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Frosted Flakes

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"Frosties" redirects here. For other uses, see Frosty.
File:Frosted-Flakes-Box-Small.jpg
A modern 2010 box design of Frosted Flakes.

Kellogg's Frosted Flakes or Frosties is a breakfast cereal, produced by the Kellogg Company and consisting of sugar-coated corn flakes. It was introduced in the United States in 1952,[1] as Sugar Frosted Flakes. The word "sugar" was dropped from the name in 1983.

Generic versions, such as store brands, are also available. Unlike many cereals (Cheerios and Rice Krispies, for example), Frosted Flakes shares its name with generic competitors.[citation needed]

International names

Popularity

Frosted Flakes was the second best selling cereal of 2015, in gross sales.[2]

Marketing

Mascots

Tony the Tiger has been the mascot of Frosted Flakes since its introduction. Tony is known for uttering the cereal's slogan: "They're Gr-r-reat!" (the "r"s in "Great" pronounced as drawn-out). Tony the Tiger was originally voiced by Dallas McKennon, but Thurl Ravenscroft voiced him for more than 50 years, until his death in 2005. Tony was later voiced (in Canada and the US) by former professional wrestling play-by-play announcer Lee Marshall[3] until his passing on April 27, 2014.[4] Van Horne also voiced Tony in a 1997 television commercial. In the UK, Tom Hill voiced Tony after Ravenscroft's death. Tony is drawn wearing a red bandana on all Frosted Flakes cereal boxes.

Sponsorship

  • Kellogg's was a major sponsor of Adventures of Superman throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star George Reeves are available on the DVD release of the series' first season.
  • Frosties is a sponsor of Challenger Sports British Soccer Camps.[5]
  • From the mid to late 1990's, Frosted Flakes was a sponsor of children's programming on PBS.

Varieties

In Canada and the USA:

Frosted Flakes
  • Frosted Rice, a crisped rice variant introduced in 1977, similar to Frosted Rice Krispies and Ricicles. Featured a younger, similar mascot named Tony Jr.
  • Birthday Confetti Frosted Flakes, a 1997 cake-flavored version. Discontinued in 1997.
  • Cocoa Frosted Flakes, a 1997 cocoa-flavored version. Discontinued in 2000.
  • Tony's Cinnamon Krunchers, a 2003 cinnamon-flavored variant. Discontinued around 2005.
  • Whole Grain Tiger Power, a 2005 version with added protein, fiber and calcium, very similar to Start. Discontinued in 2006.
  • Frosted Flakes Gold, a 2008 honey-flavored variant.
  • Frosted Flakes Chocolate, a 2011 chocolate-flavored version. Reintroduced in 2013.
  • Banana Frosted Flakes, a variant with flakes containing banana introduced in 1981. Discontinued in 1984.

In the UK and Ireland

  • Toffee Flavoured Frosties - Frosties with the taste of toffee (Tony - New Kelloggs Toffee Flavoured Frosties, an explosion of toffee taste, for a limited time only, they're great! (limited time only))
  • Frosties Chocolate - Frosties with the taste of chocolate (Tony - New Kelloggs Frosties Chocolate, discover the dark side! (discontinued)
  • Frosties Stripes - Frosties in the shape of thunderbolt symbols (discontinued)
  • Reduced Sugar Frosties - Frosties with a third less sugar than normal Frosties

In Brazil and Sweden

  • Sucrilhos Sabor Chocolate, chocolate-flavoured frosted flakes.
  • Sucrilhos Sabor Banana, banana-flavoured frosted flakes.
  • Sucrilhos Power, chocolate-flavoured puffs, as opposed to flakes.

In Argentina

  • Zucaritas Frutilla, strawberry-flavoured frosted flakes.
  • Choco Zucaritas, chocolate-flavoured frosted flakes.

In Mexico

  • Choco Zucaritas, chocolate-flavoured frosted flakes.

In Colombia

  • Choco Krispis, chocolate-flavoured frosted flakes.
  • Zucaritas Arequipe, caramel-flavoured frosted flakes. Discontinued.
  • Zucaritas Power Balls, frosted flakes formed into spheres.

Health

Frosties received two stars out of five on the Australian Government's health star ratings.[6]

Sponsorships

References

  1. ^ "Kellogg Company History, Timeline". Kellogg's. Retrieved 6 February 2016.
  2. ^ Bamford, Vince (2016-03-08). "Cold cereals 2015: Top 10 best-selling US breakfast cereal brands". Backeryandsnacks.com. Retrieved 2016-06-18.
  3. ^ "Topher's Breakfast Cereal Character Guide - Kellogg's". Lavasurfer.com. 2005-05-22. Retrieved 2014-07-25.
  4. ^ Lee Marshall, Voice of 'Tony The Tiger' Passes Away
  5. ^ "Challenger Sports". Challenger Sports. Retrieved 2014-07-25.
  6. ^ Han, Esther (20 April 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.
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