|Rick Osterloh (SVP, Devices & Services)|
Rishi Chandra (VP/GM, Google Nest)
|Products||Smart speakers, smart displays, streaming devices, thermostats, smoke and carbon monoxide detectors, cameras, home security systems, video doorbells, smart locks|
Number of employees
|Footnotes / references|
Google Nest is a brand of Google LLC used to market smart home products including smart speakers, smart displays, streaming devices, thermostats, smoke detectors, routers and security systems including smart doorbells, cameras and smart locks.
The Nest brand name was originally owned by Nest Labs, co-founded by former Apple engineers Tony Fadell and Matt Rogers in 2010. Its flagship product, which was the company's first offering, is the Nest Learning Thermostat, introduced in 2011. The product is programmable, self-learning, sensor-driven, and Wi-Fi-enabled: features that are often found in other Nest products. It was followed by the Nest Protect smoke and carbon monoxide detectors in October 2013. After its acquisition of Dropcam in 2014, the company introduced its Nest Cam branding of security cameras beginning in June 2015.
The company quickly expanded to more than 130 employees by the end of 2012. Google acquired Nest Labs for US$3.2 billion in January 2014, when the company employed 280. As of late 2015, Nest employs more than 1,100 and added a primary engineering center in Seattle.
After Google reorganized itself under the holding company Alphabet Inc., Nest operated independently of Google from 2015 to 2018. However, in 2018, Nest was merged into Google's home-devices unit led by Rishi Chandra, effectively ceasing to exist as a separate business. In May 2019, it was announced that all Google Home electronics products will henceforth be marketed under the brand Google Nest.
Nest Labs before acquisition by Google
Nest Labs was founded in 2010 by former Apple engineers Tony Fadell and Matt Rogers. The idea came when Fadell was building a vacation home and found all of the available thermostats on the market to be inadequate, motivated to bring something better on the market. Early investors in Nest Labs included Shasta Ventures and Kleiner Perkins.
Nest Labs after acquisition by Google
On January 13, 2014 Google announced plans to acquire Nest Labs for $3.2 billion in cash. Google completed the acquisition the next day, on January 14, 2014. The company would operate independently from Google's other businesses.
In June 2014, it was announced that Nest would buy camera startup Dropcam for $555 million. With the purchase, Dropcam became integrated with other Nest products; if the Protect alarm is triggered, the Dropcam can automatically start recording, and the Thermostat can use Dropcam to sense for motion. Later that year, Nest acquired the hub service Revolv but did not continue its product line.
In September 2014, the Nest Thermostat and Nest Protect became available in Belgium, France, Ireland, and the Netherlands. Initially, they are sold in approximately 400 stores across Europe with another 150 stores to be added by the end of the year. In June 2015, the new Nest Cam, replacing the Dropcam, was announced, together with the second generation of the Nest Protect.
Nest as a subsidiary of Alphabet Inc.
In August 2015, Google announced that it would restructure its operations under a new parent company, Alphabet Inc., with Nest being separated from Google as a subsidiary of the new holding company. The restructuring led to Tony Fadell, the Nest CEO, to announce in a blog post in June 2016 that he was leaving the company he founded with Matt Rogers and stepping into an "advisory" role. It culminated after months of rumors about Nest's demanding corporate culture under Fadell's leadership, and the displeasure of former Dropcam CEO Greg Duffy, who openly regretted selling his company to Nest. By June 2016, the Nest acquisition was described by some press as a "disaster" for Google.
Nest's problems in 2016 stem in a large part due to a limited market. According to Frank Gillet of Forrester Research, only 6% of American households possess internet-connected devices such as appliances, home-monitoring systems, speakers, or lighting. He also predicted this percentage to grow to only 15% by 2021. Furthermore, 72% of respondents in a 2016 survey conducted by Pricewaterhouse Coopers did not foresee adopting smart-home technology over the next two to five years.
Nest as a part of Google hardware division
On February 7, 2018, it was announced by hardware head Rick Osterloh that Nest had been merged into Google's hardware division, directly alongside units such as Google Home and Chromecast. It would retain its separate Palo Alto headquarters, but Nest CEO Marwan Fawaz would now report to Osterloh, and there were plans for tighter integration with Google platforms and software such as Google Assistant in future products. Shortly after the announcement, co-founder and chief product officer Matt Rogers announced his plans to leave the company.
