Intersection (company)

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Intersection
Industry
Predecessor
FoundedJune 2015; 4 years ago (2015-06)
HeadquartersNew York, NY, U.S.
Key people
Websitewww.intersection.com

Intersection is a smart cities technology and out-of-home advertising company. It was formed as a result of a merger between Control Group and Titan in June 2015. Intersection is known for its LinkNYC product.

History[edit]

Founding and pre-merger[edit]

In 2001, Control Group was founded as a technology and design consultancy firm by Scott Anderson, Campbell Hyers, and Colin O'Donnell. Around the same time, Titan was founded as an out-of-home advertising company.

In 2006, Titan acquired U.K. media company Maiden Outdoor.[1]

In 2006, Titan won a $832 million advertising contract for the New York City Metropolitan Transportation Authority (NY MTA)[2] In 2009, Titan began to fall behind on its advertising payments to the NY MTA,[3] and in 2010, after months of negotiation, Titan lost its advertising contract with the NY MTA.[4]

In 2010, Control Group partnered with Fashion GPS to create bar code technology for use at New York Fashion Week[5]

In 2013, Control Group began installing the New York City Metropolitan Transportation Authority "On the Go kiosks"[6][7] The kiosks include upcoming arrival information, maps, trip planning, and service announcements.

Merger and investments[edit]

On June 23, 2015, a consortium of investors led by Sidewalk Labs acquired and merged Control Group and Titan into a new company named Intersection.[8] This merger brought together the expertise of both companies to work on projects such as the recently-won LinkNYC contract.[9]

In November 2017, Intersection raised $150 million in a funding round led by Graham Holdings Company.[10] This funding round did not include Sidewalk Labs, the lead investor from the prior funding round.

In June 2018, Intersection launched a programmatic display advertising platform called Place Exchange intended to be used for digital out-of-home advertising.[11]

Smart cities products[edit]

Link kiosks[edit]

In November 2014, the Link product was announced and, in 2015, was first installed in New York City as LinkNYC.[12] The project aims to turn 7,500 old public pay phones into kiosks delivering a variety of features, including free gigabit Wi-Fi, free voice calls, USB charging, displays for advertising content, and access to city services.[9]

In October 2016, Intersection collaborated with British internet provider BT and advertising agency Primesight to install links in London.[13] In November 2017, Intersection announced plans to install Link kiosks in Philadelphia by the end of 2018[14]

In October 2018, Intersection launched LinkNWK in Newark, New Jersey, its second U.S. location[15][16] Intersection will install 45 Link kiosks throughout Newark, funded by advertising with partners like United Airlines.

Transit[edit]

Intersection continues to operate the NY MTA "On the Go" kiosks produced by its predecessor, Control Group. The kiosks include features such as maps, directions, service advisories, and advertising.[17]

Intersection operates digital displays and kiosks for multiple transit agencies, including:

In May 2018, Intersection and NJ Transit launched IxNTouch interactive displays at several locations.[22] In May 2019, Intersection and LA Metro launched new ad-funded IxNTouch information screens along Blue Line stations.[23][24][25]

Shoutable[edit]

In May 2019, Intersection published an iOS app called Shoutable that lets users post 60 second messages on LinkNYC screens. These messages are similar to e-cards and let users enter approve names for the message.[26][27][28]

Controversy[edit]

In September 2016, Intersection removed web browsing capabilities from the LinkNYC kiosks after reported instances of inappropriate content being accessed via the tablets[29]

Since the launch of the Link product, privacy concerns have been raised over Wi-Fi tracking and camera usage[30] In September 2018, source code was accidentally made available on the internet that could be used for location tracking.[31]

References[edit]

