, Lemon Lime |
| Variants | Four Loko, Four MaXed |
| Related products | Joose, Sparks, Tilt |
| Website | http://www.drinkfour.com , http://www.drinkfour.eu |
Four is an alcoholic energy drink produced by Phusion Projects LLC of Chicago, Illinois, USA. The Four brand includes two variations, Four MaXed and the newer Four Loko. The company, Phusion Projects, also does business under the name Drink Four Brewing Company.[1] Four debuted in the U.S. market in 2005. First distributed in Ohio, it was sold in Florida, California and Illinois within six months.[2] Since 2005, Four has been sold in many additional states. Four was developed by three alumni of Ohio State University: Chris Hunter, Jeff Wright, and Jaisen Freeman.[2] Four beverages have been the source of legal, ethical, and health concerns related to the marketing of these products to college students.
Product line
The drink is available in nine flavors: Citrus, Grape (Uva Berry), Fruit Punch, Orange Blend, Watermelon, Blue Raspberry, Lemonade, Cranberry Lemonade, and Lemon Lime. [1] It is sold in the US in a 23.5 oz aluminium can, as a caffeinated, alcoholic, malt beverage. Its alcohol content varies from state to state, ranging from 6% ABV in Indiana[2] up to 12.5% in Ohio.[3] It also contains carbonation, sugar, and natural and artificial flavoring, similar to other alcopops. The name "Four' is derived from its four main ingredients, caffeine, taurine, guarana, and alcohol.
In 2008, Phusion expanded the Four MaXed product line to the Netherlands and has sales distribution in other countries in the European Union. The EU version of Four MaXed is packaged in an 8.3 oz (250ml) glass bottle and is spirit-based instead of the US malt based version.
In its US market, Phusion Projects added a 23.5oz (695ml) beverage named Four Loko to its Four product line subsequent to the launch of Four Maxed. Four Loko contains 12.0% ABV. It is available in nine flavors: the three original flavors (fruit punch, orange blend and grape), plus watermelon, blue raspberry, kiwi strawberry, lemonade, cranberry lemonade and lemon lime. Watermelon Four Loko also contains FD&C Red #40.[4] In 2009, Four Loko ranked fourth in sales growth among alcoholic beverages at 7-Eleven stores nationwide. A can of Four costs approximately $2.50; as well as $1.99 in some areas.[4]
Controversy
Several years ago, several US state attorneys general began active investigations of companies which produced and sold caffeinated alcohol beverages, on the grounds that they might be engaging in misleading marketing. The attorneys general were also concerned that these drinks could pose health risks by masking feelings of intoxication.[5] Consequently, in December 2008, Anheuser-Busch, manufacturer of Tilt and Bud Extra, plus MillerCoors, manufacturer of Sparks agreed to reformulate their drinks.[1]
In 2009, smaller companies, such as Phusion fell under investigation because of their rise in market share.[1] On November 13, 2009, the US Food and Drug Administration warned Phusion and over two dozen other brewers and distillers whose drinks contained the “intentional addition of caffeine” that it was looking into the safety and legality of their beverages,[6] These companies may be forced to discontinue products such as Four, unless they can prove that the addition of caffeine to alcohol is “generally recognized as safe.””[4]
The drink has come under major fire as colleges and universities across the nation have begun to see injuries and blackouts due to the drink's use. On October 29, Temple University's Student Health Services sent out an email to highlight the dangers of the drink. Shippensburg University, PA, also issued an email to the student body, warning of its dangerous effects. Recently, the University of Rhode Island has even banned this product from their campus.[when?]
this shits maddddd goooooooooooood
References
- ^ a b c d Hughlett, Mike (August 24, 2009). "Caffeinated alcoholic drinks stir up legal concerns". Chicago Tribune. Retrieved 29 May 2010.
- ^ a b c Schelle, Charles (April 14, 2006). "Horny, hyper and happy". The Ball State Daily News. Retrieved 29 May 2010.
- ^ Bryant, Steve (August 24, 2009). "Chi-based Malt Liquor Energy Drink Maker Investigated". NBC Chicago. Retrieved 29 May 2010.
{{cite news}}: Italic or bold markup not allowed in:|work=(help) - ^ a b c Beato, Greg. "Too Much Fun". Reason (April 2010).
- ^ Kesmodel, David (July 17, 2009). "Drinks With a Jolt Draw New Scrutiny". The New York Times. Retrieved 29 May 2010.
- ^ Hitti, Miranda (November 13, 2009). "FDA Eyes Caffeinated Alcoholic Drinks". WebMD Health News. WebMD. Retrieved 29 May 2010.