On July 18, 2018, Nest CEO Marwan Fawaz stepped down. Nest was merged with Google's home devices team, led by Rishi Chandra. During the Google I/O keynote on May 7, 2019, it was announced that Google Nest will now serve as the blanket branding for all of Google's home products. The Google Home Hub was retroactively renamed Google Nest Hub, while a new and larger version of the product is now available called the Nest Hub Max with both a larger screen and an amplified speaker, for a greater low-end audio experience. Also, product lines such as Chromecast, Google Home, and Google Wifi will now be marketed under the Google Nest brand. In addition, Nest began to deprecate its own internal platforms, announcing the discontinuation of the existing "Works with Nest" program in favor of Google Assistant going forward, and pushing users to migrate themselves from Nest's account system to Google accounts. Google published Nest-specific privacy information outlining a commitment to transparency, not selling personal information, and giving users control of their data.
Partnership with ADT
In August 2020 Google announced intent to invest $450 million in ADT Inc. for a 6.6% stake in the company. The companies intend to integrate Nest devices with ADT’s security monitoring services and eventually make them the “cornerstone of ADT’s smart home offering”, according to Nest. Upon the announcement, the shares of ADT doubled in value and hit all-time high of $17.21.
Nest Learning Thermostat
The Nest Learning Thermostat is an electronic, programmable, and self-learning Wi-Fi-enabled thermostat that optimizes heating and cooling of homes and businesses to conserve energy. It is based on a machine-learning algorithm: for the first weeks users have to regulate the thermostat in order to provide the reference data set. Nest can then learn people's schedules, at which temperature they are used to and when. Using built-in sensors and phones' locations it can shift into energy-saving mode when it realizes nobody is at home.
|1st||25 October 2011 |
|2nd||2 October 2012 |
|3rd||1 September 2015 |
|E||31 August 2017|
|Thermostat||12 October 2020|
The Nest Thermostat is built around an operating system that allows interaction with the thermostat via spinning and clicking of its control wheel, which brings up option menus for switching from heating to cooling, access to device settings, energy history, and scheduling. Users can control Nest without a touch screen or other input devices. As the thermostat is connected to the Internet, the company can push updates to fix bugs, improve performance and add additional features. For updates to occur automatically, the thermostat must be connected to Wi‑Fi and the battery must have at least a 3.7 V charge to give enough power to complete the download and installation of the update.
Nest is currently available for sale in the United States, Canada, Mexico, the United Kingdom, Belgium, France, Ireland, the Netherlands, Germany, Austria, Italy, and Spain. It is, however, compatible with many heating and cooling automation systems in other countries. Nest Labs have surveyed existing users known to be outside the areas where it is officially available. The use of the thermostat outside the United States and Canada is complicated by the software setting time and other functions based on the ZIP code. For international users, this means they must either disable Wi‑Fi to set the time correctly or use the nearest U.S. zipcode which may result in erratic behavior as the thermostat makes faulty assumptions about inactivity corresponding with either sleep or the home's occupants being away.
In September 2017, Nest released the Thermostat E, a lower-priced version of the original Nest Thermostat. It is similar in functionality to the standard model, except with a plastic, ceramic-like bezel ring (instead of metal) and a "frosted" overlay for its display. Unlike the original, the screen only activates when the device is being used; these design changes are intended to make the device appear more natural within a home. The Thermostat E also does not feature as many wiring connectors as the higher-end model; Nest stated that this would make it support at least 85% of homes (as opposed to 95% for the standard model).
In October 2020 Google released the "Nest Thermostat" for the North American market. Even lower priced and features mirror screen without a dial; instead swiping is used. Learning features have been removed along with support for remote sensors. Otherwise compatibility is the same as the E.