  1. ^ "Maiden Outdoor to lose name after 80 years to Titan". Retrieved 2018-11-28.
  2. ^ "AD LEGEND WINS $832M NYC CONTRACT". New York Post. 2006-12-15. Retrieved 2018-11-28.
  3. ^ Neuman, William. "M.T.A. Advertising Revenue Dropping as Market Slips". Retrieved 2018-11-28.
  4. ^ "Titan Loses Contract With N.Y.'s MTA – Adweek". adweek.com. Retrieved 2018-11-28.
  5. ^ Smith, Ray A. "Sequins, Fur and Bar Codes". WSJ. Retrieved 2018-11-28.
  6. ^ a b Aguilar, Mario. "NYC's Touchscreen Subway Maps Are Finally Here, and They're Amazing". Gizmodo. Retrieved 2018-11-28.
  7. ^ a b "NYC Subways Deploy A Touch-Screen Network, Complete With Apps". Fast Company. 2013-03-10. Retrieved 2018-11-28.
  8. ^ "Google is funding a plan to bring free Wi-Fi to NYC". Business Insider. Retrieved 2018-11-28.
  9. ^ a b Woyke, Elizabeth. "The startup behind NYC's plan to replace phone booths with 7,500 connected kiosks". MIT Technology Review. Retrieved 2018-11-30.
  10. ^ "Intersection raises $150 million for the global expansion of its free Wi-Fi". TechCrunch. Retrieved 2018-11-28.
  11. ^ "DailyDOOH » Blog Archive » 'Place Exchange' Launched by @intersection_co". DailyDOOH. Retrieved 2019-03-03.
  12. ^ "NYC to blanket the city in free public Wi-Fi with 10,000 stations". Ars Technica. Retrieved 2018-11-30.
  13. ^ Lunden, Ingrid. "LinkNYC's free WiFi and phone kiosks hit London as LinkUK, in partnership with BT". TechCrunch. Retrieved 2019-09-29.
  14. ^ @sprtswtr, Kerith Gabriel |. "LinkPHL: Philly to become city of connectivity with planned install of digital wi-fi kiosks". PhiladelphiaWeekly.com. Retrieved 2018-11-28.
  15. ^ "Newark Debuts LinkNWK, Joins NYC and London with Connected Kiosks | NJIT News". news.njit.edu. Retrieved 2018-11-28.
  16. ^ "NYC kiosks that let you make free calls and charge your phone have landed in N.J." NJ.com. Retrieved 2018-11-28.
  17. ^ Fink, Gregory (2014-02-14). "MTA's Touch-Screen Subway Maps Are Great (Too Bad No One Seems To Be Using Them)". Huffington Post. Retrieved 2018-11-30.
  18. ^ "Titan renews ad deal with Chicago Transit Authority". bizjournals.com. Retrieved 2018-11-28.
  19. ^ "NJ TRANSIT, Intersection launch interactive kiosks at rail stations". Retrieved 2018-11-28.
  20. ^ "SEPTA Deal Brings Digital Signage to Suburban Station". Mass Transit Magazine. Retrieved 2019-09-29.
  21. ^ "Intersection lands 10-year contract to sell, display ads on L.A. Metro rail system". www.metro-magazine.com. Retrieved 2019-03-03.
  22. ^ "NJ TRANSIT, Intersection launch interactive kiosks at rail stations". Metro Magazine. Retrieved 2019-09-29.
  23. ^ "LA Metro installs ad-funded digital screens to help citizens navigate transit system". Smart Cities World. Retrieved 2019-06-19.
  24. ^ "Metro, Intersection plan to technologize Blue Line". Railway Age. 2019-05-29. Retrieved 2019-06-19.
  25. ^ "Rail News - LA Metro installs interactive information screens on Blue Line. For Railroad Career Professionals". Progressive Railroading. Retrieved 2019-06-19.
  26. ^ Rizzo, Cailey (2019-05-10). "You Can Post Messages All Over New York City Screens With This New App". Travel + Leisure. Retrieved 2019-09-29.
  27. ^ Jet, Johnny (2019-05-08). "The New Shoutable App Lets You Post Messages on Screens Across NYC". Johnny Jet. Retrieved 2019-06-19.
  28. ^ "You Can Post Messages All Over New York City Screens With This New App". Yahoo!. Retrieved 2019-09-29.
  29. ^ "People Are Hogging NYC's Free Wi-Fi Kiosks". CityLab. Retrieved 2018-11-28.
  30. ^ Rosenbaum, Steven (2017-12-06). "Privacy Battle Brewing: Are LinkNYC Kiosks Surveillance Devices?". Huffington Post. Retrieved 2019-09-29.
  31. ^ Kofman, Ava (2018-09-08). "Are New York's Free LinkNYC Internet Kiosks Tracking Your Movements?". The Intercept. Retrieved 2018-11-30.