|Industry||Out-of-home advertising, infrastructure|
|Predecessor||Control Group, Titan|
|Headquarters||New York, NY|
|Ari Buchalter (CEO)|
Dan Doctoroff (Chairman)
Intersection is a out-of-home advertising and smart cities technology company. It was formed as a result of a merger between Control Group and Titan in June 2015. Intersection is known for its LinkNYC product.
Founding and pre-merger
In 2001, Control Group was founded as a technology and design consultancy firm by Scott Anderson, Campbell Hyers, and Colin O'Donnell. Around the same time, Titan was founded as an out-of-home advertising company.
In 2006, Titan acquired U.K. media company Maiden Outdoor.
In 2006, Titan won a $832 million advertising contract for the New York City Metropolitan Transportation Authority (NY MTA) In 2009, Titan began to fall behind on its advertising payments to the NY MTA, and in 2010, after months of negotiation, Titan lost its advertising contract with the NY MTA.
In 2010, Control Group partnered with Fashion GPS to create bar code technology for use at New York Fashion Week
In 2013, Control Group began installing the New York City Metropolitan Transportation Authority "On the Go kiosks" The kiosks include upcoming arrival information, maps, trip planning, and service announcements.
Merger and investments
On June 23, 2015, a consortium of investors led by Sidewalk Labs acquired and merged Control Group and Titan into a new company named Intersection. This merger brought together the expertise of both companies to work on projects such as the recently-won LinkNYC contract.
In November 2017, Intersection raised $150 million in a funding round led by Graham Holdings Company. This funding round did not include Sidewalk Labs, the lead investor from the prior funding round.
Smart cities products
In November 2014, the Link product was announced and, in 2015, was first installed in New York City as LinkNYC. The project aims to turn 7,500 old public pay phones into kiosks delivering a variety of features, including free gigabit Wi-Fi, free voice calls, USB charging, displays for advertising content, and access to city services.
In October 2016, Intersection collaborated with British internet provider BT and advertising agency Primesight to install links in London. In November 2017, Intersection announced plans to install Link kiosks in Philadelphia by the end of 2018
In October 2018, Intersection launched LinkNWK in Newark, New Jersey, its second U.S. location Intersection will install 45 Link kiosks throughout Newark, funded by advertising with partners like United Airlines.
Intersection continues to operate the NY MTA "On the Go" kiosks produced by its predecessor, Control Group. The kiosks include features such as maps, directions, service advisories, and advertising.
Intersection operates digital displays and kiosks for multiple transit agencies, including:
- Chicago Transit Authority
- New York City Metropolitan Transportation Authority
- NJ Transit
In September 2016, Intersection removed web browsing capabilities from the LinkNYC kiosks after reported instances of inappropriate content being accessed via the tablets
Since the launch of the Link product, privacy concerns have been raised over Wi-Fi tracking and camera usage In September 2018, source code was accidentally made available on the internet that could be used for location tracking.
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