In October 2013, Nest announced its second product, the Nest Protect smoke and carbon monoxide detector. The Nest Protect is available in both black and white (the black is exclusively sold through Nest directly) and also comes in battery or AC-powered models. The Nest Protect features a multicolored light ring which is color-coded to indicate different operations, such as yellow to indicate an early warning or red if an alarm is sounding. The ring also has a motion detector which turns it white briefly when someone passes under to provide illumination. The Nest Protect is voice-activated and warns of an alarm sounding briefly before it does. It is also able to communicate with the Nest Thermostat to provide the Auto-Away feature information that someone is present in the house, as well as to shut off the furnace in the event of a fire or carbon monoxide. It is available for sale in the United States, Canada, the United Kingdom, Belgium, France, Ireland, and the Netherlands.
On April 3, 2014, sales of the Nest Protect were suspended, due to the potential for the alarm feature to be accidentally disabled.  440,000 existing Nest Protect units were recalled because of this problem on May 21, 2014 and a software update was distributed to disable this functionality.
On June 17, 2015, Nest launched a new version of the Nest Protect. It is the first smoke alarm to bring a commercial-grade photoelectric sensor to the home; called the Split-Spectrum Sensor – it uses two wavelengths of light to spot different kinds of smoke, which helps it catch both fast and slow-burning fires quickly. Additionally, due to the long-lasting carbon monoxide sensor, the Nest Protect lasts ten years. The new Nest Protect also has a feature called App Silence which lets you silence it using your smart device if you are not in the US or Canada. Also, when you are not home, the smoke detector will test itself using a built-in microphone. Safety Rewards allows Nest Protect users that have their insurance through American Family and Liberty Mutual to get savings off their bill.
Nest Cam Indoor
In June 2014, Nest acquired Dropcam, maker of the Dropcam security camera. In June 2015, Nest announced the Nest Cam, an upgraded and rebranded security camera based on the Dropcam. Features are a 1080p video resolution, a rotating, magnetic stand, night vision, two-way talk, sound and motion alerts, and optional Nest Aware cloud services for an additional fee. It was renamed Nest Cam Indoor following the announcement of the Nest Cam Outdoor in July 2016.
Several security flaws with Nest Cam products were reported in March 2017, allowing a burglar to hack the camera's always-on Bluetooth signal and stop recording. Nest released a security update later that month that fixed the vulnerabilities.
Nest Cam Outdoor
Nest Cam Outdoor was announced in July 2016 and is a version of the Nest Cam adapted for outdoor monitoring. The main differences from the Nest Cam Indoor is in its design which is built to withstand outdoor conditions.
Nest Cam IQ
Nest Cam IQ was announced in June 2017 and is a more premium model of their Nest Cam Indoor. It features a 4K camera sensor with HDR. It also comes with the ability to recognize and distinguish between different faces when using the Nest Aware service. It also has several minor upgrades, such as better wi-fi connectivity, brighter infrared LEDs, a more powerful speaker in addition to added microphones, and a close-up tracking view, which zooms in on action occurring within view of the camera.
Nest Secure is a home security system announced in September 2017. The system consists of Nest Guard (an alarm, keypad, and motion sensor with embedded microphone), Nest Detect (a door/window and motion sensor), and Nest Tag (a key chain fob). The product was released in November 2017. Nest also has a partnership with Brinks Home Security for a monthly plan so that the Nest Protect system can be professionally monitored.
In February 2019, the Nest Guard received an update to add Google Assistant, allowing it to effectively double as a smart speaker similar to Google Home for general voice commands. This addition has faced criticism, as the presence of a microphone inside the device was not adequately disclosed in product specifications. Google stated that its inclusion of a microphone was accidentally not included in the listed specifications, and was originally intended to enable future sensor functionality.
Nest Hello is a hardwired smart video doorbell with facial recognition. The device was originally slated to launch in February 2018 but was delayed until March in the United States and Canada. The Hello was launched in the UK in May 2018.
Nest × Yale
Nest × Yale is a smart lock produced in collaboration with Yale, released March 2018. It is connected technology to Nest Connect or Nest Guard. Powered by four AA batteries, the lock includes a terminal at bottom where a 9V battery can be connected for emergency access.
Works with Nest
Works with Nest is a program that allowed third party devices to communicate with Nest products, such as virtual assistants, along with many third-party home automation platforms. Additionally, many smart device manufactures have direct integration with the Nest platform, including Whirlpool and GE Appliances.
On May 7, 2019, it was announced that Works with Nest would be discontinued effective August 31, 2019. Users are being directed to migrate to Google accounts and Google Assistant integration instead; doing so will remove the ability to use Works with Nest. Google stated that this change was for security and privacy reasons; as third-party devices may only integrate with the Nest ecosystem via Google Assistant, they will be heavily restricted in the amount of personal data and access to devices they will have access to. Google stated that it would give "a small number of thoroughly vetted partners" access to additional data.
The change faced criticism for potentially resulting in a loss of functionality: vendors such as Lutron and SimpliSafe announced that their products' integration with the Nest platform (which allow them to be tied to the thermostat's home and away modes) would be affected by this change, while Google explicitly named IFTTT as a service that could not be integrated due to the amount of access it would need to operate. The Verge estimated that affected devices would also include Philips Hue, Logitech Harmony, Lutron lights, August Home, and Belkin Wemo switches. Furthermore, The Verge argued that this change created a closed platform, and would lead to fragmentation of the smart home market by potentially blocking integration with products that directly compete with those of Google.
On May 16, 2019, Google clarified its deprecation plans for Works with Nest: existing integrations will not be disabled after August 31, but users will no longer be able to add new ones, and the service will only receive maintenance updates going forward. Google also stated that it was working on replicating Nest platform functions as part of Assistant, such as integrating Nest's Home/Away triggers into the "Routines" system, and maintaining integration between Nest and Amazon Alexa.
In February 2012, Honeywell filed a lawsuit claiming that some of its patents had been infringed by Nest; Nest has said that it will fight the lawsuit.
On April 12, 2012, Nest publicly announced they will see Honeywell all the way to court as they believe that none of the seven allegedly infringed patents were actually violated. Honeywell is claiming that Nest has infringed on patents pertaining to remotely controlling a thermostat, power-stealing thermostats, and thermostats designed around a circular, interactive design, similar to the Honeywell T87. However, Honeywell held patents that were almost identical to those that expired in 2004. Nest has taken the stance that they will see this through to a patent court as they suspect Honeywell is trying to harass them, litigiously and financially, out of business.
On May 14, 2013, Allure Energy also filed a patent lawsuit, alleging infringement of a patent on a "Auto-adaptable energy management apparatus" First Alert sued Nest in 2014 in regards to voice alert functionality and a design trait of the Nest Protect.
In 2016, Nest announced that the devices of Revolv customers would be bricked on May 15, as they were shutting down the necessary cloud software. Karl Bode and Emmanuel Malberg of Vice News compared the move to a remote deletion of purchased Xbox Fitness content by Microsoft. The Federal Trade Commission entered into an investigation of the matter.
In May 2016, an employee filed an unfair labor practice charge with Region 32 of the National Labor Relations Board against Nest and Google. In the charge, the employee alleged that he was terminated for posting information about Tony Fadell's poor leadership to a private Facebook page consisting of current and former employees. The charge also alleged that Nest and Google had engaged in unlawful surveillance and unlawful interrogation of employees in order to prevent them from discussing the work environment at Nest.
Parody after Google acquisition
On May 7, 2014, German activist group Peng Collective released a parody website named Google Nest, satirizing Google's privacy policies and practices with fake products imitating Google art style, supposedly created as a result "of an intensive period of studying user behavior" in response to the "public debate around privacy and government surveillance". The site described four purported new services lampooning Google's data gathering tendencies made possible with Nest's technology: Google Trust, Google Hug, Google Bee and Google Bye, respectively a "data insurance" paid with personal data, a location service encouraging in-person emotional interactions, a "personal drone", and a memorial website created from automatically collected information.
The next day, Google trademark lawyers issued a cease-and-desist letter to Peng, asking them to change the site and to transfer the domain name to Google. The site replaced its content with a note explaining the situation, and the Electronic Frontier Foundation responded on behalf of Peng with a public letter saying that noncommercial political commentary is not prohibited under trademark law, and that the site wouldn't likely be confused after the ample press coverage received.
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[…] Rolander: […] Gary then started a company, Prometheus Light and Sound, and he was into connected devices within the home. Which is of course what Google and Nest is about at this point, I think the reason for their acquisition. So he was consistently 10, maybe 20 years ahead, of, in many cases, the commercial viability of a lot of those technologies. (33 pages)
Media related to Google Nest at Wikimedia Commons